IFHY

"IFHY" is the first collaboration between Tyler, the Creator and Pharrell Williams. Tyler has recounted many times about how Pharrell inspired him to take music more seriously; "I didn't have a father. I didn't have a big brother, I didn't have a cousin. So as a kid, since ten or eleven, Pharrell is who I looked at."{{cite web |last=Kyles |first=Yohance |date=8 February 2023 |title=Tyler, The Creator Recalls Pharrell Inspiring Him To Take Making Music More Seriously |url=https://allhiphop.com/news/tyler-the-creator-recalls-pharrell-inspiring-him-to-take-making-music-more-seriously/ |access-date=27 January 2024 |website=AllHipHop.com}} The two would later collaborate on the video for another Wolf song, "Answer",{{cite web |last=Moskovitch |first=Greg |title=Tyler, The Creator Unveils 'Tamale' Music Video |url=https://musicfeeds.com.au/news/tyler-the-creator-unveils-tamale-music-video/ |website=MusicFeeds.com |access-date=27 January 2024 |date=8 October 2013}} and many other times throughout the decade, most recently on Pharrell's song "Cash In Cash Out".

In March 2013, Tyler stated that Kanye West wanted to be on "IFHY" as well as another Wolf cut, "48", but was turned down.{{cite web |last=Brooks |first=Richard |title=Tyler, the Creator Turned Down Kanye West Feature on "IFHY" |url=https://hypebeast.com/2013/5/tyler-the-creator-turned-down-kanye-west-feature-on-ifhy |website=HypeBeast.com |access-date=27 January 2024 |date=28 May 2013}} When asked why he refused, Tyler stated, "cause it was mine. he wanted to be on IFHY too! but i was like, nah hahaha. ye is soo awesome, i talk to him almost everyday it seems like. its cool to have someone you can level with about art and everything else" [sic].{{cite web |last=Tardio |first=Andres |title=KANYE WEST WANTED TO BE ON TYLER, THE CREATOR'S "IFHY" |url=https://hiphopdx.com/news/id.24099/title.kanye-west-wanted-to-be-on-tyler-the-creators-ifhy |website=HipHopDX.com |access-date=27 January 2024 |date=27 May 2013}}{{cite web |last=Nostro |first=Lauren |title=Tyler, the Creator Turned Down a Kanye West Feature |url=https://www.complex.com/music/a/lauren-nostro/tyler-the-creator-turned-down-a-kanye-west-feature |website=Complex |access-date=4 January 2024 |date=May 28, 2013}} In July of that year, he would further comment:

"...I played him the album before it was finished and it was a song that he really, really liked on there and he really liked it a lot and he wanted to be on it or whatever. And the way I do features I specifically pick people for what they're featured on. And that song, it was nowhere where creative-wise where I thought he would fit on there. Kanye is one of the only few people in this industry that I consider a friend. I'll probably talk to him once a week and we just—we both have a love for art and we hate a lot of the same stuff. So, I don't want people to think that's a diss or like a side hit when I said I denied him."{{cite web |last=Smith |first=Trevor |title=Tyler, The Creator Explains Why He Turned Down A Kanye West Feature For "IFHY" |url=https://www.hotnewhiphop.com/16308-tyler-the-creator-explains-why-he-turned-down-a-kanye-west-feature-for-ifhy-news |website=HotNewHipHop |access-date=4 January 2024 |date=July 29, 2013}}

"IFHY" features Tyler under his alter-ego Sam struggling through a love-hate relationship after finding out his girlfriend, Salem, has cheated on him with Wolf (one of Tyler's other alter-egos).{{cite web |date=29 March 2013 |title=Tyler, the Creator featuring Pharrell – IFHY Video |url=https://hypebeast.com/2013/3/tyler-the-creator-featuring-pharrell-ifhy-video |access-date=27 January 2024 |website=HypeBeast.com}} The entire story of the Wolf album is centered around the three characters, who all attend "Camp Flog Gnaw", a camp for troubled teens.{{cite web |last=Bassil |first=Ryan |title=The Conspiracy Theorist's Guide to Tyler, the Creator's 'WOLF' Trilogy |url=https://www.vice.com/en/article/the-conspiracy-theorists-guide-to-tyler-the-creators-wolf-trilogy/ |website=Vice.com |access-date=27 January 2024 |date=2 April 2013}}

