Itsthereal

Eric was Kanye West's videographer at the 2005 Grammy Awards in Los Angeles, CA.{{Citation|last=Al Lindstrom|title=It's The Real Interview with Jeff and Eric Rosenthal #ALTV|date=2011-09-21|url=https://www.youtube.com/watch?v=GTqVThz4V58|accessdate=2017-01-26}}

Jeff worked for the HBO and AOL comedy website ThisJustIn.com{{Cite news|url=http://jewcy.com/jewish-arts-and-culture/music/spotlight-on-eric-and-jeff-rosenthal-of-itsthereal|title='Spotlight On': Eric and Jeff Rosenthal of ItsTheReal - Jewcy|date=2014-02-05|newspaper=Jewcy|language=en-US|access-date=2017-01-31|archive-date=2015-09-15|archive-url=https://web.archive.org/web/20150915010302/http://jewcy.com/jewish-arts-and-culture/music/spotlight-on-eric-and-jeff-rosenthal-of-itsthereal|url-status=dead}}

The Rosenthal brothers began self-releasing their weekly sketch videos in 2007 after an idea for a half-hour show based around interviews, sketch videos and live performances was turned down by multiple media companies.{{Citation|last=Al Lindstrom|title=It's The Real Interview with Jeff and Eric Rosenthal #ALTV|date=2011-09-21|url=https://www.youtube.com/watch?v=GTqVThz4V58|accessdate=2017-01-26}} Their first video was titled "Deconstructing Biggie"{{Cite web|url=https://vimeo.com/345395|title=Deconstructing Biggie: UPS is Hiring|website=Vimeo|access-date=2017-01-26}} and was featured on Complex, as one of the best viral videos of the 2000s,{{cite web|url=http://manager.ca.complex.com/pop-culture/2011/12/the-100-best-viral-videos-of-the-2000s/deconstructing-biggie-ups-is-hiring-its-the-real|title=The 100 Best Viral Videos of the 2000s77. Deconstructing Biggie: UPS is Hiring (It's The Real)|publisher=}}{{Dead link|date=September 2024 |bot=InternetArchiveBot |fix-attempted=yes }} as well as Pigeons and Planes.{{cite web|url=https://pigsandplans.wordpress.com/category/its-the-real/page/2/|title=its the real - Pigeons and Planes - Page 2|publisher=}} Cameos on the program over the next three and a half years included Cam'ron, Max B, Slaughterhouse, Bun B, Clipse, Pete Wentz, Travie McCoy, Amanda Seales, Nick Cannon and more.

After spending more than 3 years working on sketch comedy, putting out videos almost every Monday, the duo moved into the realm of interviews, working for MTV.{{cite web|url=http://www.mtv.com/videos/interview/678800/the-check-in-j-cole.jhtml#id=1668409|archive-url=https://web.archive.org/web/20170202024423/http://www.mtv.com/videos/interview/678800/the-check-in-j-cole.jhtml#id=1668409|url-status=dead|archive-date=February 2, 2017|title=The Check-In: J Cole - MTV|website=MTV |publisher=}} They joined forces with Jensen Karp to host the podcast "Hypemen" which ran from August 2010 until July 2011.{{cite web|url=http://hypemenpodcast.tumblr.com/|title=Hype Men Podcast|publisher=}}

In May 2015, the brothers returned to podcasting through a deal with Sideshow Network. Their new podcast "A Waste of Time with ItsTheReal"{{Cite web|url=http://soundcloud.com/awasteoftime|title=A Waste of Time|website=SoundCloud|language=en|access-date=2017-01-26}} would feature Eric and Jeff engaging in authentic and hilarious conversation with rappers, tastemakers, and industry veterans, all from their Upper West Side apartment.{{Cite press release|url=http://www.prnewswire.com/news-releases/sideshow-network-debuts-patti-stanger-podcast-as-part-of-spring-slate-of-new-programming-300055241.html|title=Sideshow Network Debuts Patti Stanger Podcast as Part of Spring Slate of New Programming|last=Network|first=Sideshow|website=prnewswire.com|language=en|access-date=2017-01-26}} Guests have included Cardi B, Trevor Noah, Rick Ross, John Legend, Lil Uzi Vert, Wiz Khalifa, Jemele Hill, Mac Miller, Jerrod Carmichael, Rembert Browne, Angie Martinez, Director X, Swizz Beatz, and many more over their first 300 episodes.{{Citation|last=itsthereal|title=A Waste of Time with ItsTheReal - updated trailer|date=2016-11-17|url=https://www.youtube.com/watch?v=e7JhSAz3m3o|accessdate=2017-01-26}} The Rosenthals worked with Fullscreen from June 2016 through November 2016 on simulcasting A Waste of Time with ItsTheReal on Fullscreen's new video platform.

