ITVX#ITV Hub

In March 2022, ITV announced the launch of ITVX,{{Cite web|url=https://www.radiotimes.com/tv/itvx-start-date-prices-shows/|title = What is ITVX? Start date speculation, prices, shows, BritBox news}} an integrated advertising and subscription-funded platform. The service serves as a replacement for ITV Hub, taking over as the broadcaster's catch-up service, and is positioned as a direct competitor to BBC iPlayer and the Channel 4 VOD service, featuring more exclusive programming and a selection of FAST channels.{{Cite web |title=Introducing ITVX – Britain's freshest new free streaming service launching later this year |url=https://www.itv.com/presscentre/press-releases/introducing-itvx-britains-freshest-new-free-streaming-service-launching-later-year |website=Press Centre}}{{Cite web |date=4 March 2022 |title=What is ITVX? ITV's new streaming service explained |url=https://www.pocket-lint.com/tv/news/itv/160285-what-is-itvx-streaming-service-from-itv-explained}}{{Cite web |last=Writer |first=Senior Staff |title=New UK streaming service ITVX will offer both free and paid tiers |url=https://www.techadvisor.com/article/745956/new-uk-streaming-service-itvx-will-offer-both-free-and-paid-tiers.html |website=Tech Advisor}}{{Cite web |date=3 March 2022 |title=ITVX: Everything you need to know about the new ITV on-demand service |url=https://www.whattowatch.com/features/itvx-everything-you-need-to-know-about-the-new-itv-on-demand-service}}

During the same month, it was announced that ITV bought out the BBC's share in the UK version of BritBox, and would also include access to the service for ITVX Premium subscribers. The BBC will continue to operate the international Brit box service while remaining a content provider for ITVX.{{Cite web|url=https://variety.com/2022/tv/news/itv-bbc-britbox-1235195054/|title=ITV Buys Out BBC's Share of BritBox U.K.|date=3 March 2022}}{{Cite web|url=https://www.theguardian.com/business/2022/mar/03/itv-to-take-on-netflix-amazon-and-disney-with-new-streaming-service|title = ITV to take on Netflix, Amazon and Disney+ with new streaming service|website = The Guardian|date = 3 March 2022}}{{Cite web|url=https://rxtvinfo.com/2022/bbc-drops-out-of-britbox-uk|title = BBC drops BritBox UK stake| work=RXTV |date = 3 March 2022}}

The service was rolled out on 17 November 2022 before officially launched on 8 December.

On 28 February 2023, it was confirmed that ITVX Premium users would have access to StudioCanal Presents, which launched in the spring of that year.{{cite web | title=ITVX announces content partnership with Studiocanal| website=Press Centre | date=28 February 2023 | url=https://www.itv.com/presscentre/media-releases/itvx-announces-content-partnership-studiocanal | access-date=15 May 2024}} On 10 March 2023, it was confirmed that ITVX would become the new home of CITV content, with the launch of a dedicated hub called "ITVX Kids" from 22 July 2023.{{Cite web |title=ITV to shutter its linear kidsnet and move content to ITVX |url=https://kidscreen.com/2023/03/10/itv-to-shutter-its-linear-kidsnet-and-move-content-to-itvx/ |access-date=11 March 2023 |website=Kidscreen}}{{cite news |title=ITV announces closure of CITV in favour of streaming-only children's content |url=https://www.itv.com/news/2023-03-10/itv-announces-closure-of-citv-in-favour-of-streaming-only-childrens-content |access-date=30 April 2023 |work=ITV |date=10 March 2023}}{{cite web |last1=Thornham |first1=Marc |title=ITVX Kids launch date announced |url=https://rxtvinfo.com/2023/itvx-kids-launch-date-announced/ |website=RXTV info |access-date=23 May 2023 |date=22 May 2023}}

On 30 May 2024, AMC Reality shows were added to the service.https://www.itv.com/presscentre/media-releases/kickstart-summer-love-itvx-amc-reality

