Humble and Kind
{{Use mdy dates|date=August 2016}}
{{Infobox song
| name = Humble and Kind
| cover = HumbleandKind.jpg
| alt =
| type = single
| artist = Tim McGraw
| album = Damn Country Music
| released = {{Start date|2016|1|20}}
| recorded =
| studio =
| venue =
| genre = Country{{cite web | url=http://www.allmusic.com/album/damn-country-music-mw0002885753 | title=Damn Country Music - Tim McGraw | publisher=Allmusic | access-date=February 23, 2016}}
| length = {{Duration|m=4|s=20}}
| label = Big Machine
| writer = Lori McKenna
| producer = {{hlist|Byron Gallimore|Tim McGraw}}
| prev_title = Lovin' Lately
| prev_year = 2016
| next_title = How I'll Always Be
| next_year = 2016
}}
"Humble and Kind" is a song written by Lori McKenna and first released by American country music singer Tim McGraw on January 20, 2016, as the second single from his fourteenth studio album, Damn Country Music. McKenna later recorded her rendition of the song for her eighth studio album, The Bird and the Rifle, released in July 2016. Among several other wins and nominations, the song won the award for Best Country Song at the 59th Annual Grammy Awards, "Video of the Year" at the 2016 CMT Music Awards, "Song of the Year" at 2016 CMA Awards and "Country Song of the Year" at 2016 American Music Awards. It has been certified platinum and reached the number one position on the country music charts in both Canada and the United States.
File:LoriMcKennaNewBedfordSummerfest2006.jpg, the writer of "Humble and Kind".]]
The song was written by Lori McKenna.{{cite web|url=https://www.rollingstone.com/music/news/see-tim-mcgraws-oprah-assisted-humble-and-kind-video-20160121|title=See Tim McGraw's Oprah-Assisted 'Humble and Kind' Video|access-date=January 22, 2016|date=January 21, 2016|work=Rolling Stone|author=Betts, Stephen L.}} In an interview with CMT published in July 2016, McKenna revealed the song was written for her husband and their five kids and is her list of all the things she wanted to make sure she'd told them.{{cite web|url=http://www.cmt.com/news/1768456/humble-and-kind-meant-spaghetti-day-for-lori-mckenna/|archive-url=https://web.archive.org/web/20160709145255/http://www.cmt.com/news/1768456/humble-and-kind-meant-spaghetti-day-for-lori-mckenna/|url-status=dead|archive-date=July 9, 2016|title="Humble and Kind" Meant Spaghetti Day for Lori McKenna|publisher=CMT|last=Bonaguro|first=Alison|date=July 7, 2016|access-date=July 13, 2016}}
McGraw and frequent collaborator Byron Gallimore co-produced the song.{{cite web|url=http://www.musicrow.com/2015/09/tim-mcgraw-says-damn-country-music-on-upcoming-album/|title=Tim McGraw Says 'Damn Country Music' On Upcoming Album|access-date=January 22, 2016|date=September 15, 2015|work=Music Row|author=Skates, Sarah}}
Lori McKenna version
{{expand section|date=November 2017}}
On July 8, 2016, Lori McKenna released her rendition of "Humble and Kind" as a single from her album, The Bird and the Rifle, released on July 29, 2016.
Music video
File:Oprah in 2014.jpg provided footage for the song's music video.]]
