I'm Not Mad

{{Infobox song

| name = I'm Not Mad

| cover = imnotmad.jpg

| alt =

| type = single

| artist = Alex Gardner

| album =

| released = 29 March 2010

| recorded =

| studio =

| genre = Pop, synthpop

| length = 3:50

| label = A&M

| writer = Miranda Cooper, Alex Gardner, Brian Higgins, Owen James Parker, Tim Powell

| producer = Xenomania

| chronology = Alex Gardner

| prev_title =

| prev_year =

| next_title = Feeling Fine

| next_year = 2010

}}

"I'm Not Mad" is the debut single from Scottish pop singer Alex Gardner. It was released as a CD single and download on 29 March 2010 in the United Kingdom and Ireland on A&M Records. The song was produced by Xenomania.

Critical reception

{{Album ratings

| rev1 = BBC

| rev1Score = {{rating|3|5}}

| rev2 = Digital Spy

| rev2Score = {{rating|4|5}}.

}}

Nick Levine of Digital Spy gave the song a positive review stating writing that Gardner's voice is "rich, manly and blessed with an intriguing hint of huskiness to it." The tune was described as "a glossy-yet-gloomy electropop affair, and very much a grower not a shower."{{cite web|url=https://www.bbc.co.uk/blogs/chartblog/2010/02/wiley_ft_emeli_sand_never_be_y.shtml|work=BBC|publisher=bbc.co.uk|author=Fraser McAlpine|title=Wiley ft. Emeli Sandé - 'Never Be Your Woman'|date=21 February 2010}}

Fraser McAlpine of BBC Chart Blog described the song as pleasant though unmemorable background music that is "neither so offensively irksome to my refined palate that I'm tempted to smash the speakers, or so astonishingly mind-sparklingly brilliant that my productivity shoots through the floor." He follows on to criticize the repetitive nature of the whole affair with "After the first minute or so, nothing happens. We just go round and around on the same eight bar of well-mannered, polite synthpop. Oh sure, there's a breakdown section, but it's not particularly arresting and comes across as a transparent attempt to break things up and then drum up some interest in the return of that bassline again"{{cite web|url=https://www.bbc.co.uk/blogs/chartblog/2010/03/alex_gardner_im_not_mad.shtml|work=BBC|publisher=bbc.co.uk|author=Fraser McAlpine|title=Alex Gardner - 'I'm Not Mad'}}

Music video

Mirroring the single cover, the video shows Gardner singing while sitting and walking in a room full of mirrors, while finding a girl walking alone.

Track listing

;CD single{{cite web|url=https://www.amazon.co.uk/dp/B0038W5CUA |title=I'm Not Mad: Alex Gardner: Amazon.co.uk: Music |publisher=Amazon.co.uk |date= |accessdate=2010-04-23}}

  1. "I'm Not Mad"
  2. "Superfree"

Chart performance

class="wikitable sortable"
Chart (2010)

!Peak
position

{{singlechart|UK|44|artist=Alex Gardner|song=I'm Not Mad|date=2010-04-10}}
{{singlechart|Scotland|21|artist=Alex Gardner|song=I'm Not Mad|date=2010-04-10}}

Release history

class="wikitable"
Region

! Date

! Format

! Label

rowspan="2"| United Kingdom

| 28 March 2010{{cite web|url=https://music.apple.com/gb/album/im-not-mad-single/1445047083 |title=I'm Not Mad - Single by Alex Gardner - Download I'm Not Mad - Single on iTunes |publisher=iTunes |date=2010-03-28 |access-date=2010-04-23}}

| Digital download

|rowspan="2"| A&M

29 March 2010

| CD single

References