Jai Lava Kusa

Jai, Lava, and Kusa are identical triplets raised by their maternal uncle after their mother’s death. Though Jai loves his brothers deeply, he is mistreated due to his stammering, a condition that leads to his exclusion from drama performances, despite his talent. Lava and Kusa, favored by the uncle, also begin to sideline and humiliate Jai. Jai, hurt and enraged, sets fire to the stage and flees.

Twenty years later, the brothers lead separate lives. Kusa becomes a happy-go-lucky mugger, aiming to escape to the U.S. but fails due to demonetisation. In his escape, he crosses paths with Lava, now a principled bank manager whose good nature gets him into trouble. Lava loses his job after unknowingly sanctioning a loan misused to open a beer shop. Meanwhile, he falls in love with Priya, a marriage broker, and wins her heart. Kusa impersonates Lava to steal money from the bank, betraying his brother and disappearing.

Priya vanishes, and Lava is wrongly accused of kidnapping her. The situation worsens when bank footage reveals Lava stealing money, actually done by Kusa. Lava confronts Kusa, who admits to the theft but denies kidnapping Priya. Both realize their third brother, Jai, might be alive. A police officer named Kaakha, Jai’s mentor—reveals Jai's transformation into Ravan, a ruthless crime lord and aspiring politician. Jai had staged the fire years ago and fled, eventually becoming a powerful figure involved in organised crime in Odisha. Kaakha brought Lava and Kusa to Jai, who plans to use them to gain public sympathy and win the election.

Ravan (Jai) reveals he manipulated everything, kidnapping Priya and stealing money to test his brothers’ loyalty. He demands they take on new roles: Lava to act as Ravan for the public and Kusa to woo Simran, a woman who despises Ravan. Lava, filled with remorse, tries to bring Jai back with Priya’s help. Kusa, meanwhile, joins forces with Simran, who seeks revenge for her brother’s death linked to Ravana.

As Lava gains public support impersonating Ravan, Kusa tries to reclaim the stolen money. Ravan overhears a plan to expose him and becomes violent, plotting to kill his brothers. He rigs a car with a bomb, intending to eliminate them. Lava and Kusa realise his plan but choose to ride the car anyway, hoping to change Jai’s heart. Their uncle pleads for their lives, but Ravan is unmoved. A twist unfolds when Sarkar, an enemy of Ravan, stops the car. Believing only two brothers exist, he demands to know who Ravan is. Both claim to be him. Sarkar shoots Lava, suspecting Kusa is the real Ravan. A fight breaks out, but Jai arrives just in time, saving them and killing Sarkar. Gravely wounded, Jai finally expresses his love for his brothers before dying, redeeming himself in their eyes.

{{cast listing|

• N. T. Rama Rao Jr. in a triple role as:
• Jai Kumar (Raavan), a ruthless gangster who has stammering
• Lava Kumar, a bank manager who adheres to his principles and runs an ethical life
• Kusa Kumar, an expert thief with a happy-go-lucky attitude who does anything for money
• Raashi Khanna as Priya, Lava's girlfriend, a match maker, Lava tries to win her heart after initially making her angry by bringing insult to her father's marriage agency. Later she reciprocates his feelings.
• Nivetha Thomas as Simran, Kusa's girlfriend, who wants to avenge Jai with Kusa for Jai being the reason for her brother's death but instead Jai falls for her. However, she reciprocates Kusa's feelings.
• Ronit Roy as Sarkar Sahai, Jai's rival
• Posani Krishna Murali as Jai, Lava, and Kusa's uncle
• Pavitra Lokesh as Jai, Lava, and Kusa's mother
• Sai Kumar as Kaakha, Jai's right-hand man and guardian
• Pradeep Rawat as Yadagiri
• Nassar as Dhanunjay Sashtri
• Abhimanyu Singh as Rudhra Tiwari
• Harish Uthaman as Tapan, Jai's right-hand man and Simran's brother
• Hamsa Nandini as V. A. Rajini, Lava's co-employee in Needs Bank
• Nanditha Raj as Sravani
• Priyadarshi Pullikonda as Obulesh 'Obu'
• Shiju as Priya's father
• Praveen as Kusa's friend
• Jaya Prakash Reddy as Sravani's father
• Brahmaji as Rambabu, bank assistant manager
• Prabhas Sreenu as Bank Recovery Officer
• Chalapathi Rao as Obulesh's father
• Shatru as Jai's henchmen
• Rakesh Varre as Deva, Sarkar's son
• Satya as Ali, Bank watchman
• Viva Harsha

;Cameo appearance

• Sharath Lohitashwa as Mishra
• Tamannaah Bhatia in the song "Swing Zara"

}}

File:Jr ntr with father Hari krishna at jai lava kusha event.png at Audio Launch Event.]]

After the success of Janatha Garage (2016), N. T. Rama Rao Jr., signed his next project tentatively titled #NTR27,{{Efn|27th film of N. T. Rama Rao Jr. as the lead actor|name=a|group=}} under the direction of screenwriter Vakkantham Vamsi, marking his debut as a film director and to be produced by his family banner N. T. R. Arts. Although the project was eventually announced on 20 May 2016 (which coincided with Jr. NTR's birthday),{{cite web |url=http://www.chitramala.in/ntr-27-movie-announced-here-is-first-look-226069.html |title=NTR27 with Vakkantham Vamsi announced |date=20 May 2016 |access-date=22 June 2017 |publisher=Chitramala |archive-date=18 May 2017 |archive-url=https://web.archive.org/web/20170518015739/http://www.chitramala.in/ntr-27-movie-announced-here-is-first-look-226069.html |url-status=live}} in September 2016, sources stated that the project was shelved after the actor was not satisfied with the script.{{cite web |url=http://southscope.in/ntr-vakkantham-vamsi-film-shelved/ |title=NTR27 with Vakkantham Vamsi shelved ? |access-date=22 June 2017 |publisher=South Scope |archive-date=7 November 2017 |archive-url=https://web.archive.org/web/20171107032104/http://southscope.in/ntr-vakkantham-vamsi-film-shelved/ |url-status=live}} In October 2016, reports had stated that Anil Ravipudi will direct #NTR27, as he was keen to direct Jr. NTR. A Behindwoods article report stated that he had earlier discussed a story in which NTR was to play a blind person which didn't work out, but the actor seemed keen to work with Anil and asked him to come up with another script, for which he immediately came up with a new idea.{{cite web |url=https://www.deccanchronicle.com/entertainment/tollywood/101116/jr-ntr-to-work-with-anil-ravipudi.html |title=Jr NTR to work with Anil Ravipudi? |access-date=22 June 2017 |work=Deccan Chronicle |date=10 November 2016 |archive-date=7 November 2017 |archive-url=https://web.archive.org/web/20171107032431/http://www.deccanchronicle.com/entertainment/tollywood/101116/jr-ntr-to-work-with-anil-ravipudi.html |url-status=live}}{{Cite web |date=26 March 2017 |title=Junior NTR is said to play a blind man in his next with Anil Ravipudi |url=https://www.behindwoods.com/tamil-movies-cinema-news-16/junior-ntr-is-said-to-play-a-blind-man-in-his-next-with-anil-ravipudi.html |access-date=12 January 2021 |website=Behindwoods |archive-date=27 October 2017 |archive-url=https://web.archive.org/web/20171027115305/http://www.behindwoods.com/tamil-movies-cinema-news-16/junior-ntr-is-said-to-play-a-blind-man-in-his-next-with-anil-ravipudi.html |url-status=live}} However, on 26 December 2016, Nandamuri Kalyan Ram took to Twitter to announce that #NTR27 will be directed by K. S. Ravindra.{{cite web |url=http://www.gulte.com/movienews/53911/Will-NTR-do-it-for-Kalyan |title=Will NTR do it for Kalyan? |access-date=22 June 2017 |publisher=Gulte |archive-date=20 March 2017 |archive-url=https://web.archive.org/web/20170320082039/http://www.gulte.com/movienews/53911/Will-NTR-do-it-for-Kalyan |url-status=live}} Kalyan Ram stated that he will produce the film under the home banner N. T. R. Arts, which will be made on a huge scale, and he also planned to hire top technicians in order to get very best product in technical standards and production values.{{cite web |url=http://indianexpress.com/article/entertainment/telugu/i-am-delighted-to-produce-my-brother-jr-ntrs-27th-film-kalyan-ram-bobby-director-4420113/ |title=I am delighted to produce my brother Jr NTR's 27th film: Kalyan Ram |date=10 December 2016 |access-date=22 June 2017 |work=The Indian Express |archive-date=23 February 2017 |archive-url=https://web.archive.org/web/20170223042142/http://indianexpress.com/article/entertainment/telugu/i-am-delighted-to-produce-my-brother-jr-ntrs-27th-film-kalyan-ram-bobby-director-4420113/ |url-status=live}}

