ISO/TC 289
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ISO/TC 289 Brand evaluation is Technical Committee n.289 of the International Organization for Standardization (ISO) formed in 2014 to develop standards in the area of Brand evaluation.{{Cite web|url=https://www.iso.org/cms/render/live/en/sites/isoorg/contents/data/committee/50/65/5065082.html|title=ISO/TC 289 – Brand evaluation|website=ISO|date=10 March 2020 }}
History
In January 2014 the Technical management Board of ISO (TMB) took the decision to create a new ISO Technical committee called ISO/TC 289.
The first plenary meeting was held on 2014 September 25–26 in Beijing, hosted by Standardization Administration of China (SAC) and China Council for Brand Development (CCBD).{{Cite web |url=http://www.brand-intl.cn/WebSite/article.aspx?id=32 |title=ISO/TC 289 1st Plenary Meeting |access-date=2017-04-26 |archive-date=2017-04-27 |archive-url=https://web.archive.org/web/20170427100731/http://www.brand-intl.cn/WebSite/article.aspx?id=32 |url-status=dead }}
The first meeting of ISO/TC 289/WG1 was held by China Council for Brand Development in Shenzhen (China), from November 11 to 12, 2015.{{Cite web |url=http://www.brand-intl.cn/WebSite/article.aspx?id=140 |title=First Meeting of ISO/TC 289/WG 1 Brand Evaluation Process |access-date=2017-04-26 |archive-date=2017-04-27 |archive-url=https://web.archive.org/web/20170427100606/http://www.brand-intl.cn/WebSite/article.aspx?id=140 |url-status=dead }}{{Cite web|url=https://themasb.org/global-standards-organization-calls-for-annual-brand-evaluations/|title=Global Standards Organization Calls for Annual Brand Evaluations – Marketing Accountability Standards Board | MASB|date=28 March 2019 }}{{Cite web|url=https://www.ansi.org/news_publications/news_story?menuid=7&articleid=1f201c08-4dd3-45ef-bef7-4502fa051032|title=New ISO Committee to Develop Standards Related to Brand Evaluation|website=www.ansi.org}}
The first meeting of ISO/TC 289/WG2 was held by UNI (Italian Standardization Body) in Rome (Italy), from January 21 to 23, 2019.{{Cite web |date=2020-03-10 |title=ISO/TC 289 - Brand evaluation |url=https://www.iso.org/es/contents/data/committee/50/65/5065082.html |access-date=2025-04-17 |website=ISO |language=es}}
Scope
The current scope of ISO/TC 289 primarily focuses on standardization in the field of brand evaluation. The
main activity of ISO/TC 289 is to develop international standards supporting the international practice
of brand evaluation and brand management .
Leadership and organization
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ISO/TC 289 currently has the following organisation.
- ISO/TC 289/CAG Chairman's Advisory Group – Convenor (until 2021): Mr.Pingjun Liu (China).
- ISO/TC 289/WG 1: Brand evaluation process – Convenor (until 2020): Mr.Gerhard Hrebiceck (Austria) and Mrs.Fang Wu (China)
- ISO/TC 289/WG 2: Implementation/Guidelines – Convenor (until 2021): Mr.Claudio Barella (Italy).
- ISO/TC 289/TG 1: Communications task group – Convenor (until end of 2019): Mrs.Patricia McQuillan (Canada).
- ISO/TC 289/TG 2: Collecting present concepts and philosophies in the market and developing Terms & Definitions – Convenor (until end of 2020): Zeshi Yang (China) and Edgar Baum (Canada).
- ISO/TC 289/TG 3: ISO 10668 review – Convenor (until 2021): Mr.David Haigh (UK).
ISO/TC 289 has 12 Participating countries and 24 Observer countries.
Published standards
published ISO standards under the direct responsibility of ISO/TC 289:
- ISO 10668:2010 Brand valuation — Requirements for monetary brand valuation
- ISO 20671:2019 Brand evaluation – Principles and fundamentals
ISO standards under development with the direct responsibility of ISO/TC 289:
- ISO/AWI 23353 Brand evaluation — Guidelines for brands related to Geographical Indications{{Cite web|url=https://www.iso.org/cms/render/live/en/sites/isoorg/contents/data/standard/07/53/75306.html|title=ISO/CD 23353|website=ISO}}
- ISO/AWI 24051 Brand evaluation – Guidance for annual brand evaluations.{{Cite web|url=https://www.iso.org/cms/render/live/en/sites/isoorg/contents/data/standard/07/76/77636.html|title=ISO/AWI PAS 24051|website=ISO}}
See also
References
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External links
- [https://www.iso.org/committee/5065082.html ISO TC 289]—Brand evaluation.