Ishq FM

{{Use dmy dates|date=October 2020}}

{{Use Indian English|date=January 2013}}

{{Infobox radio station

| name = Ishq FM

| logo = ISHQ Logo.png

| logo_size = 150px

| logo_alt = ISHQ FM logo

| caption =

| city = Delhi, Kolkata, Mumbai

| area =

| branding = Ishq 104.8 FM

| frequency = {{Frequency|104.8|MHz}}

| translator =

| repeater =

| airdate = {{Start date|2007|05|30|df=yes}}{{cite web |title=Radio Today launches Meow 104.8 FM, India's first radio station for women |url=https://www.exchange4media.com/media-radio/radio-today-launches-meow-1048-fm-indias-first-radio-station-for-women_26287.html |website=exchange4media.com |accessdate=19 July 2018 |date=31 May 2007}}

| last_airdate =

| format = Pop/Adult Contemporary

| language = Hindi, Bengali

| power =

| erp =

| haat =

| class =

| facility_id =

| coordinates =

| callsign_meaning = Hindi word for love

| former_callsigns = MEOW, OYE

| former_frequencies =

| affiliations =

| operator = Radio Today Broadcasting Ltd

| owner = India Today Group

| licensee =

| sister_stations =

| webcast = [https://radioly.app/radio/ishq-fm/ Listen Live]

| website = {{URL|ishq.com}}

}}

Ishq FM, branded as Ishq 104.8 FM, (formerly Meow FM and OYE FM) is a romantic music{{Cite web|url=https://www.business-standard.com/article/pti-stories/kolkata-gets-its-first-romantic-radio-fm-station-116112201564_1.html|title=Kolkata gets its first romantic radio FM station|date=22 November 2016|website=Business Standard|publisher=Press Trust of India}} FM Radio Channel in India that broadcasts in the major cities: Delhi, Mumbai, and Kolkata.

It was initially launched as Meow FM, which was a talk-based channel and served Delhi, Indore, Mumbai and Kolkata.[http://www.radioduniya.in/news/news-details.asp?News=Meow-FM-officially-launched-in-Kolkata&NewsID=11509&NewsCategeory=stations%20launched "Meow FM officially launched in Kolkata"] {{Webarchive|url=https://web.archive.org/web/20111004210946/http://www.radioduniya.in/news/news-details.asp?News=Meow-FM-officially-launched-in-Kolkata&NewsID=11509&NewsCategeory=stations%20launched |date=4 October 2011 }}, 8 October 2007. It is an India Today Group venture and its format was directed at a female audience. The channel got noticed for its catchy advertisement on BEST buses. It had also introduced "Meri Meow", a social network for its fans.[http://www.radioduniya.in/news/news-details.asp?News=Meow-launches-social-networking-platform&NewsID=14415&NewsCategeory=mobile/internet%20radio "Meow launches social networking platform"], 28 July 2008.

In September 2010 the channel had changed its name to OYE-FM and programming to a Filmi format. In December 2016 it rechristened to the current avatar of ISHQ 104.8 FM.{{Cite news|url=http://www.radioandmusic.com/biz/radio/private-fm-stations/160908-oye-fm-turns-ishq-fm|title=Oye FM turns 'Ishq FM'|date=8 September 2016|work=radioandmusic.com|access-date=2018-07-19|publisher=Indiantelevision Dot Com Pvt. Ltd.|language=en}}

Channel Description

Ishq FM is India's first Romantic Radio Station airing over the FM frequency of 104.8 MHz. It airs era-agnostic Bollywood blockbusters from the romantic genre 24x7. The station's catchy jingle "DO THE ISHQ, Baby" has been composed by Sachin-Jigar.

The brand will have a target audience of 25-34-year-olds.

See also

References

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