Inndia

"Inndia" was written by Sebastian Barac, Radu Bolfea, Marcel Botezan and Joddie Connor, while production was handled by the first three under the name of Play & Win. The trio was also credited as a featuring artist on the track. The song was made available for digital download on 11 October 2012 by Roton, featuring six remixes along with the original track. An accompanying artwork was unveiled in September 2012, with Alex from Romanian website Urban.ro noting that Inna looked "sexy and exotic" on the cover.{{cite news|url=http://www.urban.ro/muzica/albume/inna-lanseaza-coperta-pentru-inndia|title=Inna lanseaza coperta pentru Inndia|trans-title=Inna releases the cover artwork for Inndia|language=ro|publisher=Urban.ro|author=Scris de Alex|date=17 September 2012|access-date=15 June 2017|archive-url=https://web.archive.org/web/20151208075942/http://www.urban.ro/muzica/albume/inna-lanseaza-coperta-pentru-inndia|archive-date=8 December 2015|url-status=dead}}

{{Listen|pos=left|filename=Inndia (Sample).ogg|title="Inndia"|description=A 22-second sample of "Inndia", an Arabic and oriental-influenced song featuring guitar accords and male vocals which complement Inna.|format =Ogg}}

An editor from Italian website RnB Junk wrote that "Inndia" was an "oriental-like" song, noting that its title coincided with its style. He further pointed out that the song featured elements not approached by the singer in previous material. Alin from Urban.ro similarly thought that the recording was of a new style compared to Inna's previous work, noting Arabic influences, guitar accords and male vocals complementing the singer.{{cite news|url=http://www.urban.ro/muzica/piese/inna-feat-play-win---inndia-piesa-noua|title=Inna feat. Play & Win – Inndia|language=ro|publisher=Urban.ro|author=Scris de Alin|date=29 June 2017|access-date=16 June 2017|archive-url=https://web.archive.org/web/20170623062059/http://www.urban.ro/muzica/piese/inna-feat-play-win---inndia-piesa-noua|archive-date=23 June 2017|url-status=dead}} Reagan Gavin Rasquinh of The Times of India wrote, "despite the title, [the track] has nothing to do with the subcontinent, in case you were wondering."{{cite news|url=http://timesofindia.indiatimes.com/entertainment/english/music/news/Music-Review-The-Party-Never-Ends/articleshow/52672903.cms|title=Music Review: The Party Never Ends|newspaper=The Times of India|date=24 January 2017|access-date=15 June 2017|author=Gavin Rasquinha, Reagan}} According to Urban.ro, "Inndia" refers to the name of a woman who is portrayed in the music video.

Upon its release, music critics met "Inndia" with mixed reviews. An editor of Pro FM listed the recording in their list of "16 hits with which Inna made history".{{cite news|url=http://www.profm.ro/stiri/news/muzica/15-hituri-cu-care-inna-a-facut-istorie-31902|title=16 hituri cu care Inna a facut istorie|trans-title=16 hits with which Inna made history|access-date=10 June 2017|language=ro|publisher=Pro FM}} The Times of India{{'s}} Gavin Rasquinh found "Inndia" was "another passable track with a thwacking snare sound". Commercially, the song reached number ten on Romania's Airplay 100 on 21 January 2013, becoming her ninth top ten hit in the country. It also topped the charts in Turkey on 6 July 2013.

An accompanying music video for "Inndia" was shot by Edward Aninaru,{{cite magazine|magazine=Bravo|url=http://bravonet.ro/blog/teaser-videoclip-inna-inndia/2012/09/19/|title=Videoclip Inna – "Inndia"!|access-date=29 July 2015|language=ro|author=Scris de Robert|date=19 September 2012|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304044642/http://bravonet.ro/blog/teaser-videoclip-inna-inndia/2012/09/19/|url-status=dead}} and was uploaded onto Inna's official YouTube channel on 19 September 2012.{{cite web|url=https://www.youtube.com/watch?v=hciBxuTRUno&list=PLC2771C7AFAE8E60A&index=20|title=Inna feat Play & Win – Inndia ( Official Video )|publisher=YouTube |date=19 September 2012|access-date=16 June 2017}} It was preceded by a lyrics video released on 28 June 2012 on the same platform.{{cite web|url=https://www.youtube.com/watch?v=itA1zmdT0VM|title=Inna feat Play & Win – Inndia ( Lyrics Video )|publisher=YouTube |date=28 June 2012|access-date=16 June 2017}} The visual begins with shots of a woman smoking and female strippers pole dancing in a club. Inna enterers the building and sits down at the bar starting a conversation with the female bartender. Subsequently, the singer is seen pole dancing for a gentleman. Later in the video, she cares for a female stripper named "Inndia" with a scar on her face, who sits in a bathtub next to her. Inna also secretly watches how Inndia is beaten by her boss in another scene. Both manage to escape the respective room after Inna breaks a glass over the man's head. Subsequently, they enter the club where the singer pole dances in front of a huge crowd along with other females. "Inndia" is shortly seen sitting on a couch with two other women, who write the words "rock" and "party" on her skin with eyeliner. Cut scenes show Inna wearing black lingerie on a bed with a female dressed similarly.

