InFlavour
{{Short description|Food and Beverages expo in Saudi Arabia}}
{{Orphan|date=August 2024}}
{{Undisclosed paid|date=July 2024}}
{{infobox convention
| name = InFlavour
| logo =
| image =
| status = Active
| genre = Food and Beverages
| venue = Riyadh Front Exhibition and Conference Center (RFECC)
| location = Riyadh
| country = Saudi Arabia
| first = 29–31 October 2023
| founders = Tahaluf
| last =
| attendance = 30,000+ (2023)
| website = {{URL|inflavourexpo.com}}
}}
InFlavour is a three-day food and beverage expo held annually in Riyadh, Saudi Arabia, and is considered the largest, government-backed food and beverage event in Saudi Arabia.{{Cite web |title=Saudi Arabia Prepares to Launch World's Largest Food Sustainability Expo |url=https://english.aawsat.com/node/4635241 |access-date=2024-06-25 |website=english.aawsat.com |language=en}}{{Cite web |title=Riyadh to Host InFlavour 2023, Saudi Arabia's Biggest F&B Event Tomorrow |url=https://spa.gov.sa/w1987688 |access-date=2024-06-25 |website=spa.gov.sa |language=ar}}{{Cite web |last=Bhat |first=Divsha |date=2023-10-16 |title=Saudi to host InFlavour Food and Beverage Expo in Oct'23 |url=https://gulfbusiness.com/saudi-to-host-inflavour-food-and-beverage-expo/ |access-date=2024-06-25 |language=en-US}} InFlavour was created by Tahaluf in partnership with the Ministry of Environment, Water and Agriculture of Saudi Arabia (MEWA) in 2023.{{Cite web |last=واس |date=2023-04-12 |title=المملكة تستضيف معرض الطهي العالمي "InFlavour" في أكتوبر المقبل |url=https://sabq.org/saudia/e2wgtlckkb |access-date=2024-06-25 |website=صحيفة سبق الالكترونية |language=ar}}
History
InFlavour was created in 2023 by Tahaluf in partnership with Saudi Arabia's Ministry of Environment, Water, and Agriculture (MEWA), and was held for the first time in Malham, Riyadh, Saudi Arabia at the Riyadh Exhibition and Convention Centre from 29 to 31 October 2023.{{Cite web |date=2023-10-29 |title=InFlavour expo in Riyadh tackles agricultural sustainability and food security |url=https://arab.news/nfx48 |access-date=2024-06-25 |website=Arab News |language=en}}{{Cite web |title=المملكة تستضيف معرض الطهي العالمي "InFlavour" في أكتوبر المقبل – صحيفة البلاد |url=https://albiladdaily.com/2023/04/12/%d8%a7%d9%84%d9%85%d9%85%d9%84%d9%83%d8%a9-%d8%aa%d8%b3%d8%aa%d8%b6%d9%8a%d9%81-%d9%85%d8%b9%d8%b1%d8%b6-%d8%a7%d9%84%d8%b7%d9%87%d9%8a-%d8%a7%d9%84%d8%b9%d8%a7%d9%84%d9%85%d9%8a-inflavour/ |access-date=2024-06-25 |language=ar}}{{Cite web |date=2023-10-30 |title=Saudi Arabia provides taste of food to come at InFlavour expo |url=https://arab.news/8m2h4 |access-date=2024-06-25 |website=Arab News |language=en}} InFlavour is considered the largest government-backed food and beverage event in Saudi Arabia in terms of gross square meters and global prestige.
The inaugural event attracted tens of thousands of visitors, being joined by 400 brands, 200 investors, and 200 speakers representing 143 countries across the three days.{{Cite web |title=Final Day of InFlavour in Riyadh Celebrates Regional F&B Ecosystem |url=https://english.aawsat.com/node/4642341 |access-date=2024-06-25 |website=english.aawsat.com |language=en}}{{Cite web |title=InFlavour Expo Continues Activities on Second Day |url=https://spa.gov.sa/en/N1989081 |access-date=2024-06-25 |website=spa.gov.sa |language=en}}
InFlavour 2023 hosted the Five-Star Pitch Fest, a three-day startup pitch competition that invited pioneers in food, tech, and hospitality. The competition provided startups with the opportunity to compete for one of three awards: the Plant The Idea Award, the Flourishing Founder Award, and the InFlavour Award.
