Institute for Market-oriented Management
{{infobox institute
|name = IMU – Institute for Market-oriented Management
|image = Institute for Market-oriented Management logo.png
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|other_name = IMU
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|established = 1999
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| mission = Research
| headquarters =
| city = Mannheim
| state = Baden-Wuerttemberg
| country = Germany
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| head_label = Director
| head = Christian Homburg
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| owner = University of Mannheim
| staff = 10
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|website = [http://www1.imu-mannheim.de/ imu-mannheim.de]
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}}
The Institute for Market-oriented Management (IMU; {{Langx|de|Institut für Marktorientierte Unternehmensführung}}) in Mannheim, Germany is an management, marketing and enterprise research institute and a member of the University of Mannheim.{{cite web|url=http://imu2.bwl.uni-mannheim.de/en/home/|title=IMU - Institut für Marktorientierte Unternehmensführung: About|publisher=University of Mannheim|accessdate=2 June 2014}} Under the leadership of Prof. Dr. Dr. h.c. mult. Christian Homburg,{{cite web|url=http://imu2.bwl.uni-mannheim.de/en/home/|title=IMU - Institute for Market-oriented Management: Team|publisher=University of Mannheim|accessdate=5 June 2014}} president of the institute, and Prof. Dr. Sabine Kuester, vice president of the institute, IMU employs a staff of about 10. The institute, founded in 1999, considers itself a forum for dialogue between scientific theory and company practice.{{cite web|url=https://www.springer.com/series/12250|title=Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim|publisher=Springer.de|accessdate=17 May 2014}}
Research
IMU stands conducts research in close collaboration with the Chairs of Marketing at the University of Mannheim. It publishes papers geared towards managers in global enterprises. Management topics relevant to best business practice are presented in a concise manner, and scientific research results are efficiently communicated. In many cases, these publications are based on application-oriented research and cooperation projects often involving a large number of global companies, such as BASF, Deutsche Telekom, E.ON, Google, Procter & Gamble, SAP AG, etc.{{cite web|url=http://imu2.bwl.uni-mannheim.de/en/circle_of_partners/|title=IMU: Circle of Partners|publisher=IMU Mannheim|accessdate=17 May 2014}}
In general, the scientific studies conducted by the IMU institute analyze future or contemporary trends that may influence market-oriented management. On this basis, practice-oriented findings are derived and published in IMU's series of scientific working papers, such as "IMU Research Insights". Many of the publications were also published in scientific journals and honored with awards at international conferences (e.g., by the American Marketing Association, AMU).
See also
Notes and references
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{{Universität Mannheim}}
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{{coord missing|Baden-Württemberg}}
{{DEFAULTSORT:IMU - Institute for Market-oriented Management}}
Category:Research institutes in Germany
Category:University of Mannheim
Category:1999 establishments in Germany