In December 2016, the Rosenthals announced a new partnership for the podcast, moving to the Loud Speakers Network. ItsTheReal went independent in 2018.

In November 2017, ItsTheReal partnered with Styles P and Sheek Louch of The LOX on a new podcast called "2 Jews and 2 Black Dudes Review the Movies.{{Citation|last=Breakfast Club Power 105.1 FM|title=The LOX & ItsTheReal Argue Over Classic Movies In Their New Podcast|date=2018-10-02|url=https://www.youtube.com/watch?v=fh3DpfKREwk|access-date=2018-11-11}}" Each episode is a dynamic conversation between two sets of best friends who all grew up ten minutes from each other, but under completely different circumstances; the discussions - based around viewings of movies like Coco, You've Got Mail, Trading Places, Jurassic Park, The Last Dragon, Home Alone, etc. - touch on deep, thoughtful and utterly ridiculous subject matter and bring up the most random and fascinating stories.

In April 2023, ItsTheReal partnered with Pharrell Williams and OTHERtone{{Cite web |title=ItsTheReal on Instagram: "This is the story you've been waiting for. The story you thought vanished like zshare links and old websites. The story of our generation. We've dedicated the past three years to researching, reminiscing and recording the story of THE BLOG ERA. We spoke with 150 people, did over 500 hours of original interviews and are so proud to partner with Pharrell Williams' @othertone to bring this epic to the world! @theblogerapodcast trailer is live TODAY - subscribe now and listen wherever you get your podcasts." |url=https://www.instagram.com/p/Cqp-IsrO2gr/ |access-date=2023-04-07 |website=Instagram |language=en}} to release their ten-part narrative podcast about the all-important bridge between MySpace/Napster and the streaming services, The Blog Era.{{Cite web |title=The Blog Era Podcast |url=https://theblogera.fm/ |access-date=2023-04-07 |website=The Blog Era Podcast |language=en-US}} The Blog Era was honored four times{{Cite web |title=2nd annual Signal Awards |url=https://www.signalaward.com/winners/#2023/search/the%20blog%20era}} - including winning gold in the documentary category - at the 2nd annual Signal Awards.

Right before Election Day 2010, ItsTheReal released a song called "My Girl's a Republican," which gained notoriety from the clever one-shot music video,{{Citation|last=itsthereal|title=My Girl's a Republican|date=2010-10-31|url=https://www.youtube.com/watch?v=W3IdiVfqeFc|accessdate=2017-01-26}} as well as for the Tea Party's opposition to it.{{Cite news|url=https://www.fastcocreate.com/1682696/they-aint-no-joke-hip-hop-comedy-duo-itsthereal-are-now-making-mixtapes|title=They Ain't No Joke: Hip-Hop Comedy Duo, ItsTheReal, Are Now Making Mixtapes|date=2013-04-01|newspaper=Co.Create|language=en-US|access-date=2017-01-26}}

In 2013, the Rosenthals worked with DJ Drama and released their first mixtape, Urbane Outfitters.{{cite web|url=https://soundcloud.com/itsthereal/sets/urbane-outfitters-volume-1|title=Urbane Outfitters Volume 1|publisher=}} Urbane Outfitters featured the singles "Beef Wit Us" featuring Maino and "Girls With the Dirty Souths" featuring Bun B. Also on the mixtape: Lil Jon, Freeway and Hannibal Buress. The street single "Jews for Jesus Piece" hit the e-streets soon thereafter. The album resulted in the duo making the front page of the New York Times Arts section.{{cite web|url=https://www.nytimes.com/2013/04/01/arts/music/the-kid-mero-and-itsthereal-satirize-the-hip-hop-world.html|title=Laughing at Rappers, Who Laugh Right Back|date=1 April 2013|work=The New York Times}}

ItsTheReal released their second music project, the full-length Teddy Bear Fresh on May 26, 2017. The street singles "Dave Matthews Bands" and "Fire in a Crowded Room (Get the Hose)"{{Citation|last=itsthereal|title=ItsTheReal featuring Michael Christmas - "Fire in a Crowded Room (Get the Hose)" Lyric Video|date=2017-01-05|url=https://www.youtube.com/watch?v=39c_IrJI0xg|accessdate=2017-01-26}} featuring Michael Christmas were followed by "Waco." The album, which NYLON called "not only killer comedy, but also one of 2017’s more complete and enjoyable rap records thus far,{{Cite news|url=https://www.nylon.com/articles/rap-comedy-itsthereal-debut-album|title=Rap Comedy Duo ItsTheReal Pack Punch Lines On Their Hilarious Debut Album|access-date=2017-06-28|language=en}}" was produced by Greg Mayo and features appearances from Curren$y, Smoke DZA, Bun B, Tunji Ige, Jazz Cartier, Michael Christmas, Angie Martinez, Just Blaze, Combat Jack, Scott Rogowsky, and Sway Calloway.{{Cite web|url=https://soundcloud.com/itsthereal/sets/teddy-bear-fresh|title=Teddy Bear Fresh|website=SoundCloud|language=en|access-date=2017-06-28}}

