Hydro Flask
{{Short description|Water bottle brand}}
{{Infobox company
| name = Hydro Flask
| logo = Hydro Flask logo.svg
| image = File:Hydro Flask headquarters.jpg
| image_caption = Hydro Flask headquarters
| industry = Drinkware
| founded = {{Start date and age|2009}} in Bend, Oregon
| founder = {{unbulleted list|Travis Rosbach|Cindy Weber}}
| hq_location = Bend, Oregon, U.S.
| products = {{flatlist|
- Water bottles
- tumblers
- coffee mugs
- coolers
}}
| owner = Helen of Troy Limited
| website = [https://www.hydroflask.com hydroflask.com]
}}
Hydro Flask is a water bottle brand owned by American conglomerate Helen of Troy Limited. The brand became popular during mid-to-late 2019 and early 2020. Hydro Flask is particularly well known among Millennials and Gen Z, as well as college students and the "VSCO girl" subculture; social influencers and celebrities, especially on TikTok, increased the brand's popularity. Hydro Flask's prominence has played a role in the rising environmental and health consciousness of millennials and zoomers and has influenced the quality and appearance of other reusable water bottles.
History
File:HydroFlask Insulated Bottle (29133242351).jpg
Hydro Flask was founded as Steel Technology, LLC in 2009 by Travis Rosbach and his then-girlfriend, Cindy Weber, due to his dissatisfaction with commercial water bottles. The couple moved to Bend, Oregon from Oahu, Hawaii to market their products. The company was successful at local farmers' markets, especially among the outdoor recreation community.
The brand grew when it became available in stores; around this time, Weber and Rosbach broke up, and they sold their company shares to an investor. In 2012, tech executive Scott Allan became president and chief executive of the company. Allan expanded the company into Europe, launched new products, and increased marketing on social media.
In March 2016, Helen of Troy Limited purchased Hydro Flask for {{No break|$210 million}}. Scott Allan retired in March 2020, stating "the goals that I initially aspired to accomplish have largely been achieved"; his responsibilities were distributed to Helen of Troy's divisional leadership.
Products
Although Hydro Flask is best known for its water bottles, it produces other items, such as wine tumblers, food jars, tote bags, and cooler bags. Its water bottles are stainless steel, manufactured mostly in China, and use double-wall vacuum insulation to help keep liquids cold or hot. As of October 2019, Hydro Flask offers customizable water bottles in 14 colors. The company also offers different cap types and sizes and regularly releases limited-edition bottle designs.
References
{{reflist |refs=
{{cite web |url=https://www.latimes.com/business/story/2020-02-23/hydro-flask-water-bottle-why-is-it-special |title=Hydro Flask started out at farmers markets. Here's how it got so huge |last=Vega |first=Priscella |date=2020-02-23 |website=Los Angeles Times |access-date=2020-10-04 |url-status=live |archive-date=2020-10-02 |archive-url=https://web.archive.org/web/20201002062311/https://www.latimes.com/business/story/2020-02-23/hydro-flask-water-bottle-why-is-it-special }}
}}
{{WikidataCoord}}
Category:Helen of Troy Limited
Category:2009 establishments in Oregon
Category:2016 mergers and acquisitions
Category:American companies established in 2009
Category:Manufacturing companies established in 2009
Category:Products introduced in 2009