IFHT

IFHT Films was founded by Richmond based Matt Dennison and Jason Lucas. The two met through mountain biking at a young age, and began their filmmaking journey by recording backyard dirt jump clips. In 2009, Matt and Jason filmed comedy skits and uploaded them to their YouTube channel, named "I F*cking Hate That." Local acclaim gradually gained them broader recognition, notably catalyzed by the virality of their 2012 sensation, "If Diablo 3 Were A Girl.”{{Cite web|date=2012-08-27|title=Metro Vancouver comedy duo IFHT tastes YouTube stardom|url=https://www.straight.com/arts/metro-vancouver-comedy-duo-ifht-tastes-youtube-stardom|access-date=2022-02-25|website=The Georgia Straight|language=en}} IFHT Films cultivated a distinctive niche in the comedic realm, epitomized by their acclaimed "How To Be" series and comedic music videos.{{Cite web|last=Ritter|first=Max|title=IFHT "Whismas" Is the Best Thing in Mountain Biking|url=https://www.tetongravity.com/video/Bike/ifht-whismas-is-the-best-thing-in-mountain-biking|access-date=2022-02-25|website=www.tetongravity.com}} Evolving beyond recreational pursuits, IFHT Films strategically aligned with entities such as CBC Comedy{{Cite web|date=February 25, 2022|title=Are you a millennial who wants to buy a house? Good luck.|url=https://www.cbc.ca/comedy/are-you-a-millennial-who-wants-to-buy-a-house-good-luck-1.4090319|website=CBC}} and Trek Bicycles.{{Cite web|date=2021-04-14|title=Once Daily Bikes by Trek|url=https://blog.trekbikes.com/en/2021/04/14/once-daily-bikes-by-trek/|access-date=2022-02-25|website=Trek Blog {{!}} Trek Bikes|language=en-US}} While their thematic repertoire expanded, cycling remained a recurrent motif, underscored by their hit piece, "How To Buy a Mountain Bike,"{{Cite web|last=cyclingmag|date=2018-10-16|title=Watch: How to buy a mountain bike|url=https://cyclingmagazine.ca/mtb/watch-how-to-buy-a-mountain-bike/|access-date=2022-02-26|website=Canadian Cycling Magazine|language=en-US}} which amassed over 16 million views to date.

Mahalo My Dude is a mountain biking YouTube channel and merchandise store founded by IFHT Films co-founder, Matt Dennison. In 2016, what started as the IFHT Film's vlog channel "ifht2" quickly transitioned into one of the first mountain biking channels on YouTube, called "Matt Dennison." Matt made biking videos solo until Jason Lucas joined him in 2017, commencing a YouTube channel name change to "Matt and Jason." The duo embarked on mountain bike journeys, traversing diverse destinations such as Vancouver Island,{{Cite web|date=2018-06-06|title=IFHT Bikepacking The Lower Sunshine Coast (Video)|url=https://bikepacking.com/plog/ifht-lower-sunshine-coast-video/|access-date=2022-02-25|website=BIKEPACKING.com|language=en}} Quebec,{{Cite web|date=2018-12-13|title=Watch: IFHT crew loves riding in Quebec|url=https://cyclingmagazine.ca/mtb/watch-ifht-crew-loves-riding-in-quebec/|access-date=2022-02-25|website=Canadian Cycling Magazine|language=en-US}} and France.{{Cite web|date=2017-08-22|title=IFHT Ride Trek's eMTB in France - Video|url=https://www.pinkbike.com/news/ifht-ride-emtbs-in-france-video.html|access-date=2022-02-25|website=Pinkbike|language=en}} Matt and Jason also drew from their comedy roots as they blended biking with humour in videos such as "$59 Walmart Bike vs $6500 Mountain Bike"{{Cite web|title=$59 Walmart Bike vs. $6500 Mountain Bike Video|url=https://www.trailforks.com/video/11588/|access-date=2022-02-25|website=Trailforks|language=en}} and "IT'S CRANK WORX BABY."{{Cite web|title=NSMB.com - It's Crankworx (with Matt Dennison) Baby!|url=https://nsmb.com/articles/crankworx-matt-dennison-baby/|access-date=2022-02-25|website=nsmb.com|language=en}} The channel continued to grow, and in 2019 it was renamed to "Mahalo My Dude" to accommodate expansion of the team.

Mahalo My Dude is also known for its merchandise store that sells stickers, t-shirts, biking accessories and custom mountain bike jerseys.

Matt Dennison is a Canadian film director and YouTuber. He is the co-founder of film production company IFHT Films. He is also the founder of mountain biking YouTube channel, Mahalo My Dude. As a film director, Matt is known for directing several projects involving Trek Bicycles, most notably "How To Buy a Mountain Bike" and "Once Daily Bikes by Trek." Matt is also known for directing several music videos for Canadian R&B duo Manila Grey.{{Cite web|date=2019-11-19|title=Filipino-Canadian Duo MANILA GREY Is on a Mission to Expand Their Culture|url=https://hypebeast.com/2019/11/manila-grey-interview-filipino-canadian-music|access-date=2022-02-26|website=HYPEBEAST}}

Jason Lucas is a Canadian filmmaker, mountain biker and co-founder of film production company IFHT Films. From writing, to producing, to acting, Jason has worn many hats at throughout the years. Jason starred in and wrote the viral video "How to Buy a Mountain Bike." Most recently, Jason starred as the host of Pink bike Academy.{{Citation|title=Pinkbike Academy|date=2020-10-15|url=https://www.imdb.com/title/tt13670558/?ref_=tt_ch|type=Reality-TV|publisher=Boombox Group|access-date=2022-02-26}}

{{Reflist}}

• [https://ifht.tv/ Official Website]

Category:Canadian comedy troupes

Category:2009 establishments in Canada