In February 2017, Raashi Khanna was signed to play the lead actress opposite Jr. NTR and a source revealed that her role will have huge importance in the film.{{cite web |url=http://indianexpress.com/article/entertainment/telugu/raashi-khanna-roped-in-for-jr-ntrs-next-with-bobby-4504559/ |title=Raashi Khanna roped in for Jr NTR's next with Bobby |date=2 February 2017 |access-date=22 June 2017 |work=The Indian Express |archive-date=6 March 2019 |archive-url=https://web.archive.org/web/20190306111621/https://indianexpress.com/article/entertainment/telugu/raashi-khanna-roped-in-for-jr-ntrs-next-with-bobby-4504559/ |url-status=live}} On 25 March 2017, Hamsa Nandini was signed to play a cameo appearance in the film,{{cite web |url=http://english.tupaki.com/movienews/article/Hamsa-Nanidi-in-NTR-27/51032 |title=Sizzling Hamsa in Jai Lava Kusa |date=24 March 2017 |access-date=22 June 2017 |publisher=tupaki.com |archive-date=26 March 2017 |archive-url=https://web.archive.org/web/20170326222726/http://english.tupaki.com/movienews/article/Hamsa-Nanidi-in-NTR-27/51032 |url-status=live}}{{Cite news |title=Hamsa Nandini to play a cameo in NTR's next |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/hamsa-nandini-to-play-a-cameo-in-ntrs-next/articleshow/57813198.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=28 March 2017 |archive-url=https://web.archive.org/web/20170328004453/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/hamsa-nandini-to-play-a-cameo-in-ntrs-next/articleshow/57813198.cms |url-status=live}} whereas the same month, Nivetha Thomas of Gentleman fame was signed to play the second female lead.{{cite web |url=http://indianexpress.com/article/entertainment/telugu/jr-ntr-to-have-nivetha-thomas-as-his-leading-lady-in-jai-lava-kusa-4612162/ |title=Jr NTR to have Nivetha Thomas as his leading lady in Jai Lava Kusa |date=13 April 2017 |access-date=22 June 2017 |work=The Indian Express |archive-date=14 June 2017 |archive-url=https://web.archive.org/web/20170614042239/http://indianexpress.com/article/entertainment/telugu/jr-ntr-to-have-nivetha-thomas-as-his-leading-lady-in-jai-lava-kusa-4612162/ |url-status=live}}{{Cite news |title=Speculations galore on identity of female lead for NTR's Jai Lavakusa |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/speculations-galore-on-identity-of-female-lead-for-ntrs-jai-lavakusa/articleshow/57591317.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=20 November 2023 |archive-url=https://web.archive.org/web/20231120045151/https://timesofindia.indiatimes.com/entertainment/telugu/movies/speculations-galore-on-identity-of-female-lead-for-ntrs-jai-lavakusa/articleshow/57591317.cms |url-status=live}} Samantha Akkineni was initially added to the cast as one of the three female leads,{{Cite news |title=Jr.NTR to romance Samantha for the fifth time in 'Jai Lava Kusa' |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jr-ntr-to-romance-samantha-for-the-fifth-time-in-jai-lava-kusa/articleshow/57972495.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=21 June 2021 |archive-url=https://web.archive.org/web/20210621175530/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jr-ntr-to-romance-samantha-for-the-fifth-time-in-jai-lava-kusa/articleshow/57972495.cms |url-status=live}} and reports stated that she will play a negative role, although she turned down the offer.{{Cite news |title=Samantha to play a negative role in 'Jai Lava Kusa' |url=https://timesofindia.indiatimes.com/entertainment/telugu/music/samantha-to-play-a-negative-role-in-jai-lava-kusa/articleshow/58047994.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=5 January 2018 |archive-url=https://web.archive.org/web/20180105144610/https://timesofindia.indiatimes.com/entertainment/telugu/music/samantha-to-play-a-negative-role-in-jai-lava-kusa/articleshow/58047994.cms |url-status=live}} On 21 April 2017, Nanditha Raj was added to the cast to play a special cameo in the film.{{cite web |url=http://english.tupaki.com/movienews/article/Nanditha-Raj-in-NTR-Jai-Lava-Kusa-Movie/52278 |title=After Sudheer, Devil Is Coming For NTR! |date=21 April 2017 |access-date=22 June 2017 |publisher=tupaki.com |archive-date=28 May 2017 |archive-url=https://web.archive.org/web/20170528024000/http://english.tupaki.com/movienews/article/Nanditha-Raj-in-NTR-Jai-Lava-Kusa-Movie/52278 |url-status=live}}{{Cite news |title=Nanditha in a cameo role in Jr NTR's 'Jai Lava Kusa' |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/nanditha-to-do-a-cameo-in-taraks-jai-lava-kusa/articleshow/58297419.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114085258/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/nanditha-to-do-a-cameo-in-taraks-jai-lava-kusa/articleshow/58297419.cms |url-status=live}} Priyadarshi Pullikonda confirmed his inclusion in the film and stated that he shot for three days.{{citation needed|date=January 2022}}