By April 2024, BritBox UK ceased to exist as a standalone platform and was fully absorbed into ITVX's premium tier.{{cite web| last1=Moss| first1=Molly| title=BritBox move to ITVX and subscriptions explained: Where can I watch?| url=https://www.radiotimes.com/tv/drama/britbox-itvx-absorbed-subscriber-transfer-date-newsupdate/| website=Radio Times| date=11 April 2024| access-date=28 May 2024}}

On 5 April 2025, content licensed from StudioCanal was removed from the service after the deal between the company and ITV ended.https://bzangygroink.co.uk/archives/2025/04/05/studiocanal-and-itvx/

{{unreferenced|section|date=August 2024}}

FAST channels featured on the service include:[https://rxtvinfo.com/2022/itvx-arrives-with-18-streaming-channels ITVX arrives with 18 streaming channels] RTVX. 17 November 2022. Retrieved 20 December 2022

As of August 2024, ITVX is available on Apple's App store, and Google's Play Store{{Cite web |date=7 December 2023 |title=ITVX |url=https://apps.apple.com/gb/app/itvx/id446079916 |access-date=8 January 2024 |website=App Store |language=en-GB}} Amazon Fire tablets and TVs, select Android TV models, Android devices running 7.0 and above, Apple TV, Chromecast, Freesat, Freeview Play, IOS, LG webOS Smart TVs, PlayStation 4 & 5, Roku, Samsung Smart TVs models from 2016 and above.{{Cite web |date=8 December 2022|title=ITVX on Samsung Smart TVs |url=https://support.itv.com/en_us/goodbye-itv-hub-hello-itvx-rkNpVLbSi |publisher=ITV}} Sky (Glass, Sky Q, and Sky Stream puck), Virgin Media (360, Stream, TiVo), YouView, and Xbox One and Series X/S.[https://support.itv.com/en_us/which-tvs-and-streaming-platforms-can-i-watch-itvx-on-rkNpVLbSi Which TVs and streaming platforms can I watch ITVX on? Retrieved August 27, 2024]

{{Infobox software

| name = ITV Hub

| logo_size = 200px

| collapsible = yes

| caption = ITV Hub homepage

| author =

| developer = ITV Consumer Limited (ITV plc)

| released = 5 December 2008

| operating system = Windows, macOS, Linux

| platform = Online, cable, IPTV, mobile

| replaced_by = ITVX

| language = English

| genre = Video on demand

| license =

}}

{{original research section|date=December 2022}}

{{more citations needed section|date=December 2022}}

The ITV Player, later to be known as the ITV Hub, was launched in 2008.File:ITV Player.svg

The ITV Player was originally a website before being extended to television and other platforms.{{citation needed|date=November 2023}} Initially, the website version used Microsoft Silverlight, as opposed to Adobe Flash (used by BBC iPlayer and Channel 4's 4oD) and Windows Media Video. ITV adopted Flash for its player on 15 September 2009.{{Cite news |date=15 September 2009 |title=British TV firm dumps Silverlight |publisher=The Register |url=https://www.theregister.co.uk/2009/09/15/itv_flash/}}

In November 2009, ITV Player was given a revamp, improving navigation, as well as making the site more visually appealing. The service was free to use, and it was funded by pre-, mid-, and post-roll adverts.{{citation needed|date=November 2023}} Previously, users have been able to use ad-blocking software to skip the adverts shown. In mid 2010, the ITV website was upgraded to detect ad-blocking software.{{citation needed|date=November 2023}} Video is sent at multiple bit rates and uses adaptive technology in the player to best determine the rate based on the user's connection. ITV Hub used HTML5 Media Source Extensions with Encrypted Media Extensions to deliver video.{{citation needed|date=November 2023}}

In Summer 2011, ITV Player incorporated subtitles and CITV programming.{{citation needed|date=November 2023}} The redesigned website version was launched on 22 August 2011 with upgraded search features, and a new Flash-based video player designed improve playback reliability.{{citation needed|date=November 2023}}

