IronMind

IronMind was founded in 1988 by Randall J. Strossen, a Stanford psychology PhD with a longstanding interest in weightlifting and related strength sports.{{cite web|url=http://www.stanfordalumni.org/news/magazine/2008/sepoct/classnotes/strossen.html|title=SPOTLIGHT: Randall Strossen, PhD ’79 The Strongman|work=Stanford Magazine|accessdate=October 5, 2008}} That year also marked the beginningIron Man, September 1988, p. 74 of Strossen's 12-year stint writing a monthly column for Iron Man magazine about the psychology of bodybuilding and weightlifting.{{cite web|url=http://ironmind.com/ironmind/opencms/ironmind/Main/timeline.html|title=IronMind timeline|accessdate=October 4, 2008|url-status=dead|archiveurl=https://web.archive.org/web/20080915161838/http://www.ironmind.com/ironmind/opencms/ironmind/Main/timeline.html|archivedate=September 15, 2008}}

IronMind's slogan, "Stronger Minds, Stronger Bodies," reflects the company's roots in sports psychology. It is also the subtitle of Strossen's second book, a partial collection of his columns for Iron Man, published by IronMind in 1994.

Some of IronMind's notable products include the Captains of Crush Grippers, the Rolling Thunder, the Vulcan Racks system, and the book Super Squats: How to Gain 30 Pounds of Muscle in 6 Weeks.

IronMind has been a mail-order company since its inception and publishes an annual product catalog that also provides training tips, a history of strength sports, and information on subjects ranging from hand health to nutrition.

The company counts scores of major collegiate and professional sports teams among its customers.{{cite web|url=http://ironmind.com/ironmind/opencms/ironmind/Main/institutionalcustomers.html|title=IronMind list of customers|accessdate=October 4, 2008|url-status=dead|archiveurl=https://web.archive.org/web/20081022043716/http://www.ironmind.com/ironmind/opencms/ironmind/Main/institutionalcustomers.html|archivedate=October 22, 2008}} Its Vulcan Racks are in use at the U.S. Olympic Training CenterIronMind Enterprises, Inc. 1999-00. Catalog. Vol. 9, p. 29. in Colorado Springs, Colorado, and at the US Olympic Education Center at Northern Michigan University.IronMind Enterprises, Inc. 2005. Catalog. Vol. 13, p. 33.

The World's Strongest Man (WSM) contest has used IronMind's Draft Horse Pulling Harness for its competitions since 2002. In 2006, IronMind manufactured a harness for the WSM's Car Walk event after consulting with two-time WSM winner Jouko Ahola on the design. It has been used at WSM competitions ever since.{{cite web|url=http://www.theworldsstrongestman.com/wsm/faq.html |title=World's Strongest Man FAQ |accessdate=October 4, 2008 |archiveurl=https://web.archive.org/web/20080822104907/http://www.theworldsstrongestman.com/wsm/faq.html |archivedate=August 22, 2008 |url-status=dead }}

Strength enthusiasts, people training at home and those with hand ailments such a carpal tunnel syndrome and arthritis make up the rest of IronMind's patrons.{{cite news|url=http://www.sacbee.com/101/story/907261-p2.html|archive-url=https://archive.today/20130815204442/http://www.sacbee.com/101/story/907261-p2.html|url-status=dead|archive-date=August 15, 2013|title=He built his company on a very firm handshake (p. 2)|author=Robertson, Blair Anthony|newspaper=The Sacramento Bee |date=May 2, 2008|accessdate=October 4, 2008}}

Grip strength has been a major focus for IronMind since the company introduced its specialized line of grip-strength tools in 1990.

The idea that grip strength comprises three basic components – crushing, pinching and supporting elements (deadlifting, etc.) – was first presented to the world in the 1992 IronMind catalog.IronMind Enterprises, Inc. 1992. Catalog. Vol. 2, p. 11. IronMind promoted{{cite web|url=https://strongerrx.com/how-do-your-hands-work.html |title=Strong and Healthy Hands: How Do Your Hands Work?|accessdate=October 7, 2008}} and further developed this idea in later catalogs. It first published a chart in 1995 highlighting how grip strength applies to activities and professions ranging from law enforcement to powerlifting and playing music,IronMind Enterprises, Inc. 1995. Catalog. Vol. 5, page 21. and expanded on it in subsequent catalogs.