In April 2017, the makers decided to rope in Kannada actor Duniya Vijay, as the main antagonist, and offered a call sheet to complete his portions with in 15 days.{{Cite news |title=Duniya Vijay to play villain in Jr NTR's next Jai Lava Kusa |url=https://timesofindia.indiatimes.com/entertainment/kannada/movies/news/duniya-vijay-to-play-villain-in-jr-ntrs-next-jai-lava-kusa/articleshow/58061907.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=13 January 2021 |archive-url=https://web.archive.org/web/20210113233452/https://timesofindia.indiatimes.com/entertainment/kannada/movies/news/duniya-vijay-to-play-villain-in-jr-ntrs-next-jai-lava-kusa/articleshow/58061907.cms |url-status=live}} While the actor was banned by the Karnataka Film Chamber of Commerce, due to the freak accident held at the sets of Maasthi Gudi (2017) claimed the lives of two stuntmen.{{Cite news |title=Jr NTR's 'Jai Lava Kusa' to have Kannada actor Duniya Vijay as the main {{sic |nolink=y |reason=error in source|antogonist}} |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jr-ntrs-jai-lava-kusa-to-have-kannada-actor-duniya-vijay-as-the-main-antogonist/articleshow/58049364.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=9 April 2017 |archive-url=https://web.archive.org/web/20170409021756/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jr-ntrs-jai-lava-kusa-to-have-kannada-actor-duniya-vijay-as-the-main-antogonist/articleshow/58049364.cms |url-status=live}}{{Cite news |title=Duniya Vijay won't act in Jr NTR's Jai Lava Kusa |url=https://timesofindia.indiatimes.com/entertainment/kannada/movies/news/duniya-vijay-wont-act-in-jr-ntrs-jai-lava-kusa/articleshow/58761246.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=25 May 2017 |archive-url=https://web.archive.org/web/20170525111458/http://timesofindia.indiatimes.com/entertainment/kannada/movies/news/duniya-vijay-wont-act-in-jr-ntrs-jai-lava-kusa/articleshow/58761246.cms |url-status=live}} The makers hired Bollywood actor Ronit Roy to play the antagonist,{{Cite news |title=Ronit Roy to play the villain in NTR's next |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/ronit-roy-to-play-the-villain-in-ntrs-next/articleshow/59272491.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=20 November 2023 |archive-url=https://web.archive.org/web/20231120045152/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/ronit-roy-to-play-the-villain-in-ntrs-next/articleshow/59272491.cms |url-status=live}} marking his debut in Telugu film industry.{{cite web |url=http://m.hindustantimes.com/regional-movies/bollywood-actor-ronit-roy-to-lock-horns-with-ntr-in-jai-lava-kusa/story-l8jNiUAki5ZZYi3g2PtcBP.html |title=Bollywood actor Ronit Roy to lock horns with NTR in Jai Lava Kusa |date=22 June 2017 |access-date=22 June 2017 |work=Hindustan Times |archive-date=20 November 2023 |archive-url=https://web.archive.org/web/20231120045214/https://www.hindustantimes.com/entertainment |url-status=live}}

The team initially hired C. K. Muraleedharan to handle the cinematography for the film,{{cite web |url=http://indianexpress.com/article/entertainment/telugu/pk-3-idiots-fame-cinematographer-to-work-in-jr-ntr-bobbys-next-title-4475712/ |title=PK, 3 Idiots fame cinematographer to work in Jr NTR-Bobby's next title |date=15 January 2017 |access-date=22 June 2017 |work=The Indian Express |archive-date=1 March 2017 |archive-url=https://web.archive.org/web/20170301050749/http://indianexpress.com/article/entertainment/telugu/pk-3-idiots-fame-cinematographer-to-work-in-jr-ntr-bobbys-next-title-4475712/ |url-status=live}} however due to creative differences, the makers replaced him with Chota K. Naidu after Muraleedharaan opted out of the project.{{cite web |title=Blow for NTR's Jai Lava Kusa team as DOP Muraleedharan walks out |url=https://www.hindustantimes.com/regional-movies/blow-for-ntr-s-jai-lava-kusa-team-as-dop-muraleedharan-walks-out/story-sRyFWWFEKOqev3aOmeTOSI.html |website=Hindustan Times |language=en |date=16 May 2017 |access-date=27 November 2019 |archive-date=27 November 2019 |archive-url=https://web.archive.org/web/20191127204448/https://www.hindustantimes.com/regional-movies/blow-for-ntr-s-jai-lava-kusa-team-as-dop-muraleedharan-walks-out/story-sRyFWWFEKOqev3aOmeTOSI.html |url-status=live}} Devi Sri Prasad was hired to score the music, while A. S. Prakash was assigned as the art director.

In April 2017, the production house announced that the Hollywood prosthetics and Legacy Effects expert Vance Hartwell who earlier worked in movies like Lord of the Rings trilogy, Enthiran (2010), Iron Man (2008) and Shutter Island (2010), was signed to take care of NTR's look in the movie,{{Cite news |title=NTR is gonna to look like this in Jai Lava Kusa! |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/ntr-is-gonna-to-look-like-this-in-jai-lava-kusa/articleshow/57840433.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=4 June 2017 |archive-url=https://web.archive.org/web/20170604143336/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/ntr-is-gonna-to-look-like-this-in-jai-lava-kusa/articleshow/57840433.cms |url-status=live}} and was flown down from Los Angeles to take the measurement for a facial mask, in which NTR would play three characters in the film.{{cite web |url=http://www.greatandhra.com/movies/movie-news/hollywood-make-up-artist-roped-in-for-ntrs-next-79845.html |title=Hollywood make-up artist roped in for NTR's next |access-date=22 June 2017 |publisher=Greatandhra.com |archive-date=3 August 2017 |archive-url=https://web.archive.org/web/20170803163104/http://www.greatandhra.com/movies/movie-news/hollywood-make-up-artist-roped-in-for-ntrs-next-79845.html |url-status=live}} Anil Paduri of Advitha Creative Studios was hired as the visual effects supervisor.

The film was formally launched in Hyderabad on 10 February 2017, at the new office of N. T. R. Arts. The ceremony was attended by Nandamuri Harikrishna, Nandamuri Ramakrishna, V.V. Vinayak, Dil Raju, Shirish, B. V. S. N. Prasad, Yalamanchili Ravi, Kilaru Sitish, S. Radha Krishna, Suryadevara Naga Vamsi and others. The honorary clap was given by Jr. NTR while the camera was switched on by Nandamuri Harikrishna . Director V.V. Vinayak directed the first shot, which was picturised on the photos of deities.{{cite web |url=http://www.idlebrain.com/news/functions1/muhurat-ntr-kalyanram-bobbyfilm.html |title=NTR-Bobby-Kalyan Ram movie launched |access-date=22 June 2017 |publisher=Idlebrain.com |archive-date=17 February 2017 |archive-url=https://web.archive.org/web/20170217095245/http://idlebrain.com/news/functions1/muhurat-ntr-kalyanram-bobbyfilm.html |url-status=live}}

