Hubbl

{{Short description|Australian streaming service company}}

{{Use Australian English|date=March 2024}}

{{Infobox company

| name = Hubbl

| logo = Hubbl logo.svg

| industry = Streaming media,
Video on demand

| founded = 26 November 2018

| location = Artarmon, New South Wales

| former_name = Streamotion (2018–2024)

| area_served = Australia

| key_people = Julian Ogrin (CEO)

| products = Binge, Kayo Sports, Flash, WatchAFL, WatchNRL, Lifestyle

| parent = Foxtel

| website = {{URL|www.hubbl.com.au}}

}}

File:Streamotion Logo.png

Hubbl, previously Streamotion,{{Cite magazine |last=Manning |first=James |date=28 December 2023 |title=Foxtel Group's Hubbl launch: Binge, Kayo Sports accounts moving to new platform in February |url=https://www.mediaweek.com.au/foxtels-hubbl-launch-binge-and-kayo-sports-accounts-moving-to-new-platform-in-february/ |access-date=7 March 2024 |magazine=Mediaweek |language=en-AU}}{{Cite news |date=8 January 2024 |title=Foxtel begins transition to Hubbl streaming brand |url=https://www.telecompaper.com/news/foxtel-begins-transition-to-hubbl-streaming-brand--1487170 |url-access=registration |access-date=7 March 2024 |work=Telecompaper}} is an Australian over-the-top streaming subscription provider, wholly owned by Foxtel. The company has developed and operates the local streaming services Kayo Sports, Binge, Flash and Lifestyle, as well as operating the WatchAFL and WatchNRL services in international markets.

In 2022, Foxtel announced their development of a television operating system known internally as Project Magneto, based on the Sky Stream box available in the UK.{{Cite news |last=Tadros |first=Edmund |date=20 November 2022 |title=We're not America: Foxtel boss says streamers are getting it wrong |url=https://www.afr.com/companies/media-and-marketing/we-re-not-america-foxtel-boss-says-streamers-are-getting-it-wrong-20221117-p5bz03 |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20230924195024/https://www.afr.com/companies/media-and-marketing/we-re-not-america-foxtel-boss-says-streamers-are-getting-it-wrong-20221117-p5bz03 |archive-date=24 September 2023 |access-date=7 March 2024 |work=The Australian Financial Review |publisher=Nine Entertainment |language=en-AU}} In October 2023, the service was formally revealed under the name Hubbl, which aims to bring content from both free-to-air providers and paid subscription services into a single user interface.{{Cite news |last=Elsworth |first=Sophie |date=26 October 2023 |title=Foxtel unveils its new Hubbl TV technology to make TV viewing much smoother |url=https://www.theaustralian.com.au/business/media/foxtel-unveils-its-new-hubbl-tv-technology-to-make-tv-viewing-much-smoother/news-story/1196107a10b9a615892744e5a4fc008a |url-access=subscription |access-date=7 March 2024 |work=The Australian Business Review |publisher=News Corp Australia}} The platform can be accessed via two products; the Hubbl puck, an external digital media player which can be connected to compatible television sets and the Hubbl Glass, a 4K LED Smart-TV with a built-in soundbar and the Hubbl service already integrated into the device.{{Cite web |last=Molk |first=Steve |date=7 March 2024 |title=Steve Molk grabs the remote for a hands-on look at Foxtel's new TV--HUBBL GLASS |url=https://tvblackbox.com.au/page/2024/03/07/steve-molk-grabs-the-remote-for-a-hands-on-look-at-foxtels-new-tv-hubbl-glass/ |access-date=7 March 2024 |website=TV Blackbox |language=en-AU}}{{Cite news |last=Jaspan |first=Calum |date=21 February 2024 |title=Can Hubbl refloat Foxtel's bubble? |url=https://www.smh.com.au/business/companies/foxtel-hopes-new-hubbl-bundle-will-lure-back-customers-20240221-p5f6om.html |url-access=limited |access-date=7 March 2024 |work=The Sydney Morning Herald |publisher=Nine Entertainment |language=en}} Both of those products began to be on sale on 10 March 2024 via Hubbl's website as well as JB Hi-Fi and Harvey Norman retail stores.{{Cite magazine |date=1 March 2024 |title=Hubbl announces 10 March launch date |url=https://www.mediaweek.com.au/hubbl-announces-10-march-launch-date/ |access-date=7 March 2024 |magazine=Mediaweek |language=en-AU}} Hubbl also acts as a unified billing service for streaming subscriptions, with Streamotion moving their billing operations exclusively to the service.{{Cite news |last=Barrett |first=Dan |date=23 February 2024 |title='Doesn't my TV already do this?': Is Hubbl a Foxtel thought-bubble or worth the trouble? |url=https://www.theguardian.com/australia-news/2024/feb/24/doesnt-my-tv-already-do-this-is-hubbl-a-foxtel-thought-bubble-or-worth-the-trouble |access-date=7 March 2024 |work=Guardian Australia |publisher=Guardian Media Group |language=en-AU |issn=0261-3077}}

Hubbl's streaming services have grown to become Foxtel's fastest growing business sector, with streaming users comprising two-thirds of the company's customer base.{{Cite web |last=Knox |first=David |date=12 May 2023 |title=Streaming now two-thirds of Foxtel Group subscribers |url=https://tvtonight.com.au/2023/05/streaming-now-two-thirds-of-foxtel-group-subscribers.html |access-date=7 March 2024 |website=TV Tonight |language=en-AU}}