McGraw released the video to the song on his Facebook page on January 21, 2016.{{cite web|url=http://www.countryweekly.com/music/tim-mcgraws-touching-humble-and-kind-music-video|title=Tim McGraw's Touching "Humble and Kind" Music Video|access-date=January 22, 2016|date=January 21, 2016|work=Country Weekly|author=Parton, Clint}} At the time of the video release, the song was expected to be released as the second single from the album in early February. The video was the result of a brainstorm McGraw had while running on a treadmill and seeing a 30-second trailer for Oprah Winfrey's Belief series. After taking some initiative, McGraw got Winfrey to make available footage for the video.{{cite web|url=http://www.etonline.com/music/180490_exclusive_tim_mcgraw_explains_the_role_oprah_winfrey_had_making_his_humble_and_kind_music_video/|title=EXCLUSIVE: Tim McGraw Explains the Role Oprah Winfrey Had in Making His 'Humble and Kind' Music Video|access-date=January 22, 2016|date=January 20, 2016|publisher=ETonline|author=Chestang, Raphael}} The video, which was directed by Wes Edwards, featured scenes from around the world from Winfrey's fall 2015 documentary series. The video won the top honor, "Video of the Year", at the 2016 CMT Music Awards.{{cite web|url=https://www.washingtonpost.com/video/entertainment/tim-mcgraw-wins-for-humble-and-kind-video/2016/06/09/0f8f7118-2e53-11e6-b9d5-3c3063f8332c_video.html|title=Tim McGraw wins for 'Humble and Kind' video|access-date=June 15, 2016|date=June 9, 2016|work=The Washington Post}}{{dead link|date=June 2021|bot=medic}}{{cbignore|bot=medic}}
Promotion
The song and video of "Humble and Kind" has its own website intended to gather related stories about acts of kindness that have been shared with the hashtag #stayhumbleandkind. The day after the music video was released, Winfrey tweeted her approval of the video, saying "TIM, I love this song. Every word feels true."{{cite web|url=http://www.allaccess.com/net-news/archive/story/149724/tim-mcgraw-shares-message-of-humble-and-kind|title=Tim McGraw Shares Message Of 'Humble And Kind'|access-date=January 27, 2016|date=January 22, 2016|publisher=AllAccess.com}} McGraw performed the song on the April 3, 2016 ACM Awards.{{cite web|url=http://theboot.com/tim-mcgraw-humble-and-kind-book/|title=Tim McGraw's 'Humble and Kind' Is Being Made Into a Book| website=TheBoot.com|access-date=March 22, 2016|date=March 21, 2016|author=McCarthy, Amy}}
Book
A bound edition of "Humble and Kind" was released on May 17, 2016, in conjunction with graduation season by Hachette Books. In addition to the lyrics and illustrations, the book edition features an introduction by McGraw and an epilogue by McKenna.{{cite web|url=http://www.cbsnews.com/news/tim-mcgraw-to-publish-humble-and-kind-book/|title=Tim McGraw to publish "Humble and Kind" book|agency=Associated Press|publisher=CBS News|access-date=March 22, 2016|date=March 17, 2016}} McGraw pledged his book proceeds to the Neighbor's Keeper Fund of the Community Foundation of Middle Tennessee.{{cite web|url=https://www.rollingstone.com/music/news/tim-mcgraws-humble-and-kind-inspires-new-book-20160318|title=Tim McGraw's 'Humble and Kind' Inspires New Book: Lori McKenna-penned song will be turned into a hardcover, set to hit stores in May|work=Rolling Stone|access-date=March 22, 2016|date=March 18, 2016}}
Critical response
Chris Parton of Country Weekly described "Humble and Kind"'s video as "the touching, lump-in-your-throat" kind. Stephen L. Betts of Rolling Stone described the video as one that takes "universal scenes of faith and life and combines them with an understated performance from McGraw, captured by a 360-degree turntable lighting rig". According to Christina Vinson of Townsquare Media's blog site, The Boot, the video, which presents a song from the perspective of "a parent sending their child into the world", will resonate across a wide-ranging audience. McGraw, who has three daughters with his wife Faith Hill had just sent his oldest daughter off to college in the fall before the song was released.{{cite web|url=http://theboot.com/tim-mcgraw-humble-and-kind/|title=Tim McGraw Selects Emotional 'Humble and Kind' as Next Single [LISTEN]|access-date=January 22, 2016|date=January 20, 2016|publisher=Townsquare Media|work=The Boot|author=Vinson, Christina}}