Principal photography began in February 2017 in Hyderabad while Jr. NTR joined the sets in the mid of March.{{cite news |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/tarak-joins-the-sets-of-bobbys-jai-lava-kusa-at-film-city/articleshow/57683377.cms |title=Tarak joins the sets of Bobby's 'Jai Lava Kusa' at Film City |website=The Times of India |access-date=30 May 2017 |archive-date=20 March 2017 |archive-url=https://web.archive.org/web/20170320151404/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/tarak-joins-the-sets-of-bobbys-jai-lava-kusa-at-film-city/articleshow/57683377.cms |url-status=live}} A wedding scene between the lead pair NTR and Raashi Khanna was picturized in the surrounding area of Chilkur. Actor Priyadarshi also joined this shoot.{{cite web |url=http://english.tupaki.com/movienews/article/NTR-jai-Lava-Kusa-Movie-shooting-at-Chilkur/52388 |title=Wedding bells for NTR-Raashi at Chilkur |date=23 April 2017 |access-date=28 June 2017 |publisher=tupaki.com |archive-date=28 May 2017 |archive-url=https://web.archive.org/web/20170528073524/http://english.tupaki.com/movienews/article/NTR-jai-Lava-Kusa-Movie-shooting-at-Chilkur/52388 |url-status=live}} Nandamuri Harikrishna, father of Jr. NTR and Kalyan Ram, visited the shooting spot in latter half of March and a picture of him on the sets revealed that one of the characters played by Jr. NTR is a bank manager named "N. Lava Kumar".{{cite web |url=http://www.gulte.com/movienews/56803/Here-Is-Lavakumar-From-NTRs-Jai-Lava-kusa |title=Here Is Lavakumar From NTR's Jai Lava kusa |access-date=28 June 2017 |publisher=Gulte |archive-date=10 July 2017 |archive-url=https://web.archive.org/web/20170710153728/http://www.gulte.com/movienews/56803/Here-Is-Lavakumar-From-NTRs-Jai-Lava-kusa |url-status=live}} The team spent {{INRConvert|2|c}} to erect a massive set at Ramoji Film City where a major portion of filming took place.{{cite news |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/massive-sets-to-be-set-up-for-taraks-jai-lava-kusa/articleshow/59049961.cms |title=Massive sets for Tarak's 'Jai Lava Kusa |access-date=28 June 2017 |work=The Times of India |archive-date=17 August 2017 |archive-url=https://web.archive.org/web/20170817075632/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/massive-sets-to-be-set-up-for-taraks-jai-lava-kusa/articleshow/59049961.cms |url-status=live}} Bollywood actor Ronit Roy joined the shoot in the mid June 2017 and some action sequences were shot in a stone quarry in Hyderabad.{{cite web |url=http://www.hindustantimes.com/regional-movies/bollywood-actor-ronit-roy-to-lock-horns-with-ntr-in-jai-lava-kusa/story-l8jNiUAki5ZZYi3g2PtcBP.html |title=Bollywood actor Ronit Roy to lock horns with NTR in Jai Lava Kusa |date=22 June 2017 |access-date=28 June 2017 |work=Hindustan Times |archive-date=7 December 2017 |archive-url=https://web.archive.org/web/20171207080904/http://www.hindustantimes.com/regional-movies/bollywood-actor-ronit-roy-to-lock-horns-with-ntr-in-jai-lava-kusa/story-l8jNiUAki5ZZYi3g2PtcBP.html |url-status=live}}

The shooting of the film got further delayed, after Jr. NTR was hired to host for the Telugu version of Bigg Boss Season 1 for Star Maa.{{Cite news |title=Bigg Boss touted to be the most expensive show ever |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/bigg-boss-touted-to-be-the-most-expensive-show-ever/articleshow/59460631.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=13 February 2023 |archive-url=https://web.archive.org/web/20230213090602/https://timesofindia.indiatimes.com/entertainment/telugu/movies/bigg-boss-touted-to-be-the-most-expensive-show-ever/articleshow/59460631.cms |url-status=live}} The film's second schedule in Pune was held on 26 July 2017, were a couple of songs and scenes were shot accordingly,{{Cite news |title=Kalyan Ram's Jai Lava Kusa's next shoot schedule to begin in Pune from July 26 |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/kalyan-rams-jai-lava-kusas-next-shoot-schedule-to-begin-in-pune-from-july-26/articleshow/59566357.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=20 November 2023 |archive-url=https://web.archive.org/web/20231120045151/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/kalyan-rams-jai-lava-kusas-next-shoot-schedule-to-begin-in-pune-from-july-26/articleshow/59566357.cms |url-status=live}} which was expected to take place for 20 days.{{cite web |url=http://www.thehansindia.com/posts/index/Tollywood/2017-07-05/Jai-Lava-Kusa-team-heading-to-Pune/310376 |title=Jai Lava Kusa team heading to Pune |date=5 July 2017 |access-date=6 July 2017 |publisher=The Hans India |archive-date=5 July 2017 |archive-url=https://web.archive.org/web/20170705130856/http://www.thehansindia.com/posts/index/Tollywood/2017-07-05/Jai-Lava-Kusa-team-heading-to-Pune/310376 |url-status=live}} On the first day of the schedule, Tarak changed 42 different costumes for 13 scenes, all being shot in a single day, which impressed the film's crew members.{{Cite news |title=Tarak's dedication floors the entire unit of 'Jai Lava Kusa'! |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/taraks-dedication-floors-the-entire-unit-of-jai-lava-kusa/articleshow/59791885.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=20 November 2023 |archive-url=https://web.archive.org/web/20231120045158/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/taraks-dedication-floors-the-entire-unit-of-jai-lava-kusa/articleshow/59791885.cms |url-status=live}} The film's major portion of shooting was completed on 15 August, excluding for three songs, with NTR started dubbing for his portions ofn 22 August.{{Cite news |title=Jn. NTR has kick-started dubbing for 'Jai Lava Kusa' |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jn-ntr-has-kick-started-dubbing-for-jai-lava-kusa/articleshow/60176522.cms |access-date=12 January 2021 |website=The Times of India |language=en |last1=R |first1=Shajini S. |archive-date=20 November 2023 |archive-url=https://web.archive.org/web/20231120045152/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jn-ntr-has-kick-started-dubbing-for-jai-lava-kusa/articleshow/60176522.cms |url-status=live}} On 28 August, Tamannaah Bhatia was hired for a special number, which was shot in a single day.{{Cite news |title=Tamannaah to do an item number in Jr NTR's Jai Lava Kusa? |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/tamannaah-to-do-an-item-number-in-jr-ntrs-jai-lava-kusa/articleshow/60259756.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=15 March 2022 |archive-url=https://web.archive.org/web/20220315133818/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/tamannaah-to-do-an-item-number-in-jr-ntrs-jai-lava-kusa/articleshow/60259756.cms |url-status=live}} The shooting finished in September 2017.

{{Main|Jai Lava Kusa (soundtrack)}}

The film's music is composed by Devi Sri Prasad, with lyrics written by Chandrabose and Ramajogayya Sastry.{{Cite web |date=2017-02-09 |title=Hit music composer Devi Sri Prasad roped in for Jr NTR's next film |url=https://indianexpress.com/article/entertainment/telugu/hit-music-composer-devi-sri-prasad-roped-in-for-jr-ntrs-next-film-4515406/ |url-status=live |archive-url=https://web.archive.org/web/20170223044824/https://indianexpress.com/article/entertainment/telugu/hit-music-composer-devi-sri-prasad-roped-in-for-jr-ntrs-next-film-4515406/ |archive-date=2017-02-23 |access-date=2024-09-25 |website=The Indian Express |language=en}} The soundtrack was released as a soft launch with a formal press meet on 3 September 2016, after plans for a grand event being cancelled.{{Cite news |last1=S. R. |first1=Shajini |date=30 August 2016 |title='Jai Lava Kusa' audio launch cancelled |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jai-lava-kusa-audio-launch-cancelled/articleshow/60293289.cms |url-status=live |archive-url=https://web.archive.org/web/20210113233530/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jai-lava-kusa-audio-launch-cancelled/articleshow/60293289.cms |archive-date=13 January 2021 |access-date=12 January 2021 |website=The Times of India |language=en}} The album was directly released online through Lahari Music.{{Cite web |last=Hooli |first=Shekhar H. |date=4 September 2017 |title=Jai Lava Kusa audio album out: Full Songs Jukebox of Jr NTR's film crosses 1 million views in 12 hours [VIDEOS+PHOTOS] |url=https://www.ibtimes.co.in/jai-lava-kusa-audio-album-out-full-songs-jukebox-jr-ntrs-film-crosses-1-million-views-12-hours-740804 |url-status=live |archive-url=https://web.archive.org/web/20210114192441/https://www.ibtimes.co.in/jai-lava-kusa-audio-album-out-full-songs-jukebox-jr-ntrs-film-crosses-1-million-views-12-hours-740804 |archive-date=14 January 2021 |access-date=12 January 2021 |website=International Business Times India |language=en}}{{Cite AV media |url=https://www.youtube.com/watch?v=BAG7NhL8wrk |title=Jai Lava Kusa Audio Launch Event - NTR, Kalyan Ram, Devi Sri Prasad, Raashi Khanna |date=2017-09-05 |last= |type=Jukebox |publisher=T-Series Telugu |access-date=2024-09-26 |archive-url=https://web.archive.org/web/20240926091616/https://www.youtube.com/watch?v=BAG7NhL8wrk |archive-date=2024-09-26 |via=YouTube}}

