Im Yoon-ah

Im was born on May 30, 1990,{{cite book|author=Mark Russell|url=https://books.google.com/books?id=etDZAwAAQBAJ|title=K-Pop Now!: The Korean Music Revolution|date=April 29, 2014|publisher=Tuttle|isbn=978-1-4629-1411-1|page=72|access-date=October 30, 2016|archive-url=https://web.archive.org/web/20160527064350/https://books.google.com/books?id=etDZAwAAQBAJ|archive-date=May 27, 2016|url-status=live}} in Daerim-dong, Yeongdeungpo District, Seoul, South Korea.{{cite web|script-title=ko:임윤아|url=https://cinefox.com/actor/view?isb=Y&movieman_seq=91019|website=Cinefox (씨네폭스)|language=ko|access-date=October 8, 2024}} Her family consists of her father and an older sister by five years.{{cite news|script-title=ko:이승기 윤아 열애, 윤아 과거발언 눈길 "5살 많은 언니보다 어렸으면|url=http://starin.edaily.co.kr/news/NewsRead.edy?SCD=EA31&newsid=01246406605953456&DCD=A10102|work=TVDaily|language=ko|date=January 1, 2014|access-date=May 26, 2016|archive-date=May 26, 2016|archive-url=https://web.archive.org/web/20160526141011/http://starin.edaily.co.kr/news/NewsRead.edy?SCD=EA31&newsid=01246406605953456&DCD=A10102|url-status=live}}{{cite news|script-title=ko:소녀시대 윤아 방송 최초 가족 공개, 대가족 총출동 눈길|url=http://www.newsen.com/news_view.php?uid=200808061038241001|work=Newsen|language=ko|date=August 6, 2008|archive-date=December 8, 2014|archive-url=https://web.archive.org/web/20141208115419/http://www.newsen.com/news_view.php?uid=200808061038241001}}

Im graduated from Daeyoung High School in 2009.{{cite news|script-title=ko:고교 졸업 윤아 "대학생되면 제일 하고 싶은 일은 MT"|url=http://newsen.com/news_view.php?uid=200902112203391001|work=Newsen|language=ko|date=February 12, 2009|archive-date=February 5, 2015|archive-url=https://web.archive.org/web/20150205000628/http://newsen.com/news_view.php?uid=200902112203391001}} She went on to major in theater studies and graduated from Dongguk University in February 2015, receiving a lifetime achievement award at the graduation ceremony. Her fellow Girls' Generation member, Seohyun, attended the same university.{{cite news|title=Graduation photos of Yoona, Seohyun go viral|url=http://www.kpopherald.com/view.php?ud=201412181550521902084_2|work=Kpop Herald|date=December 18, 2014|access-date=December 31, 2014|archive-date=December 19, 2014|archive-url=https://web.archive.org/web/20141219221640/http://www.kpopherald.com/view.php?ud=201412181550521902084_2|url-status=live}}{{cite news|title=Yoona to graduate from university with award|url=http://kpopherald.koreaherald.com/view.php?ud=201502231804196582821_2|work=Kpop Herald|date=February 23, 2015|access-date=February 23, 2015|archive-date=March 4, 2015|archive-url=https://web.archive.org/web/20150304200220/http://kpopherald.koreaherald.com/view.php?ud=201502231804196582821_2|url-status=live}} She was also chosen as an ambassador for the university in 2014, alongside Apink's Naeun and actress Park Ha-sun.{{cite news|script-title=ko:동국대, 윤아·서현 등 동문 연예인 19명 홍보대사 위촉|trans-title=Dongguk University appoints 19 celebrity alumni, including Yoona and Seohyun, as public relations ambassadors|url=https://www.ajunews.com/view/20140917145557960|work=Aju Economic Daily|language=ko|date=September 17, 2014|access-date=January 1, 2024|archive-date=January 1, 2024|archive-url=https://web.archive.org/web/20240101151518/https://www.ajunews.com/view/20140917145557960|url-status=live}}

In 2002, she was cast in the SM Saturday Open Casting Audition and spent five years "doing nothing but constant training" in singing, dancing and acting. Prior to debuting, Im was introduced to the public through various appearances in music videos and commercials; she first appeared in TVXQ's "Magic Castle" music video in December 2004.{{cite news|script-title=ko:SM 비밀병기 '얼짱' 윤아는 동방신기 '마법의 성' 뮤비로 데뷔|url=http://newsen.com/news_view.php?uid=200707061802071001|work=Newsen|language=ko|date=July 7, 2007|archive-date=December 8, 2014|archive-url=https://web.archive.org/web/20141208053141/http://newsen.com/news_view.php?uid=200707061802071001}}

{{Main|Girls' Generation}}She made her official debut as a member of Girls' Generation in August 2007, becoming the "center" of the group.{{cite news|script-title=ko:K팝 프린세스에서 한류 여왕으로, 소녀시대 윤아의 네버엔딩스토리|trans-title=Kpop princess to Kpop Hallyu Queen - Yoona's Never Ending story|url=http://hei.hankyung.com/hub02/201402176772q|work=The Korea Economic Daily|language=ko|date=February 17, 2014|archive-date=May 7, 2016|archive-url=https://web.archive.org/web/20160507050327/http://hei.hankyung.com/hub02/201402176772q|url-status=dead}}{{cite news|title=(Yonhap Feature) Girl bands flourish on S. Korean pop music scene, groomed for more than singing|url=http://english.yonhapnews.co.kr/Features/2009/08/25/89/0801000000AEN20090825005300315F.HTML|work=Yonhap News Agency|date=August 26, 2009|access-date=December 23, 2014|archive-date=June 21, 2017|archive-url=https://web.archive.org/web/20170621122838/http://english.yonhapnews.co.kr/Features/2009/08/25/89/0801000000AEN20090825005300315F.HTML|url-status=live}} Apart from Girls' Generation's activities, Ik has acted in several television dramas. Her acting career began in 2007 with a minor role in MBC's drama Two Outs in the Ninth Inning.{{cite news|script-title=ko:'소녀시대' 윤아, MBC '9회말 2아웃' 브라운관 데뷔|url=http://www.hankyung.com/news/app/newsview.php?aid=2007072307517|work=The Korea Economic Daily|language=ko|date=July 23, 2010|access-date=April 15, 2010|archive-date=August 29, 2010|archive-url=https://web.archive.org/web/20100829034634/http://www.hankyung.com/news/app/newsview.php?aid=2007072307517|url-status=live}} She then appeared in MBC's Woman of Matchless Beauty (2008), and was complimented by veteran actress Bae Jong-ok for her cameo performance.{{cite news|script-title=ko:소녀시대 윤아 가출 노숙소녀로 '박정금' 카메오 시선집중|url=http://newsen.com/news_view.php?uid=200804060013121020|work=Newsen|language=ko|date=April 6, 2008|archive-date=December 5, 2014|archive-url=https://web.archive.org/web/20141205041222/http://newsen.com/news_view.php?uid=200804060013121020}}

File:YoonA at 6th Asia Song Festival.jpg

In May 2008, Im landed her first leading role in KBS's drama You Are My Destiny, playing the character Jang Sae-byuk. The drama achieved viewer ratings of up to 41.5%, and Im received wider public recognition.{{cite news|script-title=ko:'너는 내 운명' 시청률 41.5% 돌파|url=http://www.nocutnews.co.kr/news/4128233|work=No Cut News|language=ko|date=December 16, 2008|access-date=December 9, 2014|archive-date=December 9, 2014|archive-url=https://web.archive.org/web/20141209143253/http://www.nocutnews.co.kr/news/4128233|url-status=live}} She considered the role a turning point in her career,{{cite journal|title=Yoona's interview with CeCi magazine|journal=CeCi Magazine|issue=March 2014}}

• {{cite web|script-title=ko:윤아 쎄씨 3월호 표지모델, "터닝포인트? 스무살"|url=http://entertain.naver.com/read?oid=213&aid=0000447932|website=TV Report|language=ko|date=February 26, 2014|access-date=October 15, 2018|archive-date=October 16, 2018|archive-url=https://web.archive.org/web/20181016081320/https://entertain.naver.com/read?oid=213&aid=0000447932|url-status=live}} and won two "Best New Actress" awards at the 2008 KBS Drama Awards{{cite news|script-title=ko:[포토엔]너는 내운명 윤아, 신인상 수상 영예(KBS연기대상)|url=http://www.newsen.com/news_view.php?uid=200812312237071001|work=Newsen|language=ko|date=December 31, 2008|archive-date=January 31, 2015|archive-url=https://web.archive.org/web/20150131191235/http://www.newsen.com/news_view.php?uid=200812312237071001}} and 45th Baeksang Arts Awards.{{cite web|script-title=ko:이민호-윤아, 백상예술대상 신인 연기상 수상|url=https://entertain.naver.com/read?oid=109&aid=0002009070|website=OSEN|language=ko|date=February 27, 2009|access-date=October 15, 2018|archive-date=May 4, 2021|archive-url=https://web.archive.org/web/20210504070125/https://entertain.naver.com/read?oid=109&aid=0002009070|url-status=live}}

