Ito En

{{Short description|Japanese drinks company}}

{{Infobox company

|name = Ito En, Ltd.
株式会社伊藤園

|logo = Image:ITO EN logo.svg

|type = Public K.K.

|traded_as = {{TYO|2593}}

|foundation = {{start date and age|1966}}

|location = Honmachi, Shibuya, Tokyo

|industry = Beverage

|products = Tea

|homepage = [http://www.itoen.com Ito En]|

}}

{{nihongo|Ito En, Ltd.|株式会社伊藤園|Kabushiki Gaisha Itō En}} ({{tyo|2593}}) is a Japanese multinational drinks company specializing in tea production, distribution, and sales. Ito En is the largest green tea distributor in Japan.[https://query.nytimes.com/gst/fullpage.html?res=9D04E6DD1531F93AA25752C0A9659C8B63# FOOD; Read It and Steep], New York Times The Ito En Group includes subsidiaries based in Japan, the United States, Australia, Singapore, Taiwan, Thailand, Indonesia, China, Germany and Vietnam.[https://www.itoen-global.com/products/sales_method.html] Its products include unsweetened, bottled green tea and loose leaf tea. Ito En is currently the fourth-largest soft drink producer in Japan, after Coca-Cola, Suntory, and Kirin Beverage. Ito En also produces private label drinks for Seven & I Holdings Co. in Japan.{{Citation needed|date=July 2011}} In 2006, it acquired Tully's Coffee's business in Japan as a subsidiary. The company also has a line of flavored teas called Teas' Tea.[https://itoen.com/collections/teas-tea-organic Brand - Teas' Tea Organic - ITO EN]

Ito En’s origins lie in a company called Japan Family Service Co., Ltd. The corporate logo that was designed for this company’s founding employed a four-leaf clover motif, expressing the hope of ensuring the happiness of its employees and their families. Based on this motif, the logo expresses the warmth, richness and lively vibrancy of nature and good health.{{Cite web|url=https://www.itoen-global.com/about_us/corporate_logo.php|title=Corporate Logo Story {{!}} ITO EN Global Website|website=ITO EN, LTD.|language=en|access-date=2019-05-15}}

File:Itoen.jpg