Initially planned for a Dusshera release, Jai Lava Kusa was scheduled for a worldwide theatrical release ahead of the Dusshera festival, on 21 September 2017, and also coinciding with the day of Navratri.{{cite web |url=http://indiatoday.intoday.in/story/jr-ntr-jai-lava-kusa-release-date-rashi-khanna-niveda-thomas/1/987653.html |title=Confirmed: Jr NTR's Jai Lava Kusa to release on September 21 |access-date=29 June 2017 |work=India Today |date=26 June 2017 |archive-date=25 December 2018 |archive-url=https://web.archive.org/web/20181225092635/https://www.indiatoday.in/movies/regional-cinema/story/jr-ntr-jai-lava-kusa-release-date-rashi-khanna-niveda-thomas-984855-2017-06-26 |url-status=live}}{{Cite web |date=26 June 2017 |title=Jr NTR's Jai Lava Kusa to hit screens on September 21 |url=https://www.hindustantimes.com/regional-movies/jr-ntr-s-jai-lava-kusa-to-hit-screens-on-september-21/story-nzIiQ1XZ2wpnJOPccEzGXI.html |access-date=12 January 2021 |website=Hindustan Times |language=en |archive-date=13 January 2021 |archive-url=https://web.archive.org/web/20210113170313/https://www.hindustantimes.com/regional-movies/jr-ntr-s-jai-lava-kusa-to-hit-screens-on-september-21/story-nzIiQ1XZ2wpnJOPccEzGXI.html |url-status=live}} The film was released in more than 4000 screens, marking it the second highest release for a Telugu film after Baahubali 2: The Conclusion, and also the biggest release in Jr. NTR's career.{{Cite news |title=Jai Lava Kusa to be screened in 4000 screens worldwide |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/box-office/jai-lava-kusa-box-office-collection-predictions-jr-ntr-starrer-to-be-screened-in-2400-screens-worldwide/articleshow/60765231.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=7 September 2023 |archive-url=https://web.archive.org/web/20230907012348/https://timesofindia.indiatimes.com/entertainment/telugu/movies/box-office/jai-lava-kusa-box-office-collection-predictions-jr-ntr-starrer-to-be-screened-in-2400-screens-worldwide/articleshow/60765231.cms |url-status=live}} The film opened in 975 screens in Andhra Pradesh and Telangana, 225 screens in Karnataka and other parts of India, 190 screens in the US and 162 screens in the UK, Gulf, Australia, Germany and other international markets.{{Cite web |last=Hooli |first=Shekhar H. |date=19 September 2017 |title=Jai Lava Kusa box office prediction; Bobby-Jr NTR's film gets massive advance booking |url=https://www.ibtimes.co.in/jr-ntrs-jai-lava-kusa-box-office-prediction-bobby-film-gets-massive-advance-booking-742683 |access-date=12 January 2021 |website=ibtimes.co.in |language=en |archive-date=13 January 2021 |archive-url=https://web.archive.org/web/20210113182509/https://www.ibtimes.co.in/jr-ntrs-jai-lava-kusa-box-office-prediction-bobby-film-gets-massive-advance-booking-742683 |url-status=live}} The film released earlier on United States on 20 September, where it was premiered in more than 70 locations.{{Cite web |title=Jai Lava Kusa: Here is the situation in US-Kannada News |url=https://www.indiaglitz.com/jai-lava-kusa-here-is-the-situation-in-us-kannada_amp-news-196271 |access-date=12 January 2021 |website=IndiaGlitz |language=en |archive-date=13 January 2021 |archive-url=https://web.archive.org/web/20210113141307/https://www.indiaglitz.com/jai-lava-kusa-here-is-the-situation-in-us-kannada_amp-news-196271 |url-status=live}}

On the occasion of Sri Rama Navami (5 April 2017), the makers announced the title of the movie as Jai Lava Kusa.{{Cite news |title=Junior NTR's 'Jai Lava Kusa' logo motion poster released |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/junior-ntrs-jai-lava-kusa-logo-motion-poster-released/articleshow/58030136.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=22 January 2021 |archive-url=https://web.archive.org/web/20210122080607/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/junior-ntrs-jai-lava-kusa-logo-motion-poster-released/articleshow/58030136.cms |url-status=live}}

The pre-release event was held on 10 September 2017, at a grand ceremony held at Shilpakala Vedika in Hyderabad.{{Cite web |title=Jai Lava Kusa's pre-release bash - A star-studded affair |url=https://www.cinemaexpress.com/stories/news/2017/sep/12/jai-lava-kusas-pre-release-bash---a-star-studded-affair-2081.html |access-date=12 January 2021 |website=Cinema Express |date=11 September 2017 |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114044003/https://www.cinemaexpress.com/stories/news/2017/sep/12/jai-lava-kusas-pre-release-bash---a-star-studded-affair-2081.html |url-status=live}}{{Cite web |last=Hooli |first=Shekhar H. |date=10 September 2017 |title=Jai Lava Kusa pre-release event live streaming: Watch webcast of Jr NTR film function here [VIDEO] |url=https://www.ibtimes.co.in/jai-lava-kusa-pre-release-event-live-streaming-watch-webcast-jr-ntr-film-function-here-video-741547 |url-status=live |archive-url=https://web.archive.org/web/20210114061035/https://www.ibtimes.co.in/jai-lava-kusa-pre-release-event-live-streaming-watch-webcast-jr-ntr-film-function-here-video-741547 |archive-date=14 January 2021 |access-date=12 January 2021 |website=ibtimes.co.in |language=en}} The film's theatrical trailer was released on the same day, and crossed 3 million views within 24 hours.{{Cite news |last1=Nyayapati |first1=Neeshita |date=10 September 2017 |title=Jr NTR and Kalyan Ram's 'Jai Lava Kusa' trailer is out; crossing 3 million views in 24 hours |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jr-ntr-and-kalyan-rams-jai-lava-kusa-trailer-is-out-crossing-3-lakh-views-in-24-hours/articleshow/60458092.cms |url-status=live |archive-url=https://web.archive.org/web/20210113175952/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jr-ntr-and-kalyan-rams-jai-lava-kusa-trailer-is-out-crossing-3-lakh-views-in-24-hours/articleshow/60458092.cms |archive-date=13 January 2021 |access-date=12 January 2021 |website=The Times of India |language=en}}