In 2009, Im was cast in MBC's drama Cinderella Man along with Kwon Sang-woo.{{cite news|title=Girls' Generation Dominates MBC|url=https://koreatimes.co.kr/www/news/culture/2009/05/135_45224.html|work=The Korea Times|date=May 20, 2009|access-date=January 27, 2015|archive-date=January 6, 2015|archive-url=https://web.archive.org/web/20150106055503/http://koreatimes.co.kr/www/news/culture/2009/05/135_45224.html|url-status=live}}{{cite web|script-title=ko:윤아, 권상우의 파트너 '신데렐라 맨' 여주인공|url=http://news.donga.com/3/all/20090211/8694997/1|website=The Dong-A Ilbo|language=ko|date=February 11, 2009|access-date=October 15, 2018|archive-date=April 3, 2019|archive-url=https://web.archive.org/web/20190403023422/http://news.donga.com/3/all/20090211/8694997/1|url-status=live}}

In March 2012, Im was cast in a lead role alongside Jang Geun Suk in KBS2's drama Love Rain, a fantasy drama about fate where the offspring of an ill-fated couple who met in the 1970s, meet and fall in love with each other in the modern era.{{cite news|title=Yoona to star in new drama|url=https://koreatimes.co.kr/www/news/people/2011/09/178_95019.html|work=The Korea Times|date=September 19, 2011|access-date=January 5, 2015|archive-date=February 1, 2015|archive-url=https://web.archive.org/web/20150201001233/http://koreatimes.co.kr/www/news/people/2011/09/178_95019.html|url-status=live}}{{cite web|title=Jang Geun-suk and Yoona of Girls' Generation to play lovers in new drama|url=http://koreajoongangdaily.joinsmsn.com/news/article/Article.aspx?aid=2950408|work=Korea JoongAng Daily|date=March 24, 2012|archive-date=March 26, 2012|archive-url=https://web.archive.org/web/20120326033806/http://koreajoongangdaily.joinsmsn.com/news/article/Article.aspx?aid=2950408|url-status=dead}} Im played two characters: Yun-hee of the 70s and Ha-na of modern times.{{cite news|title=Yoona on Her Comeback with 'Love Rain' and Jang Keun Suk|url=http://mwave.interest.me/enewsworld/en/article/2128/yoona-on-her-comeback-with-love-rain-and-jang-keun-suk|work=enewsWorld|date=December 13, 2011|access-date=January 5, 2015|archive-date=February 1, 2015|archive-url=https://web.archive.org/web/20150201001342/http://mwave.interest.me/enewsworld/en/article/2128/yoona-on-her-comeback-with-love-rain-and-jang-keun-suk}}{{cite news|title=Jang Keun Suk and Yoona Come Together for 'Love Rain'|url=http://mwave.interest.me/enewsworld/en/article/529/jang-keun-suk-and-yoona-come-together-for-love-rain|work=enewsWorld|date=September 23, 2011|access-date=January 5, 2014|archive-date=February 5, 2014|archive-url=https://web.archive.org/web/20140205031310/http://mwave.interest.me/enewsworld/en/article/529/jang-keun-suk-and-yoona-come-together-for-love-rain}} Although the drama scored low domestic viewership{{cite news|title='Love Rain' Viewership Ratings Still Low|url=http://mwave.interest.me/enewsworld/en/article/6436/love-rain-viewership-ratings-still-low|work=enewsWorld|date=May 9, 2012|access-date=January 6, 2015|archive-date=February 1, 2015|archive-url=https://web.archive.org/web/20150201021220/http://mwave.interest.me/enewsworld/en/article/6436/love-rain-viewership-ratings-still-low}} and was criticized for its failure to relate to the viewers,{{cite news|title=Why 'Love Rain' Failed to Relate to Its Viewers|url=http://mwave.interest.me/enewsworld/en/article/4787/love-rain-a-failure|work=enewsWorld|date=March 27, 2012|access-date=January 5, 2015|archive-date=January 27, 2015|archive-url=https://web.archive.org/web/20150127070030/http://mwave.interest.me/enewsworld/en/article/4787/love-rain-a-failure}} Im's acting received positive reviews. Yoon Ga-ee of OSEN wrote: "The speed at which her acting is improving is blinding. She has matured to the point where you want to ask, 'When did her acting get so good?' The criticism that trailed behind her during Cinderella Man is now nowhere to be found."{{cite news|script-title=ko:'사랑비' 윤아, 얼굴보다 100배는 더 예쁜 연기력|url=http://osen.mt.co.kr/article/G1109384010|work=OSEN|language=ko|date=April 18, 2012|access-date=January 21, 2015|archive-date=February 1, 2015|archive-url=https://web.archive.org/web/20150201011020/http://osen.mt.co.kr/article/G1109384010|url-status=live}} Choi In-kyung of Hankook Ilbo said her acting was continuously improving and "Yoona is completely immersed in her character and has now become 'Hana' herself."{{cite news|script-title=ko:소녀시대 '윤아'의 향상된 연기력이 화제다|url=http://reviewstar.hankooki.com/Article/ArticleView.php?WEB_GSNO=10035957|work=Hankooki|language=ko|date=April 24, 2012|access-date=January 21, 2015|archive-date=April 24, 2012|archive-url=https://web.archive.org/web/20120424104637/http://reviewstar.hankooki.com/Article/ArticleView.php?WEB_GSNO=10035957}} The drama garnered much positive overseas interest{{cite news|title=Jang Keun Suk and Yoona (of SNSD)'s Love Rain is sold to twelve countries|url=http://star.mt.co.kr/foreign/starViewEng.html?no=2012051110363196305|work=Star News|language=ko|date=May 11, 2012|access-date=January 6, 2015|archive-date=February 26, 2015|archive-url=https://web.archive.org/web/20150226181359/http://star.mt.co.kr/foreign/starViewEng.html?no=2012051110363196305|url-status=live}}{{cite news|title='Love Rain' Expected to Bring Big Profits From Sales Abroad|url=http://mwave.interest.me/enewsworld/en/article/7368/love-rain-expected-to-bring-big-profits-from-sales-abroad|work=enewsWorld|date=May 30, 2012|access-date=January 6, 2015|archive-date=May 20, 2014|archive-url=https://web.archive.org/web/20140520051754/http://mwave.interest.me/enewsworld/en/article/7368/love-rain-expected-to-bring-big-profits-from-sales-abroad}} and was sold to Japan for $10 million, the second highest price for a KBS drama at the time, partly due to Im's popularity.{{cite news|title=K-pop stars dominate TV dramas|url=https://koreatimes.co.kr/www/news/culture/2013/03/135_131417.html|work=The Korea Times|date=March 3, 2013|access-date=January 1, 2015|archive-date=January 6, 2015|archive-url=https://web.archive.org/web/20150106052848/http://koreatimes.co.kr/www/news/culture/2013/03/135_131417.html|url-status=live}}

In December 2013, Im starred alongside Lee Beom-soo in KBS2's romantic comedy drama Prime Minister & I.{{cite web|title=Korea's sweetheart goes for the big laugh|url=http://www.koreaherald.com/view.php?ud=20131204000914|website=The Korea Herald|date=December 4, 2013|access-date=October 15, 2018|archive-date=July 22, 2018|archive-url=https://web.archive.org/web/20180722125852/http://www.koreaherald.com/view.php?ud=20131204000914|url-status=live}} Loosely based on the musical film The Sound of Music,{{cite news|title=Yoona offered lead role on KBS drama|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2977441|work=Korea JoongAng Daily|last=Lee|first=Sun-min|date=September 12, 2013|access-date=March 1, 2015|archive-date=December 30, 2014|archive-url=https://web.archive.org/web/20141230120302/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2977441|url-status=live}} Im played Nam Da-jung, a young and stubborn reporter who falls in love with the prime minister. The drama received low ratings but Im's performance was praised{{cite news|title=SNSD's Yoona to play lead in 'Nodame Cantabile'|url=http://www.koreaherald.com/view.php?ud=20140707000906|work=The Korea Herald|date=July 7, 2014|access-date=January 9, 2015|archive-date=February 1, 2015|archive-url=https://web.archive.org/web/20150201001508/http://www.koreaherald.com/view.php?ud=20140707000906|url-status=live}} and she won an Excellence Award at the 2013 KBS Drama Awards for the role.{{cite web|title=Kim Hye-soo Reclaims Glory, "Good Doctor," "Secret Love" Win Big at the 2013 KBS Drama Awards|url=http://en.tenasia.com/archives/76386|website=Ten Asia|date=January 2, 2014|access-date=October 15, 2018|archive-date=February 18, 2018|archive-url=https://web.archive.org/web/20180218090342/http://en.tenasia.com/archives/76386|url-status=live}}