At the InFlavour 2023 competition, A Dozen Cousins, a US-based natural food brand that makes products inspired by traditional Creole, Caribbean, and Latin American cuisines won the InFlavour Award of $30,000 as part of the Five-Star Pitch Fest competition.{{Cite web |title=Final Day of InFlavour Celebrates Regional F&B Ecosystem as Winners of Food Start-Up Competition Confirmed |url=https://www.spa.gov.sa/en/N1990185 |access-date=2024-06-25 |website=spa.gov.sa |language=en}}
Speakers and partners
InFlavour 2023 featured over 200 notable speakers and celebrities including Prince Khaled bin Alwaleed Al Saud, Manal Al Alem,{{Cite web |last=هي |first=مجلة |title=منال العالم ... مشاركتي المميزة بمعرض Inflavour في السعودية - مجلة هي |url=https://www.hiamag.com/%D8%AA%D8%B1%D9%81%D9%8A%D9%87-%D9%88%D9%81%D9%86%D9%88%D9%86/%D8%AA%D8%B0%D9%88%D9%82/1697371-%D9%85%D9%86%D8%A7%D9%84-%D8%A7%D9%84%D8%B9%D8%A7%D9%84%D9%85-%D9%84%D9%87%D9%8A-%D8%A3%D8%B9%D8%B4%D9%82%D9%8F-%D8%A7%D9%84%D8%AA%D8%B7%D9%88%D9%8A%D8%B1-%D9%88%D8%A7%D9%84%D8%B9%D9%84%D9%85-%D9%88%D9%85%D8%B4%D8%A7%D8%B1%D9%83%D8%AA%D9%8A-%D9%81%D9%8A-%D9%85%D8%B9%D8%B1%D8%B6-%D8%A7%D9%84%D8%B7%D9%87%D9%8A-%D8%A8%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9 |access-date=2024-06-25 |website=www.hiamag.com |language=ar}} Marco Pierre White, and Miyoko Schinner.{{Cite web |date=2023-10-28 |title=Global experts to share insights to boost F&B ecosystem in Riyadh |url=https://arab.news/wyk5h |access-date=2024-06-25 |website=Arab News |language=en}}{{Cite web |title=الرياض تستضيف معرض الطهي العالمي "إن فلافور" 29 أكتوبر {{!}} مجلة سيدتي |url=https://www.sayidaty.net/%D8%A8%D9%84%D8%B3/%D8%A3%D8%AE%D8%A8%D8%A7%D8%B1/1685611-%D8%A7%D9%84%D8%B1%D9%8A%D8%A7%D8%B6-%D8%AA%D8%B3%D8%AA%D8%B6%D9%8A%D9%81-%D9%85%D8%B9%D8%B1%D8%B6-%D8%A7%D9%84%D8%B7%D9%87%D9%8A-%D8%A7%D9%84%D8%B9%D8%A7%D9%84%D9%85%D9%8A-%D8%A5%D9%86-%D9%81%D9%84%D8%A7%D9%81%D9%88%D8%B1-29-%D8%A3%D9%83%D8%AA%D9%88%D8%A8%D8%B1 |access-date=2024-06-25 |website=www.sayidaty.net |language=ar}}{{Cite web |title=Global Experts Ready to Share Insights at InFlavour to Help Elevate Regional F&B Ecosystem Next Sunday |url=https://www.spa.gov.sa/en/N1986900 |access-date=2024-06-25 |website=spa.gov.sa |language=en}} InFlavour's sponsors and partners include government entities and brands including Lugmety,{{Cite web |date=2023-10-31 |title=Putting the spotlight on local cuisine |url=https://arab.news/7mfrt |access-date=2024-06-25 |website=Arab News |language=en}} PepsiCo, Pure Beverages Industry Company, Saudi Business Center, and the National Agricultural Development Company (Nadec).
References
{{reflist}}
External links
- [https://inflavourexpo.com/ Official website]
Category:Exhibitions in Saudi Arabia
Category:Annual events in Saudi Arabia