Il Post
{{Short description|Italian online newspaper}}
{{About|an Italian on-line newspaper|the 1961 film|Il Posto}}
{{Infobox newspaper
| name = Il Post
| logo = Il Post logo.svg
| language = Italian
| type = Daily national online
| format = Web site, blog
| circulation = Alexa rank 5,668 (138 in Italy){{Cite web|url=http://www.alexa.com/siteinfo/ilpost.it|access-date=25 June 2016|title=Il Post|archive-date=30 June 2016|archive-url=https://web.archive.org/web/20160630070902/http://www.alexa.com/siteinfo/ilpost.it|url-status=dead}}
| foundation = 19 April 2010Testata registrata presso il Tribunale di Milano, 28 September 2009.
| proprietor =
| publishing_city = Milan
| publishing_country = Italy
| founder = {{ill|Luca Sofri|it}}
| editor = Luca Sofri
| website = {{URL|http://www.ilpost.it|ilpost.it}}
}}
Il Post is an Italian online daily newspaper, founded in 2010 by Luca Sofri and directed by Francesco Costa. The editorial staff includes assistant editors Francesco Costa and Elena Zacchetti and journalists Arianna Cavallo, Luca Misculin, Giulia Balducci and Emanuele Menietti, as well as contributions from Luca Sofri and a number of other collaborators.
Initially backed mostly by sponsorships and revenue from advertising, the newspaper is currently primarily supported by paid subscriptions:{{cite news
|url=https://www.ilpost.it/2023/05/05/conti-post-2022/
|title=Com'è andato il Post nel 2022
|date=5 May 2023
|work=il Post
|language=it
|access-date=14 May 2024
|archive-url=https://web.archive.org/web/20230629050715/https://www.ilpost.it/2023/05/05/conti-post-2022/
|archive-date=29 June 2023
|url-status=live
}} although reading the newspaper is free and requires no registration, members gain access to a few dedicated podcasts and newsletters, as well as priority booking to live cultural events organized by the newspaper.
Presentation
The design and name recall those of historical American newspapers such as the Washington Post, as well as its blog while the content reflects the style of the Huffington Post,
|url=http://www.unita.it/tecnologia/nasce-il-post-il-giornale-on-line-diretto-da-luca-sofri-1.911
|title=Nasce il Post, il giornale on line diretto da Luca Sofri
|last=Zambrano
|first=Cinzia
|date=26 April 2010
|work=l'Unità
|publisher=Nuova Iniziativa Editoriale S.p.A.
|language=it
|access-date=1 July 2016
|archive-url=https://web.archive.org/web/20141210013509/http://www.unita.it/tecnologia/nasce-il-post-il-giornale-on-line-diretto-da-luca-sofri-1.911
|archive-date=10 December 2014
|url-status=dead
}} and US online newspapers such as Slate and The Daily Beast. Sofri presented the project as "An elite product for majorities: in the end we are always onto facts and opinions, even though there is no separation between facts and opinions", and is innovative in being "half aggregator (another misconception), and half publisher of blogs".
|url=http://www.varesenews.it/2010/04/nasce-il-post-il-giornale-on-line-di-luca-sofri/150368/
|title=Nasce "Il Post", il giornale on-line di Luca Sofri
|date=16 April 2010
|work=Varese News
|publisher=Varese web srl
|language=it
|access-date=1 July 2016}}
History
Launched on 19 April 2010, Il Post was conceived as an aggregator of the best content of the Italian and international press, selected and commented on by the editors, and supported by original content produced by the same editors and several collaborators, such as Debora Serracchiani, Andrea Romano, Ivan Scalfarotto, Giuseppe Civati, Flavia Perina, Antonio Dini. The lead also features the blogs of some illustrators and cartoonists, including Makkox who periodically publishes topical cartoons. Since May 2012 Il Post is the only Italian newspaper, online or on paper, to publish the comic strips Peanuts and Doonesbury every day.{{cite news
|url=http://www.ilpost.it/2012/05/14/non-chiamarmi-capo-2/
|title=Non chiamarmi capo!