In January 2012, the site was due to be overhauled to offer paid-for content in addition to the existing free 30-day catch-up;{{Cite web |date=27 July 2011 |title=ITV to launch TV micropayment system in January |url=https://www.theguardian.com/media/2011/jul/27/itv-to-launch-micropayments |website=The Guardian}} however, this was delayed until 29 October 2012.{{Cite web |date=29 October 2012 |title=ITV unveils new ITV Player |url=http://insights.itvmedia.co.uk/blog/2012/10/29/new-itv-player-unveiled/ |archive-url=https://archive.today/20130620235421/http://insights.itvmedia.co.uk/blog/2012/10/29/new-itv-player-unveiled/ |url-status=dead |archive-date=20 June 2013 |publisher=ITV Media }}

Content that has only aired on the main ITV channel (rather than also on ITV2, ITV3, ITV4, or CITV) is only available to viewers located in ITV plc regions (England, Wales, southern Scotland, the Channel Islands, the Isle of Man, and on UTV in Northern Ireland).{{citation needed|date=November 2023}} If the same programme was also broadcast in central and northern Scotland, then users located in those areas may be able to view it on the STV Player.{{citation needed|date=November 2023}} The ITV Hub website attempts to detect user location automatically, using that provided by the ISP.{{citation needed|date=November 2023}} On 6 June 2016, ITV Hub replaced the UTV Player service in Northern Ireland, following the latter's sale to ITV plc in February 2016.{{citation needed|date=November 2023}}

From 6 March 2018, Domino's Pizza became the platform's first sponsor.{{Cite web |date=6 March 2018 |title=Domino's is to be the first ever sponsor of the ITV Hub – see how! |url=https://www.itvmedia.co.uk/making-an-impact/dominos-is-to-be-the-first-ever-sponsor-of-the-itv-hub |archive-url=https://web.archive.org/web/20190811105648/https://www.itvmedia.co.uk/making-an-impact/dominos-is-to-be-the-first-ever-sponsor-of-the-itv-hub |archive-date=11 August 2019 |access-date=29 June 2019 |website=ITV.com |publisher=ITV Media, ITV plc}}{{Cite web |last=Gwynn |first=Simon |date=5 March 2018 |title=Domino's to sponsor ITV's video on demand offering |url=https://www.campaignlive.co.uk/article/dominos-sponsor-itvs-video-demand-offering/1458554 |archive-url=https://web.archive.org/web/20180313202937/https://www.campaignlive.co.uk/article/dominos-sponsor-itvs-video-demand-offering/1458554 |archive-date=13 March 2018 |access-date=13 July 2019 |website=Campaignlive.co.uk}}

{{unreferenced section|date=August 2024}}

As of July 2017, ITV Hub was available on YouView-enabled Sony Bravia TVs.{{citation needed|date=November 2023}}

In December 2008, ITV Hub was added to BT TV's TV Replay service, the deal was ITV's first with a set-top-box VOD operator.{{Cite web |date=17 November 2008 |title=ITV signs catch-up deal for BT Vision |url=http://www.itvplc.com/media/news/itv-signs-catch-up-deal-for-bt-vision |url-status=dead |archive-url=https://web.archive.org/web/20121130234930/http://www.itvplc.com/media/news/itv-signs-catch-up-deal-for-bt-vision |archive-date=30 November 2012 |access-date=21 February 2013 |publisher=ITV plc}} It allows access to popular ITV1, ITV2, ITV3, and ITV4 shows up to 8 days after their transmission, as well as a selection of archive shows.{{Cite web |date=19 November 2008 |title=BT Vision to offer ITV catch-up service, box gets firmware update to help it cope |url=http://hcc.techradar.com/blogs/team_hcc/btvision+gets+itv+vod |url-status=dead |archive-url=https://web.archive.org/web/20110721061050/http://hcc.techradar.com/blogs/team_hcc/btvision%2Bgets%2Bitv%2Bvod |archive-date=21 July 2011 |publisher=Home Cinema Choice}}

