IMbesharam
{{Short description|Indian online sex shop}}
{{Orphan|date=February 2024}}
{{Use dmy dates|date=January 2024}}
{{Infobox company
| name =
| logo = Logo IMbesharam.png
| logo_caption =
| logo_upright =
| logo_alt =
| type =
| industry = E-commerce
| founded = 2013
| founder = Raj Armani and Salim Rajan
| defunct =
| fate =
| successor =
| hq_location_city =
| hq_location_country =
| area_served =
| key_people =
| products =
| owner =
| num_employees =
| num_employees_year =
| parent =
| website = {{URL|https://in.imbesharam.com/}}
}}
IMbesharam is an Indian e-commerce website that sells sex toys, sexual wellness products and accessories. It was founded in 2013{{cite web |date= 1 October 2016 |title=Pleasure seekers from non-metros drive up sex toys sales|url=https://www.hindustantimes.com/business-news/pleasure-seekers-from-non-metros-drive-up-sex-toys-sales/story-ekaIyEfzg8lsN258HdOxGN.html |access-date= 13 January 2023 |newspaper=Hindustan Times}} by Raj Armani and Salim Rajan. The website sells sex toys,{{cite web |date= 25 May 2022 |title=6 best sexual pleasure and wellness brands to shop from – all homegrown!|url=https://www.gqindia.com/relationships/content/6-best-sexual-pleasure-and-wellness-brands-to-shop-from-all-homegrown |publisher=GQ India}} accessories such as lingerie and strap-ons, sexual wellness products such as lubricants and condoms, and other products such as games and edible underwear.{{cite web |date= 25 May 2022 |title=6 best sexual pleasure and wellness brands to shop from – all homegrown!|url=https://www.gqindia.com/relationships/content/6-best-sexual-pleasure-and-wellness-brands-to-shop-from-all-homegrown |publisher=GQ India}}{{cite web|url=https://www.techinasia.com/batman-erotic-ecommerce-startup-imbesharam|title=Batman of bedrooms: Trials and triumphs of an erotic ecommerce startup|work=Tech in Asia|access-date=19 February 2024}}
Founding
IMbesharam was founded in 2013 by entrepreneurs Salim Rajan and Raj Armani in response to the lack of comprehensive online resources catering to adult needs in India.{{cite web|url=https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/startups-like-imbesharam-thatspersonal-go-into-war-zone-to-capture-a-share-of-rs-2500-crore-adult-toys-market/47839337|title=Startups like ImBesharam, ThatsPersonal go into war zone to capture a share of Rs 2,500-crore adult toys market|work=The Economic Times|access-date=19 February 2024}}
Business model
According to a 2020 article by Mint, three of the brand's five best-selling products were female vibrators.{{cite web |date= 18 June 2020 |title=Atmanirbhar Bharat: Made-in-India sex toys coming soon|url=https://lifestyle.livemint.com/relationships/it-s-complicated/atmanirbhar-bharat-made-in-india-sex-toys-coming-soon-111634459806001.html |access-date= 13 January 2023 |publisher=Mint}} Among the company's customers, 54% were women and 46% were men. According to a 2022 estimate, the company was projected to exceed {{currency|400 million|INR|passthrough=yes}} in sales by 2023.
In 2022, IMBesharam provided seed funding to the Sangya Project, an Indian sex-tech startup, to manufacture inexpensive sexual wellness products and sex toys in India.{{cite web |date= 21 September 2022 |title=Is it sextech brand IMBesharam's phata-poster-nikla-hero moment?|url=https://www.moneycontrol.com/news/business/storyboard-18-exclusive-sextech-brand-imbesharam-bets-on-expansion-invests-in-sangya-project-9211181.html |access-date= 13 January 2023 |publisher=Moneycontrol.com}} In 2022, IMBesharam was planning to list its products on online marketplaces too. Their products were listed on Snapdeal, an Indian e-commerce company.
Cooperations
IMbesharam has partnered with Lovense.{{cite web|url=https://www.xbiz.com/news/243413/lovense-inks-deal-with-imbesharam-for-distribution-in-india|title=Lovense Inks Deal With IMbesharam for Distribution in India|work=XBIZ|access-date=19 February 2024}} Additionally, IMbesharam has partnered withadult actress Sunny Leone to launch exclusive product lines and promotional campaigns.{{Cite web |title=Extreme Sex Toys |url=https://www.adutoys.com/ |access-date=19 February 2024 |website=ADTYS |language=en}}{{cite web|url=https://www.indiatoday.in/movies/story/sunny-leone-gay-lesbian-adult-webstore-112444-2012-08-05|title=Sunny Leone excited about imbesharam.com|work=India Today|access-date=19 February 2024}}