Inferno (song)
{{Use mdy dates|date=August 2021}}
{{Use American English|date=August 2021}}
{{Infobox song
| name = Inferno
| cover = Bella Poarch and Sub Urban - Inferno.png
| alt =
| type = single
| artist = Bella Poarch and Sub Urban
| EP = Dolls and the album Hive
| released = {{Start date|2021|08|13}}
| recorded = 2021
| genre = {{hlist|Dance-pop{{Cite news|last=Bodegon|first=Kara|date=August 13, 2021|title=Bella Poarch faces her dark part with sizzling Sun Urban collab "INFERNO" – Watch|work=Bandwagon Asia|url=https://www.bandwagon.asia/articles/bella-poarch-sub-urban-inferno-new-single-music-video-watch-listen|access-date=August 13, 2021}}|dark pop}}
| length = 2:13
| label = Warner
| writer = {{hlist|Bella Poarch|Daniel Maisonneuve|Elie Rizk|Geoffrey Hufford|Bendik Moller|Salem Ilese}}
| producer = {{hlist|Sub Urban|Stefan Max}}
| chronology = Bella Poarch
| prev_title = Build a Bitch
| prev_year = 2021
| next_title = Dolls
| next_year = 2022
| misc = {{Extra chronology
| artist = Sub Urban
| type = single
| prev_title = Patchwerk
| prev_year = 2021
| title = Inferno
| year = 2021
| next_title = Paramour
| next_year = 2021
}}
{{External music video|type=single|1={{YouTube|hgF1HI_kW6s|"Inferno"}}}}
}}
"Inferno" is a song by Filipino-American social media personality Bella Poarch and American musician and producer Sub Urban. It was released through Warner Records on August 13, 2021 as the second single from Poarch's debut extended play Dolls (2022) and the lead single from Sub Urban's debut studio album Hive (2022).{{Cite news|last=Bodegon|first=Kara|date=August 6, 2021|title=Bella Poarch tease new fiery single 'Inferno' with Sub Urban – watch|work=Bandwagon Asia|url=https://www.bandwagon.asia/articles/bella-poarch-new-collaboration-sub-urban-inferno-single-music-video-watch-august-2021|access-date=August 9, 2021}} The song follows the May 2021 release of Poarch's debut single "Build a Bitch".
Background and composition
In early August 2021, Poarch announced she would release a new single on August 13. The announcement was accompanied by a 30-second video teaser featuring cameo appearances by producer Sub Urban along with Twitch streamers Adin Ross, Disguised Toast, Ludwig, and TommyInnit.{{citation needed|date=October 2021}}
Production
Music video
In a statement, Poarch included a trigger warning for the music video. She wrote, "As a victim of sexual assault, this song and video mean a lot to me. This is something I haven't been ready to share with you just yet. It's very hard for me to talk about. But I'm ready now. I decided to express myself by creating a song and video with Sub Urban based on how I wished my experience went. It's a fantasy I wish was true. I'm looking forward to sharing this with you all."{{Cite web|title=Twitter|url=https://twitter.com/bellapoarch/status/1423378088331661312|access-date=August 9, 2021}}{{Cite web|last=Haylock|first=Zoe|date=2021-08-13|title=Bella Poarch Welcomes You to Her Tower of Terror in the ‘Inferno’ Video|url=https://www.vulture.com/2021/08/bella-poarch-drops-inferno-music-video-ft-sub-urban-watch.html|access-date=2021-08-14|website=Vulture|language=en-us}}
The video (directed by Andrew Donoho; who previously directed the music video for her previous single Build a Bitch) takes place in a Hollywood glamor-themed hotel in which Poarch is drugged by two men and pulled into an elevator. Upon entering the elevator, she develops superpowers and tortures the men, whilst Sub Urban, a bartender, makes sure nobody sees.{{Cite web|title=Fil-Am TikTok star Bella Poarch confronts dark past in new song 'Inferno'|url=https://ph.news.yahoo.com/filipino-american-tik-tok-star-bella-poarch-drops-new-music-video-inferno-115133149.html|access-date=2021-08-14|website=ph.news.yahoo.com|language=en-PH}} She is later revealed to be the devil herself, with Sub Urban as Virgil, who takes the offending men through the 9 Circles of Hell by Dante’s Inferno.
The music video includes cameos from LilyPichu, Valkyrae, Adin Ross, Disguised Toast, Ludwig Ahgren, Pokimane, TommyInnit, CouRageJD, Ivana Alawi, and Bretman Rock.
Charts
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{{col-2}}
=Weekly charts=
{{col-2}}
=Year-end charts=
| class="wikitable plainrowheaders" style="text-align:center"
|+ Year-end chart performance for "Inferno" ! scope="col"| Chart (2021) ! scope="col"| Position |
| scope="row"| US Hot Rock & Alternative Songs (Billboard){{cite web|url=https://www.billboard.com/charts/year-end/2021/hot-rock-songs|title=Hot Rock & Alternative Songs – Year-End 2021|work=Billboard|access-date=December 3, 2021}}
| 76 |
|---|
{{col-end}}
Certifications
{{Certification Table Top|caption=Certifications for "Inferno"}}
{{Certification Table Entry|region=Brazil|type=single|award=Gold|artist=SubUrban & Bella Poarch|title=Inferno|relyear=2021|certyear=2021|access-date=November 17, 2021}}
{{Certification Table Entry|region=United States|type=single|award=Gold|artist=Bella Poarch|title=Inferno|relyear=2021|certyear=2023|access-date=September 20, 2023|refname=RIAA}}
{{Certification Table Bottom|streaming=true|noshipments=true|nosales=true}}