IJustWantToBeCool
{{Short description|Swedish comedy trio}}
{{Infobox comedian|image=Bokmässan 2023 50 (cropped).jpg|caption=I Just Want To Be Cool signing their book Skurkarnas skurk at the Gothenburg Book Fair in 2023. (From left: Joel Adolphson, Emil Beer, Victor Beer)|image_size=|nationality={{flagicon|Sweden}} Stockholm, Sweden|genre=Sketch comedy|current_members=Victor Beer
Emil Ejdemo Beer
Joel Adolphson|website=https://www.youtube.com/@IJustWantToBeCool|medium=YouTube, TV, podcast}}
I Just Want To Be Cool, written by the group as IJustWantToBeCool (sometimes abbreviated to IJWTBC), is a Swedish comedy trio consisting of brothers Victor Beer (born February 5, 1992) and Emil Ejdemo Beer (born October 28, 1994), along with their cousin Joel Adolphson (born March 26, 1992). Since 2011, the trio has gained popularity by publishing comedic videos (sketches) on YouTube[http://www.svt.se/i-just-want-to-be-cool/var-serie-pa-svt-ar-battre-an-det-vi-gjort-tidigare-1 "Our series on SVT is better than what we did before"] {{webarchive|url=https://web.archive.org/web/20131123132634/http://www.svt.se/i-just-want-to-be-cool/var-serie-pa-svt-ar-battre-an-det-vi-gjort-tidigare-1}}, interview in Gomorron Sverige, SVT, published October 28, 2013, 10:03.[http://www.sydsvenskan.se/kultur--nojen/korta-klipp-med-karaktar/ Short clips with character] {{webarchive|url=https://web.archive.org/web/20151130233225/http://www.sydsvenskan.se/kultur--nojen/korta-klipp-med-karaktar/}}, Anders Mildner, Sydsvenskan, published July 27, 2013, 06:30. and has consistently been listed as one of the most influential social media personalities in Sweden,{{Cite journal|title=Simonsson among the most influential on social media - he takes responsibility|url=https://sverigesradio.se/artikel/7057574|journal=Sveriges Radio|date=2018-10-02|access-date=2022-11-02|language=sv}}{{Cite web|title=Ricki Petrini|url=https://www.resume.se/blogg/ricki-petrini/darfor-har-jocke-jonna-mer-digital-makt-an-massmedier/|website=www.resume.se|access-date=2022-11-02|language=sv}} reaching a peak in 2022.{{Cite web|title=SD second largest on social media|url=https://www.dn.se/kultur/sd-nast-storst-i-sociala-medier/|website=Dagens Nyheter|date=2022-10-04|access-date=2022-11-02|language=sv}}
Background
I Just Want To Be Cool was formed by brothers Victor Beer (born February 5, 1992) and Emil Beer (born October 28, 1994) along with their cousin Joel Adolphson (born March 26, 1992).Wetterborg, Caroline (2013-02-08). [https://web.archive.org/web/20130215072645/http://www.metrojobb.se/artikel/7703-klippen-p%C3%A5-youtube-blev-deras-extrajobb "The clips on YouTube became their side job"]. Metrojobb.se. Retrieved October 11, 2015. The members grew up in Lindholmen in Vallentuna and were making their own films as a hobby even as children. However, it was not until the end of 2011 that they started uploading their clips to YouTube. An article in Sydsvenskan from July 2013 stated that all three were studying at that time: Victor Beer at KTH Royal Institute of Technology, Emil Beer at a media high school, and Joel Adolphson digital film effects at Campus i12 in Eksjö. In a video clip published on September 15, 2014, the trio provided some updates, including explaining that Joel Adolphson had moved back to Stockholm and that all three had completed their studies.[https://www.youtube.com/watch?v=VFzZikbKm-0 "Mailbox Ep0 | No mail"]. YouTube. Retrieved October 5, 2014.
Career
I Just Want To Be Cool has had four of their own web series on Sveriges Television, including Semi (2013), How to Make Your Mom Cry (2014–2015), A Completely Ordinary Day (2019), and The School (2019).{{Cite web|url=https://www.svt.se/semi/the-comedy-group-i-just-want-to-be-cool-gets-their-own-series?|title=The comedy group I just want to be cool gets their own series|access-date=July 25, 2017|last=Cederling|first=Peter|date=March 4, 2016|publisher=SVT}}{{Cite web|url=https://www.svt.se/konsten-att-fa-sin-mamma-att-grata/|title=How to Make Your Mom Cry|access-date=July 25, 2017|publisher=SVT}} They also had a TV series on TV4 called Small Town (2017).{{Cite journal|title=Small Town - tv4.se|url=http://www.tv4.se/small-town|access-date=October 1, 2017|language=sv}}{{Cite journal|title=Premiere for Small Town|url=http://www.tv4gruppen.se/Pressmeddelanden/2017/Premiere-for-Small-Town/|journal=TV4Group|access-date=October 1, 2017|language=sv}}
Since 2019, the group has produced several audiobook series on Storytel.{{Cite web|title=IJustWantToBeCool interprets classics in their own Storytel series|url=https://www.mynewsdesk.com/se/storytel/pressreleases/ijustwanttobecool-interprets-classics-in-their-own-storytel-series-2928499|website=Mynewsdesk|date=October 24, 2019|access-date=January 20, 2024|language=sv}}{{Cite web|title=Storytel subscribers wrote more than 100,000 reviews in three months|url=https://www.boktugg.se/2020/03/17/storytel-subscribers-wrote-more-than-100000-reviews-in-three-months/|website=Boktugg.se|date=March 17, 2020|access-date=January 20, 2024|language=sv-SE|author=Anna von Friesen}}{{Cite web|title=They wrote the most listened-to books of the summer|url=https://www.bt.se/kultur/they-wrote-the-most-listened-to-books-of-the-summer-4b1b6b00/|website=Borås Tidning/TT|date=August 15, 2023|access-date=January 20, 2024|language=sv}}
In 2020, the group launched a podcast called "What Would You Do?". The name was later shortened to "What? with IJustWantToBeCool" to keep it concise and include the brand name in the title. In the podcast, they ask and answer each other's questions about what they would do in various situations. At the beginning of 2023, the podcast moved to Spotify.
In 2022, the group released the first book in a trilogy titled Skurkarnas skurk.{{Cite journal|author=Josefin Auer|title=Funny meeting with the super-trio!|date=June 9, 2022|journal=Kamratposten}} The third and final part was released in 2024.{{Cite book|title=Hjältus tårar|url=https://www.rabensjogren.se/bok/9789129739442/hjaltus-tarar|date=March 19, 2024|access-date=July 9, 2024|isbn=978-91-29-73944-2|language=sv}}
On July 8, 2024, their main YouTube channel reached one million subscribers.{{Cite web|url=https://www.youtube.com/@IJustWantToBeCool/community?lb=UgkxXvOEHkR4uDXiIFD4v2Ovw3JnhhGDOnCe|title=Milestone|website=I Just Want To Be Cool - YouTube|language=en|access-date=July 8, 2024}}
References
{{Reflist}}
External links
- {{YouTube|c=UC8ZzDv6zN_GgZu8OLGhCtFw}}
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