|date=14 March 2012
|work=Il Post
|publisher=Il Post sarl
|language=it
|access-date=1 July 2016
|location=Milan}}
Initially losing money, by 2022 Il Post became one of the world's most successful news organizations, and without a paywall as it is funded by its members.{{Cite web |last=Maher |first=Bron |date=2022-02-17 |title=Il Post: How a new type of news brand for Italy attracted 50,000 paying members |url=https://pressgazette.co.uk/news/interview-il-post-luca-sofri/ |access-date=2025-01-04 |website=Press Gazette |language=en-US}}
Award
In 2011, Il Post won the third edition of the Premio Ischia Social Network for online information, presented during the Ischia International Journalism Awards.{{Cite web|date=30 June 2011|title=Ischia social network premia l'informazione in rete. Il Post.it di Luca Sofri batte Agoravox|url=http://www.ilsole24ore.com/art/notizie/2011-06-30/ischia-social-network-premia-134237.shtml?uuid=Aa3J4EkD|access-date=|website=Il Sole 24 ORE|language=it}}
Internet presence
According to Alexa, Il Post appears to be in the top 200 most visited websites in Italy.
|url=http://www.alexa.com/siteinfo/ilpost.it
|title=How popular is ilpost.it
|date=28 June 2016
|publisher=Alexa Internet, Inc
|access-date=1 July 2016
|archive-date=30 June 2016
|archive-url=https://web.archive.org/web/20160630070902/http://www.alexa.com/siteinfo/ilpost.it
|url-status=dead
}}
In January 2012, Audiweb recorded an increase in daily visitors of 61 percent, one of the highest growth rates in Italy in the previous year in January, among online newspapers and in November 2014 it had 283,000 unique visitors.
|url=http://www.rivistastudio.com/standard/cose-il-post-spiegato-bene/
|title=Cos'è il Post, spiegato bene
|last=Momigliano
|first=Anna
|date=27 February 2015
|publisher=Studio
|language=it
|access-date=1 July 2016}}
{{Clear}}
Financial restructuring
In May 2013, following a recapitalization to cover the losses of the company, respectively 360,000 euro in 2011 and 480,000 euro in 2012, the chair of the Board of Directors passed to Paul Ainio, CEO of Banzai SpA, which holds the majority of its stock. The news was made public on July 23 in Italia Oggi, a political and financial daily newspaper, in a short article which gave an account of the new allocation of the shares, as being: Banzai 30.53%, Kme different Inc. View and about 24% each, Giorgio Gori Sofri 8% and 10.9%. The next day Paul Ainio wrote to Italia Oggi, claiming the figures to be fictitious, outlining how after a successful reorganization Banzai and Sofri had increased their shares, to respectively to 24% and 22% respectively. The journalist Plazzotta, author of the article, has, in turn, responded that his report was the result of the reading of the notes to the 2012 budget of Il Post Srl, from which the data were taken, and that the control rates quoted in the article (Banzai ventures to 30.53% and Sofri 8%) are described in the Company Chamber certificate of 22 July 2013.{{cite news
|url=http://www.italiaoggi.it/giornali/preview_giornali.asp?id=1835687&codiciTestate=1&sez=hgiornali
|title=Paolo Ainio (Banzai) presidente del Post al posto di Luca Sofri
|date=23 July 2013
|work=ItaliaOggi
|publisher=ItaliaOggi online
|access-date=1 July 2016
|location=Milan}}{{cite web
|url=http://www.affaritaliani.it/mediatech/ainio-post230713.html?refresh_ce
|title=Ainio di Banzai presidente del Post di Sofri
|date=23 July 2013
|publisher=affaritaliani.it
|language=it
|access-date=1 July 2016
|location=Milan}}{{cite news
|url=http://www.ilpost.it/2015/04/08/bilancio-2014-del-post-pareggio/
|title=Il bilancio 2014 del Post, in pareggio
|date=8 April 2015
|work=Il Post
|language=it
|access-date=1 July 2016
|location=Milan}}
References
{{Reflist}}
External links
{{Official|http://www.ilpost.it/}}
{{Commons category|Il Post}}
{{DEFAULTSORT:Post}}
Category:2010 establishments in Italy
Category:European news websites
Category:Italian-language newspapers
Category:Newspapers published in Milan