A place for a full version of ITV Player has been reserved on Freesat channel 903.{{Cite web |date=16 December 2010 |title=Freesat Assign BBC iPlayer and ITV Player Channel Slots |url=http://www.joinfreesat.co.uk/freesat-assign-bbc-iplayer-and-itv-player-channel-slots/ |publisher=Join Freesat}} A beta release was made available in December 2010 for Humax receivers, requiring the input of a code.{{Cite web |date=3 January 2011 |title=ITV Player Beta Code Released |url=http://www.joinfreesat.co.uk/itv-player-beta-code-released/ |publisher=Join Freesat}} The beta was made public on 26 July 2011, with support expected to be extended beyond Humax devices.{{Cite web |date=26 July 2011 |title=Freesat Launches ITV Player (channel 903) |url=http://www.joinfreesat.co.uk/freesat-launches-itv-player/ |publisher=Join Freesat}}{{Cite web |title=On Demand on HD boxes and TVs |url=http://www.freesat.co.uk/what-you-get/on-demand-tv/check-your-box-or-tv-for-on-demand |access-date=10 October 2011 |publisher=Freesat}} On 31 July 2012, an update was released for Manhattan receivers which included support for ITV Player.{{Cite web |date=31 July 2012 |title=Manhattan Plaza HD-S v1.45 Update Available |url=http://www.joinfreesat.co.uk/manhattan-plaza-hd-s-v1-45-update-available/ |publisher=Join Freesat}} In November 2012, both EchoStar and Samsung receivers also received ITV Player support.{{Cite web |date=14 November 2012 |title=ITV Player now on Echostar receiver |url=http://www.joinfreesat.co.uk/itv-player-now-on-echostar-receiver/ |publisher=Join Freesat}}{{Cite web |date=14 November 2012 |title=ITV Player now on Samsung receiver |url=http://www.joinfreesat.co.uk/itv-player-now-on-samsung-receiver/ |publisher=Join Freesat}} Although the ITV Hub Player app is available to viewers around the UK on multiple platforms, it is not available to Freesat viewers using second generation Freesat receivers if their regional variation is set using postcodes starting DG or TD. It is unclear why this contradiction exists.{{Cite web |date=25 August 2016 |title=Freesat ITV Hub availability in Scottish Borders and Dumfries & Galloway |url=http://sites.google.com/view/freesatitvhub/}}

On 29 January 2014, it was announced that ITV Player would be available on Sky's Now TV box.{{Cite web |date=29 January 2014 |title=ITV Encore to launch on Sky |url=http://www.itv.com/presscentre/press-releases/itv-encore-launch-sky#.Uzh6cPldWSo |access-date=30 March 2014 |publisher=ITV}} It was later made available on the NowTV and Roku devices on 11 June 2014.{{Cite web |last=Langshaw |first=Mark |date=11 June 2014 |title=ITV Player now available on Roku, Now TV |url=http://www.digitalspy.co.uk/tech/news/a577053/itv-player-now-available-on-roku-now-tv.html |access-date=17 June 2014 |publisher=Digital Spy}}

On 30 January 2012, it was announced that ITV Player would be added to Sky's On Demand service the following day.{{Cite web |date=30 January 2012 |title=Sky Anytime+ goes from strength to strength with more content and increased reach |url=http://corporate.sky.com/media/press_releases/2012/sky_anytime_plus_goes_from_strength_to_strength_with_more_content_and_increased_reach |publisher=BSkyB Corporate |access-date=30 January 2012 |archive-date=2 February 2012 |archive-url=https://web.archive.org/web/20120202063806/http://corporate.sky.com/media/press_releases/2012/sky_anytime_plus_goes_from_strength_to_strength_with_more_content_and_increased_reach |url-status=dead }} ITV Player initially only offered archive content, with catch-up programming becoming available on 26 September.File:ITV Player Beta.jpg

On 6 July 2012, it was announced that ITV Player had been made available on Samsung's Smart TVs and Blu-ray players through their Samsung Smart TV service, for 2011 and later devices,{{Cite web |date=6 July 2012 |title=ITV Player on Samsung Smart TVs |url=http://advanced-television.com/2012/07/06/itv-player-on-samsung-smart-tvs/ |publisher=Advanced Television}} from 2016 the ITV Player is available through LG webOS smart TVs through the LG content store.