=Accolades=
Commercial performance
"Humble and Kind" first entered Billboard's Hot Country Songs chart at No. 45 for chart dated February 6, 2016.{{cite web |url= http://www.billboard.com/biz/charts/2016-02-06/hot-country-songs | title= Hot Country Songs |date= February 6, 2016 |url-access=subscription }} In late March, the song became McGraw's fifty-second Top 10 country hit.{{cite web|url=http://www.billboard.com/articles/columns/chart-beat/7262647/country-songs-charts-cole-swindell-carrie-underwood|title=Cole Swindell & Carrie Underwood Take Over Country Songs Charts|access-date=March 22, 2016|date=March 15, 2016|work=Billboard}} Tim McGraw performed the song at the 2016 ACM Awards, which pushed its sales to 64,000 for the week, as well as the song's ranking to No. 1 on the Hot Country Songs, his 26th No. 1 on the chart.{{cite web |url=http://www.billboard.com/articles/columns/chart-beat/7332946/country-charts-tim-mcgraw-merle-haggard-sales |title=Tim McGraw Tops Hot Country Songs, Merle Haggard's Sales Surge |date=April 12, 2016 |author= Jim Asker |work=Billboard }}{{cite news |url=http://www.billboard.com/articles/columns/chart-beat/7333024/chris-stapleton-sales-growth-country-chart-moves-acm-awards |title=Chris Stapleton, Jason Aldean & More See Sales Growth, Country Chart Moves From ACM Awards |date=April 12, 2016 |author= Jim Asker |work=Billboard }}
The single was certified Platinum by the Recording Industry Association of America on September 20, 2016.{{Certification Cite Ref |region=United States |artist=Tim McGraw |title=Humble and Kind |type=album }} The song reached its million sales mark in December 2016,{{cite news |url=http://roughstock.com/news/2016/12/41237-top-30-digital-singles-chart-december-19-2016 |title=Top 30 Digital Singles Chart: December 19, 2016|first= Matt |last=Bjorke |date=December 19, 2016 |work=Roughstock }} and has sold 1,380,000 copies in the US as of November 2019.{{cite web |last=Bjorke |first=Matt |title=Top 30 Digital Country Songs: November 24, 2019 |url=http://roughstock.com/news/2019/12/44051-top-30-digital-country-songs-november-24-2019 |work=Rough Stock |date=November 30, 2019 |access-date=December 12, 2019 |archive-date=October 24, 2020 |archive-url=https://web.archive.org/web/20201024182910/http://roughstock.com/news/2019/12/44051-top-30-digital-country-songs-november-24-2019 |url-status=dead }}
Charts and certifications
{{col-begin}}
{{col-2}}
=Weekly charts=
| class="wikitable sortable"
! Chart (2016) ! Peak |
| {{singlechart|Canada|37|artist=Tim McGraw}} |
| {{singlechart|Billboardcanadacountry|1|artist=Tim McGraw}} |
| {{singlechart|Billboardhot100|30|artist=Tim McGraw}} |
| {{singlechart|Billboardadultcontemporary|13|artist=Tim McGraw}} |
| {{singlechart|Billboardcountryairplay|1|artist=Tim McGraw}} |
| {{singlechart|Billboardcountrysongs|1|artist=Tim McGraw}} |
{{col-2}}
=Year-end charts=
=Certifications=
{{Certification Table Top}}
{{Certification Table Entry|region=Australia|type=single|award=Platinum|artist=Tim McGraw|title=Humble and Kind|certyear=2023|access-date=November 30, 2023}}
{{Certification Table Entry|region=Canada|type=single|award=Platinum|number=2|artist=Tim McGraw|title=Humble and Kind|certmonth=2|certyear=2019}}
{{Certification Table Entry|region=United States|type=single|award=Platinum|number=4|artist=Tim McGraw|title=Humble and Kind|relmonth=1|relyear=2016|certmonth=3|certyear=2023|salesamount=4,000,000|salesref=|digital=true}}
{{Certification Table Bottom|nosales=true|streaming=true|noshipments=true}}
{{col-end}}
References
{{reflist|33em}}
{{Tim McGraw singles}}
{{Navboxes
|title = Awards for "Humble and Kind"
|titlestyle = background: lightblue
|list =
{{American Music Award for Favorite Country Song}}
{{Grammy Award for Best Country Song}}
}}
{{authority control}}
Category:Big Machine Records singles
Category:Songs written by Lori McKenna
Category:Song recordings produced by Byron Gallimore