Jōvan Musk

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Jōvan Musk is a line of cologne for men and women. Barry Shipp developed the oil musk as a standalone fragrance{{Cite news|last=Ravo|first=Nick|date=1999-09-08|title=Barry Shipp, 62, the Developer Of the Jovan Musk Fragrance|language=en-US|work=The New York Times|url=https://www.nytimes.com/1999/09/08/business/barry-shipp-62-the-developer-of-the-jovan-musk-fragrance.html|access-date=2021-09-04|issn=0362-4331}} and introduced it to the market in 1972 through Jōvan, Inc.{{cite web |url=https://www.jovanmusk.com/ |title=Home |website=jovanmusk.com}} Jōvan Musk's co-founder, Murray Moscona, created the oil fragrance's first iteration.{{Cite web|last=Schwartz|first=Author David|title=Jovan Musk For Men: Has It Stood The Test Of Time? - Everfumed {{!}} Fragrance Notes|date=February 2021 |url=https://everfumed.com/jovan-musk-review/|access-date=2021-09-04|language=en-US}} The line is now being manufactured by Coty Inc.

In 1981, Jōvan signed a contract with the Rolling Stones for an image marketing tie-up.{{Cite news|last=Ostrow|first=Joanne|date=1981-12-07|title=What Do Rolling Stones Jovan Have in Common? A Contract|language=en-US|newspaper=Washington Post|url=https://www.washingtonpost.com/archive/business/1981/12/07/what-do-rolling-stones-jovan-have-in-common-a-contract/68c71447-5bc9-4c59-a585-5b6ef406f7c7/|access-date=2021-09-04|issn=0190-8286}}

Today there are also Jōvan Musk varieties of aftershave and deodorant, as well as a Musk Oil Gold for women.{{Cite web|title=Musk Oil Gold Musk by Jōvan|url=https://www.parfumo.net/Perfumes/Jovan/Musk_Oil_Gold_Musk|access-date=2021-09-04|website=Parfumo|language=en}} The fragrance is commonly sold at drug store and superstore chains. The company web site describes the cologne as "a blend of exotic spices and woods meets with the seductive power of musk."