HungryGoWhere

{{Use dmy dates|date=June 2022}}

{{short description|Food service review website}}

{{COI|date=March 2014}}

{{Infobox website

| name = HungryGoWhere

| logo = File:HungryGoWhere_logo.png

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| founded = 2006

| dissolved = 11 July 2021

| headquarters = Singapore

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| location_country = Singapore

| area_served = Singapore
Malaysia

| founder = Dennis Goh
Wong Hoong An
Tan Yung Yih

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| industry = Business ratings and reviews

| products =

| services = Web-based food guide

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| parent = GTW Holdings (2006–2012)
Singtel (2012–2021)
Grab (2022–present)

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| url = {{Unbulleted list|

[http://www.hungrygowhere.com/ Singapore site]

|[http://www.hungrygowhere.my/ Malaysia site]

}}

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HungryGoWhere is a food and restaurant review website based in Singapore.{{cite web|author= |url=http://www.techinasia.com/singtel-acquires-hungrygowhere-576/ |title=SingTel Acquires HungryGoWhere.com for S$12M (US$9.4M) |publisher=Techinasia.com |date=22 May 2012 |accessdate=2014-03-01}}

Background

The food portal has food and culinary guides and videos, along with user-generated reviews of restaurants and dishes.{{cite web|url=http://www.nia.sg/the-awards/past-winners/gtw-holdings.html |title=GTW Holdings |publisher=Nia.sg |date=27 December 2012 |accessdate=2014-03-01}} Users can search food based on criteria like price range, cuisine, and location, as well as make restaurant reservations.{{cite web|url=http://www.techinasia.com/in-conversation-with-wong-hoong-an-co-founder-of-hungrygowhere/|title=In Conversation with Wong Hoong An, co-founder of HungryGoWhere|date=20 October 2009|publisher=Techinasia.com|author=|accessdate=2014-03-01}} In March 2017, it added a Food Takeaway Service {{Cite news|url=http://www.todayonline.com/singapore/hungrygowhere-start-food-takeaway-service-april|title=HungryGoWhere to start food takeaway service from April|work=TODAYonline|access-date=2017-04-04|language=en}} allowing online orders on its platform and self-collection from among 50 or so establishments. It has a sister site in Malaysia.{{cite web|url=https://www.techinasia.com/hungrygowhere-malaysia-recommends-food|title=HungryGoWhere now recommends food you like, delivers to your mobile|date=8 November 2013|website=www.techinasia.com|publisher=Techinasia.com|accessdate=2014-03-01}}

History

The HungryGoWhere site founded by Dennis Goh, Wong Hoong An and Tan Yung Yih in 2004 and started in 2006,{{cite web|url=http://e27.co/hungrygowhere-lets-you-stuff-yourself-silly-on-a-budget-with-hungrydeals/ |title=HungryGoWhere lets you stuff yourself silly on a budget with HungryDeals |publisher=E27.co |date=1 December 2010 |accessdate=2014-03-01}} as a platform for users to gather information on F&B establishments and a portal where F&B establishments can grow their profile.

HungryGoWhere was initially operated by GTW Holdings Private Limited (GTW).{{cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=126832193 |archive-url=https://archive.today/20140301013430/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=126832193 |url-status=dead |archive-date=1 March 2014 |title=GTW Holdings Private Limited: Private Company Information - Businessweek |publisher=Investing.businessweek.com |date=25 May 2012 |accessdate=2014-03-01}} In May 2012, SingTel acquired 100 percent of GTW Holdings Private Limited (GTW), and announced and that its operations to merge with inSing.com, which is also a Singtel subsidiary.{{cite web|url=http://info.singtel.com/node/11985 |title=SingTel acquires HungryGoWhere to re-shape culinary experiences across Asia - SingTel |publisher=Info.singtel.com |date=22 May 2012 |accessdate=2014-03-01}} The acquisition is part of SingTel's growth strategy to expand its hyper-local service and drive SingTel’s efforts to capture opportunities in the digital world.{{Cite web|url=https://www.singtel.com/about-us/news-releases/singtel-sharpens-digital-strategy-and-expands-groups-leadership-team|title=Singtel sharpens digital strategy and expands groups leadership team|date=10 April 2015|website=singtel.com}} The website was shut down on 11 July 2021.