The theatrical rights in the Nizam region were sold to {{INRConvert|21.2|c|lk=}}, whereas the Ceded theatrical rights were sold to {{INRConvert|12.6|c|lk=}}. In the Uttar Andhra region, the film made a business of {{INRConvert|8|c|lk=}} before release. The theatrical rights of both Guntur & Krishna regions were sold to {{INRConvert|12.6|c|lk=}}. The business in the Godavari East and West regions, were of {{INRConvert|5.7|c|lk=}} and {{INRConvert|4.5|c|lk=}}. The theatrical rights in the Nellore region were sold to {{INRConvert|2.9|c|lk=}}. Thus the film earned {{INRConvert|67.5|c|lk=}}, from the theatrical rights in Andhra Pradesh and Telangana. The film earned more than {{INRConvert|86|c|lk=}} in the worldwide theatrical rights, which includes Karnataka for {{INRConvert|8.2|c|lk=}}, Tamil Nadu for {{INRConvert|1|c|lk=}}, Rest of India (excluding Kerala) for {{INRConvert|0.8|c|lk=}} and overseas theatrical rights for {{INRConvert|8.5|c|lk=}}.{{Cite web |last=Hooli |first=Shekhar H. |date=11 September 2017 |title=Jai Lava Kusa (JLK) pre-release business: Jr NTR film earns Rs 112 crore from theatrical, satellite, other rights |url=https://www.ibtimes.co.in/jai-lava-kusa-jlk-pre-release-business-jr-ntr-film-earns-rs-112-crore-theatrical-satellite-741609 |access-date=12 January 2021 |website=ibtimes.co.in |language=en |archive-date=13 January 2021 |archive-url=https://web.archive.org/web/20210113233453/https://www.ibtimes.co.in/jai-lava-kusa-jlk-pre-release-business-jr-ntr-film-earns-rs-112-crore-theatrical-satellite-741609 |url-status=live}} The distribution rights were not finalized in Vizag, as there were no buyers for the film.{{Cite news |title=Jr NTR starrer 'Jai Lava Kusa' finds no distributors in Visakhapatnam? |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jr-ntr-starrer-jai-lava-kusa-finds-no-distributors-in-visakhapatnam/articleshow/60357396.cms |access-date=12 January 2021 |website=The Times of India |language=en |last1=Nyayapati |first1=Neeshita |archive-date=4 April 2022 |archive-url=https://web.archive.org/web/20220404090356/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jr-ntr-starrer-jai-lava-kusa-finds-no-distributors-in-visakhapatnam/articleshow/60357396.cms |url-status=live}}

The film made a pre-release business of {{INRConvert|112.5|C|lk=}}, with satellite rights being sold to {{INRConvert|14.6|c|lk=}},{{Cite news |title=Jn.NTR starrer 'Jai Lava Kusa's' satellite rights sold |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jn-ntr-starrer-jai-lava-kusas-satellite-rights-sold/articleshow/58356684.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=4 April 2022 |archive-url=https://web.archive.org/web/20220404090357/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jn-ntr-starrer-jai-lava-kusas-satellite-rights-sold/articleshow/58356684.cms |url-status=live}} Hindi dubbing rights for {{INRConvert|10.9|c|lk=}}{{Cite news |title=Jai Lava Kusa's Hindi dubbing rights fetch a fancy price! |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jai-lava-kusas-hindi-dubbing-rights-fetch-a-fancy-price/articleshow/60439659.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=4 April 2022 |archive-url=https://web.archive.org/web/20220404090355/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jai-lava-kusas-hindi-dubbing-rights-fetch-a-fancy-price/articleshow/60439659.cms |url-status=live}} and audio rights for {{INRConvert|1|c|lk=}}.{{Cite web |date=9 September 2017 |title=Jr NTR starrer Jai Lava Kusa's pre release business looks impressive! |url=https://indianexpress.com/article/entertainment/telugu/jr-ntr-starrer-jai-lava-kusa-pre-release-business-looks-impressive-4835550/ |access-date=12 January 2021 |website=The Indian Express |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114055153/https://indianexpress.com/article/entertainment/telugu/jr-ntr-starrer-jai-lava-kusa-pre-release-business-looks-impressive-4835550/ |url-status=live}}

In the end of June 2017, a couple of leaked stills and a teaser from the movie surfaced online and went viral on the internet.{{cite web |title=Jai Lava Kusa Teaser Also Leaked, Goes Viral |url=http://www.gulte.com/movienews/59188/Jai-Lava-Kusa-Teaser-Also-Leaked-Goes-Viral |access-date=28 June 2017 |publisher=Gulte |archive-date=28 June 2017 |archive-url=https://web.archive.org/web/20170628092137/http://www.gulte.com/movienews/59188/Jai-Lava-Kusa-Teaser-Also-Leaked-Goes-Viral |url-status=live}} The production house was upset over the matter and requested the fans not to share them on the social media. Some of the culprits were later identified and arrested.{{cite web |title=Jr NTR's Jai Lava Kusa leaked online, culprits arrested |date=28 June 2017 |url=http://indianexpress.com/article/entertainment/telugu/jr-ntr-jai-lava-kusa-leaked-online-culprits-arrested-4725596/ |access-date=28 June 2017 |work=The Indian Express |archive-date=1 July 2017 |archive-url=https://web.archive.org/web/20170701030135/http://indianexpress.com/article/entertainment/telugu/jr-ntr-jai-lava-kusa-leaked-online-culprits-arrested-4725596/ |url-status=live}} It was later revealed that the teaser was not the finalized one and it was just a rough cut. A man named Ganesh was arrested on the charges of leaking the teaser online.{{cite web |title=Scenes Leaked From This Big Film: Accused Arrested by Police |url=http://www.behindwoods.com/tamil-movies-cinema-news-16/jr-ntrs-jai-lava-kusa-teaser-rough-cut-leaked.html |access-date=28 June 2017 |website=Behindwoods |date=28 June 2017 |archive-date=1 July 2017 |archive-url=https://web.archive.org/web/20170701025732/http://www.behindwoods.com/tamil-movies-cinema-news-16/jr-ntrs-jai-lava-kusa-teaser-rough-cut-leaked.html |url-status=live}} Producer Kalyan Ram approached the cybercrime department and lodged a complaint over this issue.{{cite web |title=Kalyan Ram lodges a complaint about JLK |date=28 June 2017 |url=http://www.123telugu.com/mnews/kalya-ram-lodges-a-complaint-about-jlk.html |access-date=28 June 2017 |publisher=123telugu.com |archive-date=29 June 2017 |archive-url=https://web.archive.org/web/20170629192421/http://www.123telugu.com/mnews/kalya-ram-lodges-a-complaint-about-jlk.html |url-status=live}}

