It Ain't Me

The lyrics to "It Ain't Me" were written by Andrew Watt, Brian Lee and Ali Tamposi.{{cite magazine|last=Bein|first=Kat|date=23 February 2017|title=Selena Gomez Is 'an Old Soul With a Beautiful Baby Face,' Says 'It Ain't Me' Songwriter|url=http://www.billboard.com/articles/news/dance/7701323/selena-gomez-kygo-it-aint-me-songwriter-ali-tamposi|magazine=Billboard|access-date=24 February 2016}} With Watt previously working with Kygo, the DJ's manager Myles Shear contacted Watt for a session with Kygo which Watt also facilitated for Lee and Tamposi.{{cite web|url=http://www.youredm.com/2017/02/26/edm-interview-ali-tamposi-co-writer-selena-gomez-kygos-aint/|title=Your EDM Interview With Ali Tamposi, Co-Writer On Selena Gomez & Kygo's 'It Ain't Me'|last=Meadow|first=Matthew|date=26 February 2017|publisher=Your EDM|access-date=5 March 2017}} During their session for "It Ain't Me", they initially found the track very poor, but were trying to salvage it. Kygo and Shear suggested that they continue working on the song. After Kygo and Shear had left, Tamposi told Watt and Lee to play guitar and "Fleetwood Mac it", spawning a 45-minute jam session as well as the demo of "It Ain't Me", a simple acoustic guitar recording with Tamposi on vocals.

Watt, Lee and Tamposi then asked Kygo to return to their studio to hear "It Ain't Me" for a second time. Tamposi recalled, "When they pushed the space bar to play the song, [Kygo] went from this very sweet, polite, charming young man to this super-human producer guy. I was watching his eyes go back, left and right, just mapping out how he envisioned the production of the song. He was extremely excited". Lee and Tamposi then left for Kygo and Watt to work on the production where they followed the melodies and message of the demo. According to Tamposi, the producers brought the song to life.

The three songwriters would usually spend several months pitching their songs to different singers, but with "It Ain't Me" Gomez heard it about a month afterward and recorded it a few days later.{{cite news|last=Johnsen|first=Frank|date=16 February 2017|title=Selena Gomez elsket låten|language=no|url=http://www.bt.no/kultur/--Selena-Gomez-elsket-laten-330482b.html|newspaper=Bergens Tidende|access-date=19 February 2017}} Tamposi was called back for the vocal sessions with Gomez where they shared a similar emotional vision for "It Ain't Me", basing it on their own personal experiences. Recalling the sessions, Tamposi said she was impressed with Gomez's involvement and the ideas she came up with for the song.