File:YoonA at the Pandora Gala Dinner in September 2014 03.jpg

In March 2016, Im released her first solo single "Deoksugung Stonewall Walkway", a collaboration with the South Korean indie group 10cm, as part of SM Station.{{cite news|title=SNSD's Yoona to release first solo track|url=http://www.koreaherald.com/view.php?ud=20160310000691|work=The Korea Herald|date=March 10, 2016|access-date=March 11, 2016|archive-date=January 26, 2021|archive-url=https://web.archive.org/web/20210126130138/http://www.koreaherald.com/view.php?ud=20160310000691|url-status=live}} The urban-pop song peaked at number 24 on Gaon Digital Chart.{{cite web|title=Digital Chart – Week 11 of 2016|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=11&hitYear=2016&termGbn=week|work=Gaon Music Chart|language=ko|archive-date=March 23, 2016|archive-url=https://web.archive.org/web/20160323142657/http://www.gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=11&hitYear=2016&termGbn=week}} Fuse described it as "breezy and easy-listening" and complimented how "lovely" Im delivered the song.{{cite podcast|title=FuseTV: K-Stop Podcast|url=http://www.fuse.tv/videos/2016/03/podcast-k-stop-episode-6|work=Fuse|time=12:45|last1=Benjamin|first1=Jeff|last2=Xu|first2=Tina|date=March 16, 2016|access-date=March 16, 2016|archive-date=October 22, 2020|archive-url=https://web.archive.org/web/20201022095033/https://www.fuse.tv/videos/2016/03/podcast-k-stop-episode-6|url-status=live}}

In April 2016, Im was cast in her debut Chinese drama God of War, Zhao Yun, based on the Chinese novel Romance of the Three Kingdoms.{{cite web|title=Yoona acts in Chinese drama|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2998947|work=Korea JoongAng Daily|date=December 27, 2014|access-date=July 13, 2017|archive-date=May 13, 2016|archive-url=https://web.archive.org/web/20160513022558/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2998947|url-status=live}} She played dual roles–one falls in love with the male lead character but later finds out he killed her father while the other is skilled in martial arts.{{cite web|title=SNSD's Yoona will star in Chinese period drama|url=http://www.kpopherald.com/view.php?ud=201412261455592813199_2|website=Kpop Herald|date=December 26, 2014|access-date=October 15, 2018|archive-date=October 16, 2018|archive-url=https://web.archive.org/web/20181016032529/http://www.kpopherald.com/view.php?ud=201412261455592813199_2|url-status=live}} The drama's viewership ratings peaked at more than 2%, which was described to be "a huge success" relative to China's large population. It also recorded more than 10 billion hits through various online videos sites, reflecting Im's popularity in China.*{{cite news|title=SNSD Yoona making waves in China|url=http://www.koreaherald.com/view.php?ud=20160417000209|work=The Korea Herald|publisher=Herald Corporation|last=Jung|first=Eun-jin|date=April 17, 2016|access-date=April 17, 2016|archive-date=April 17, 2016|archive-url=https://web.archive.org/web/20160417061501/http://www.koreaherald.com/view.php?ud=20160417000209|url-status=live}}

• {{cite news|title=SNSD Yoona Positions Herself as 'Chinese Goddess|url=http://www.bntnews.co.uk/app/news.php?nid=30461|work=BNT News|date=April 27, 2016|access-date=December 14, 2016|archive-date=January 25, 2021|archive-url=https://web.archive.org/web/20210125000159/http://www.bntnews.co.uk/app/news.php?nid=30461|url-status=live}}
• {{cite news|title=New age of hallyu goddesses emerges|url=https://www.koreatimes.co.kr/www/news/culture/2016/04/201_203710.html|work=The Korea Times|date=April 29, 2016|access-date=April 29, 2016|archive-date=April 30, 2016|archive-url=https://web.archive.org/web/20160430022820/http://www.koreatimes.co.kr/www/news/culture/2016/04/201_203710.html|url-status=live}}
• {{cite news|title=Yoona "China 'God of War, Zhao Yun' 10 billion views, an incredible feat"|script-title=ko:윤아 "中 '무신조자룡' 100억뷰, 정말 어마어마한 일"|url=http://entertain.naver.com/read?oid=311&aid=0000626014|work=Xportsnews|publisher=XportsMedia|language=ko|date=July 6, 2016|access-date=July 6, 2016|archive-date=November 30, 2019|archive-url=https://web.archive.org/web/20191130191532/https://entertain.naver.com/read?oid=311&aid=0000626014|url-status=live}}
• {{cite news|title=Goddess of Fame, Yoona|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3017659|website=Korea JoongAng Daily|date=April 18, 2016|access-date=October 15, 2018|archive-date=May 13, 2016|archive-url=https://web.archive.org/web/20160513020835/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3017659|url-status=live}} Following the success, in August 2016, Im released a Chinese digital mini-album titled Blossom, which contains her renditions of well-known Mandarin songs.{{cite web|title=SNSD's Yoona Launches New Mini-Album – In Chinese|url=https://weekender.com.sg/w/listen-snsd-yoona-new-mini-album-chinese/|work=Weekender Singapore|last=Chow|first=Pamela|date=August 4, 2016|access-date=August 5, 2016|archive-date=August 6, 2016|archive-url=https://web.archive.org/web/20160806015127/https://weekender.com.sg/w/listen-snsd-yoona-new-mini-album-chinese/|url-status=live}}

In September 2016, Im starred in tvN's action thriller The K2.{{cite web|title=Yoona takes on dark role in 'The K2'|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3023934|website=Korea JoongAng Daily|date=September 21, 2016|access-date=July 29, 2017|archive-date=July 27, 2021|archive-url=https://web.archive.org/web/20210727111131/https://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3023934|url-status=live}}{{cite news|title=SNSD's Yoona to star in drama|url=http://kpopherald.koreaherald.com/view.php?ud=201608111643565150833_2|website=Kpop Herald|last=Lee|first=Ji-hae|date=August 11, 2016|access-date=August 12, 2016|archive-date=August 12, 2016|archive-url=https://web.archive.org/web/20160812170838/http://kpopherald.koreaherald.com/view.php?ud=201608111643565150833_2|url-status=live}} Tired of being typecast with a candy-like image and having always been burdened by the idol-actress prejudice, Im cast away the public perception and focused on the role as her "personal challenge."{{cite video|title=Press Conference with Ji Chang Wook & Yoona For The K2|url=https://www.youtube.com/watch?v=gvP5-xyUVgE|work=YouTube|publisher=DramaFever|location=United States|format=news program|date=September 22, 2016|access-date=November 23, 2016}}{{cbignore}}{{Dead YouTube link|date=February 2025}} Her effort gained positive viewers' recognition,{{cite news|title=The K2' tops weekend drama ratings|url=http://kpopherald.koreaherald.com/view.php?ud=201611061446374953897_2|work=Kpop Herald|last=Lee|first=Sang-won|date=November 6, 2016|access-date=January 11, 2017|archive-date=January 24, 2021|archive-url=https://web.archive.org/web/20210124101744/http://kpopherald.koreaherald.com/view.php?ud=201611061446374953897_2|url-status=live}} and earned her acting acclaim from critics.{{cite news|script-title=ko:[스타톡톡] 윤아, 고심 끝 '더케이투' 하길 참 잘했다|trans-title=Hard work ended, Good job doing The K2|url=http://osen.mt.co.kr/article/G1110534444|work=OSEN|language=ko|last=Seon|first=Mi-gyeong|date=November 12, 2016|access-date=November 21, 2016|archive-date=November 22, 2016|archive-url=https://web.archive.org/web/20161122154929/http://osen.mt.co.kr/article/G1110534444|url-status=live}}