In July 2017, there were reports claimed that the script of the film was stolen from director Puri Jagannadh. It was initially proposed that Puri and Jr NTR were supposed to do a film together and had discussed a similar character during their meeting last December. While the film was expected to be made on a huge scale the makers, but it didn't materialise following certain creative differences, as Jr. NTR had liked the script, but wanted a few changes to the background story, whereas Puri didn't agree with him and said. A source from the film's team claimed that, "When Puri watched the first teaser of the film, which released on 6 July 2017, he realised that the Jai's characterisation is exactly what he had proposed to Jr NTR for their film. Since his main plot has already been stolen, Puri cannot go ahead and make the film. He will have to scrap the story, which was supposed to translate into a {{INR}}100 crore film."{{Cite news |title=Did NTR steal Puri's script? |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/did-ntr-steal-puris-script/articleshow/59505342.cms |access-date=12 January 2021 |website=The Times of India |language=en |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009234534/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/did-ntr-steal-puris-script/articleshow/59505342.cms |url-status=live}}

The satellite rights of the film were sold to Gemini TV for {{INRConvert|14.6|c|lk=}}, whereas the Hindi dubbing satellite rights of the film were sold to Zee Network for {{INRConvert|10.9|c|lk=}}. The film had a television premiere on 13 January 2018, ahead of Sankranthi,{{Cite web |date=11 January 2018 |title='Jai Lava Kusa' vs 'SPYder' this Sankranti: Who will win the TRP war? |url=https://www.thenewsminute.com/article/jai-lava-kusa-vs-spyder-sankranti-who-will-win-trp-war-74548 |access-date=12 January 2021 |website=The News Minute |language=en |archive-date=13 January 2021 |archive-url=https://web.archive.org/web/20210113095641/https://www.thenewsminute.com/article/jai-lava-kusa-vs-spyder-sankranti-who-will-win-trp-war-74548 |url-status=live}} and registered a TRP rating of 17.7 in the first premiere.{{Cite web |last=India |first=The Hans |date=25 January 2018 |title=Latest TRP Ratings: Jai Lava Kusa- SPYder- Mahanubhavudu |url=https://www.thehansindia.com/posts/index/Cinema/2018-01-25/Latest-TRP-Ratings-Jai-Lava-Kusa-SPYder-Mahanubhavudu/354215 |access-date=12 January 2021 |website=thehansindia.com |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114192441/https://www.thehansindia.com/posts/index/Cinema/2018-01-25/Latest-TRP-Ratings-Jai-Lava-Kusa-SPYder-Mahanubhavudu/354215 |url-status=live}}{{Cite web |date=25 January 2018 |title=NTR's Jai Lava Kusa is a hit on small screen as well |url=https://www.123telugu.com/mnews/ntrs-jai-lava-kusa-is-a-hit-on-small-screen-as-well.html |access-date=12 January 2021 |website=123telugu.com |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114102650/https://www.123telugu.com/mnews/ntrs-jai-lava-kusa-is-a-hit-on-small-screen-as-well.html |url-status=live}} The Hindi dubbed version titled The Power of 3 - Jai Luv Kush was premiered on Zee Cinema on 13 May 2018.{{Citation |title=Jai Luv Kush {{!}} Jr NTR {{!}} Ronit Roy {{!}} Raashi Khanna {{!}} Niveda Thomas {{!}} Sun, 13 May 12 PM | date=30 April 2018 |url=https://www.youtube.com/watch?v=QdAcOdgCmuY |language=en |access-date=7 September 2021 |archive-date=7 September 2021 |archive-url=https://web.archive.org/web/20210907170350/https://www.youtube.com/watch?v=QdAcOdgCmuY |url-status=live}}

The film opened to positive response from critics. Sridhar Adivi of The Times of India gave 3.5 out of 5 stars stating "Jai Lava Kusa has everything that one expects in a star film — comedy, action, drama, romance, etc. Box-office revenues apart, Jr NTR has once again proved with this film what a fine actor he is."{{Citation|title=Jai Lava Kusa Review {3.5/5}: Jr NTR's film has everything that one expects in a star film - comedy, action, drama, romance|newspaper=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/jai-lava-kusa/movie-review/60777924.cms|access-date=12 January 2021}} Srivatsan of India Today gave the film a rating of 3 out of 5 and stated "Jai Lava Kusa is yet another star vehicle that begins on a rather high note."{{Cite web |date=21 September 2017 |last=Srivatsan |title=Jai Lava Kusa movie review: Jr NTR's film is thoroughly entertaining |url=https://www.indiatoday.in/movies/reviews/story/jai-lava-kusa-review-jr-ntr-raashi-khanna-ravindra-nivetha-1049551-2017-09-21 |access-date=12 January 2021 |website=India Today |language=en |archive-date=13 January 2021 |archive-url=https://web.archive.org/web/20210113135356/https://www.indiatoday.in/movies/reviews/story/jai-lava-kusa-review-jr-ntr-raashi-khanna-ravindra-nivetha-1049551-2017-09-21 |url-status=live}} Sangeetha Devi Dundoo of The Hindu stated "Jai Lava Kusa gets predictable and even melodramatic, but NTR holds it together with a class act."{{Cite news |last=Dundoo |first=Sangeetha Devi |date=21 September 2017 |title='Jai Lava Kusa' review: The many faces of NTR |language=en-IN |work=The Hindu |url=https://www.thehindu.com/entertainment/movies/jai-laval-kusa-review-an-impeccable-ntr-tries-to-make-jai-lava-kusa-rise-above-its-limitations/article19728119.ece |access-date=12 January 2021 |issn=0971-751X |archive-date=13 January 2021 |archive-url=https://web.archive.org/web/20210113141941/https://www.thehindu.com/entertainment/movies/jai-laval-kusa-review-an-impeccable-ntr-tries-to-make-jai-lava-kusa-rise-above-its-limitations/article19728119.ece |url-status=live}} 123Telugu gave 3.25 out of 5 stating "Jai Lava Kusa is NTR's one-man show".{{Cite web |date=30 September 2017 |title=Jai Lava Kusa Telugu Movie Review |url=https://www.123telugu.com/reviews/ntr-jai-lava-kusa-telugu-movie-review.html |access-date=12 January 2021 |website=123telugu.com |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114072742/https://www.123telugu.com/reviews/ntr-jai-lava-kusa-telugu-movie-review.html |url-status=live}}

Writing for The Indian Express, Manoj Kumar R. gave 3 out of 5 stating "First and major reason not to give Jai Lava Kusa a miss this weekend is the fact that for the first time fans will get to see Jr NTR play a triple role. Jr NTR has excelled at performing all three roles, while effortlessly switching between Jai, Lava and Kusa showing the stark contract in their characters."{{Cite web |date=22 September 2017 |title=Jai Lava Kusa movie review: The biggest plus of this film is Jr NTR |url=https://indianexpress.com/article/entertainment/movie-review/jai-lava-kusa-movie-review-jr-ntr-star-rating-4853883/ |access-date=12 January 2021 |website=The Indian Express |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114084851/https://indianexpress.com/article/entertainment/movie-review/jai-lava-kusa-movie-review-jr-ntr-star-rating-4853883/ |url-status=live}} Hemanth Kumar of Firstpost gave 3 out of 5 stating "There are, in fact, three reasons to watch the film: NTR, NTR, NTR. Perhaps there's no other film in recent times which celebrates an actor to this extent, and it expects us to do the same. Because beyond this, nothing else seems to matter."{{Cite web |date=21 September 2017 |title=Jai Lava Kusa movie review: There are three reasons to watch this film — NTR Jr, NTR Jr, NTR Jr |url=https://www.firstpost.com/entertainment/jai-lava-kusa-movie-review-there-are-three-reasons-to-watch-this-film-ntr-jr-ntr-jr-ntr-jr-4066051.html |access-date=12 January 2021 |website=Firstpost |archive-date=13 January 2021 |archive-url=https://web.archive.org/web/20210113222814/https://www.firstpost.com/entertainment/jai-lava-kusa-movie-review-there-are-three-reasons-to-watch-this-film-ntr-jr-ntr-jr-ntr-jr-4066051.html |url-status=live}} Karthik Keramalu of Hindustan Times gave the film 3 out of 5 and stated "Jai Lava Kusa works when it brings the emotional angle of the brothers to forefront and this is the angle we wish was exploited more effectively."{{Cite web |date=21 September 2017 |title=Jai Lava Kusa movie review: Jr NTR stuns but the film falls short of expectations |url=https://www.hindustantimes.com/movie-reviews/jai-lava-kusa-movie-review-jr-ntr-stuns-but-the-film-falls-short-of-expectations/story-llhOH38ZhSCEmnONySpN3O.html |access-date=12 January 2021 |website=Hindustan Times |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114205554/https://www.hindustantimes.com/movie-reviews/jai-lava-kusa-movie-review-jr-ntr-stuns-but-the-film-falls-short-of-expectations/story-llhOH38ZhSCEmnONySpN3O.html |url-status=live}}