Craig Jenkins of Pitchfork described "IFHY" as "a bit of Neptunes worship so adroit that its plinking synths and jazzy chord changes give way to a falsettoed coda from Pharrell himself".{{cite web|url=http://pitchfork.com/reviews/albums/17805-tyler-the-creator-wolf/|title=Tyler, the Creator: Wolf Album Review|work=Pitchfork|last=Jenkins|first=Craig|date=April 1, 2013|access-date=April 1, 2013|url-status=live|archive-url=https://web.archive.org/web/20130403233429/http://pitchfork.com/reviews/albums/17805-tyler-the-creator-wolf/|archive-date=April 3, 2013}} The instrumental of the song has been described as "jazzy" but also intense by multiple critics.{{cite web |last=Grosinger |first=Matt |title=MUSIC GEEK TRACK OF THE WEEK: TYLER, THE CREATOR – "IFHY" |url=https://archive.nerdist.com/music-geek-track-of-the-week-tyler-the-creator-ifhy/ |website=Nerdist.com |access-date=27 January 2024 |date=29 March 2013}}

The video was directed by Tyler under the alias "Wolf Haley", which has been a recurring theme in his videos.{{cite web |author=Devin |title=Video: Tyler, the Creator f/ Pharrell - 'IFHY' |url=https://www.rap-up.com/2013/03/29/video-tyler-the-creator-f-pharrell-ifhy/ |website=Rap-Up.com |access-date=27 January 2024 |date=29 March 2013}} The filming of the video was a long and complicated process, as revealed in an interview with the video's producer Tara Razavi.

...We started talking about it towards the end of last year while Tyler was recording his album, and we just couldn't get to it. The first time we had to push it, we hadn't found the perfect girl. The second time, he had an allergic reaction to a dog... He had a very specific girl in mind; I was reaching out to every single modeling agency in the world, [and] of our top 10 girls, eight of them were on jobs out of the country. Brandy (the final actress) was actually at the top of our list too, but she was out of town. We've done a lot with Tyler, and I've never spent so much time looking for a person who was perfect.{{cite web |title=Tara Razavi Talks Producing Tyler, The Creator's 'IFHY' Video, Finding His Leading Lady |url=https://www.vibe.com/news/entertainment/tara-razavi-talks-producing-tyler-creators-ifhy-video-finding-his-leading-lady-146775/ |website=Vibe.com |access-date=27 January 2024 |date=3 April 2013}}

File:IFHYtylerMV.png

The music video for "IFHY" shows Tyler as his character Sam appearing in a dollhouse, sporting makeup to make him appear coated in plastic; his love interest is also doll-like.{{cite web |last=Breihan |first=Tom |date=29 March 2013 |title=Tyler, The Creator – "IFHY" Video |url=https://www.stereogum.com/1302862/tyler-the-creator-ifhy-video/news/ |access-date=27 January 2024 |website=Stereogum.com}}{{cite web |last=Hughes |first=Josiah |title=Tyler, the Creator "IFHY" (video) |url=https://exclaim.ca/music/article/tyler_creator-ifhy_video |website=Exclaim! |access-date=3 January 2024 |date=March 29, 2013}} Sam follows the female doll around the house, prompting her to lock herself in the bathroom. Sam kicks down the door, before being picked up by a human hand and having his face burnt.{{cite web |last=Graham |first=Nadine |title=Tyler the Creator Dolls It Up in 'IFHY' Video |url=https://thedrop.fm/tyler-the-creator-ifhy-video/ |website=TheDrop.fm |access-date=27 January 2024 |date=29 March 2013}} The figure is then brought outside and ran over by a car driven by Hodgy and Sam (an alter-ego of Tyler), as another track from Wolf, "Jamba" plays.{{cite web |last=Depland |first=Michael |title=New Video: Tyler, The Creator, 'IFHY' (NSFW) |url=https://www.mtv.com/news/wjmoe3/tyler-the-creator-ifhy-video |archive-url=https://web.archive.org/web/20240127193022/https://www.mtv.com/news/wjmoe3/tyler-the-creator-ifhy-video |url-status=dead |archive-date=January 27, 2024 |website=MTV.com |access-date=27 January 2024 |date=29 March 2013}} The rest of the video features them speeding around joyriding in a neighborhood, which Respect described as a "spoof of a stereotypical rap video."{{cite web |title=New Video: Tyler, The Creator – "IFHY / Jamba" |url=https://respect-mag.com/2013/03/new-video-tyler-the-creator-ifhy-jamba/ |website=Respect-Mag.com |access-date=27 January 2024 |date=29 March 2013}} Although not present in the video, Pharrell's vocals still appear in the visual.

