Imagineer Systems#Products
{{Short description|Visual effects software company}}
{{Use dmy dates|date=February 2023}}
Imagineer Systems Limited is a software company that specializes in the development and maintenance of several visual effects software applications. They are the "maker of the Academy Award-winning planar-tracking software Mocha."{{Cite web|date=16 December 2014|title=Boris FX Acquires Imagineer Systems|url=https://www.studiodaily.com/2014/12/boris-fx-acquires-imagineer-systems/|access-date=23 June 2020|website=Studio Daily}}
The company was founded in June 2000 by Allan Jaenicke and Philip McLauchlan.{{cite web|url=https://www.imperial.ac.uk/news/119927/from-exhibition-road-hollywood-boulevard/|title=From Exhibition Road to Hollywood Boulevard {{!}} Imperial News {{!}} Imperial College London|website=Imperial News|access-date=21 August 2019}}
Applications produced by Imagineer have been widely adopted within the entertainment industry and can be seen in films such as X-Men: First Class, Alice in Wonderland, and Black Swan.{{Cite web|url=https://www.businessinsider.com/movies-before-and-after-visual-effects-are-added-2013-3|title=This Is What Movies Would Look Like Without Visual Effects|last=Acuna|first=Kirsten|website=Business Insider|access-date=21 August 2019}}
History
Imagineer Systems was established in June 2000 by Allan Jaenicke and Philip McLauchlan.{{Cite web|url=https://www.forbes.com/sites/markhughes/2013/01/23/the-oscars-speak-early-academy-honors-visual-effects-achievements-by-imagineer-systems/|title=The Oscars Speak Early – Academy Honors Visual Effects Achievements by Imagineer Systems|last=Hughes|first=Mark|website=Forbes|access-date=21 August 2019}} The pair had been carrying out a joint research project at the University of Surrey in Guildford, UK, with the aim of applying the latest computer vision research to methods of editing moving images. Upon finding the uses of this algorithm in removing wires and harnessing from stunt scenes, the duo decided to found the company. Mokey, their first commercial software, was released shortly after. Over the subsequent years, they would release the programs Monet and Mocha, the latter of which was adapted and included future versions of the editing software Adobe After Effects.{{Cite web|url=https://www.macworld.com/article/1150434/aecs5news.html|title=After Effects CS5 features new Roto Brush|last1=Dove|first1=Jackie|last2=PT|first2=Macworld {{!}}|date=11 April 2010|website=Macworld|access-date=21 August 2019}} In 2012, Imagineer received an Academy Award for Technical Achievement for its Imagineer System Planner, along with its tracking tools and rotoscoping software.{{Cite web|url=https://ascmag.com/articles/adobe-santa-monica-and-max|title=Adobe Santa Monica, Adobe Max and Related Updates – The American Society of Cinematographers|website=ascmag.com|access-date=21 August 2019}}
In 2014, Imagineer Systems came under the ownership of motion graphics and VFX development company Boris FX.{{Cite web|url=https://borisfx.com/news/boris-fx-to-acquire-imagineer-systems-form-visual-effects-developer-powerhouse/|title = Boris FX | Boris FX to Acquire Imagineer Systems to Form Visual Effects Developer Powerhouse}}
References
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