Two books written by grip-strength expert John Brookfield and published by IronMind – Mastery of Hand Strength, Revised Edition (2008) and The Grip Master's Manual (2002) – also expand upon these basic components of grip strength, which are now considered as widely accepted fact.{{cite web|url=http://www.captainsofcrushgrippers.com/ironmind/opencms/gripperfact.html|title=Fact and Fiction About Captains of Crush Hand Grippers|accessdate=October 7, 2008|url-status=dead|archiveurl=https://web.archive.org/web/20090618103818/http://www.captainsofcrushgrippers.com/ironmind/opencms/gripperfact.html|archivedate=June 18, 2009}}

{{main|Captains of Crush Grippers}}

IronMind is known worldwide for its Captains of Crush line of hand grippers. These grippers, considered the "industry standard" in building grip strength,{{cite web|url=http://www.massiveforearms.com/forearms/Super-gripper.htm |title=Super Gripper: Build grip strength and a Crushing Grip by using a supergripper|publisher=Massiveforearms.com|accessdate=September 5, 2002}}{{cite web|url=http://www.mmaringreport.com/columnists-corner/columnist-s-corner/grip-strength-22.html|title=Grip strength|author=Aldridge, Lee|publisher=MMA Ring Report|date=May 2, 2008|accessdate=October 4, 2008|url-status=dead|archiveurl=https://web.archive.org/web/20081011092839/http://www.mmaringreport.com/columnists-corner/columnist-s-corner/grip-strength-22.html|archivedate=October 11, 2008}} have become somewhat of a cult phenomenon and have amassed a worldwide following – one British strength enthusiast has written into his will that he would like to be buried with his Captains of Crush hand gripper.Robertson, p. 2

In 1991, IronMind began certifying people able to close the company's benchmark Captains of Crush No. 3 gripper; certification on the Captains of Crush No. 4 was added in 1998 and certification on the Captains of Crush No. 3.5 was added in 2008.{{cite web|url=http://www.ironmind.com/ironmind/opencms/ironmind/Main/captainsofcrush5.html|title=Captains of Crush Grippers: Rules for Closing and Certification|accessdate=October 7, 2008|archive-date=January 20, 2009|archive-url=https://web.archive.org/web/20090120193246/http://www.ironmind.com/ironmind/opencms/ironmind/Main/captainsofcrush5.html|url-status=dead}}

Only five people (Joe Kinney, Nathan Holle, David Morton, Tommy Heslep and Magnus Samuelsson) have been certified for closing the No. 4.Kassam, Rahim. "Titans of power." Musclemag, September 2007, p. 262.

IronMind has published 18 books by established authors such as John McCallum, Ben Weider and David Webster. It has also developed and published books by such first-time authors as John Brookfield, Steve Jeck, Steve Justa, Brad Johnson and Brian Jones, many of whom have become authorities in their fields.{{cite web|url=http://www.nsca-lift.org/Conferences/natconjuly142007.shtml |title=2007 National Strength and Conditioning Association Conference List of Presentations |accessdate=October 7, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20071028182426/https://www.nsca-lift.org/Conferences/natconjuly142007.shtml |archivedate=October 28, 2007 }}

Randall J. Strossen's first book, Super Squats: How to Gain 30 Pounds of Muscle in 6 Weeks (1989), was also the first product offered by IronMind. It presents the classic 20-rep squat routine, a routine best known for helping people bulk up in a short period of time.{{cite web|url=http://www.crossfitway.com/super-squats-gain-30-pounds-muscle-6-weeks-book-review/|title=Super Squats: How to Gain 30 Pounds of Muscle in 6 Weeks Book Review|publisher= CrossFitWay|accessdate=June 14, 2014}} The book is currently in its eighteenth printing (in English) and has been translated into German.{{cite web|url=http://www.bokfynd.nu/398021317X.html|title=Super Kniebeugen – Jämför priser och köp|accessdate=October 7, 2008}}

As a photographer and editor-in-chief for IronMind's quarterly journal MILO (launched in 1993), Strossen flies over 100,000 miles a year to cover strength-sport events around the world.{{cite web|url=http://www.forticyr.com/nouvelles_Strossen_ang.html |title=Fortissimus News |accessdate=October 7, 2008 |archiveurl=https://web.archive.org/web/20080610074847/http://www.forticyr.com/nouvelles_Strossen_ang.html |archivedate=June 10, 2008 |url-status=dead }} MILO is the only American bodybuilding or weightlifting magazine to receive media accreditation to cover weightlifting at the 1996, 2000, 2004 and the 2008 Olympics.{{cite web|url=http://www.ironmind.com/ironmind/opencms/MILO/Journal_Home.html |title=IronMind – MILO: A Journal for Serious Strength Athletes |accessdate=October 7, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20090529075514/http://ironmind.com/ironmind/opencms/MILO/Journal_Home.html |archivedate=May 29, 2009 }}

IronMind has been involved as a sponsor or an organizer of the International Weightlifting Invitational, GNC Grip Gauntlet and Arm Wrestling events at the Arnold Sports Festival (also known as the Arnold Classic or just "the Arnold" and named after Arnold Schwarzenegger) for several years.