On 8 January 2009, it was announced that ITV Net Player would be added to Virgin Media's digital cable TV service.{{Cite web |date=8 January 2009 |title=Thousands of hours of ITV shows to be made available on demand by Virgin Media |url=http://mediacentre.virginmedia.com/Stories/Thousands-of-hours-of-ITV-shows-to-be-made-available-on-demand-by-Virgin-Media-120.aspx |url-status=dead |archive-url=https://archive.today/20130412030418/http://mediacentre.virginmedia.com/Stories/Thousands-of-hours-of-ITV-shows-to-be-made-available-on-demand-by-Virgin-Media-120.aspx |archive-date=12 April 2013 |access-date=21 February 2013 |publisher=Virgin Media}} The deal allows Virgin Media's 3.5 million TV customers to view over 40 hours of programming from ITV, ITV2, ITV3, and ITV4 each week. Popular shows such as Coronation Street and Emmerdale are all available for seven days after being broadcast as part of Virgin Media's free Catch up TV service. The service began a three-day deployment programme on 24 February 2009. Virgin Media's viewers were able to choose from 500 hours of ITV comedies, documentaries, and dramas, on demand through the TV Choice section, however, the contract to supply archive content ended on 23 February 2013.{{Cite web |date=11 March 2013 |title=Re: itv On Demand gone ? |url=http://community.virginmedia.com/t5/TV/itv-On-Demand-gone/m-p/1746996/highlight/true#M92816 |publisher=Virgin Media}}

ITV Player was one of four services available at the launch of YouView in July 2012. At launch, the ITV Player app contained options to resume watching recent programmes and browse by channel, day, and A-to-Z, but lacked integrated search and contained non-skippable adverts.{{Cite web |date=24 July 2012 |title=Humax YouView DTR-T1000 review |url=https://www.expertreviews.com/uk/tvs-entertainment/pvrs/51978/humax-youview-dtr-t1000-review |publisher=Expert Reviews}} During 2013, ITV intend to introduce paid-for content into ITV Player on YouView.{{Cite web |date=27 February 2013 |title=ITV Player pay-per-view downloads coming to YouView and mobiles |url=https://editorial.recombu.com/digital/article/itv-player-pay-per-view-downloads-coming-to-youview-mobiles_m11238-html |publisher=Recombu}}

ITV Player was released on 14 December 2010 on PlayStation 3 via the PlayStation Network{{Cite web |date=18 August 2010 |title=ITV Player to launch on PlayStation 3 |url=http://www.itv.com/presscentre/pressreleases/programmepressreleases/itvplayertolaunchonplaystation3/default.html |archive-url=https://web.archive.org/web/20121011152817/http://www.itv.com/presscentre/pressreleases/programmepressreleases/itvplayertolaunchonplaystation3/default.html |archive-date=11 October 2012 |publisher=ITV plc}} utilising the web-browser to distribute content rather than an app. It was free and ad-funded with pre-, mid-, and post-roll video ads being sold and served by ITV. Under the terms of the deal with Sony, STV, UTV and Channel Television were able to add their own equivalent services so they were also accessible from the PS3 platform on a similar basis to ITV Player.{{citation needed|date=November 2023}} As of 23 November 2015 the service is no longer available on the PS3.{{citation needed|date=November 2023}}

{{unreferenced section|date=November 2023}}

ITV Hub was launched for Xbox One on Friday 10 February 2017, this was made possible by a new Universal Windows Platform app which integrates with Windows 10 and Xbox One. The STV Player app run by STV, who currently hold the ITV licence for Scotland, has been launched on Xbox 360. The STV Player app contains much of the content found on ITV Player and requires a Scottish postcode to be entered prior to use. ITV Hub was launched on Xbox Series S/X on 10 November 2020.

