Ishq Positive
{{short description|2016 film by Noor Bukhari}}
{{Use dmy dates|date=August 2020}}
{{Use Pakistani English|date=September 2018}}
{{Infobox film
| name = Ishq Positive
| image = Ishq Positive.jpg
| caption = Theatrical release poster
| director = Noor Bukhari
| producer = Dr Shazia Hussain
Dr Kasif Latif
| writer = Suraj Baba
| starring = {{plainlist|
- Noor Bukhari
- Wali Hamid Ali Khan
- Saud
- Iftikhar Thakur
- Shafqat Cheema
- Sonu Sood
- Faria Bukhari
- Durdana Butt
- Hina Rizvi
}}
| narrator =
| music = Wali Hamid Ali Khan, Kamran Akhtar
Saji Ali
| cinematography =
| editing = Farhan Neo
| studio = KSL Productions
PMI
| distributor = Hum Films{{cite web |url=http://www.hipinpakistan.com/news/1150052 |title=Sonu Sood to appear in Ishq Positive, Noor Bukhari tells HIP |first=Ahmed |last=Sarym |date=28 June 2016 |publisher=}}
Eveready Pictures
| released = {{Film date|df=yes|2016|07|22|Pakistan}}{{cite web |title=Noor Bukhari's 'Ishq Positive' set to release on July 22nd |url=http://www.hipinpakistan.com/news/1149899 |website=HiP |date=15 June 2016 |accessdate=9 July 2016}}
| runtime =
| country = Pakistan
| language = Urdu
| budget =
| gross = Rs 08.0 million
}}
Ishq Positive is a 2016 Pakistani romantic comedy film directed by Noor Bukhari, written by Suraj Baba and produced by Shazia Hussain Kashif Latif under the production banner of KSL Productions. The film stars Noor Bukhari, Wali Hamid Ali Khan, Saud, Saim Ali, Ahmed Ali, Faria Bukhari, Durdana Butt. The film was scheduled for release on Eid al-Adha 2015 but was delayed and then released on 22 July 2016.{{cite web |title=Ishq Positive's music sees light of day |url=http://tribune.com.pk/story/1017680/ishq-positives-music-sees-light-of-day/ |website=The Express Tribune |accessdate=25 March 2016 |date=28 December 2015}} At the 4th Hum Awards CEO of Hum Network Limited Duraid Qureshi announced that the film would be released under the Hum Films Banner.{{cite web |url=http://www.hipinpakistan.com/news/1149571 |title='Yalghaar' and 'Ishq Positive' to release under Hum Films |first=Rozina |last=Bhutto |date=24 April 2016 |publisher= |access-date=11 May 2016 |archive-date=5 March 2017 |archive-url=https://web.archive.org/web/20170305002806/http://www.hipinpakistan.com/news/1149571 |url-status=dead }}
Plot
The story revolves around Rajjo (Noor Bukhari) who runs away from her wedding because she did not want to marry Chaudhry Bashir (Saud). Then she met Wali (Wali Hamid Ali Khan) who was engaged to Saud's sister. Wali convinced Rajjo to go back to Saud so that he can marry his sister. Then they both came back and the wedding preparations started. After sometime, they realized that they love each other.{{cite web |url=http://pakistanmade.blogspot.com/2016/07/movie-review-ishq-positive.html |title=Made in Pakistan: MOVIE REVIEW : ISHQ POSITIVE |first=Made In |last=Pakistan |date=23 July 2016 |publisher=}}
Cast
- Noor Bukhari as Rajjo
- Wali Hamid Ali Khan
- Saud as Chaudhry Bashir
- Saim Ali
- Ahmed Ali
- Durdana Butt
- Sheeba Butt
- Kamran Mujahid
- Hina Rizvi as Neelo
- Iftikhar Thakur
- Marium Chaudary
- Maria Ilyas
- Sonu Sood{{Cite web|url=https://www.brandsynario.com/bollywood-actor-sonu-sood-to-make-cameo-appearance-in-pakistani-film-ishq-positive/|title = Bollywood Actor Sonu Sood to Make Cameo Appearance in Pakistani Film Ishq Positive|date = 27 June 2016}}
- Sana Fakhar
Production
=Marketing=
The first look of the film was revealed in June 2015.{{cite web |title=Ishq Positive's first look finally out and it's appealing |url=http://www.hipinpakistan.com/news/1147450 |website=HIP |date=26 June 2015 |accessdate=25 March 2016}} Initially the film was directed by Sangeeta and was scheduled for release on Eid al-Adha 2015 but it was delayed after Sangeeta left the project.{{cite web |title=Box-office showdown: Trouble reaching the finish line? |url=http://tribune.com.pk/story/913057/box-office-showdown-trouble-reaching-the-finish-line/ |website=The Express Tribune |date=July 2015 |accessdate=25 March 2016}}
Soundtrack
The soundtrack of the film has been composed by Kamran Akhtar, Wali Hamid ALi Khan and Saji Ali and the lyrics have been given bylyricist A. M. Turaz from India. The music was launched in December 2015 at an event in Royal Palm Golf and Country Club, Lahore .{{cite web |title=Music launch of movie 'Ishq Positive' was a fun-filled event |url=http://www.hipinpakistan.com/news/1148671 |website=HIP |date=28 December 2015 |accessdate=25 March 2016 |archive-date=16 February 2016 |archive-url=https://web.archive.org/web/20160216003137/http://www.hipinpakistan.com/news/1148671 |url-status=dead }}
=List of tracks=
{{Track listing
| extra_column = Singer(s)
| title1 = Dil Ka Panchi| extra1 = Damia Farooq, Wali Hamid Ali Khan| length1 = 04:30
| title2 = Tujhe Bin Mora| extra2 = Wali Hamid Ali Khan| length2 = 04:00
| title3 = Rab Diyaa Rab Janay – Duet| extra3 = Akriti Kakkar, Rahat Fateh Ali Khan| length3 = 04:00
| title4 = Rab Diyaa Rab Janay – Solo| extra4 = Rahat Fateh Ali Khan| length4 = 04:20
| title5 = Ya Ali| extra5 = Raga Boyz| length5 = 04:10
| title6 = Kina Tenu| extra6 = Wali Hamid Ali Khan| length6 = 04:00
| title7 = Naughty| extra7 = Sana Zulfiqar, Wali Hamid Ali Khan | length7 = 03:35
| title8 = Noor E Khuda| extra8 = Akriti Kakkar, Wali Hamid Ali Khan| length8 = 04:00
| title9 = Tera Nika Jiya| extra9 = Akriti Kakkar, Wali Hamid Ali Khan | length9 = 03:45
| title10 = Vitamin| extra10 = Farah Anwar| length10 = 03:25
}}
Release
The film managed to collect over PKR 3 to 40 million in two Weeks. Movie cost is 20 million.
References
{{reflist}}