The video has been described as unsettling, creepy, and terrifying due to the uncanny nature of the visual effects, although this was a point of praise.{{cite web |last=Weiss |first=Sam |title=Video: Tyler, the Creator f/ Pharrell "IFHY" |url=https://www.complex.com/music/a/sam-weiss/video-tyler-the-creator-f-pharrell-ifhy |website=Complex.com |access-date=27 January 2024 |date=29 March 2013}}{{cite web |last=Banning |first=Tristan |title=TYLER, THE CREATOR "IFHY" MUSIC VIDEO |url=https://sidewalkhustle.com/tyler-the-creator-ifhy-music-video/ |website=SidewalkHustle.com |access-date=27 January 2024 |date=30 March 2013}} It has also been described as an "emo" version of Barbie.{{cite web |last=Hogan |first=Marc |title=Tyler, the Creator Builds an Emo Barbie World in Two-Part 'IFHY/Jamba' Video |url=https://www.spin.com/2013/03/tyler-the-creator-ifhy-jamba-video-i-fucking-hate-you/ |website=Spin |access-date=27 January 2024 |date=29 March 2013}}

Although not released as a single, "IFHY" became one of Wolf{{'}}s more popular songs, appearing on multiple US charts, most notably at number 24 on the US Heatseekers Songs, on the chart dated April 27, 2013.{{cite magazine|url=http://www.billboard.com/artist/430653/tyler-the-creator/chart?f=887|title=Tyler, the Creator – Chart history|magazine=Billboard|access-date=January 20, 2016|url-status=live|archive-url=https://web.archive.org/web/20160425015845/http://www.billboard.com/artist/430653/tyler-the-creator/chart?f=887|archive-date=April 25, 2016}}

On July 25, 2023, it was certified platinum by the Recording Industry Association of America for selling a total of one million units in the United States.{{cite web |title=GOLD & PLATINUM - Tyler, The Creator |url=https://www.riaa.com/gold-platinum/?tab_active=default-award&se=tyler%2C+the+creator#search_section |website=RIAA.com |access-date=27 January 2024}}

Credits adapted from the Wolf CD liner notes,{{cite AV media notes|title=Wolf|others=Tyler, the Creator|publisher=Odd Future Records|type=CD liner notes|year=2013|id=88765 45384 2}} and the official music video.{{cite web |author=OFWGKTA |title=Tyler, The Creator - IFHY |url=https://www.youtube.com/watch?v=3lDqMx4rmFU&ab_channel=OFWGKTA |website=YouTube.com |access-date=27 January 2024 |date=29 March 2013}}

• Tyler, the Creator – lead vocals, production, songwriting
• Pharrell – featured vocals

• Wolf Haley – video director
• Luis Ponch – director of photography
• Tara Razavi – executive production
• Brandi Bondoc – doll girl
• Hodgy – himself

• Vic Wainstein – recording
• Manny Marroquin – mixing
• Chris Galland – mix assistance
• Delbert Bowers – mix assistance
• Brian "Big Bass" Gardner – mastering
• Bernie Grundman – mastering

{{Certification Table Top}}

{{Certification Table Entry|region=New Zealand|type=single|award=Gold|artist=Tyler, The Creator feat. Pharrell|title=IFHY|relyear=2013|certyear=2024|source=radioscope}}

{{Certification Table Entry|region=United States|type=single|award=Platinum|artist=Tyler, the Creator|title=IFHY|relyear=2013|certyear=2023}}

{{Certification Table Bottom|streaming=true | nosales=true | noshipments=true}}

{{reflist}}

{{Tyler the Creator}}

{{Pharrell Williams}}

Category:2013 songs

Category:Tyler, the Creator songs

Category:Pharrell Williams songs

Category:Songs written by Tyler, the Creator