ITV Weather

{{Short description|UK television weather forecast}}

{{Use dmy dates|date=December 2020}}

{{Use British English|date=January 2012}}

{{Infobox company

| name = ITV Weather

| logo = ITV Weather.svg

| logo_size = 250px

| caption =

| type = TV weather forecasts

| traded_as =

| genre = UK weather

| predecessor =

| successor =

| foundation = {{Start date|df=yes|1989|2|13}}

| founder = ITV Network

| defunct =

| location_city = White City, central London

| location_country = England

| area_served = United Kingdom

| key_people = Manali Lukha
(Head of Weather)

| industry =

| products =

| services =

| owner =

| num_employees =

| parent = ITN, Met Office

| divisions = ITV Regional Weather

| homepage = {{URL|itv.com/weather}}

| footnotes =

}}

ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin; since March 2022, however, ITV Weather runs as a segment of the ITV Evening News, live from the news studio on weekdays. Emma Jesson is the longest serving forecaster after 30 years with ITV Weather.

National weather

The national bulletin launched on the ITV network on 13 February 1989, airing after ITN bulletins which compliments the previous regional arrangements whereby the separate ITV regional licence holders were responsible for providing weather forecasts themselves only for their regional franchise areas.[https://www.independent.co.uk/news/obituaries/tricia-williamson-400230.html Tricia Williamson (obituary)], The Independent, 14 November 2007, accessed 16 February 2020

=National weather sponsors=

The national weather for ITV had commercial sponsors from 1989, as listed in the chart below. ITV Weather on Good Morning Britain and its predecessor GMTV have always had a different sponsorship deal.

