ITV Daytime

{{About|the current strand of programming|the branded daytime programming block on ITV1 between 2005 and 2006|ITV Day}}

{{Multiple issues|

}}

{{Infobox programming block

| name = ITV Daytime

| image =

| image_size =

| alt =

| caption =

| formerly_known =

| premiered =

| closed =

| channel = ITV

| division =

| country = United Kingdom

| key_people =

| headquarters =

| major_contracts =

| parent = ITV plc

| sister =

| format = Strip programming

| runtime = Mondays–Fridays
6:00am–6:00pm{{cite web |title=Daytime |url=https://www.itvjobs.com/business-areas/roles/itv-studios/daytime/ |website=www.itvjobs.com |publisher=ITV |accessdate=9 August 2020}}

| website =

| language = English

| footnotes =

}}

ITV Daytime is a British programming block on ITV, programmed by ITV plc. The block of programming begins at 6:00 am from Monday to Friday, and includes the ITV Breakfast programme Good Morning Britain.{{cite web |title=ITV announces new all live morning daytime schedule for 2020 |url=https://www.itv.com/presscentre/press-releases/itv-announces-new-all-live-morning-daytime-schedule-2020 |website=Press Centre |publisher=ITV |accessdate=9 August 2020 |language=en |date=12 November 2019}}

Current programming (as of May 2025)

align="right"\|Programme	Since	Monday to Friday	Saturday	Sunday
class="wikitable collapsible" style="font-size:90%;"
align="center" ! colspan=9\|Programmes
align="right"\|Good Morning Britain	2014	{{yes2}} 06:00–09:00	{{no2}}	{{no2}}
align="right"\|Lorraine	2010	{{yes2}} 09:00–10:00	{{no2}}	{{no2}}
align="right"\|This Morning	1988	{{yes2}} 10:00–12:30	{{no2}}	{{no2}}
align="right"\|Loose Women	1999	{{yes2}} 12:30–13:30	{{no2}}	{{no2}}
align="right"\|ITV Lunchtime News	1972	{{yes2}} 13:30–13:55	{{yes2}} Varied times	{{yes2}} Varied times
align="right"\|James Martin's Spanish Adventure	2023	{{yes2}} 14:00–15:00	{{no2}}	{{no2}}
align="right"\|Lingo	2021	{{yes2}} 15:00–16:00	{{no2}}	{{no2}}
align="right"\|Tipping Point	2012	{{yes2}} 16:00–17:00	{{yes2}} Varied times	{{yes2}} Varied times
align="right"\|The Chase	2009	{{yes2}} 17:00–18:00	{{yes2}} Varied times	{{yes2}} Varied times
align="right"\|Saturday Morning with James Martin	2017	{{no2}}	{{yes2}} 09:25–11:35	{{yes2}} 06:25–08:20
align="right"\|Love Your Weekend with Alan Titchmarsh	2020	{{no2}}	{{yes2}} 06:25–08:20	{{yes2}} 09:25–11:25
align="right"\|Jason Atherton Dubai Dishes	2023	{{no2}}	{{yes2}} 11:35–12:35	{{yes2}} 11:50–12:50
align="right"\|Ainsley's Good Mood Food	2021	{{no2}}	{{yes2}} 12:35–13:05	{{yes2}} 12:50–13:20