Reviewers were generally positive towards the music video. Fabien Eckert from 20 minutes wrote that it was appealing to the male audience, noting Inna's lascivious appearance.{{cite news|url=http://www.20min.ch/ro/musique/clip_de_jour/story/Inna-t-te-de-la-barre-dans--INNdiA--26004460|title=Inna tâte de la barre dans "Inndia"|trans-title=Inna is in a bar in "Inndia"|language=fr|publisher=20 minutes|date=25 September 2012|access-date=15 June 2017|author=Eckert, Fabien}} An editor from RnB Junk similarly said that the singer showed "her model physics" in the clip, and thought that "the clip will make the singer's [male] fans happy as the female audience can simply skip it".{{cite news|url=http://www.rnbjunk.com/inna-ft-play-win-inndia-video-premiere-099/|archive-url=https://web.archive.org/web/20120923200246/http://www.rnbjunk.com/inna-ft-play-win-inndia-video-premiere-099/|url-status=dead|archive-date=September 23, 2012|title=Inna ft. Play & Win – Inndia|language=it|publisher=RnB Junk|date=21 September 2012|access-date=15 June 2017}} Edi of Urban.ro found that "Inndia" was Inna's sexiest and most explicit visual, further noting semi-nude dancers and Inna's portrayal of a lesbian.{{cite news|url=http://www.urban.ro/muzica/videoclipuri/inna-e-foarte-sexy-in-inndia-videoclip-nou/|title=Inna e foarte sexy in Inndia (videoclip nou)|trans-title=Inna is very sexy in "Inndia" (new video)|language=ro|publisher=Urban.ro|author=Scris de Edi|date=19 September 2012|access-date=15 June 2017|archive-url=https://web.archive.org/web/20170623081724/http://www.urban.ro/muzica/videoclipuri/inna-e-foarte-sexy-in-inndia-videoclip-nou|archive-date=23 June 2017|url-status=dead}} Echoing this thought, Spanish Lesbian-themed portal Lesbicanarios listed it at number three on their list the best music videos featuring lesbians.{{cite news|url=https://lesbicanarias.es/2016/01/28/top-10-videos-musicales-mas-lesbicanarias/|title=Top 10: Videos músicales más Lesbicanarios|publisher=Lesbicanarios|trans-title=Top 10: Most Lesbian music videos|language=es|date=28 January 2016|author=Cano, Nanda}}

Inna performed the song in a stripped-down version in the backyard of her grandmother's house on 11 September 2012,{{cite news|url=https://www.youtube.com/watch?v=h-MsLFS6HEM|title=Inna – Inndia (Live @ Grandma's – Wow Session)|publisher=YouTube|date=11 September 2012|access-date=16 June 2017}} followed by an appearance on Romanian radio station Kiss FM on 27 November.{{cite news|url=https://www.youtube.com/watch?v=AJJNDvXPIBs|title=Inna – Inndia (Live @ Kiss FM)|publisher=YouTube|date=27 November 2012|access-date=16 June 2017}} The singer also performed live on the roof of a building in Istanbul on 7 December as part of the singer's "Rock the Roof" series.{{cite news|url=https://www.youtube.com/watch?v=hYaRoS71Mf8|title=Inna – Inndia (Rock the Roof @ Istanbul)|publisher=YouTube|date=7 December 2012|access-date=16 June 2017}} Inna also sang the song at Alba Fest held in Alba Iulia, Romania,{{cite web| title =Show cu Willy William, James Arthur și Inna la Alba Fest| url =http://alba24.ro/impossible-se-poate-si-la-alba-iulia-show-cum-n-a-mai-vazut-cetatea-cu-willy-william-james-arthur-si-inna-la-alba-fest-493344.html| access-date = 25 August 2016|publisher=Alba 24|language=ro|trans-title=Show with Willy Williams, James Arthur and Inna at Alba Fest|date=28 May 2016|author=Mezei, Andreea}} and at the World Trade Center Mexico City.{{cite web|title=Detalles del concierto de Inna en México|url=http://entretenimiento.starmedia.com/musica/detalles-concierto-inna-en-mexico.html|access-date=25 August 2016|publisher=Star Media Latinoamerica|language=es|trans-title=Details about Inna's concert in Mexico|date=18 March 2016|author=Orduña, Nancy|archive-url=https://web.archive.org/web/20160913140927/http://entretenimiento.starmedia.com/musica/detalles-concierto-inna-en-mexico.html|archive-date=13 September 2016|url-status=dead}} In December 2018, Inna performed "Inndia" on O Ses Türkiye.{{cite news|url=https://www.youtube.com/watch?v=GOUTcK5YSd0|title=Inna O Ses Türkiye sahnesinde|publisher=YouTube|date=16 December 2018|access-date=2 June 2019}}

• Digital download

1. "Inndia" (feat. Play & Win) [Radio Edit] – 3:37
2. "Inndia" (feat. Play & Win) [Ciprian Robu Dubstep Remix] – 3:13
3. "Inndia" (feat. Play & Win) [DJ Turtle Remix Radio Edit] – 3:52
4. "Inndia" (feat. Play & Win) [DJ Turtle Remix] – 5:23
5. "Inndia" (feat. Play & Win) [Fork'n'Knife Remix] – 5:35
6. "Inndia" (feat. Play & Win) [Salvatore Ganacci Remix] – 3:48
7. "Inndia" (feat. Play & Win) [Tony Zampa Mix] – 5:00

Credits adapted from the liner notes of Party Never Ends.{{cite AV media notes |title=Party Never Ends |others=Inna |year=2013 |type=Liner notes |publisher=Roton (Barcode: 7502232240955) |location=Bucharest, Romania}}

• Inna – lead vocals
• Sebastian Barac – composer, producer
• Radu Bolfea – composer, producer
• Marcel Botezan – composer, producer
• Joddie Connor – composer

{{reflist}}

• [https://www.youtube.com/watch?v=8qaMdhAZ8Hg Official video] on YouTube

{{Inna}}

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Category:Inna songs

Category:2012 songs

Category:2012 singles

Category:English-language Romanian songs

Category:Song recordings produced by Play & Win