On 15 June 2022, the technology company Grab announced the acquisition of the website and relaunched it, with the aim to address the "growing interest" of diners and to reconnect with the local food scene in a "much deeper ways".{{Cite web |title=Grab buys, relaunches food review site HungryGoWhere |url=https://www.businesstimes.com.sg/garage/grab-buys-relaunches-food-review-site-hungrygowhere |access-date=2022-06-15 |website=www.businesstimes.com.sg}}

Locations

=HungryGoWhere Singapore=

HungryGoWhere Singapore was formerly integrated with inSing.com, which now registers a total of over two million users, making it one of the largest food and lifestyle site in Singapore.{{cite web|author= |url=http://www.techinasia.com/singtel-hungry-gowhere-acquisition/ |title=After SingTel Acquisition, New Site Under HungryGoWhere Brand Will Be Launched |publisher=Techinasia.com |date=31 May 2012 |accessdate=2014-03-01}} In 2017, the website drew an average of 1.15 million unique visitors per month. It also has a restaurant reservation system, which allows users to instantly reserve seats in restaurants without having to call in.{{cite web|url=http://e27.co/hungrygowhere-announces-online-reservation-service/ |title=HungryGoWhere announces online reservation service |publisher=E27.co |date=16 March 2013 |accessdate=2014-03-01}}

In October 2013, the HungryGoWhere mobile app recorded 600,000 downloads with 100,000 monthly active users. Samsung phones sold by SingTel will find the app preinstalled in their phones.{{cite web|author= |url=http://www.techinasia.com/hungrygowhere-places-acquisition-insing-ceo-matt-whittingham/ |title=inSing CEO: HungryGoWhere still going places after acquisition |publisher=Techinasia.com |date=2 October 2013 |accessdate=2014-03-01}}

=HungryGoWhere Malaysia=

HungryGoWhere launched in the Malaysia market officially on 24 August 2013. It made its entry by setting a Guinness World Record with the longest line of Nasi Lemak Bunkus, which is Malaysia's national dish.{{cite web|url=http://www.guinnessworldrecords.com/set-a-record/record-services-for-corporates/news/2013/8/hungrygowhere-launch-new-malaysian-service-with-world-record-serving-of-national-dish-nasi-lemak-50888-53924/ |title=HungryGoWhere launches new Malaysian service with world record serving of national dish nasi lemak |publisher=Guinness World Records |date=30 August 2013 |accessdate=2014-03-01}} The event took place at the ice-skating rink of Sunway Pyramid shopping mall, where the Guinness World Record adjudicator, Carim Valerio, verified that there were 11,315 packets of nasi lemak, making it a world record.{{cite web|author= |url=http://www.thestar.com.my/News/Community/2013/08/28/Nasi-lemak-in-a-long-line-Food-portal-enters-record-book-for-feat.aspx/ |title=Food portal enters record book for feat - Community | The Star Online |publisher=Thestar.com.my |date=28 August 2013 |accessdate=2014-03-01}} Nora Danish, popular actress and model in Malaysia was there to grace the event.

The HungryGoWhere Malaysia site has a different user interface from HungryGoWhere Singapore. Besides being able to search for restaurants and food based on cuisine, eatery type, and price, users can search for food based on halal listings.{{cite web|author= |url=https://itunes.apple.com/sg/app/hungrygowhere-malaysia-your/id669043696?mt=8 |archive-url=https://web.archive.org/web/20131107050808/https://itunes.apple.com/sg/app/hungrygowhere-malaysia-your/id669043696?mt=8 |url-status=dead |archive-date=7 November 2013 |title=HungryGoWhere Malaysia – Your Kaki Makan on the App Store on iTunes |publisher=iTunes |date=23 January 2014 |access-date=2014-03-01}}

SingTel partnered with Nara Logics, a Cambridge firm to provide better personalized search and curation of web data to improve the restaurants recommendations engine.{{cite web|url=http://e27.co/could-naras-human-like-search-boost-hungrygowheres-relevance/ |title=Could Nara's human-like search boost HungryGoWhere's relevance? |publisher=E27.co |date=2 August 2013 |accessdate=2014-03-01}} This gives users a tailored list of dining recommendations from over 35,000 restaurants throughout the country.{{cite web|url=https://finance.yahoo.com/news/nara-logics-inc-announces-enterprise-130000440.html |title=Nara Logics, Inc. Announces New Enterprise Solution for Web Personalization - Yahoo Finance |publisher=Finance.yahoo.com |date=7 November 2013 |accessdate=2014-03-01}}

Interaction with the site is also gamified, where users are credited points and badges when taking certain actions within the site. For example, sharing photos of food can earn you a "Shutterbug" badge, and writing reviews of Thai food makes the user a "Thai food expert".{{cite web|url=http://www.digitalnewsasia.com/sizzle-fizzle/ai-fuelled-hungrygowhere-malaysia-where-else |title=AI-fuelled HungryGoWhere? Malaysia, where else? |publisher=Digital News Asia |date= |accessdate=2014-03-01}}

See also

References