In January 2017, Im made her film debut in action film, Confidential Assignment.{{cite news|title=Yoo Hae-jin, Yoona, Hyun Bin to star in action movie|url=https://www.koreatimes.co.kr/www/news/culture/2015/11/201_191082.html|work=The Korea Times|date=November 30, 2016|access-date=December 16, 2016|archive-date=October 28, 2017|archive-url=https://web.archive.org/web/20171028042307/http://www.koreatimes.co.kr/www/news/culture/2015/11/201_191082.html|url-status=live}} Im performance was well-received,{{cite web|script-title=ko:윤아, 아이돌부터 배우까지 다재다능 만능돌 고혹미|url=https://entertain.naver.com/read?oid=109&aid=0003866810|website=OSEN|language=ko|date=September 19, 2018|access-date=October 15, 2018|archive-date=October 15, 2018|archive-url=https://web.archive.org/web/20181015231611/https://entertain.naver.com/read?oid=109&aid=0003866810|url-status=live}} and she won several awards such as the AFA Next Generation Award at the Asian Film Awards{{cite web|title=Yoona wins at Asian Film Awards|url=http://kpopherald.koreaherald.com/view.php?ud=201803181540353910377_2|website=Kpop Herald|date=March 18, 2018|access-date=October 15, 2018|archive-date=May 4, 2021|archive-url=https://web.archive.org/web/20210504070157/http://kpopherald.koreaherald.com/view.php?ud=201803181540353910377_2|url-status=live}} and the Newcomer Award at the Korean Film Shining Star Awards.{{cite news|script-title=ko:김윤진•장혁부터 도경수까지...한국영화를 빛낸 ★들 [종합]|url=http://osen.mt.co.kr/article/G1110680753|work=OSEN|language=ko|date=July 4, 2017|access-date=July 5, 2017|archive-date=August 30, 2021|archive-url=https://web.archive.org/web/20210830034859/https://adsvc2.wisenut.co.kr/amc/media/amc_svc_mobon.php?c=3652&t=7&s=7540&e=8&p=28&w=300&h=250&uts=Y&utso=Y&cr=Y&wp=Y&ao=Y&mb=Y&int=Y&pb=&wr=Y&lad=Y&siteRef=%2A%2A%2Aosen.mt.co.kr%2Farticle%2FG1110680753&nowPage=%2A%2A%2Aosen.mt.co.kr%2Farticle%2FG1110680753&wpCate=&acr=Y&kko=Y&inb=Y&dy=Y|url-status=live}}

She then starred in MBC's historical drama The King in Love, an adaptation of the novel of the same name by Kim Yi-ryung.{{cite news|title=Siwan and Yoona confirmed for new drama|url=http://kpopherald.koreaherald.com/view.php?ud=201609211310000321153_2|website=Kpop Herald|last=Lee|first=Sang-won|date=September 21, 2016|access-date=November 2, 2016|archive-date=October 20, 2016|archive-url=https://web.archive.org/web/20161020221147/http://kpopherald.koreaherald.com/view.php?ud=201609211310000321153_2|url-status=live}}{{cite web|title=Yoona and Siwan to star in 'King|url=http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=3024012|website=Korea JoongAng Daily|publisher=JoongAng Ilbo|last=Chung|first=Jin-hong|date=September 21, 2016|access-date=September 25, 2016|archive-date=June 5, 2020|archive-url=https://web.archive.org/web/20200605022607/https://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=3024012|url-status=live}} In September 2017, Im released her second solo single "When The Wind Blows" as part of SM Station.{{cite web|title=YoonA's 'You Are My Star' next in line for SM Station|url=http://kpopherald.koreaherald.com/view.php?ud=201709041510082437089_2&ACE_SEARCH=1|work=Kpop Herald|date=September 4, 2017|access-date=October 27, 2017|archive-date=October 28, 2017|archive-url=https://web.archive.org/web/20171028092858/http://kpopherald.koreaherald.com/view.php?ud=201709041510082437089_2&ACE_SEARCH=1|url-status=live}}

File:180312 지금 만나러 갑니다 VIP 시사회 윤아 직찍 (1).jpg

In 2018, Im joined the second season of Hyori's Homestay as a new helper.{{cite web|title=Yoona to work at 'Hyori's Bed & Breakfast'|url=http://kpopherald.koreaherald.com/view.php?ud=201801081759203034080_2|work=Kpop Herald|date=January 8, 2018|access-date=January 8, 2018|archive-date=July 27, 2021|archive-url=https://web.archive.org/web/20210727110701/http://kpopherald.koreaherald.com/view.php?ud=201801081759203034080_2|url-status=live}} She released her third solo single "To You" at the conclusion of the variety show.{{cite web|title=Yoona to release collaborative single with Lee Sang-soon|url=http://kpopherald.koreaherald.com/view.php?ud=201805091658068760025_2|website=Kpop Herald|date=May 9, 2018|access-date=May 9, 2018|archive-date=May 9, 2018|archive-url=https://web.archive.org/web/20180509103824/http://kpopherald.koreaherald.com/view.php?ud=201805091658068760025_2|url-status=live}} In August 2018, a Girls' Generation subgroup named Oh!GG was formed with Im alongside the four other members who had decided to renew their contracts with SM entertainment; the group released the single "Lil' Touch".{{cite web|title=Girls' Generation launches subunit 'Oh!GG'|url=http://kpopherald.koreaherald.com/view.php?ud=201808271148305519045_2&ACE_SEARCH=1|website=Kpop Herald|date=August 27, 2018|access-date=October 15, 2018|archive-date=October 16, 2018|archive-url=https://web.archive.org/web/20181016032648/http://kpopherald.koreaherald.com/view.php?ud=201808271148305519045_2&ACE_SEARCH=1|url-status=live}}

To celebrate her 29th birthday, Im released her debut extended play A Walk to Remember on May 30, 2019.{{cite web|title=Yoona to release solo EP on May 30|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3063446|website=Korea JoongAng Daily|date=May 24, 2019|access-date=February 16, 2020|archive-date=June 9, 2019|archive-url=https://web.archive.org/web/20190609043738/http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=3063446|url-status=live}} The EP became the fastest-selling album in its first 24 hours by a female soloist.{{cite magazine|title=Girls' Generation's Yoona Makes Her Solo Debut on World Albums Chart|url=https://www.billboard.com/articles/columns/chart-beat/8516040/girls-generation-yoona-solo-debut-world-albums-chart|magazine=Billboard|date=June 14, 2019|access-date=June 16, 2019|archive-date=June 26, 2019|archive-url=https://web.archive.org/web/20190626073054/https://www.billboard.com/articles/columns/chart-beat/8516040/girls-generation-yoona-solo-debut-world-albums-chart|url-status=live}} In July of the same year, Im starred in the disaster action film Exit alongside Jo Jung-suk.{{cite web|title=JO Jung-suk and Yoon-a Cast for New Action Disaster Movie EXIT|url=http://www.koreanfilm.or.kr/eng/news/news.jsp?pageIndex=1&blbdComCd=601006&seq=4822&mode=VIEW&returnUrl=&searchKeyword=|website=Korean Film Biz Zone|date=May 21, 2018|access-date=May 21, 2018|archive-date=July 27, 2021|archive-url=https://web.archive.org/web/20210727164742/http://www.koreanfilm.or.kr/eng/news/news.jsp?pageIndex=1&blbdComCd=601006&seq=4822&mode=VIEW&returnUrl=&searchKeyword=|url-status=live}} It became the most popular movie of the summer and one of the highest-grossing films in South Korea by attracting over nine million viewers.{{cite web|title=Jo Jung Suk, YoonA's "Exit" becomes most popular movie in summer 2019|url=https://channels.vlive.tv/BA6899/vtoday/1.11739859|website=Sports Chosun|date=August 25, 2019|access-date=February 16, 2020|archive-date=February 16, 2020|archive-url=https://web.archive.org/web/20200216221552/https://channels.vlive.tv/BA6899/vtoday/1.11739859|url-status=live}} Her first leading role earned her several wins and nominations, including her first Blue Dragon and Chunsa Film Art Awards Best Actress nominations, and a Best Actress win at the 1st Asan Chungmugong International Action Film Festival.

At the end of 2020, Im returned to the small screen in JTBC's office drama Hush, where she played an intern reporter.{{cite web|title=Im YoonA joins hands with Hwang Jung Min, promising to surprise audiences with new drama|url=https://channels.vlive.tv/EBF267/vtoday/1.13303353|website=JTBC Plus|date=March 25, 2020|access-date=March 25, 2020|archive-date=October 14, 2020|archive-url=https://web.archive.org/web/20201014141915/https://channels.vlive.tv/EBF267/vtoday/1.13303353|url-status=live}} In 2021, Im starred in Lee Jang-hoon's romantic drama film Miracle: Letters to the President{{Cite news|script-title=ko:박정민X임윤아 '기적', 6월 개봉 확정 [공식]|trans-title=Park Jung-min x Lim Yoon-ah'miracle' confirmed to be released in June [Official]|url=https://n.news.naver.com/entertain/article/312/0000477988|work=Ten Asia|publisher=Naver|language=ko|last=Kim|first=Ji-won|date=April 20, 2021|access-date=April 24, 2021|archive-date=April 24, 2021|archive-url=https://web.archive.org/web/20210424162117/https://n.news.naver.com/entertain/article/312/0000477988|url-status=live}} and also appeared in A Year-End Medley, a romantic comedy film by Kwak Jae-yong.{{Cite news|script-title=ko:해피뉴이어' 한지민·이동욱→임윤아·이광수 15人 캐스팅..극장·티빙 동시공개|trans-title='Happy New Year' Han Ji-min, Lee Dong-wook → Im Yoon-ah, Lee Kwang-soo 15 cast...|url=https://entertain.naver.com/movie/now/read?oid=477&aid=0000295834|work=Sport TV News|publisher=Naver|language=ko|last=Kim|first=Hyun-rok|date=April 22, 2021|access-date=December 6, 2021|archive-date=May 2, 2021|archive-url=https://web.archive.org/web/20210502025704/https://entertain.naver.com/movie/now/read?oid=477&aid=0000295834|url-status=live}} The former earned her a second Blue Dragon Best Actress nomination and her first Baeksang Best Actress nomination.

