I'll Keep Holding On

{{other uses|Keep Holding On (disambiguation)}}

{{more citations needed|date=October 2015}}

{{Infobox song

| name = I'll Keep Holding On

| cover =

| alt =

| type = single

| artist = The Marvelettes

| album =

| B-side = No Time for Tears

| released = May 11, 1965

| recorded = 1965 Hitsville USA

| studio =

| venue =

| genre = R&B, Soul

| length =

| label = Tamla

| writer = William "Mickey" Stevenson
Ivy Jo Hunter

| producer = William "Mickey" Stevenson, Ivy Jo Hunter

| prev_title = Too Many Fish in the Sea

| prev_year = 1964

| next_title = Danger: Heartbreak Dead Ahead

| next_year = 1965

}}

"I'll Keep Holding On" is a song composed by Mickey Stevenson and Ivy Jo Hunter and recorded by Motown singing group The Marvelettes, who released the single on the Tamla imprint in 1965. Peaking at #34 on the Billboard Hot 100 (and #11 on the R&B charts),{{cite book |title= Top R&B/Hip-Hop Singles: 1942-2004|last=Whitburn |first=Joel |author-link=Joel Whitburn |year=2004 |publisher=Record Research |page=379}} This was among the first A-side singles that longtime Marvelettes member Wanda Young sung lead on. Before 1965, the majority of the leads in Marvelettes songs had belonged to original member Gladys Horton. The single features a woman determined to win the love of an unfulfilled conquest telling him that she'll convince him to love her "until my will to resist is gone". Her Marvelettes band mates Gladys Horton and Katherine Anderson egg her on with her ad-libbing "oh yeah/sho' nuff" in the bridge leading up to the chorus. The single was covered by British mod-pop act, The Action in 1966. It then returned across the Atlantic in 1998 to be released on Mink Rat or Rabbit by the Detroit Cobras.

Cash Box described it as "a shufflin’ pop-blues tearjerker about a love-sick gal who contends that she’ll stick with her guy no matter what he does" and said that the song has "tremendous potential."{{cite magazine |title=CashBox Record Reviews |date=May 29, 1965 |page=14 |access-date=2022-01-12 |url=https://worldradiohistory.com/Archive-All-Music/Cash-Box/60s/1965/CB-1965-05-29.pdf |magazine=Cash Box}}