Isabela Boscov
{{unreliable sources|date=November 2024}}
{{Short description|Brazilian film critic}}
{{Infobox person
| name = Isabela Boscov
| image =
| image_size =
| caption = André Bazin on the cover of the third volume of the original edition of Qu'est-ce que le cinéma?
| birth_name =
| birth_date =
| birth_place = São Paulo, Brazil
| notable_works =
| occupation = Film critic
| years_active =
| alma_mater = School of Communications and Arts, University of São Paulo
| module2 = {{Infobox YouTube personality|embed=yes
| subscribers = 900K
| subscriber_date = November 19, 2024
| views = 77 million
| view_date = November 19, 2024
| associated_acts =
| silver_button = yes
| silver_year = 2021
}}
}}
Isabela Gimenez Boscov is a Brazilian journalist and YouTuber specialised in film criticism. She gained notoriety in Brazil after her witty critics became memes on social media.{{cite web|url=http://www.usp.br/anagrama/Abril%20despedacado_Carolina.pdf |title =Análise Retórico-Comparativa de Críticas Cinematográficas ao Cinema Brasileiro atual: O caso Abril Despedaçado |author=Caroline de Aragão Bahia Martins}}{{Cite web|url=https://www.portaldosjornalistas.com.br/jornalista/isabela-boscov-2/|title=Isabela Boscov|access-date=2022-06-03|website=Portal dos Jornalistas|date=11 June 2017 }}
Career
Boscov graduated in Radio and Television from the School of Communications and Arts of the University of São Paulo (ECA-USP), she began her career at Jornal da Tarde. She also worked at Brazil's biggest newspaper of record, Folha de S.Paulo, and as editor-in-chief at the SET magazine, specialised in cinema, where she remained until 1999, the year she arrived at Veja, where she was executive editor and responsible for the cinema area until 2015.{{cite web|archive-url=https://web.archive.org/web/20210516210705/https://isabelaboscov.com/sobre/ |title=Sobre |url=https://isabelaboscov.com/sobre/ |url-status=live |website=Isabela Boscov|date=8 June 2015 |archive-date=2021-05-16 }}
In 2015, she started a YouTube channel and a blog with designer Guiherme Gouveia and producer Whoopsy Daisy, where she published reviews and interviews and continued his collaboration with Veja, which ended afterwards.{{cite web|publisher=Grupo Abril |title=Coluna: Isabela Boscov |url=https://veja.abril.com.br/coluna/isabela-boscov/ |website=Veja}} Throughout her career, Boscov has personally interviewed film celebrities such as Steven Spielberg, Harrison Ford, Mickey Rourke, Quentin Tarantino, Tim Roth, Clint Eastwood, George Lucas, and others.{{cite web|archive-url=https://web.archive.org/web/20100921091732/http://veja.abril.com.br/050901/cartaleitor.html |author=editorial |date=5 September 2001 |publisher=revista Veja |title=(Carta ao leitor) A Inteligência Natural |url=http://veja.abril.com.br/050901/cartaleitor.html|archive-date=2010-09-21 }}
In 2021, the way she presents her reviews gained repercussions on social media, with the creation of memes made by users, in addition to the "Acervo Boscov" ("Boscov Collection"), a Twitter profile that reproduces excerpts from her reviews.{{cite web|archive-url=https://web.archive.org/web/20220211045543/http://web.archive.org/screenshot/https://buzzfeed.com.br/post/isabela-boscov-criticas-cinema |title=As pessoas estão apaixonadas por Isabela Boscov e suas críticas de cinema sinceronas |url=https://buzzfeed.com.br/post/isabela-boscov-criticas-cinema |url-status=live |website=Buzzfeed|archive-date=2022-02-11 }} In April 2022, this led to Boscov's participation in an Avon advertisement, in which some of the lines that became memes from her reviews published on YouTube were used.{{cite web|title=Avon |url=https://twitter.com/AvonBR/status/1514593210127065094?t=rGWEOdtePxclZmb4i9RRqg&s=19 |website=Twitter}} On June 5, 2022, Isabela Boscov commented on G1 that the predominant age group of the audience that watched her videos on YouTube was over 30 years old, and after the repercussion of the memes, there was an increase in the audience of 14–25 years old.{{cite web|language=pt |location=Brasil |publisher=g1 (YouTube) |title=É inovador e revolucionário? Fala, Isa Boscov! {{!}} QUE MEME É ESSE |date=5 June 2022 |url=https://youtube.com/watch?v=EkRoVg8V6Cw&feature=youtu.be}}
She also ventured into Letterboxd, where she publishes film critics she has been writing since 1983.{{cite web|access-date=2024-11-17 |language=en |title=Isabela Boscov's film diary |url=https://letterboxd.com/isaboscovreal/films/diary/page/6/ |website=letterboxd.com}}
References
{{reflist}}
External links
- {{official website|https://isabelaboscov.com/}}
- {{YouTube|c=UCC1QUJZGfqrSGwwYXvZhqig}}
- [http://veja.abril.com.br/blog/isabela-boscov/ Blog] Revista Veja
{{DEFAULTSORT:Boscov, Isabela}}
Category:Brazilian film critics
Category:Brazilian journalists
Category:University of São Paulo alumni
Category:Brazilian people of Spanish descent
Category:Brazilian people of Russian descent