Iamsound

{{Short description|American entertainment company}}

{{COI|date=August 2022}}

{{Use mdy dates|date=March 2024}}

{{Infobox company

| name = Iamsound

| image = IAMSOUND_LOGO.png

| founded = {{start date|2007}}

| owners = Niki Roberton, Paul Tao, Anh Do

| services = Record Label, Creative & Marketing Studio, Visual Artist Management

| hq_location_country = United States

| location = Los Angeles, California

| website = {{URL|www.iamsound.com}}

}}

Iamsound (stylized IAMSOUND; formerly Iamsound Records) is an American entertainment company based in Los Angeles and founded by Niki Roberton. Iamsound comprises a creative and marketing studio,{{cite magazine|url=https://www.billboard.com/articles/business/8461189/iamsound-niki-roberton-creative-directors-spotlight-interview/|title=Spotlight: IAMSOUND CEO Niki Roberton on Building a Home for Creative Directors Who Work With Haim, Tinashe, SOPHIE & More|magazine=Billboard|first=Colin|last=Stutz |archive-url=https://web.archive.org/web/20180616115920/https://www.billboard.com/articles/business/8461189/iamsound-niki-roberton-creative-directors-spotlight-interview |archive-date=2018-06-16|date=2018-06-15}} visual artist management firm, and independent record label.{{cite web|url=https://latimesblogs.latimes.com/music_blog/2010/02/iamsounds-paul-tao-talks-about-his-la-collection-series.html|title=Scenes from the fringe: IAMSOUND's Paul Tao on their 'L.A. Collection' series|website=Los Angeles Times|access-date=2021-02-19|archive-date=2015-05-13|archive-url=https://web.archive.org/web/20150513034218/http://latimesblogs.latimes.com/music_blog/2010/02/iamsounds-paul-tao-talks-about-his-la-collection-series.html|url-status=live}}

Record label

Iamsound launched as a record label in 2007, and released albums from artists including Florence and the Machine, Charli XCX,{{cite web|url=https://www.complex.com/music/2013/03/interview-charli-xcx-talks-debut-album-internet-haters-icona-pop|title=Interview: Charli XCX Talks Debut Album, Internet Haters, and Writing Icona Pop's "I Love It"|website=complex.com|access-date=2021-02-19|archive-date=2020-09-20|archive-url=https://web.archive.org/web/20200920023655/https://www.complex.com/music/2013/03/interview-charli-xcx-talks-debut-album-internet-haters-icona-pop|url-status=live}} Lord Huron,{{cite web|url=https://pitchfork.com/news/59016-pitchfork-guide-to-upcoming-releases-spring-2015/|title=Pitchfork Guide to Upcoming Releases: Spring 2015|website=Pitchfork|date=April 2015 |access-date=2021-02-19|archive-date=2020-11-23|archive-url=https://web.archive.org/web/20201123171426/https://pitchfork.com/news/59016-pitchfork-guide-to-upcoming-releases-spring-2015/|url-status=live}}{{cite web|url=http://www.undertheradarmag.com/news/listen_lord_huron_-_the_world_ender/|title=Listen: Lord Huron - "The World Ender" New Album, Strange Trails Out April 7|website=undertheradarmag.com/|access-date=2021-02-19|archive-date=2020-08-12|archive-url=https://web.archive.org/web/20200812121135/http://undertheradarmag.com/news/listen_lord_huron_-_the_world_ender|url-status=live}} Banks, and Salem. The label also promoted the group MS MR and released its single "Hurricane",[https://pitchfork.com/reviews/tracks/13628-ms-mr-hurricane/ Track review: Hurricane]. Pitchfork Media, 2012. though the group's album Secondhand Rapture eventually came out via Columbia Records.[https://www.independent.co.uk/arts-entertainment/music/reviews/album-review-ms-mr-secondhand-rapture-iamsound-columbia-8601682.html Review of Secondhand Rapture]. The Independent, May 2, 2013. It later expanded into visual artist management and running a creative studio.{{citation needed|date=February 2021}} In 2010, the label released a series of vinyl and digital singles called the L.A. Collection, featuring Los Angeles-based musicians through a singles club.{{cite news | url = http://www.laweekly.com/2010-02-05/music/the-nonsound-of-iamsound | title = The Nonsound of Iamsound | work = LA Weekly | first = Laura | last = Ferreiro | access-date = 2013-06-07 | date=2010-02-05 |archive-url=https://web.archive.org/web/20190330035003/https://www.laweekly.com/music/the-nonsound-of-iamsound-2163602 |archive-date=2019-03-30 |url-status=dead}} In 2019, they signed artist Mk.gee.{{cite magazine|url=https://www.billboard.com/articles/business/record-labels/8545572/mkgee-iamsound-interscope-sign-untitled-song|title=Mk.gee Signs With IAMSOUND Records, Shares New Single 'Untitled'|magazine=Billboard|access-date=2021-02-19|archive-date=2019-12-07|archive-url=https://web.archive.org/web/20191207135710/https://www.billboard.com/articles/business/record-labels/8545572/mkgee-iamsound-interscope-sign-untitled-song|url-status=live}}