In 2022, she was cast in the TV series Big Mouth as Lee Jong Suk's wife.{{Cite web|title=YoonA SNSD And Lee Jong Suk Can Offer Star Big Mouth|url=https://voi.id/en/lifestyle/52137/yoona-snsd-and-lee-jong-suk-can-offer-star-big-mouth|website=VOI - Waktunya Merevolusi Pemberitaan|language=en|access-date=October 6, 2021|archive-date=October 6, 2021|archive-url=https://web.archive.org/web/20211006035506/https://voi.id/en/lifestyle/52137/yoona-snsd-and-lee-jong-suk-can-offer-star-big-mouth|url-status=live}} She also reprised her role in the action-comedy sequel, Confidential Assignment 2: International, which subsequently also became one of the highest-grossing films in South Korea like its predecessor. She drew acclaim for both performances, the latter giving her first Best Supporting Actress award at the 58th Grand Bell Awards{{cite web|script-title=ko:변요한·윤아 '조연상' 영예[대종상]|trans-title=Byun Yo-han and Yoona 'Supporting Actor' honor [Daejong Award]|url=https://www.mk.co.kr/star/movies/view/2022/12/1112660/|via=Naver|publisher=Maekyung|language=ko|last=Han|first=Hyun-jung|date=December 9, 2022|access-date=December 9, 2022|archive-date=December 9, 2022|archive-url=https://web.archive.org/web/20221209115600/https://www.mk.co.kr/star/movies/view/2022/12/1112660/|url-status=live}} and her third Blue Dragon Best Actress nomination.{{cite web|script-title=ko:헤어질 결심, 43회 청룡영화상 13개 부문 최다 후보...한산 헌트 10개 후보[공식]|trans-title=Decision to break up, the most nominations in 13 categories at the 43rd Blue Dragon Film Awards... 10 candidates for Hansan and Hunt [Official|url=https://entertain.naver.com/now/read?oid=477&aid=0000393007|via=Naver|work=SporTV News|language=ko|last=Kim|first=Hyun-rok|date=November 7, 2022|access-date=November 7, 2022|archive-date=November 8, 2022|archive-url=https://web.archive.org/web/20221108022927/https://entertain.naver.com/now/read?oid=477&aid=0000393007|url-status=live}} Meanwhile, the former earned her Top Excellence Award for Actress in a Miniseries at the 2022 MBC Drama Awards.{{cite web|script-title=ko:'킹더랜드' 이준호X임윤아 제동 걸린 사랑...출연자 화제성 여전히 '1위'|trans-title=Lim Yoon-ah of 'Right Dragon Point' wins 2 awards for Best Acting and Best Couple at '2022 MBC Drama Awards'|url=https://enews.imbc.com/News/RetrieveNewsInfo/369376|publisher=iMBC|language=ko|last=Lee|first=Ho-young|date=December 31, 2022|access-date=May 11, 2024|archive-date=May 11, 2024|archive-url=https://web.archive.org/web/20240511092020/https://enews.imbc.com/News/RetrieveNewsInfo/369376|url-status=live}}

In 2023, she was cast as the lead in the romantic-comedy drama King the Land alongside Lee Jun-ho.{{cite web|script-title=ko:이준호·임윤아, 드라마 '킹더랜드' 출연|trans-title=Lee Jun-ho and Im Yoon-ah to appear in the drama 'King the Land'|url=https://entertain.naver.com/now/read?oid=437&aid=0000296307|via=Naver|publisher=JTBC|language=ko|last=Park|first=Jung-sun|date=April 20, 2022|access-date=April 20, 2022|archive-date=September 27, 2022|archive-url=https://web.archive.org/web/20220927102124/https://entertain.naver.com/now/read?oid=437&aid=0000296307|url-status=live}} The series ranked number one on the Netflix's Weekly Global Top 10 in non-English TV show category for 3 weeks.{{cite web|script-title=ko:'킹더랜드' 이준호X임윤아 제동 걸린 사랑...출연자 화제성 여전히 '1위'|trans-title='King the Land' Lee Jun-ho x Lim Yoon-ah Love put on hold... The topicality of the performer is still '1st place'|url=https://www.newsculture.press/news/articleView.html?idxno=529712|publisher=NewsCulture|language=ko|last=Kwon|first=Soo-bin|date=August 2, 2023|access-date=May 11, 2024|archive-date=May 11, 2024|archive-url=https://web.archive.org/web/20240511085846/https://www.newsculture.press/news/articleView.html?idxno=529712|url-status=live}}

File:YoonA at Innisfree's event in Shanghai on January 2015 01.jpg in Shanghai in January 2015]]

Im has been called a "CF Queen" due to her several television commercial films, and has been a spokesperson for various brands.{{cite news|title=SNSD Yoona's No.1 Titles|url=http://mwave.interest.me/enewsworld/en/article/56309/staroftheweek-snsd-yoonas-no1-titles|work=enewsWave|date=January 19, 2014|access-date=December 28, 2014|archive-date=March 3, 2016|archive-url=https://web.archive.org/web/20160303192456/http://mwave.interest.me/enewsworld/en/article/56309/staroftheweek-snsd-yoonas-no1-titles|url-status=live}}{{cite news|script-title=ko:'힐링캠프' 윤아 "상반기 40억 수입? 못번다는 것보다 좋아서..."|url=http://news.donga.com/rel/3/all/20140318/61799831/1|work=The Dong-A Ilbo|language=ko|date=March 18, 2014|access-date=December 28, 2014|archive-date=July 15, 2018|archive-url=https://web.archive.org/web/20180715040053/http://news.donga.com/rel/3/all/20140318/61799831/1|url-status=live}} CNN credited her as "one of the household names in the Asia-Pacific region" which has helped Korean beauty brands become popular in China.{{cite news|title=How South Korea drives Asia's love affair with cosmetics|url=http://www.cnn.com/2014/11/05/world/asia/virtual-think-tank-china-asia-cosmetics|work=CNN|date=November 6, 2014|access-date=February 4, 2015|archive-date=November 25, 2020|archive-url=https://web.archive.org/web/20201125123718/https://www.cnn.com/2014/11/05/world/asia/virtual-think-tank-china-asia-cosmetics|url-status=live}}

Before debuting in 2007, she became a model for the skin care brand Clean & Clear and Haitai Beverage's aid drink brand Sunkist Lemonade & Grapefruit Ade.{{cite news|author=Park Eun-kyung|script-title=ko:'여자 슈주', '소녀시대'로 활짝|trans-title='Female Super Junior', 'Girls' Generation'|url=https://www.joynews24.com/view/272074|work=Joy News 24|language=ko|date=July 16, 2007|access-date=February 27, 2025|archive-date=February 27, 2025|archive-url=https://archive.today/20250227051213/https://www.joynews24.com/view/272074|url-status=live|quote=첫 번째 티저 영상으로 공개된 멤버 윤아는 이미 CF와 뮤직비디오를 통해 얼굴을 알렸으며, 현재 클린앤클리어, 썬키스트 레몬에이드&자몽에이드 모델로 활약 중이다.|trans-quote=Member Yoona, who was revealed in the first teaser video, has already become known through CFs and music videos, and is currently working as a model for Clean & Clear and Sunkist Lemonade & Grapefruit Ade.}} In 2010, she became the first idol to endorse S-Oil, a large South Korean petroleum and refinery company.{{cite news|script-title=ko:[아하! 그 광고]"스쿨존 - 주차선 지켜요" 코믹 연출|url=http://news.donga.com/3/all/20100619/29222035/1|work=The Dong-A Ilbo|language=ko|date=June 19, 2010|access-date=December 28, 2014|archive-date=July 15, 2018|archive-url=https://web.archive.org/web/20180715040046/http://news.donga.com/3/all/20100619/29222035/1|url-status=live}} In 2012, she appeared in at least 20 commercials and was ranked fifth among celebrities with the most commercial appearances by TVCF, South Korea's largest advertisement information site.{{cite news|script-title=ko:TV만 틀면 '소녀시대' 나오더니만 역시나|url=http://www.asiae.co.kr/news/view.htm?idxno=2012060518191453283|work=The Asia Business Daily|language=ko|date=June 6, 2012|access-date=December 28, 2014|archive-date=December 5, 2020|archive-url=https://web.archive.org/web/20201205121624/http://www.asiae.co.kr/news/view.htm?idxno=2012060518191453283|url-status=live}}{{cite news|title=SNSD's Yoona is the Highest Earning Female Idol Group Member|url=http://mwave.interest.me/enewsworld/en/article/9655/snsds-yoona-is-the-highest-earning-female-idol-group-member|work=eNewsWorld|date=July 14, 2012|access-date=December 28, 2014|archive-date=March 3, 2016|archive-url=https://web.archive.org/web/20160303204449/http://mwave.interest.me/enewsworld/en/article/9655/snsds-yoona-is-the-highest-earning-female-idol-group-member|url-status=live}} In 2013, she became the first overseas endorser for Alcon Taiwan.{{cite news|script-title=ko:소녀시대 '윤아', 콘택트렌즈 모델 재계약|url=http://news.hankooki.com/lpage/entv/201312/h20131205133220133420.htm|work=Hankooki|language=ko|date=December 5, 2013|access-date=January 8, 2015|archive-date=December 12, 2013|archive-url=https://web.archive.org/web/20131212005645/http://news.hankooki.com/lpage/entv/201312/h20131205133220133420.htm}}{{cite news|script-title=zh:少女時代潤娥海外首度代言隱形眼鏡 成為愛爾康全新品牌代言人|url=http://www.etv.org.tw/modules/tadnews/pda.php?nsn=2828|work=Etv.org.tw|language=zh|date=October 23, 2013|access-date=December 28, 2014|archive-date=July 15, 2018|archive-url=https://web.archive.org/web/20180715093619/http://www.etv.org.tw/modules/tadnews/pda.php?nsn=2828|url-status=live}}