File:ITV Player (iOS).png

On 11 May 2011, ITV chief executive Adam Crozier announced that a dedicated ITV Player application would be released on a "wide range of mobiles and tablets" during 2011.{{Cite web |date=11 May 2011 |title=ITV plc Interim Management Statement |url=http://www.itvplc.com/media/news/itv-plc-interim-management-statement-3 |url-status=dead |archive-url=https://web.archive.org/web/20130314064240/http://www.itvplc.com/media/news/itv-plc-interim-management-statement-3 |archive-date=14 March 2013 |access-date=21 February 2013 |publisher=ITV plc}} The app features programming from ITV, ITV2, ITV3, and ITV4 for up to seven days after broadcast. However, content is only available to view in the UK and ITV programming is blocked in the STV and UTV regions. A Wi-Fi connection is also required. The mobile apps were developed by digital agency Candyspace.{{Cite web |date=1 July 2011 |title=ITV brings TV catch-up player to iPad and iPhone |url=http://econsultancy.com/uk/nma-archive/15567-itv-brings-tv-catch-up-player-to-ipad-and-iphone |publisher=New Media Age}} During 2013, ITV intend to introduce paid-for content into ITV Player across all mobile platforms.

An application for devices running Google's Android operating system was released on 20 June 2011.{{Cite web |date=20 June 2011 |title=ITV Player catch-up service now available on Android |url=http://eurodroid.com/2011/06/20/itv-player-catch-up-service-now-available-on-android/ |publisher=Eurodroid |access-date=21 February 2013 |archive-date=31 July 2012 |archive-url=https://web.archive.org/web/20120731233916/http://eurodroid.com/2011/06/20/itv-player-catch-up-service-now-available-on-android/ |url-status=dead }} The app requires Android 2.2 (Froyo) or higher and Adobe AIR. Each show is broken up to feature non-skippable advertising breaks. Users are forced to register an email address to use the app to allow ITV to "keep you informed about improvements and other exciting developments at ITV."{{Cite web |date=22 June 2011 |title=ITV Player Launches Android App |url=http://www.trustedreviews.com/news/itv-player-launches-android-app |publisher=Trusted Reviews}} On 14 January 2013, ITV Player 2.0 was released adding support for Android 3.x Gingerbread to 4.0 Ice Cream Sandwich and a re-engineered user interface.{{Cite web |date=14 January 2013 |title=ITV Player for Android Gets New UI and Support for Android 2.3+ Devices |url=http://news.softpedia.com/news/ITV-Player-for-Android-Gets-New-UI-and-Support-for-Android-2-3-Devices-320903.shtml |publisher=Softpedia}}

Adobe ceased support for Flash on Android in 2011, which caused ITV Player to be incompatible with devices on that operating system. A new app was trialled, but was only available on Samsung products and received poor reviews on Google Play Store.{{citation needed|date=November 2023}} Upon the release of the app on 9 May 2013, Samsung entered an exclusivity agreement with ITV, with the ITV Player app available exclusively on Samsung devices until 31 August. ITV's online product director, James Micklethwait, cited "fragmentation of the Android ecosystem" as the motive behind the deal.{{Cite web |date=9 May 2013 |title=Samsung lands exclusivity deal for new ITV Player app |url=http://www.digitalspy.co.uk/tech/news/a479901/samsung-lands-exclusivity-deal-for-new-itv-player-app.html |publisher=Digital Spy}}