ItsTheReal performed twice at the 2012 Bonnaroo Music and Arts Festival.{{Cite news|url=http://www.billboard.com/biz/articles/backbeat/1093908/backbeat-kenny-rogers-steven-wright-its-the-real-hang-out-at-bonnaroo|title=Backbeat: Kenny Rogers, Steven Wright, It's The Real Hang Out at Bonnaroo after Press Conference|newspaper=Billboard|language=en|access-date=2017-01-26}}

Eric and Jeff headlined their own concert at Gansevoort NYC on September 17, 2015, called The YOLONO Tour{{Citation|last=itsthereal|title=ItsTheReal presents The YOLONO Tour Official Trailer|date=2016-04-20|url=https://www.youtube.com/watch?v=6CZA3SQCW-Q|accessdate=2017-01-26}} (You Only Live One Night Only) where their performed their own songs, told stories from their career, and brought out special guests like Bun B, Joell Ortiz, Bridget Kelly, DJ Clark Kent, Miss Info, MC Jin, Torae and Smoke DZA.

ItsTheReal sold out their headlining show at New York City's famed music venue SOB's, called "Your Girl's Tour,"{{Cite news|url=http://sobs.com/2016/9083/itsthereal|title=ItsTheReal - SOBs|date=2016-12-14|newspaper=SOBs|language=en-US|access-date=2017-01-26|archive-date=2017-02-02|archive-url=https://web.archive.org/web/20170202062106/http://sobs.com/2016/9083/itsthereal|url-status=dead}} on February 23, 2017. OG Chase B served as the opening DJ, Just Blaze DJ'd during ItsTheReal's set, and Freeway performed as a special guest.

On July 26, 2017, ItsTheReal sold out Highline Ballroom in New York City, for a [https://soundcloud.com/awasteoftime/episode130 live podcast celebrating the legacy of Roc-A-Fella Records], bringing together Biggs, Hip-Hop, Lenny S, Chaka, Just Blaze, Young Guru, Jim Jones, Young Gunz and Freeway, all on one stage.{{Cite magazine|url=http://www.billboard.com/articles/columns/hip-hop/7881817/itsthereal-roc-a-fella-event-what-we-learned|title=9 Things We Learned From ItstheReal's 'A Waste of Time' Event With Roc-A-Fella's Key Players|magazine=Billboard|access-date=2017-08-27}}

ItsTheReal made their international live event debut{{Cite web|url=https://soundcloud.com/awasteoftime/137-dj-semtex|title=ItsTheReal interviews DJ Semtex|last=|first=|date=|website=soundcloud.com |access-date=2017-09-02}} by interviewing acclaimed DJ Semtex in front of a sold-out crowd at London's Hoxton Sq. Bar & Kitchen on September 6, 2017. They have since performed in Los Angeles and returned to the SOB's stage in January 2018.

ItsTheReal played the 2018 Roots Picnic.{{Cite web|url=https://www.complex.com/music/2018/02/dave-chappelle-lil-uzi-vert-and-more-headline-2018-roots-picnic|title=Dave Chappelle, Lil Uzi Vert, The Diplomats and More to Headline 2018 Roots Picnic|website=Complex|language=en|access-date=2019-07-28}}

ItsTheReal returned to Highline Ballroom with The LOX on October 3, 2018, in the first live performance of 2 Jews and 2 Black Dudes Review the Movies. Jadakiss - a part-time co-host of the podcast - joined Eric, Jeff, Styles and Sheek in watching and debating the 1993 blockbuster movie Jurassic Park{{Citation|last=itsthereal|title=2 Jews and 2 Black Dudes Review Jurassic Park LIVE|date=2018-10-24|url=https://www.youtube.com/watch?v=6UVlP5K_yFQ|access-date=2018-11-11}} along with a packed house of movie fans, LOX fans and humor fans.

Eric and Jeff sold a scripted TV show to MTV in October 2015.{{Cite web|url=http://www.thefader.com/2015/10/14/itsthereal-tv-show-john-legend|title=ItsTheReal Ink Deal With MTV For New Scripted TV Show|website=The FADER|date=14 October 2015 |access-date=2017-01-26}}

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Category:Musical duos from New York (state)

Category:Sibling musical duos