From 2009 to 2020, Im was a long-term spokesperson for Amorepacific's cosmetics brand Innisfree.{{cite news|title=Korean stars help boost sales of beauty products|url=http://www.mb.com.ph/korean-stars-help-boost-sales-of-beauty-products/|work=Manila Bulletin|publisher=Manila Bulletin Publishing Corporation|last=Hicap|first=Johnathan M.|date=November 23, 2015|access-date=April 17, 2016}} Other major endorsements included Michael Kors, in which she became the brand's first ambassador in Korea,{{cite news|title=YoonA becomes brand ambassador of Michael Kors in Korea|url=https://channels.vlive.tv/BCF847/celeb/0.10161060|work=Star News|date=February 15, 2019|access-date=December 2, 2019|archive-date=December 25, 2020|archive-url=https://web.archive.org/web/20201225094808/https://www.vlive.tv/post/0-10161060|url-status=live}} Asia-Pacific spokesperson for luxury cosmetics brand Estée Lauder,{{cite news|script-title=ko:윤아, '에스티 로더' 모델 발탁...새로운 뮤즈 되다 [공식]|url=https://entertain.naver.com/read?oid=144&aid=0000689103|language=ko|date=September 7, 2020|access-date=September 7, 2020|archive-date=December 25, 2020|archive-url=https://web.archive.org/web/20201225094703/https://entertain.naver.com/read?oid=144&aid=0000689103|url-status=live}} Danish jewellery brand Pandora,{{cite news|script-title=ko:주얼리 브랜드 판도라, 윤아 모델로 발탁|url=http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=001&oid=417&aid=0000338636|work=MoneyS|date=August 30, 2018|access-date=September 7, 2020|archive-date=December 25, 2020|archive-url=https://web.archive.org/web/20201225094705/https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=001&oid=417&aid=0000338636|url-status=live}} South Korean DB Insurance,{{cite news|title=DB Damage Insurance Re-signs Advertising Model with YoonA of SNSD|url=https://pressreels.com/db-damage-insurance-re-signs-advertising-model-with-yoona-of-snsd/4039|language=en|date=May 9, 2020|access-date=May 7, 2021|archive-date=July 7, 2021|archive-url=https://web.archive.org/web/20210707025100/https://pressreels.com/db-damage-insurance-re-signs-advertising-model-with-yoona-of-snsd/4039|url-status=live}} Tous Les Jours,{{cite news|script-title=ko:뚜레쥬르, 광고모델로 배우 '윤아' 전격 발탁|url=https://m.news.naver.com/read.nhn?mode=LSD&sid1=001&oid=119&aid=0002285152|work=DAILY AN|date=October 4, 2018|access-date=December 2, 2019|archive-date=December 25, 2020|archive-url=https://web.archive.org/web/20201225094706/https://n.news.naver.com/mnews/article/119/0002285152?sid=001|url-status=live}} Crocs,{{cite news|title=Is Crocs Trying to Ditch Its Image of Lazy Comfort?|url=https://www.entrepreneur.com/article/286456|work=Entrepreneur|last=Belanger|first=Lydia|date=December 13, 2016|access-date=December 15, 2016|archive-date=October 28, 2020|archive-url=https://web.archive.org/web/20201028182611/https://www.entrepreneur.com/article/286456|url-status=live}} and Lee Jeans.{{cite news|script-title=zh:美國潮流丹寧Lee Jeans 邀請亞洲巨星潤娥代言BODY OPTIX™優形丹寧 360°零死角完美塑身 3D翹臀展現迷人曲線|trans-title=American fashion denim Lee Jeans invites Asia Mega Star Yoona to endorse BODY OPTIX™ 360° Body Enhancement display mesmerising body shape with a 3D perky bottom|url=https://tw.style.yahoo.com/%E7%BE%8E%E5%9C%8B%E6%BD%AE%E6%B5%81%E4%B8%B9%E5%AF%A7lee-jeans-%E9%82%80%E8%AB%8B%E4%BA%9E%E6%B4%B2%E5%B7%A8%E6%98%9F%E6%BD%A4%E5%A8%A5%E4%BB%A3%E8%A8%80body-1602050165940278.html|work=Yahoo Fashion Beauty Editor Group|language=zh|date=January 14, 2017|access-date=January 15, 2017|archive-date=August 23, 2017|archive-url=https://web.archive.org/web/20170823072114/https://tw.style.yahoo.com/%E7%BE%8E%E5%9C%8B%E6%BD%AE%E6%B5%81%E4%B8%B9%E5%AF%A7lee-jeans-%E9%82%80%E8%AB%8B%E4%BA%9E%E6%B4%B2%E5%B7%A8%E6%98%9F%E6%BD%A4%E5%A8%A5%E4%BB%A3%E8%A8%80body-1602050165940278.html|url-status=live}}

In October 2021, she became the first person to be selected as global ambassador for Italian luxury fashion brand Miu Miu.{{cite news|script-title=ko:더블유 10 월 디지털 커버 with 윤아 - 미우미 우 앰버서더 윤아와 함께한 디지털 커버|url=https://www.wkorea.com/2021/10/04/%eb%8d%94%eb%b8%94%ec%9c%a0-10%ec%9b%94-%eb%94%94%ec%a7%80%ed%84%b8-%ec%bb%a4%eb%b2%84-with-%ec%9c%a4%ec%95%84/|work=W Korea|date=October 4, 2021|access-date=October 4, 2021|archive-date=November 7, 2021|archive-url=https://web.archive.org/web/20211107042146/https://www.wkorea.com/2021/10/04/%EB%8D%94%EB%B8%94%EC%9C%A0-10%EC%9B%94-%EB%94%94%EC%A7%80%ED%84%B8-%EC%BB%A4%EB%B2%84-with-%EC%9C%A4%EC%95%84/|url-status=live}} In January 2023, Im became the global face of the Miu Miu's 2023 Spring Summer collection campaign, alongside Emma Corrin, Kendall Jenner, Quintessa Swindell, Karolin Wolter, and more.{{cite news|title=Spring Summer 2023 Campaign - Miu Miu|url=https://www.miumiu.com/eu/en/miumiu-club/campaigns/ss23-campaign.html|work=Miu Miu|access-date=January 26, 2023|archive-date=January 26, 2023|archive-url=https://web.archive.org/web/20230126030127/https://www.miumiu.com/eu/en/miumiu-club/campaigns/ss23-campaign.html|url-status=live}} In July 2023, Hong Kong-based luxury jewellery brand Qeelin announced her as its brand spokesperson.{{cite news|script-title=zh:Yoona潤娥代言Qeelin 揭示當代東方美！|trans-title=Yoona endorses Qeelin to reveal contemporary oriental beauty!|url=https://www.vogue.com.tw/article/yoona-%E6%BD%A4%E5%A8%A5-qeelin-%E4%BB%A3%E8%A8%80%E4%BA%BA|work=Vogue Taiwan|language=zh|date=July 5, 2023|access-date=July 6, 2023|archive-date=July 6, 2023|archive-url=https://web.archive.org/web/20230706122725/https://www.vogue.com.tw/article/yoona-%E6%BD%A4%E5%A8%A5-qeelin-%E4%BB%A3%E8%A8%80%E4%BA%BA|url-status=live}} In October 2023, Im became the global face of the Qeelin's Wulu 18 Diamond campaign.{{cite news|script-title=zh:潤娥懶甩秀英喊話吃泡芙！秀「滿身萬元珠寶」 摩登態度超吸睛|url=https://www.setn.com/News.aspx?NewsID=1368111|work=SET News|access-date=May 11, 2024|archive-date=May 11, 2024|archive-url=https://archive.today/20240511095056/https://www.setn.com/News.aspx?NewsID=1368111|url-status=live}} In December 2023, she became the global face of the Qeelin's Bo Bo Collection campaign alongside Liu Shishi.{{cite news|script-title=zh:潤娥、劉詩詩戴同款珠寶隔空比美！粉絲頻問哪家的搶買同款|url=https://istyle.ltn.com.tw/article/28820|work=The Liberty Times|access-date=May 11, 2024|archive-date=May 11, 2024|archive-url=https://archive.today/20240511094321/https://istyle.ltn.com.tw/article/28820|url-status=live}}