"It Ain't Me" is an EDM,{{cite web|last=Ahlgrim|first=Callie|date=10 January 2020|title=10 of the best and 10 of the worst Selena Gomez songs of all time|url=https://www.insider.com/selena-gomez-best-worst-songs-all-time|work=Insider Inc.}} dance-pop,{{cite magazine|url=https://www.forbes.com/sites/hughmcintyre/2017/07/13/selena-gomez-teams-up-with-gucci-mane-for-new-single-fetish/#4e04750b2458|title= Selena Gomez Teams Up With Gucci Mane For New Single 'Fetish'|magazine= Forbes|date= 12 July 2017|access-date= 12 July 2017}} electropop{{cite news|url=http://www.straitstimes.com/lifestyle/entertainment/hot-tracks-104|title=Hot tracks: Stargazing by Kygo, Debussy: Jeux, Khamma & La Boite A Joujoux by Singapore Symphony Orchestra and Shui Lan|first=Tou Liang|last=Chang |date=11 October 2017|newspaper=The Straits Times|access-date=1 November 2017}} and tropical house song. According to the official sheet music at Musicnotes.com, "It Ain't Me" is composed in the key of A minor and is set in the time signature of alla breve at a tempo of 100 beats per minute. Gomez's vocal range spans from the low note of G₃ to the high note of E₅, while the music follows the chord progression of Am–C–F–C–F–C–G.{{cite web|url=http://www.musicnotes.com/sheetmusic/mtd.asp?ppn=MN0172208#arrangement|title=Kygo & Selena Gomez 'It Ain't Me' Sheet Music In A Minor|date=23 February 2017|publisher=Musicnotes.com|access-date=27 February 2017}} Later in the song, the piano plays in a chord progression of: Am–C–G–F–Am–C–G. The song carries a calm tone and a drop common in tropical house music, but is complemented by an equal measure of electronic and pop rock elements.{{cite news|last=Pan|first=Kevin|date=16 February 2017|title=Kygo releases first new single in months|url=http://www.thepostathens.com/article/2017/02/kygo-it-aint-me-listen-review|newspaper=The Post|access-date=19 February 2017}}{{cite web|url=http://www.stereogum.com/1924093/bebe-rexha-is-one-more-hit-away-from-becoming-a-household-name/franchises/the-week-in-pop/|title=Bebe Rexha Is One More Hit Away From Becoming A Household Name|last=DeVille|first=Chris|date=16 February 2017|publisher=Stereogum|access-date=19 February 2017}} The track starts with a folk-like acoustic guitar riff.{{cite news|last1=Parles|first1=Jon|author-link=Jon Pareles|last2=Caramanica|first2=Jon|date=17 February 2017|title=The Playlist: Selena Gomez Chides an Ex, and Remy Ma Stomps on a Foe|url=https://www.nytimes.com/2017/02/17/arts/music/playlist-kygo-selena-gomez-remy-ma-romeo-santos.html|newspaper=The New York Times|access-date=19 February 2017}} It is followed immediately by Gomez singing the first verse in a husky tone.{{cite magazine|last=Bein|first=Kat|date=9 February 2017|title=Kygo Teases Selena Gomez Collab in New Instagram Video: Watch|url=http://www.billboard.com/articles/news/dance/7685971/kygo-selena-gomez-instagram|magazine=Billboard|access-date=19 February 2017}} As the song develops, a steady bass and synthesizers are heard. The production is subtle and varied with finger snaps sometimes being louder than the kick drum, and the guitar riff and piano notes alternating in and out. In the chorus, Gomez is accompanied by background vocals that pertain to the sound of a choir.{{cite book |last1=Alexander |first1=Kwame |title=The undefeated |date= 2 April 2019|publisher=Versify, Houghton Mifflin Harcourt |location=Boston and New York |isbn=978-1-328-78096-6 |pages=48 |edition=First Edition, March 2019 }}

{{listen

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| title= "It Ain't Me"

| description= A 22-second sample of "It Ain't Me" featuring the chorus to the start of the drop which Gomez sings accompanied by backing vocals, piano notes, a guitar riff, and vocal effects.

| format= Ogg

}}

The chorus has a new melodic arrangement and a crescendo.{{cite magazine|last=Bein|first=Kat|date=16 February 2017|title=The 10 Best Kygo Songs|url=http://www.billboard.com/articles/news/dance/7694026/kygo-songs-best-hits-list-2017|magazine=Billboard|access-date=19 February 2017}} It is ensued by chord-buoyed builds and drops comprising finger snaps and pan flute melodies.{{cite magazine|last=Medved|first=Matt|date=16 February 2017|title=Kygo & Selena Gomez's New Song 'It Ain't Me': Listen|url= http://www.billboard.com/articles/news/dance/7693323/kygo-selena-gomez-it-aint-me|magazine=Billboard|access-date=19 February 2017}} The same synthesizers from the verses are repeated with a sidechained piano in the background. In the drop Kygo introduces sidechained vocal chops of Gomez singing syllables and are accompanied by percussion instruments. "It Ain't Me" is a breakup song with a theme of nostalgia.{{cite magazine|last=Pincay|first=Pedro|date=16 February 2017|title=Selena Gomez Kicks Love to the Curb on Kygo's 'It Ain't Me'|url=http://www.vibe.com/2017/02/selena-gomez-kygo-it-aint-me/|magazine=Vibe|access-date=19 February 2017}} The lyrics are about standing up for yourself in the face of a toxic relationship.{{cite magazine|date=21 February 2017|last=Bein|first=Kat|url=http://www.billboard.com/articles/news/dance/7694462/selena-gomez-songs-best-hits-list-2017|title=The 10 Best Selena Gomez Songs: Critic's Picks|magazine=Billboard|access-date=22 February 2017}} Gomez narrates the regret of a previous relationship ruined by her former lover's habits of drinking and partying too often. The lyrics address alcoholism.{{cite magazine|title=Linkin Park, Future & More Are Spotify Editors' Picks for New Music Friday|url=http://www.billboard.com/articles/news/playlists/7694230/linkin-park-future-spotify-new-music-friday|magazine=Billboard|date=17 February 2017|access-date=19 February 2017}} Tamposi explained that "It Ain't Me" is about a woman finding the strength to walk away from a toxic relationship despite the pressure she receives from society to stand by her man. Although the lyrics are sombre, the song has a distinctly uplifting and empowering sound.

