IF Magazine
{{Short description|Australian film and television trade magazine}}
{{About|the Australian screen-professionals magazine|the American science-fiction magazine|If (magazine){{!}}If (magazine)}}
{{EngvarB|date=December 2015}}
{{Use dmy dates|date=March 2025}}
{{Infobox magazine
| title = IF Magazine
| image_file = If-Magazine-Australia.jpg
| image_size = 200
| image_alt =
| image_caption =
| editor = Jackie Keast
| editor_title = Editor
| previous_editor =
| frequency = Bi-monthly
| circulation = 13,000
| category = Australian film and television trade magazine
| company = The Intermedia Group
| publisher = Mark Kuban
| founded = 1997
| country = Australia
| based = Sydney
| language = English
| website = {{URL|https://if.com.au}}
}}
IF Magazine, also known as Inside Film, IF: Australia's Filmmaker Magazine, and IF: The Magazine for Independent Filmmakers, is an Australian print and online trade publication for screen-content professionals in Australia and New Zealand.
History
The magazine was founded in 1997 by Stephen Jenner and David Barda, in Sydney.
In April 2012 the 150th issue was published.{{cite journal| author=Kroenert, Tim. |title=If Magazine – a Look Back| journal= Inside Film|issue= 150 |date=April 2012| page= 22|url= https://search.informit.org/doi/10.3316/ielapa.122234847468668| url-access=subscription|issn=1447-2252}} In June 2021, the 200th issue was published.
Its former and long names include Inside Film, IF: Australia's Filmmaker Magazine, IF: The Magazine for Independent Filmmakers,{{Citation | title=If [magazine]: Inside film [catalogue entry] | via=Trove | url=https://trove.nla.gov.au/work/169070123 | access-date=23 November 2021}} and IF Magazine: For Screen Content Professionals.{{cite web |last=Keast |first=Jackie |title=Don't miss: The 200th issue of IF! |website=IF Magazine |date=24 June 2021 |url=https://if.com.au/dont-miss-the-200th-issue-of-if/ |access-date=13 December 2024}}
Description
IF Magazine is a bi-monthly print magazine{{cite web | title=LibGuides: Screen: Online Journals & Databases | website=LibGuides at Holmesglen | date=8 December 2010 | url=https://holmesglen.libguides.com/c.php?g=150381&p=989544 | access-date=23 November 2021| archive-url=https://web.archive.org/web/20211123162439/https://holmesglen.libguides.com/c.php?g=150381&p=989544| archive-date= 23 November 2021}} as well as a website, if.com.au,{{cite web | title=Home page | website=IF Magazine | date=14 July 2021 | url=https://www.if.com.au/ | access-date=23 November 2021}} serving as a trade publication for screen-content professionals in Australia and New Zealand.{{Citation | title=Inside Film [catalogue entry] | via=Trove | url=https://trove.nla.gov.au/work/162981343 | access-date=23 November 2021}}{{cite web| via= Facebook| url=https://www.facebook.com/IF.magazine/|title=Inside Film Magazine}}
The magazine's content includes original research in specially-commissioned articles{{cite web | title=Researcher Profile |website=Swinburne University of Technology | url=https://www.swinburne.edu.au/research/our-research/access-our-research/find-a-researcher-or-supervisor/researcher-profile/?id=mafreeman | access-date=23 November 2021}} that are unique. It covers Australian film and television, distribution, exhibition, digital media, marketing, finance, as well as detailed reporting on the Australian film industry.
The magazine is available online by subscription on Informit from Issue 41 (February 2002).{{cite web|website=Informit|title=Inside Film|url=https://search.informit.org/journal/insfil |access-date=23 November 2021}}
Governance and people
Inside Film is owned by The Intermedia Group.
{{as of|2021}} Jackie Keast is editor,{{cite web | title=Contact| website=IF Magazine | date=14 July 2021 | url=https://www.if.com.au/contact/ | access-date=23 November 2021}} while Don Groves has been senior journalist since 2013. Groves formerly worked with Variety in Sydney and London, and has contributed regularly to Deadline Hollywood and SBS Film.{{cite web | last=Glendenning | first=Elly | title=Don Groves joins the Inside Film team | website=Influencing News | date=3 June 2013 | url=https://influencing.com/au/story/don-groves-joins-the-inside-film-team | access-date=23 November 2021}}
Recognition
In 2000, the magazine was the co-winner of the AACTA Byron Kennedy Award, along with Popcorn Taxi film festival.{{cite web |title= Byron Kennedy Awards (List of winners from 1984 to 2016)|url=https://s3-ap-southeast-2.amazonaws.com/aacta-org/PDFs/2017/Byron-Kennedy-Award-Winners-1984-2016.pdf |access-date=13 December 2024}}{{cite web |title=Stephen Jenner |website=Asian Academy Creative Awards |date=12 June 2022 |url=https://www.asianacademycreativeawards.com/speakers/stephen-jenner/ |access-date=13 December 2024}}
IF Awards
{{main|IF Awards}}
IF Magazine ran the IF Awards from 1999 until 2011, with various sponsors acquiring naming rights over the years.{{cite web |title=Inside Film Awards |website=AustLit |url=https://www.austlit.edu.au/austlit/page/v1296 |access-date=13 December 2024}} The awards were determined by a national audience poll, which differentiated it from the Australian AACTA Awards, which are judged by industry professionals. In 2012 it was announced that they would be put "on hold", owing to changing economic circumstances and competition with the AACTA Awards, which had moved to Sydney in 2011.{{cite web|url=https://tvtonight.com.au/2012/04/if-awards-cancelled-for-2012.html|title=IF Awards cancelled for 2012|date=18 April 2012|website=tvtonight.com.au|access-date=20 April 2018}}
References
{{reflist}}
External links
- {{official website|https://www.if.com.au/}}
{{Byron Kennedy Award}}
Category:1997 establishments in Australia
Category:Business magazines published in Australia
Category:Bi-monthly magazines published in Australia
Category:Magazines established in 1997
Category:Magazines published in Sydney
Category:Professional and trade magazines