In January 2024, she became the global face of the Qeelin's Wulu Echo Collection campaign.{{cite news|title=Qeelin Wulu Echo Collection|url=https://timessquare.com.hk/stories/fashion/qeelin-wulu-echo-collection/|work=Hong Kong Times Square|access-date=May 11, 2024|archive-date=May 11, 2024|archive-url=https://archive.today/20240511093728/https://timessquare.com.hk/stories/fashion/qeelin-wulu-echo-collection/|url-status=live}} Later in May 2024, she became the global face of the Qeelin's New Yu Yi Collection campaign alongside Lay Zhang.{{cite news|title=Qeelin Introduces New Yu Yi Collection|url=https://timessquare.com.hk/stories/fashion/qeelin-introduces-new-yu-yi-collection/|work=Hong Kong Times Square|access-date=May 11, 2024|archive-date=May 11, 2024|archive-url=https://archive.today/20240511092533/https://timessquare.com.hk/stories/fashion/qeelin-introduces-new-yu-yi-collection/|url-status=live}} As of August 28, 2024, Im has been promoted to global brand spokesperson for Qeelin.{{cite magazine|title=Yoona (SNSD) trở thành đại sứ toàn cầu của Qeelin|trans-title=Yoona (SNSD) becomes global ambassador of Qeelin|url=https://bazaarvietnam.vn/yoona-snsd-thang-cap-tro-thanh-dai-su-toan-cau-cua-qeelin/|magazine=Harper's Bazaar Việt Nam|language=vi|date=August 30, 2024|access-date=August 30, 2024|archive-date=August 30, 2024|archive-url=https://web.archive.org/web/20240830085634/https://bazaarvietnam.vn/yoona-snsd-thang-cap-tro-thanh-dai-su-toan-cau-cua-qeelin/|url-status=live}}{{cite news|script-title=zh:潤娥升格Qeelin全球代言人 美戴葫蘆吊墜蠻腰、天鵝頸一次露|trans-title=Yoona has been promoted to Qeelin's global spokesperson. She wears a gourd pendant to reveal her waist and swan neck.|url=https://tw.nextapple.com/entertainment/20240919/FF8D614FD57D541DB95C180D2F3FB447|work=Nextapple News|language=zh-TW|date=September 19, 2024|access-date=September 30, 2024|archive-date=September 30, 2024|archive-url=https://web.archive.org/web/20240930090252/https://tw.nextapple.com/entertainment/20240919/FF8D614FD57D541DB95C180D2F3FB447|url-status=live}} On October 1, 2024, Im was selected as the brand ambassador for Italian luxury house Valentino, after attending the first show of creative director Alessandro Michele to present the brand's Spring/Summer 2025 Collection.{{cite news|script-title=ko:임윤아, 발렌티노 새로운 브랜드 앰버서더 발탁|trans-title=Im Yoon-ah selected as Valentino's new brand ambassador|url=https://m.entertain.naver.com/article/009/0005372698|via=Naver|publisher=Star Today|language=ko|date=October 1, 2024|access-date=October 1, 2024|archive-date=October 1, 2024|archive-url=https://web.archive.org/web/20241001144225/https://m.entertain.naver.com/article/009/0005372698|url-status=live}}{{cite news|title=Girls' Generation's Yoona Embodies Valentino's New Retro-inspired Aesthetic in Tweed, Faux Fur and Ruffles at Seoul Pop-up Shop Launch|url=https://wwd.com/pop-culture/celebrity-news/yoona-valentino-ambassador-resort-2025-look-seoul-pop-up-1236737213/|website=WWD|quote=Yoona, a member of Girls' Generation since 2007, attended the store opening as part of her role as a brand ambassador. Last October, she was named a face of the label shortly after attending the company's spring 2025 show, where she was reportedly the only Korean artist present. The show also marked Michele's runway debut for the brand.|date=November 26, 2024|access-date=November 27, 2024|archive-date=November 27, 2024|archive-url=https://web.archive.org/web/20241127003114/https://wwd.com/pop-culture/celebrity-news/yoona-valentino-ambassador-resort-2025-look-seoul-pop-up-1236737213/|url-status=live}}{{cite news|title=Maison Valentino appoints South Korean artist Lim Yoona as Brand Ambassador|url=https://www.valentino.com/en-wx/world-of-valentino/news/maison-valentino-appoints-new-brand-ambassador|website=Valentino|access-date=December 17, 2024|archive-date=December 17, 2024|archive-url=https://web.archive.org/web/20241217032208/https://www.valentino.com/en-wx/world-of-valentino/news/maison-valentino-appoints-new-brand-ambassador|url-status=live}} On February 27, 2025, Amorepacific's premier beauty brand Sulwhasoo appointed Im as its global brand ambassador.{{cite news|author=Kim Jin-hee|script-title=ko:[단독] 소녀시대 윤아, 아모레퍼시픽 '설화수' 새 얼굴 발탁|trans-title=[Exclusive] Girls' Generation's Yoona, Amore Pacific's 'Sulwhasoo' New Face|url=https://n.news.naver.com/article/421/0008101097|via=Naver|publisher=News 1|language=ko|date=February 27, 2025|access-date=February 27, 2025|archive-date=February 27, 2025|archive-url=https://archive.today/20250227020106/https://n.news.naver.com/article/421/0008101097|url-status=live|quote=아모레퍼시픽(090430) '설화수'가 새로운 글로벌 앰배서더로 가수 겸 배우 임윤아를 발탁했다.|trans-quote=Amorepacific (090430) 'Sulwhasoo' selected singer and actress Im Yoon-ah as its new global ambassador.}}

In 2012, Im was appointed as the Honorary Ambassador of Jung District, Seoul.{{cite web|title=YoonA is Jung-gu's Honorary Ambassador|url=https://sg.news.yahoo.com/yoona-jung-gus-honorary-ambassador-074500171.html|website=Yahoo|date=January 10, 2012|access-date=October 15, 2018|archive-date=October 15, 2018|archive-url=https://web.archive.org/web/20181015231551/https://sg.news.yahoo.com/yoona-jung-gus-honorary-ambassador-074500171.html|url-status=live}} In 2014, Im was appointed as ambassador for UNICEF's campaign, "UNIHERO", which aims to invite people to become heroes for the less fortunate children all around the globe.{{cite web|script-title=ko:윤아, 유니세프 캠페인 유니히어로 홍보사절 임명|url=http://star.mt.co.kr/stview.php?no=2014120511470863669&outlink=1&ref=|website=Star News|language=ko|date=December 5, 2014|access-date=October 15, 2018|archive-date=December 25, 2020|archive-url=https://web.archive.org/web/20201225094743/https://star.mt.co.kr/stview.php?no=2014120511470863669&outlink=1&ref=|url-status=live}} In 2015, Im was named promotional ambassador for the National Tax Service. She has also received presidential commendation for having paid her taxes faithfully.{{cite web|script-title=ko:송승헌 윤아, 2015 국세청 홍보대사 위촉 ..."모범 납세자로 선정"|url=https://entertain.naver.com/read?oid=057&aid=0000643160|website=Maeil Broadcasting Network|language=ko|date=April 24, 2015|access-date=October 15, 2018|archive-date=October 16, 2018|archive-url=https://web.archive.org/web/20181016032638/https://entertain.naver.com/read?oid=057&aid=0000643160|url-status=live}} In 2016, Im participated in Crocs' "Come As You Are" campaign as one of the global ambassadors.{{cite web|title=Crocs Dances into Second Year of "Come As You Are" with a Musical Starring Drew Barrymore, YOONA and Henry Lau|url=http://www.asiaone.com/business/crocs-dances-into-second-year-of-come-as-you-are-with-a-musical-starring-drew-barrymore|website=AsiaOne|date=March 22, 2018|access-date=October 15, 2018|archive-date=October 15, 2018|archive-url=https://web.archive.org/web/20181015231612/http://www.asiaone.com/business/crocs-dances-into-second-year-of-come-as-you-are-with-a-musical-starring-drew-barrymore|url-status=live}} In 2018, Im was appointed as a safety ambassador for the Central Council for Safe Culture Campaign, held to pledge safety measures and eradication of dangerous activities such as speeding and illegal parking that prevents the entry of fire trucks.{{cite web|script-title=ko:"소녀시대·EXO와 함께해요"...안전무시 관행근절 다짐대회|url=http://www.yonhapnews.co.kr/bulletin/2018/06/18/0200000000AKR20180618079100004.HTML?input=1195m|website=Yonhap News Agency|language=ko|date=June 18, 2018|access-date=October 15, 2018|archive-date=June 27, 2018|archive-url=https://web.archive.org/web/20180627091326/http://www.yonhapnews.co.kr/bulletin/2018/06/18/0200000000AKR20180618079100004.HTML?input=1195m|url-status=live}}