In Vietnam, the song "LayLaLay" composed by singer Jack was plagiarized from "It Ain't Me".{{Cite web|url=https://baogiaothong.vn/jack-len-thot-nghi-van-dao-nhac-ly-do-bi-so-sanh-voi-son-tung-m-tp-d498107.html|title=Jack "lên thớt" nghi vấn đạo nhạc, lý do bị so sánh với Sơn Tùng M-TP?}}

In early February 2017, "It Ain't Me" was registered on the American Society of Composers, Authors and Publishers (ASCAP) database.{{cite magazine|last=Stutz|first=Colin|date=3 February 2017|title=Selena Gomez Teases New Music on Instagram -- Is This Her Kygo Collaboration?|url=http://www.billboard.com/articles/columns/pop/7677987/selena-gomez-teases-new-music-instagram-kygo|magazine=Billboard|access-date=19 February 2017}} Gomez first teased the single with two Instagram stories on 3 February 2017. The first teaser showed a half-profile of the singer with a black "X" over her mouth as a 10-second snippet plays with the lyrics, "I had a dream / we were back to 17 / summer nights and The Libertines / never growing up," while the second teaser was a snippet of the song's beat.{{cite magazine|last=Slead|first=Evan|date=4 February 2017|title=Selena Gomez teases new music|url=http://ew.com/music/2017/02/04/selena-gomez-teases-new-music/|magazine=Entertainment Weekly|access-date=19 February 2017}} Gomez later revealed the single's cover art and release date on Instagram on 13 February 2017, and shared three teasers of the song on Snapchat the following day.{{cite web|url=http://www.idolator.com/7657457/selena-gomez-it-aint-me-cover-kygo-release-date|title=Selena Gomez & Kygo's Sleek 'It Ain't Me' Cover|last=Wass|first=Mike|date=13 February 2017|publisher=Idolator|access-date=19 February 2017}}{{Dead link|date=September 2024 |bot=InternetArchiveBot |fix-attempted=yes }}{{cite magazine|last=Mei|first=Gina|date=14 February 2017|title=Selena Gomez Gives Fans a Sneak Peek at Her New Single|url=http://www.cosmopolitan.com/entertainment/music/a8940907/selena-gomez-kygo-it-aint-me-preview/|magazine=Cosmopolitan|access-date=19 February 2017}} "It Ain't Me" was released for digital download by Interscope, Sony and Ultra Music on 17 February 2017 as the first single from Kygo's upcoming second studio album. Interscope was the primary label since it is Gomez's label. A remix of the song featuring actor Vin Diesel was released on Facebook on 18 February 2017.{{cite magazine|last=Romano|first=Nick|date=18 February 2017|title=Vin Diesel:Selena Gomez's It Ain't Me becomes duet|url=http://ew.com/music/2017/02/18/vin-diesel-selena-gomez-it-aint-me/|magazine=Entertainment Weekly|access-date=19 February 2017}} "It Ain't Me" was sent to contemporary hit radio in the US on 28 February 2017.{{cite magazine|archive-url=https://web.archive.org/web/20170216152153/http://fmqb.com/Article.asp?id=16691 |url=http://fmqb.com/Article.asp?id=16691 |title=FMQB: Radio Industry News, Music Industry Updates, Nielsen Ratings, Music News and more! |archive-date=16 February 2017 |access-date=16 February 2017 |date=28 February 2017 |magazine=FMQB |url-status=dead }}