Creative & marketing studio

In 2012, Iamsound collaborated with the Museum of Contemporary Art, Los Angeles for an event called PLAY MOCA, which showcased artists including Salem, IO Echo, Zola Jesus, Active Child, Cults, and Lord Huron.{{cite web|url=https://www.latimes.com/entertainment/music/la-xpm-2012-jul-13-la-et-ms-moca-iamsound-20120712-story.html|title=MOCA, IAMSOUND collaborate on concert series|website=Los Angeles Times|date=13 July 2012 }}

They created a concert series titled "Artist Connect" with Pitchfork for American automobile brand Ford in 2014.{{cite magazine|url=https://www.billboard.com/articles/business/5922983/ford-goes-indie-for-transit-connect-teams-with-pitchfork-and-iamsound|title=Ford Goes Indie For Transit Connect, Teams With Pitchfork and Iamsound|magazine=Billboard}}

Iamsound's creative and marketing studio won a 2019 Clio Gold Music award for its Spotify In-House "Billie Eilish Experience" event.{{cite web|url=https://clios.com/music/winner/design/spotify-in-house/billie-eilish-experience-70989|title=Spotify In-House: Billie Eilish Experience|access-date=2021-02-19|archive-date=2019-09-20|archive-url=https://web.archive.org/web/20190920151920/https://clios.com/music/winner/design/spotify-in-house/billie-eilish-experience-70989|url-status=live}} The company also partnered with Dropbox and Getty to present "Bridge-s" at the Getty Center Museum from November 16–17, 2019 for Solange.{{cite web|url=https://hypebeast.com/2019/11/solange-bridge-s-getty-center-museum-performance-los-angeles|title=Solange Is Curating a Performative Art Series at the Getty Center Museum|website=hypebeast.com|date=8 November 2019 |access-date=2021-02-19|archive-date=2020-11-26|archive-url=https://web.archive.org/web/20201126191959/https://hypebeast.com/2019/11/solange-bridge-s-getty-center-museum-performance-los-angeles|url-status=live}}{{cite web|url=https://www.theartnewspaper.com/blog/solange-knowles-curates-a-two-day-programme-of-performances-films-and-talks-at-the-getty-center-in-los-angeles|title=Building Bridge-s: Solange Knowles curates a two-day programme of performances, films and talks at the Getty Center in Los Angeles|website=theartnewspaper.com|date=7 November 2019 |access-date=2021-02-19|archive-date=2021-01-17|archive-url=https://web.archive.org/web/20210117025232/https://www.theartnewspaper.com/blog/solange-knowles-curates-a-two-day-programme-of-performances-films-and-talks-at-the-getty-center-in-los-angeles|url-status=live}}

Discography

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References

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