IGTV
{{short description|Vertical video application by Instagram}}
{{Infobox software
| name = IGTV
| logo = IGTV logo.svg
| logo size = 150px
| developer = Instagram
| released = {{Start date and age|2018|06|20}}
| discontinued = yes, {{End date and age|2022|03|01}}
| operating system = iOS, Android
| size = 140.3 MB (iOS), 30.05 MB (Android)
| language = English, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Tagalog, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
| language count = 30
| genre = online video sharing platform
| licence = Freeware
| website =
}}
IGTV, short for Instagram TV, was a video application by Instagram for Android and iOS smartphones.{{Cite web |date=2018-07-24 |title=What's the difference between IGTV and IGTV inside Instagram? |url=https://www.digitaltrends.com/mobile/igtv-stand-alone-app-vs-igtv-inside-instagram/ |access-date=2024-11-13 |website=Digital Trends |language=en}} It allowed for longer videos compared to Instagram feeds. IGTV was available as a stand-alone app, though basic functionality was also available within the Instagram app and website.{{Cite news|url=http://www.scmp.com/tech/apps-gaming/article/2152011/how-use-igtv-new-instagram-app-watching-and-creating-long-form|title=How to use Instagram's new IGTV app|work=South China Morning Post|access-date=2018-07-02|language=en|archive-date=2021-01-15|archive-url=https://web.archive.org/web/20210115144942/https://www.scmp.com/tech/apps-gaming/article/2152011/how-use-igtv-new-instagram-app-watching-and-creating-long-form|url-status=live}}
The service was launched and introduced by former Instagram CEO Kevin Systrom{{cite web |title=Kevin Systrom |url=https://www.forbes.com/profile/kevin-systrom/ |website=Forbes |access-date=February 22, 2025}} in a live event in San Francisco on June 20, 2018, featuring creators such as Lele Pons.{{Cite magazine|url=https://www.wired.com/story/with-igtv-instagram-takes-aim-at-youtube/|title=With IGTV, Instagram Takes Aim at YouTube|magazine=WIRED|access-date=2018-07-02|language=en-US|archive-date=2021-02-26|archive-url=https://web.archive.org/web/20210226170408/https://www.wired.com/story/with-igtv-instagram-takes-aim-at-youtube/|url-status=live}}
Service
IGTV required users to log in with an Instagram account. Mobile devices allowed uploads of up to 15 minutes in length with a file size of up to 650 MB, while desktop web browsers allowed uploads of up to 60 minutes in length with a file size of up to 3.6 GB.{{cite web|url=https://help.instagram.com/1038071743007909|title=What are the video upload requirements for IGTV? {{!}} Instagram Help Center|website=Instagram Help|access-date=June 27, 2018|archive-date=May 17, 2021|archive-url=https://web.archive.org/web/20210517084121/https://help.instagram.com/1038071743007909|url-status=live}} The app auto-played videos as soon as it was launched, which Kevin Systrom contrasted to video hosts where one must first locate a video.{{Cite news|url=https://www.theverge.com/2018/6/20/17484436/instagram-igtv-video-app-launch|title=Instagram announces IGTV, a standalone app for longer videos|work=The Verge|access-date=2018-06-22|archive-date=2021-04-16|archive-url=https://web.archive.org/web/20210416225545/https://www.theverge.com/2018/6/20/17484436/instagram-igtv-video-app-launch|url-status=live}}{{cite news|url=https://www.bbc.co.uk/news/newsbeat-44546270|title=Instagram now allows 60-minute videos|last1=Rosney|first1=Daniel|date=20 June 2018|work=BBC News|access-date=21 June 2018|archive-date=17 April 2021|archive-url=https://web.archive.org/web/20210417013433/https://www.bbc.co.uk/news/newsbeat-44546270|url-status=live}}{{cite news|url=https://techcrunch.com/2018/06/20/igtv/|title=Instagram launches IGTV app for creators, 1-hour video uploads|work=TechCrunch|access-date=21 June 2018|archive-date=16 April 2021|archive-url=https://web.archive.org/web/20210416210829/https://techcrunch.com/2018/06/20/igtv/|url-status=live}}
Instagram accounts with an IGTV channel received an IGTV tab on their profile page. Additionally, uploads on IGTV could be mirrored to a linked Facebook page{{cite web |title=What is a Facebook Page? |url=https://www.bigcommerce.com/glossary/what-is-a-facebook-page/ |website=BigCommerce |access-date=February 22, 2025}}
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In May 2019, IGTV gained the ability to upload landscape videos.{{Cite web|url=https://instagram-press.com/blog/2019/05/23/igtv-now-supports-landscape-videos/|title=IGTV Now Supports Landscape Videos|date=2019-05-23|website=Instagram|language=en-US|access-date=2019-05-29|archive-date=2019-05-29|archive-url=https://web.archive.org/web/20190529171632/https://instagram-press.com/blog/2019/05/23/igtv-now-supports-landscape-videos/|url-status=live}}
The standalone app was not widely adopted. In January 2020, it was reported that it only had around 7 million users.{{Cite web |last=Constine |first=Josh |date=2020-01-18 |title=Instagram drops IGTV button, but only 1% downloaded the app |url=https://techcrunch.com/2020/01/18/igtv-button-gone/ |access-date=2025-01-11 |website=TechCrunch |language=en-US}} In October 2021, Instagram began to merge IGTV's functionality into the main Instagram app, including its video upload and editing functionality, changing the IGTV tab on user profiles to simply "Video"—which included IGTV posts and existing in-feed videos and live streams (though excluding Reels{{cite web |title=Instagram Reels: Everything You Need to Know |url=https://www.agorapulse.com/blog/instagram/instagram-reels/ |website=AgoraPulse |date=17 December 2020 |access-date=February 22, 2025}}
, its short-form video format), and updating the video playback interface. Instagram stated that the standalone app would remain operational for the time being.{{Cite web |last=Perez |first=Sarah |date=2021-10-05 |title=Instagram ditches the IGTV brand, combines everything but Reels into an 'Instagram Video' format |url=https://techcrunch.com/2021/10/05/instagram-ditches-the-igtv-brand-combines-everything-but-reels-into-an-instagram-video-format/ |access-date=2025-01-11 |website=TechCrunch |language=en-US}}{{Cite web |date=28 February 2022 |title=Instagram is shutting down its standalone IGTV app |url=https://techcrunch.com/2022/02/28/instagram-is-shutting-down-its-standalone-igtv-app/ |url-status=live |archive-url=https://web.archive.org/web/20220310233128/https://techcrunch.com/2022/02/28/instagram-is-shutting-down-its-standalone-igtv-app/ |archive-date=2022-03-10 |access-date=2022-03-06 |website=TechCrunch |language=en-US}}
In February 2022, Instagram announced that IGTV would be discontinued in March 2022, electing to focus on video functionality in the main app (including Reels).{{Cite web |date=2025-02-25 |title=Instagram reels downloader {{!}} IGTV & carousel |url=https://www.entiredownload.com/ |archive-url=https://web.archive.org/web/20250324072706/https://www.entiredownload.com/ |archive-date=2025-03-24 |access-date=2025-03-27 |language=en-US}}
References
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External links
{{Spoken Wikipedia|date=2024-05-19|En-IGTV-article.ogg}}
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Category:2018 establishments in California
Category:Proprietary cross-platform software
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