"It Ain't Me" received positive reviews from music critics.{{cite news|last=Sundar|first=Priyanka|date=17 February 2017|title=It Ain't Me: Selena Gomez and Kygo's new song is all about love, with a twist|url=http://indianexpress.com/article/entertainment/hollywood/it-aint-me-selena-gomez-and-kygos-new-song-is-all-about-love-with-a-twist-watch-video-4529851/|newspaper=The Indian Express|access-date=19 February 2017}} Matt Medved of Billboard regarded it as one of Gomez's most mature-sounding releases and appreciated Kygo's usage of her vocals, adding that the song showed both collaborators' "best sides". Similarly, Alexia Hernandez of Entertainment Weekly deemed it "perhaps her most mature tune to date".{{cite magazine|last=Hernandez|first=Alexia|date=16 February 2017|title=Selena Gomez and Kygo release It Ain't Me|url=http://ew.com/music/2017/02/16/selena-gomez-kygo-it-aint-me/|magazine=Entertainment Weekly|access-date=19 February 2017}} In The New York Times, Jon Pareles described the song as a "righteous kiss-off", commending its subtle and varied production. Pedro Pincay of Vibe magazine said Kygo and Gomez "cooked up something special". Kat Bein of Billboard ranked "It Ain't Me" atop her list of ten best Kygo songs, writing that Gomez's "powerful and strong" vocals took "Kygo's collaborative vocal game to a whole new level" and the chorus arrangement brought "a certain edginess new to Kygo's catalogue", concluding that the song showed growth and "maybe heralds a new era of Kygo's sound". In a negative review, Pitchfork described it as "yet another exercise in EDM guys reducing female vocalists to anonymities," deeming it inferior to Gomez's follow-up single "Bad Liar".{{cite magazine|date=11 December 2017|title=The 100 Best Songs of 2017|url=https://pitchfork.com/features/lists-and-guides/the-100-best-songs-of-2017/?page=6|magazine=Pitchfork|access-date=14 September 2019}}

In the US, "It Ain't Me" debuted at number 93 on the Billboard Hot 100, selling 19,000 copies and accumulating 1.7 million streams in its first day.{{cite magazine|url=http://www.billboard.com/articles/columns/chart-beat/7701878/kygo-selena-gomez-it-aint-me-hot-dance-electronic|title=Kygo & Selena Gomez's 'It Ain't Me' Debuts in Hot Dance/Electronic Songs Top 10|magazine=Billboard|last=Murray|first=Gordon|date=23 February 2017|access-date=24 February 2017}} Following its first full week of tracking, the song climbed to number 12, aided by sales of 67,000 copies, 15.5 million streams and a 19 million airplay audience.{{cite magazine|url=http://www.billboard.com/articles/columns/chart-beat/7702239/hot-100-ed-sheeran-shape-of-you-fifth-week|title=Ed Sheeran's 'Shape of You' Leads Hot 100 for Fifth Week|magazine=Billboard|last=Trust|first=Gary|date=27 February 2017|access-date=28 February 2017}} "It Ain't Me" became Kygo's highest-charting single in the US, surpassing the number 92 peak of his 2014 single "Firestone", and marked Gomez's seventh top 10 entry in less than four years, continuing her "chart hot streak" according to Gary Trust of Billboard magazine.{{cite magazine|last=Trust|first=Gary|date=1 March 2017|title=Hot 100 Chart Moves: Selena Gomez & Kygo Soar With 'It Ain't Me'|url=http://www.billboard.com/articles/columns/chart-beat/7709116/hot-100-chart-moves-selena-gomez-kygo-it-aint-me|magazine=Billboard|access-date=5 March 2017}} As of May 2017, the song has sold 484,000 copies in the United States.{{cite magazine|url=http://www.billboard.com/articles/columns/chart-beat/7793086/ask-billboard-selena-gomezs-career-album-song-sales|title=Ask Billboard: Selena Gomez's Career Album & Song Sales|author=Gary Trust|magazine=Billboard|date=14 May 2017|access-date=14 May 2017}}

"It Ain't Me" debuted at number nine on the UK Singles Chart with first-week sales of 31,380 units, giving Kygo his second top 10 single (after "Firestone") in the UK and Gomez her third (after "Naturally" and "Come & Get It").{{cite magazine|last=Jones|first=Alan|date=24 February 2017|title=Official Charts Analysis: Ed Sheeran still No.1|url=http://www.musicweek.com/analysis/read/official-charts-analysis-ed-sheeran-still-no-1/067629|magazine=Music Week|access-date=5 March 2017|url-access=subscription }} It rose to number seven in its second week, selling 33,466 units.{{cite magazine|last=Jones|first=Alan|date=3 March 2017|title=Official Charts Analysis: Ed Sheeran makes it eight weeks at No.1 with Shape Of You|url=http://www.musicweek.com/analysis/read/official-charts-analysis-ed-sheeran-makes-it-eight-weeks-at-no-1-with-shape-of-you/067705|magazine=Music Week|access-date=5 March 2017|url-access=subscription }} In Australia, "It Ain't Me" debuted at number nine on the ARIA Singles Chart becoming both Kygo and Gomez's first top 10 debut and highest-charting single in the country, as well as Kygo's second top 10 entry after "Firestone" and Gomez's third following "Good for You" and "We Don't Talk Anymore".{{cite web|url=http://www.noise11.com/news/australian-charts-ed-sheeran-scores-trifecta-on-singles-chart-20170227|title=Australian Charts: Ed Sheeran Scores Trifecta On Singles Chart|last=Ryan|first=Gavin|date=27 February 2017|publisher=Noise11|access-date=5 March 2017}}