In 2019, Im became the first female celebrity to be appointed as an ambassador by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization.{{cite web|title=Yoona of Girls' Generation becoming the first female Korea Tourism Ambassador|url=https://www.habkorea.net/yoona-of-girls-generation-becoming-the-first-female-korea-tourism-ambassador/|website=HaB Korea|date=September 26, 2019|access-date=December 8, 2019|archive-date=December 8, 2019|archive-url=https://web.archive.org/web/20191208212854/https://www.habkorea.net/yoona-of-girls-generation-becoming-the-first-female-korea-tourism-ambassador/|url-status=live}}{{cite web|script-title=ko:곧 전 세계로 퍼질 '한국관광 광고'...대표 얼굴은 '윤아'|url=https://news.naver.com/main/read.nhn?oid=421&aid=0004203017|work=News1|language=ko|author=윤슬빈|date=September 19, 2019|access-date=December 8, 2019|archive-date=December 8, 2019|archive-url=https://web.archive.org/web/20191208203242/https://news.naver.com/main/read.nhn?oid=421&aid=0004203017|url-status=live}} Starting September 2019, an advertisement campaign "Imagine Your Korea" was launched to improve Korean tourism awareness and attract more foreign tourists. The advertisements were displayed in countries such as China, Japan, Thailand, the Philippines, Vietnam and Malaysia. It was also displayed in Times Square every day until January 2021.{{cite web|script-title=ko:"대한민국을 상상하세요"...세계의 교차로 타임스스퀘어서 광고전|url=https://www.yna.co.kr/view/AKR20191128019000072|work=Yonhap News Agency|language=ko|author=이귀원|date=November 28, 2019|access-date=December 8, 2019|archive-date=December 8, 2019|archive-url=https://web.archive.org/web/20191208205559/https://www.yna.co.kr/view/AKR20191128019000072|url-status=live}}

Over the years, Im has donated to various charities for causes such as social welfare and medical aid during the COVID-19 pandemic.{{cite web|title=Yoona donates over $90,000|url=https://koreajoongangdaily.joins.com/2015/01/02/etc/Yoona-donates-over-90000/2999200.html|work=Korea JoongAng Daily|last=Sung|first=So-young|date=January 2, 2015|access-date=January 13, 2023|archive-date=May 15, 2021|archive-url=https://web.archive.org/web/20210515184643/https://koreajoongangdaily.joins.com/2015/01/02/etc/Yoona-donates-over-90000/2999200.html|url-status=live}}{{cite web|script-title=ko:소녀시대 윤아, 선행으로 중구 '명예의 전당' 헌액|trans-title=Girls' Generation's Yoona, inducted into Jung-gu 'Hall of Fame' for good deeds|url=https://n.news.naver.com/mnews/article/421/0003307255?sid=102|website=Naver|publisher=News1|language=Korean|author=장우성|date=April 9, 2018|access-date=January 13, 2023|archive-date=January 13, 2023|archive-url=https://web.archive.org/web/20230113212103/https://n.news.naver.com/mnews/article/421/0003307255?sid=102|url-status=live}}{{cite web|script-title=ko:윤아, 코로나19 1억원 기부 "대구경북에 힘 보태고자"[공식]|trans-title=Yoona, Corona 19 Donation of 100 million won "To help Daegu-Gyeongbuk" [Official]|url=https://www.chosun.com/site/data/html_dir/2020/02/28/2020022802157.html|website=The Chosun Ilbo|publisher=OSEN|language=Korean|author=강서정|date=February 28, 2020|access-date=January 13, 2023|archive-date=January 13, 2023|archive-url=https://web.archive.org/web/20230113215551/https://www.chosun.com/site/data/html_dir/2020/02/28/2020022802157.html|url-status=live}} She is a member of the 'Honor Society' of the Community Chest of Korea.{{cite web|script-title=ko:윤아 청와대 오찬 참석, 아이돌 최초 '아너 소사이어티' 회원 "3억 기부"|trans-title=Yoona attends Blue House luncheon, first idol member of 'Honor Society' to donate 300 million|url=https://entertain.naver.com/read?oid=081&aid=0002926786|website=Naver|publisher=Seoul Shinmun|language=Korean|date=July 3, 2018|access-date=January 13, 2023|archive-date=January 13, 2023|archive-url=https://web.archive.org/web/20230113204311/https://entertain.naver.com/read?oid=081&aid=0002926786|url-status=live}} In March 2025, Im donated ₩100 million to the Community Chest of Korea to help victims recover from the March 2025 South Korea wildfires.{{cite web|script-title=ko:임윤아, 산불 피해 지역 복구를 위해 1억 원 기부|trans-title=Im Yoon-ah donates 100 million won to help recover areas affected by wildfires|url=https://n.news.naver.com/article/016/0002449306|website=Naver|publisher=Herald Economy|language=Korean|date=March 28, 2025|access-date=March 28, 2025|archive-date=March 28, 2025|archive-url=https://web.archive.org/web/20250328042818/https://n.news.naver.com/article/016/0002449306|url-status=live}}

As a member of Girls' Generation and a successful actress, Im has been hailed as a top idol-actress and a prominent South Korean figure. Having appeared in CFs even before her Girls' Generation debut, the success of Im's music and acting careers has led her to individually endorse almost 40 brands internationally, notably long-time collaborator Innisfree, including ten in 2019 alone.{{cite web|title=Female K-pop idols who are commercial queens|url=https://www.sbs.com.au/popasia/blog/2018/04/24/female-k-pop-idols-who-are-commercial-queens|work=Seoul Broadcasting System|language=en|author=DatJoeDoe|date=April 24, 2018|access-date=May 19, 2020|archive-date=December 25, 2020|archive-url=https://web.archive.org/web/20201225094728/https://www.sbs.com.au/popasia/blog/2018/04/24/female-k-pop-idols-who-are-commercial-queens|url-status=live}} In 2016, Im was listed by Forbes magazine as one of Asia's "30 under 30" most influential celebrities in the category of entertainment and sports.{{cite web|title=Forbes: 30 Under 30 Asia 2016|url=https://www.forbes.com/30-under-30-asia-2016/entertainment-sports/#cea772468494|work=Forbes|date=March 2016|access-date=March 14, 2016|archive-date=April 2, 2019|archive-url=https://web.archive.org/web/20190402081320/https://www.forbes.com/30-under-30-asia-2016/entertainment-sports/#cea772468494|url-status=live}} Im has also distinguished herself by being selected to host for many year-end galas.{{cite web|script-title=ko:[RE:PLAY스타] 이번 연말도 '윤아'와 함께...6년 연속 '가요대제전' MC 발탁|url=https://digitalchosun.dizzo.com/site/data/html_dir/2020/12/08/2020120880248.html|publisher=The Chosun Ilbo|language=Korean|author=하나영|date=December 8, 2020|access-date=November 28, 2022|archive-date=November 28, 2022|archive-url=https://web.archive.org/web/20221128025938/https://digitalchosun.dizzo.com/site/data/html_dir/2020/12/08/2020120880248.html|url-status=live}} In particular, she has been the MC of the Gayo Daejejeon for nine consecutive years.{{cite web|script-title=ko:이준호·임윤아·장성규, '2022 MBC 가요대제전' MC 확정 [공식입장]|url=https://entertain.naver.com/read?oid=408&aid=0000173641|website=Naver|publisher=MBC|language=Korean|author=백승훈|date=November 28, 2022|access-date=November 28, 2022|archive-date=November 28, 2022|archive-url=https://web.archive.org/web/20221128024926/https://entertain.naver.com/read?oid=408&aid=0000173641|url-status=live}}

{{See also|Girls' Generation discography}}

{{Main|Im Yoon-ah filmography}}

{{See also|Girls' Generation filmography}}

{{Main|List of awards and nominations received by Im Yoon-ah}}

{{See also|List of awards and nominations received by Girls' Generation}}

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Category:1990 births

Category:Living people

Category:Singers from Seoul

Category:Actresses from Seoul

Category:People from Yeongdeungpo District

Category:21st-century South Korean women singers

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Category:Dongguk University alumni

Category:Girls' Generation members

Category:Japanese-language singers of South Korea

Category:Mandarin-language singers of South Korea

Category:SM Entertainment artists

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Category:South Korean female idols

Category:Best New Actress Paeksang Arts Award (television) winners