In 2005, IronMind worked with the event's co-founder, Jim Lorimer, to bring Shi Zhiyong and Zhang Guozheng – the two gold medalists from China's 2004 Olympic men's weightlifting team – to Columbus, Ohio, for the weightlifting exhibition at that year's festival.{{cite web|url=http://www.ironmind.com/ironcms/morenewsv6.php?id=1051#1051|title=Golden glow at the Arnold|author=Strossen, Randall J|publisher=IronMind News|date=March 1, 2005|accessdate=October 11, 2008}}

The following year, IronMind continued to help internationalize the Arnold by bringing in three more 2004 Olympic medalists in weightlifting: George Asanidze (Republic of Georgia), Le Maosheng (China) and Velichko Cholakov (Bulgaria).{{cite web|url=http://www.ironmind.com/ironcms/morenewsv6.php?id=1493#1493|title=Cholakov Brings It Home|author=Strossen, Randall J|date=March 5, 2006|publisher=IronMind News|accessdate=October 10, 2008}}

{{Reflist}}

• Brookfield, John. 2008. Mastery of Hand Strength, Revised Edition. Nevada City: IronMind Enterprises, Inc. ({{ISBN|978-0926888-81-4}})
• Brookfield, John. 2002. The Grip Master's Manual. Nevada City: IronMind Enterprises, Inc. ({{ISBN|0-926888-11-0}})
• Jeck, Steve and Peter Martin. 1996. Of Stones and Strength. Nevada City: IronMind Enterprises, Inc. ({{ISBN|0-926888-05-6}})
• Johnson, Brad. 2005. Bodyweight Exercises for Extraordinary Strength. Nevada City: IronMind Enterprises, Inc. ({{ISBN|978-0-926888-78-4}})
• Jones, Brian. 2008. Grappling Basics: A New Twist on Conditioning. Nevada City: Ironmind Enterprises, Inc. ({{ISBN|978-0926888-79-1}})
• Jones, Brian. 2004. The Complete Sandbag Training Course. Nevada City: Ironmind Enterprises, Inc. ({{ISBN|978-0926888777}})
• Jones, Brian. 2007. The Conditioning Handbook: Getting in Top Shape. Nevada City: IronMind Enterprises, Inc. ({{ISBN|978-0-926888-14-2}})
• Justa, Steve. 1998. Rock Iron Steel: The Book of Strength. Nevada City: IronMind Enterprises, Inc. ({{ISBN|0-926888-07-2}})
• McCallum, John. 1993. The Complete Keys to Progress. Ed. Randall J. Strossen. Nevada City: IronMind Enterprises, Inc. ({{ISBN|0-926888-01-3}})
• Strossen, Randall J. 1989. Super Squats: How to Gain 30 Pounds of Muscle in 6 Weeks. Nevada City: IronMind Enterprises, Inc. ({{ISBN|0-926888-00-5}})
• Strossen, Randall J. 1994. IronMind: Stronger Minds, Stronger Bodies. Nevada City: IronMind Enterprises, Inc. ({{ISBN|0-926888-02-1}})
• Strossen, Randall J., J.B. Kinney, and Nathan Holle. 2009. Captains of Crush Grippers: What They Are and How to Close Them, Second Edition. Nevada City: IronMind Enterprises, Inc. ({{ISBN|978-0926888-84-5}})
• Webster, David. 1997. Sons of Samson: Volume 2 Profiles. Nevada City: IronMind Enterprises, Inc. ({{ISBN|0-926888-06-4}})
• Weider, Ben. 2000. Louis Cyr: Amazing Canadian. Nevada City: IronMind Enterprises, Inc. ({{ISBN|0-926888-09-9}})

• [http://www.ironmind.com/ IronMind News]
• [https://web.archive.org/web/20081221092623/http://www.captainsofcrushgrippers.com/ Captains of Crush Grippers]
• [https://web.archive.org/web/20090830021124/http://www.strongandhealthyhands.com/ironmind/opencms/index.html Strong and Healthy Hands]
• [https://web.archive.org/web/20080924053347/http://www.arnoldsportsfestival.com/index.asp Arnold Sports Festival]
• [http://www.nastrongmaninc.com/ North American Strongman]
• [http://www.functionalhandstrength.com/# Functional Hand Strength]
• [https://web.archive.org/web/20090402105439/http://www.sacbee.com/101/story/907261.html "He built his company on a very firm handshake"] from The Sacramento Bee

Category:Weight training equipment

Category:Publishing companies based in California

Category:Companies based in Nevada County, California

Category:Publishing companies established in 1988

Category:Book publishing companies based in California

Category:1988 establishments in California