A music video, directed by Philip R. Lopez, was released on 24 April 2017 on Kygo's official Vevo channel.{{cite web|url=http://www.edmsauce.com/2017/04/24/it-aint-me-music-video/|title=SELENA GOMEZ AND KYGO RELEASE THE OFFICIAL MUSIC VIDEO FOR 'IT AIN'T ME'|publisher=edmsauce.com|date=24 April 2017|access-date=26 April 2017}} The video revolves around a young couple involved in a motorcycle crash. The boyfriend is rendered comatose. The video depicts the boyfriend's unconscious state, with the girlfriend dancing and singing by his bedside at the hospital.{{cite web|url=http://hollywoodlife.com/2017/04/24/it-aint-me-music-video-kygo-selena-gomez-watch/|title=Kygo & Selena Gomez Drop Breathtaking Music Video For 'It Ain't Me'|publisher=hollywoodlife.com|date=24 April 2017|access-date=26 April 2017}} At the end of the video, the boyfriend wakes up but his girlfriend is not there. Instead a butterfly sits on his forehead, symbolizing that his girlfriend had died in the crash and was accompanying him in his comatose state from the afterlife.

The music video was shot in High Bridge, New Jersey. Neither Kygo nor Gomez appear in the video.

The song is featured in tenth episode of the television series The Bold Type.{{cite web|title=The Bold Type Official Music Guide Season 1|url=http://freeform.go.com/shows/the-bold-type/news/the-bold-type-official-music-guide-season-1|website=Freeform|access-date=7 September 2017}}

• Digital download{{cite web|url=https://itunes.apple.com/us/album/it-aint-me-single/id1205665961|archive-url=https://web.archive.org/web/20170217064357/https://itunes.apple.com/us/album/it-aint-me-single/id1205665961|url-status=dead|archive-date=17 February 2017|title=It Ain't Me – Single by Kygo & Selena Gomez on Apple Music|work=iTunes, Apple Music|date=17 February 2017 }}

1. "It Ain't Me" – 3:40

• Digital download – Tiësto's AFTR:HRS Remix{{cite web|url=https://itunes.apple.com/us/album/it-aint-me-ti%C3%ABstos-aftr-hrs-remix-single/id1222177691|archive-url=https://web.archive.org/web/20170407234122/https://itunes.apple.com/us/album/it-aint-me-ti%C3%ABstos-aftr-hrs-remix-single/id1222177691|url-status=dead|archive-date=7 April 2017|title=It Ain't Me (Tiësto's AFTR:HRS Remix) – Single by Kygo & Selena Gomez on Apple Music|work=iTunes, Apple Music|date=7 April 2017 }}

1. "It Ain't Me" (Tiësto's AFTR:HRS Remix) – 3:12

Credits adapted from Tidal.{{Cite web |title=It Ain't Me – song credits |url=https://tidal.com/track/70379767 |access-date=21 June 2023 |website=Tidal}}

{{Div col|colwidth=30em}}

• Kygo – songwriter, producer
• Selena Gomez – vocals, songwriter
• Brian Lee – songwriter, background vocals
• Ali Tamposi – songwriter, background vocals
• Andrew Watt – producer, songwriter, vocal producer, guitar, background vocals
• Louis Bell – producer, vocal producer
• David Rodríguez – recording engineer
• Tom Coyne – mastering engineer
• Serban Ghenea – mixing engineer
• Benjamin Rice – vocal producer

{{div col end}}

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{{Certification Table Bottom|streamsonly=true|noshipments=true|streaming=true|nosales=true}}

{{reflist}}

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{{Kygo}}

{{Selena Gomez}}

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Category:2017 singles

Category:2017 songs

Category:Kygo songs

Category:Selena Gomez songs

Category:Songs written by Selena Gomez

Category:Electropop songs

Category:Interscope Records singles

Category:Number-one singles in Norway

Category:Songs about alcohol

Category:Breakup songs

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Category:Song recordings produced by Kygo

Category:Song recordings produced by Louis Bell

Category:Songs written by Ali Tamposi

Category:Songs written by Andrew Watt (record producer)

Category:Songs written by Brian Lee (songwriter)

Category:Sony Music singles

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