An application for Apple's iOS (iOS 4.3 or later) operating system and either the iPad, iPhone (3GS or later), and iPod Touch (3rd generation or later), was launched on 1 July 2011.{{Cite web |date=1 July 2011 |title=ITV Player launches on Apple's iPhone, iPad |url=http://www.digitalspy.co.uk/tech/news/a327888/itv-player-launches-on-apples-iphone-ipad.html |publisher=Digital Spy}}{{Cite web |title=ITV Player By ITV |url=https://apps.apple.com/gb/app/itv-player/id446079916 |access-date=24 August 2011 |publisher=Apple.com}}

In June 2013, the iOS app was updated to add a trial premium section, allowing subscribers to watch catch-up content without advertising, as well as pay to view live streams of ITV3 and ITV4.{{Cite web |date=11 June 2013 |title=ITV introduces Apple subs fee |url=http://www.broadcastnow.co.uk/news/multiplatform/itv-introduces-apple-subs-fee/5057238.article |publisher=Broadcast}} Early reviews of the updated app on the App Store were generally negative, with users commenting that the subscription option provided poor value for money.{{Cite web |date=12 June 2013 |title=UK broadcaster ITV introduces £3.99 live TV streaming for iOS but viewers are not impressed |url=https://thenextweb.com/uk/2013/06/12/itv-rolls-out-3-99-premium-tv-streaming-option-for-ios-but-viewers-are-not-impressed/ |publisher=The Next Web}}

As of May 2014, the ITV Player has been released for Windows Phone which is just like the Android and iOS versions.{{Cite web |title=- Microsoft Store |url=http://apps.microsoft.com/windows/en-gb/app/itv-8-1-player/3decbc59-b441-4fa3-bd1e-086d8e88734a |url-status=dead |archive-url=https://web.archive.org/web/20140528012309/http://apps.microsoft.com/windows/en-gb/app/itv-8-1-player/3decbc59-b441-4fa3-bd1e-086d8e88734a |archive-date=28 May 2014 |access-date=27 May 2014 |website=microsoft.com |publisher=Microsoft}} However, the STV Player app run by STV, who currently hold the ITV licence for Scotland, has been launched on Windows Phone. Users of the STV Player can input their postcode to verify they live in Scotland, thus allowing users who are visiting other regions of the UK, to use the app and view content.{{citation needed|date=November 2023}} The STV Player app contains much of the content found on ITV Player.{{citation needed|date=November 2023}} As of January 2020, the ITV Hub is not supported on Windows Phone.{{citation needed|date=November 2023}} The UWP app can only be installed on the Xbox One and videos cannot be played through Microsoft Edge whether you're in mobile or desktop view.{{citation needed|date=November 2023}}

File:ITV Hub (Prime Video web).png (as of July 2022)]]

ITV offered most of its programming as part of the "ITV Catch Up" subscription channel on Prime Video.{{Cite web |date=8 July 2022 |title=How to watch Love Island 2022 |url=https://www.radiotimes.com/tv/entertainment/reality-tv/love-island-2022-watch-stream/ |access-date=8 July 2022 |website=Radio Times}}{{Cite web |title=Do you have to pay for ITV Hub on Amazon Prime? |url=https://alloutfootball.co.uk/faq/do-you-have-to-pay-for-itv-hub-on-amazon-prime |access-date=18 July 2022 |website=alloutfootball.co.uk }}{{Dead link|date=August 2024 |bot=InternetArchiveBot |fix-attempted=yes }} As of 2024, the ITV Catch Up channel is no longer available.{{Cite web |last=Rodger |first=James |date=4 March 2024 |title=ITV viewers devastated as popular service quietly shut down |url=https://www.birminghammail.co.uk/news/showbiz-tv/itv-viewers-devastated-popular-service-28752686 |access-date=16 July 2024 |website=Birmingham Live |language=en}}

• BBC iPlayer
• Channel 4 (VoD service)
• My5
• U
• List of streaming media services

{{Reflist}}

• {{Official website}}

{{ITV}}

{{UK Based TV on demand}}

{{Media in the United Kingdom|television}}

{{VOD services}}

{{DEFAULTSORT:ITVX}}

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