class="wikitable"
style="width:50px;" scope="col"|Start of sponsorship

! style="width:50px;" scope="col"|End of sponsorship

! style="width:250px;"|Company name

13 February 198931 December 2007Powergen{{cite news | url=https://www.marketingweek.com/esure-replaces-powergen-as-10m-sponsor-of-itv-weather/ | title=Esure replaces Powergen as 10m sponsor of ITV weather | accessdate=30 November 2023 | date=21 November 2007 | publisher=Marketing Week}}
1 January 200831 December 2009esure/Sheilas' Wheels{{cite news | url=https://www.theguardian.com/media/2007/nov/21/itv.advertising | title=esure to sponsor ITV weather | accessdate=30 November 2023 | date=21 November 2007 | work=The Guardian}} (ITV/STV);
Gocompare.com{{cite news | url=https://www.youtube.com/watch?v=vl7hHmyptSE | title=News at Ten (2008): And Finally... & ITV National Weather | accessdate=30 November 2023 | date=24 January 2008 | publisher="scblack" on YouTube}} (UTV)
1 January 20101 August 2010Confused.com{{cite news | url=https://www.youtube.com/watch?v=WxcWWI29XX4 | title=ITV Weather - Late for Work - Confused.com Advert | accessdate=30 November 2023 | date=14 October 2020 | publisher="UK Adverts Archive" on YouTube}} (ITV/UTV);
Specsavers{{cite news | url=https://www.scotsman.com/business/specsavers-agree-stv-sponsorship-deal-1735910 | title=Specsavers agree STV sponsorship deal | accessdate=30 November 2023 | date=30 January 2010 | publisher=The Scotsman}} (STV)
1 September 201031 December 2010Topps Tiles{{cite news | url=https://jobs.toppstiles.co.uk/about-us/ | title=About us - 2010: We sponsor the ITV Weather | accessdate=30 November 2023 | publisher=Topps Tiles}}
1 January 201131 December 2011The Co-operative Food{{cite news | url=https://www.mirror.co.uk/tv/tv-news/co-operative-signs-itv-weather-sponsorship-269117 | title=Co-operative signs ITV weather sponsorship deal | accessdate=30 November 2023 | date=13 December 2010 | publisher=The Mirror}}
1 March 201230 April 2014Seven Seas{{cite news | url=https://www.thedrum.com/news/2012/02/28/seven-seas-set-itv-national-weather-sponsorship | title=Seven Seas Set For ITV National Weather Sponsorship | accessdate=30 November 2023 | date=28 February 2012 | publisher= The Drum}}
1 May 20142 November 2014Vitabiotics{{cite news | url=https://www.naturalproductsonline.co.uk/news/company-news/vitabiotics-launches-ad-campaign-sponsorship-deal/ | title=Vitabiotics launches ad campaign, sponsorship deal | accessdate=30 November 2023 | date=19 May 2014 | publisher=Natural Products Online}} (ITV/UTV);
Digby Brown Solicitors{{cite news | url=https://www.youtube.com/watch?v=LqqVNHcRd_U | title=It rains, it pours - rain sponsorship bumper Digby Brown Solicitors | accessdate=30 November 2023 | date=7 February 2014 | publisher="DigbyBrownSolicitors" on YouTube}} (STV)
3 November 20141 February 2015Worcester Bosch Group{{cite news | url=https://vimeo.com/140168740 | title=Worcester Bosch sponsors National Weather 2 | accessdate=30 November 2023 | date=23 September 2015 | publisher="Drum" on Vimeo}}
2 February 201521 June 2015Crizal UV{{cite news | url=https://www.opticianonline.net/content/news/essilor-launches-2m-crizal-uv-campaign/ | title=Essilor launches £2m Crizal UV campaign | accessdate=30 November 2023 | date=20 January 2015 | publisher=Optitian}}
22 June 20153 July 2016Green Flag{{cite news | url=https://www.thedrum.com/news/2015/06/01/green-flag-adds-itv-national-weather-sponsorship-ongoing-marketing-push | title= Green Flag Adds ITV National Weather Sponsorship To Ongoing Marketing Push | accessdate=30 November 2023 | date=1 June 2015 | publisher=The Drum}}
4 July 20168 July 2018SSE{{cite news | url=https://www.sse.com/news-and-views/2016/07/sse-to-sponsor-the-itv-national-weather/ | title=SSE to sponsor the ITV National Weather | accessdate=30 November 2023 | date=6 July 2016 | publisher=SSE}} (ITV/UTV); Fischer Future Heat{{cite news | url=https://fischerfutureheat.com/blog/fischer-future-heat-renew-stv-partnership/ | title=Fischer Future Heat Renew STV Partnership | accessdate=30 November 2023 | publisher=Fischer Future Heat}} (STV)
9 July 20187 October 2018Checkatrade
8 October 201831 December 2019Halfords{{cite news | url=https://www.halfordscompany.com/news-and-media/press-releases/halfords-news/halfords-is-ready-whatever-the-weather-with-itv-national-weather-partnership/#:~:text=Launching%20on%20Monday%2C%208th%20October,are%20experiencing%20and%20increase%20relevance. | title=Halfords is ready whatever the weather with ITV national weather partnership | accessdate=30 November 2023 | date=16 October 2018 | publisher=Halfords}}
1 January 2020PresentHeinz/HP Sauce{{cite news | url=https://www.itvmedia.co.uk/case-studies/heinz-itv-campaign-dramatic-sales-increase | title=How Heinz's sponsorship of ITV & STV National Weather led to a dramatic increase in sales and mental availability around mealtimes | accessdate=30 November 2023 | publisher=ITV Media}}
2021PresentPiri (Pollen Count)

Regional weather

Each region has at least one dedicated presenter.

At weekends three presenters cover all of the 15 sub-regions and one presenter covers the national forecast. Currently the weekend hubs are grouped and recorded from the following:

  • STV News has a dedicated weekend presenter.

=Regional weather sponsors=

As with the National ITV Weather, the regional weather forecasts for ITV licence holders have commercial sponsors. These are currently:{{As of?|date=February 2025}}

class="wikitable"
Regional

! Sponsor

AngliaGreater Anglia
BorderUnited Utilities
CalendarTUI
CentralOctopus Energy
ChannelBrittany Ferries
GranadaUnited Utilities
London (Weekday)Octopus Energy
London (Weekend)TUI
MeridianTUI
Tyne TeesTUI
UTVGrant NI
Cymru WalesTUI
West CountryTUI
STVTUI

Graphics

On 3 October 2016, new graphics were introduced on the National ITV Weather and across all ITV plc-owned regions. These graphics are also used on Good Morning Britain in their weather updates as well as regional news.{{cite news | url=https://www.itv.com/news/2016-10-03/for-itv-weather-the-wind-of-change-is-blowing | title=For ITV Weather, the wind of change is blowing | accessdate=30 November 2023 | date=3 October 2016 | publisher=ITV News}} STV introduced their own new graphics earlier in 2016.{{cite news | url=https://archive.news.stv.tv/archive/1364792-colourful-new-look-weather-bulletin-launches-on-stv.html | title=Colourful new look weather bulletin launches on STV | accessdate=30 November 2023 | date=22 August 2016 | publisher=STV News}}

On-air staff

{{see|List of ITV Weather on air staff}}

References

{{Reflist}}