Ian Bruce (charity marketing)

{{Short description|British academic (born 1945)}}

{{Use dmy dates|date=April 2022}}

{{Use British English|date=September 2024}}

{{Infobox person

| name = Ian Bruce

| honorific_prefix =

| honorific_suffix = CBE FRSA CCMI

| image =

| caption =

| birth_name = Ian Waugh Bruce

| birth_date = {{Birth date and age|1945|4|21|df=yes}}

| birth_place =

| occupation = Charity marketing

| years_active =

| spouse = Professor Tina Bruce CBE

| alma_mater = University of Birmingham

| website = [http://bunhill.city.ac.uk/research/cassexperts.nsf/%28expertsbyName%29/80257346003B633B80256D0300537C06?OpenDocument Profile of Ian Bruce at Bayes Business School (formerly Cass), City, University London]

}}

Ian Waugh Bruce CBE{{cite web | url=http://news.bbc.co.uk/1/hi/health/3799869.stm | title=Specialists honoured by Queen | work=BBC News | date=11 June 2004 | accessdate=21 April 2014}} FRSA CCMI (born 21 April 1945){{cite web | url=http://www.debretts.com/people-of-today/profile/6463/Ian-Waugh-BRUCE | title=Ian Waugh BRUCE | publisher=Debrett's | work=People of Today | accessdate=21 April 2014}} is a British charity leader, cause campaigner and academic.{{cite news |last1=Shifrin |first1=Tash |title=RNIB chief takes the train route out |url=https://www.theguardian.com/society/2003/may/14/publicsectorcareers.charitymanagement |work=The Guardian |date=14 May 2003 |access-date=19 May 2021}}{{cite magazine |author= Cook, Stephen|title=Sector History: How the sixties compare with today |url=https://www.thirdsector.co.uk/sector-history-sixties-compare-today/management/article/1352555 |magazine=ThirdSector |date = 25 June 2015|access-date=9 September 2024}}{{cite book |last1=Butler |first1=R J |last2=Wilson |first2=D C |title=Managing voluntary and non-profit organisations |date=1990 |publisher=Routledge |location=London and New York |pages=151–2}} He is vice-president of the Royal National Institute of Blind People (RNIB). He is also the founder and president of the Centre for Charity Effectiveness at Bayes Business School (formerly Cass), City, University of London.{{cite web |date=29 November 2022 |title=Ian Bruce |url=https://www.bayes.city.ac.uk/faculties-and-research/experts/ian-bruce |access-date=20 March 2021 |publisher=Bayes Business School (formerly Cass), City, University of London}}

Education

Career

  • 1983 – 2003, Director General, RNIB
  • 1991 – 2010, Director, Centre for Charity Effectiveness, Bayes Business School (formerly Cass), City University London
  • 2003 – present, Vice President, RNIB
  • 2010 – present, President, Centre for Charity Effectiveness, Bayes Business School (formerly Cass), City, University of London

Honours and awards

Bruce was awarded an honorary degree as Doctor of Social Sciences from the University of Birmingham in 1995.

He was appointed CBE in the 2004 Birthday Honours.{{cite web | url=http://www.fundraising.co.uk/2004/06/14/ian-bruce-awarded-cbe-queen039s-birthday-honours-list/ | title=Ian Bruce awarded CBE in Queen's Birthday lIst | publisher=Fundraising UK Ltd | date=14 June 2004 | accessdate=21 April 2014 | author=Lake, Howard}}

Personal life

He and his wife Tina live in Richmond, London where, until December 2017, he was Chair of The Richmond Society, of which he is now a patron.

Books

  • {{cite book | last = Bruce | first = Ian | title = Successful charity marketing: meeting need | publisher = ICSA Pub. with Prentice Hall Europe | location = London | year = 1998 | edition = second | isbn = 9781860720383 }}
  • {{cite book | last1 = Bruce | first1 = Ian | last2 = Rayner | first2 = Anthony | title = Managing and staffing Britain's largest charities | publisher = VOLPROF | location = London | year = 1992 | isbn = 9780952056317 }}
  • {{cite book | last = Bruce | first = Ian | title = Charity marketing: delivering income, campaigns and services | publisher = ICSA Pub | location = London | year = 2011 | isbn = 9781860724596 }}

References

{{Reflist}}