The New Indian Express gave the film 3 out of 5 stating "Jai Lava Kusa draws its prowess from NTR who pulls off three contrasting roles with great fervour and enthusiasm."{{Cite web |title=Jai Lava Kusa review: NTR's show all the way |url=https://www.newindianexpress.com/entertainment/review/2017/sep/23/jai-lava-kusa-review-ntrs-show-all-the-way-1661272.html |access-date=12 January 2021 |website=The New Indian Express |date=23 September 2017 |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114090305/https://www.newindianexpress.com/entertainment/review/2017/sep/23/jai-lava-kusa-review-ntrs-show-all-the-way-1661272.html |url-status=live}} Vikram Venkateshwaran of Bloomberg Quint reviewed it as "Jai Lava Kusa, at almost three hours is almost completely devoid of lags, and runs through like a breeze. It's NTR Jr all the way through till the end. And for the price of one ticket, you get three heroes, all fully fleshed out. And that, is one heck of a weekend deal."{{Cite web |last=Venkateswaran |first=Vikram |date=21 September 2017 |title='Jai Lava Kusa' Review: Three Heroes for the Price of One Ticket |url=https://www.thequint.com/entertainment/celebrities/jai-lava-kusa-review |access-date=12 January 2021 |website=TheQuint |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114044003/https://www.thequint.com/entertainment/celebrities/jai-lava-kusa-review |url-status=live}} Sowmya Rajendran of The News Minute reviewed "Jai Lava Kusa is Junior NTR all the way and he lives up to the massive expectations."{{Cite web |date=21 September 2017 |title='Jai Lava Kusa' Review: Junior NTR excels in this dramatic entertainer |url=https://www.thenewsminute.com/article/jai-lava-kusa-review-junior-ntr-excels-dramatic-entertainer-68766 |access-date=12 January 2021 |website=The News Minute |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114053530/https://www.thenewsminute.com/article/jai-lava-kusa-review-junior-ntr-excels-dramatic-entertainer-68766 |url-status=live}} Suresh Kavirayani of Deccan Chronicle gave 3 out of 5 and stated "Jai Lava Kusa is a good film, conceptually, but the director has only been partially successful in executing his vision. Jr NTR's powerful performances make this film worth a watch for his fans."{{Cite web |last=kavirayani |first=suresh |date=24 September 2017 |title=Jai Lava Kusa movie review: Three cheers to three roles |url=https://www.deccanchronicle.com/entertainment/movie-reviews/240917/jai-lava-kusa-movie-review-three-cheers-to-three-roles.html |access-date=12 January 2021 |website=Deccan Chronicle |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114084851/https://www.deccanchronicle.com/entertainment/movie-reviews/240917/jai-lava-kusa-movie-review-three-cheers-to-three-roles.html |url-status=live}}

In contrast, Behindwoods gave the film a rating of 2.25 out of 5 stating "Tarak's supreme efforts gone in vain!!! A missed opportunity".{{Cite web |date=21 September 2017 |title=Jai Lava Kusa (aka) Jaii Lava Kusa review |url=https://www.behindwoods.com/telugu-movies/jai-lava-kusa/jai-lava-kusa-review.html |access-date=12 January 2021 |website=Behindwoods |archive-date=15 January 2020 |archive-url=https://web.archive.org/web/20200115210829/http://www.behindwoods.com/telugu-movies/jai-lava-kusa/jai-lava-kusa-review.html |url-status=live}} Indiaglitz gave the film 2.75 out of 5 and stated "JLK is NTR's show, lock, stock, and barrel. The story line is decent. The screenplay has its share of flaws and the first half is underwhelming. The climax fight should have been much better. The emotional content (read the brotherly sentiment) could help the film sail through."{{Cite web |title=Jai Lava Kusa review. Jai Lava Kusa Telugu movie review, story, rating |url=https://www.indiaglitz.com/jai-lava-kusa-review-telugu-movie-21463 |access-date=12 January 2021 |website=IndiaGlitz.com |archive-date=13 January 2021 |archive-url=https://web.archive.org/web/20210113231855/https://www.indiaglitz.com/jai-lava-kusa-review-telugu-movie-21463 |url-status=live}} Sify gave 2.75 out of 5 stating "Jai Lava Kusa is Jr NTR's show totally from the first episode to the last scene. In particularly he has shown his acting caliber once again in the role of Jai. But the movie has uneven narration - some parts are good, some are cliched."{{Cite web |title=Jai Lava Kusa review: Watch the movie for Jr NTR's absolutely brilliant performance |url=https://www.sify.com/movies/jai-lava-kusa-review-watch-the-movie-for-jr-ntr’s-absolutely-brilliant-performance-review-telugu-rjvp1aaaghied.html |archive-url=https://web.archive.org/web/20170921135725/http://www.sify.com/movies/jai-lava-kusa-review-watch-the-movie-for-jr-ntr%E2%80%99s-absolutely-brilliant-performance-review-telugu-rjvp1aaaghied.html |url-status=dead |archive-date=21 September 2017 |access-date=12 January 2021 |website=Sify |language=en}}

Jai Lava Kusa earned ₹32.10 crore in the opening day from the Telugu states,{{Cite news |title='Jai Lava Kusa' box office collections Day 1: Jr NTR starrer grosses Rs 30 crore approximately |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/box-office/jai-lava-kusa-box-office-collections-day-1-jr-ntr-starrer-grosses-rs-30-crore-approximately/articleshow/60796231.cms |access-date=12 January 2021 |website=The Times of India |language=en |last1=Adivi |first1=Sridhar |archive-date=28 November 2017 |archive-url=https://web.archive.org/web/20171128072929/https://timesofindia.indiatimes.com/entertainment/telugu/movies/box-office/jai-lava-kusa-box-office-collections-day-1-jr-ntr-starrer-grosses-rs-30-crore-approximately/articleshow/60796231.cms |url-status=live}} and collected ₹46.6 crore worldwide.{{Cite web |title=Jai Lava Kusa Box Office Collection: Junior NTR's Film Opens With A Bang, Makes Rs 47 Crore Worldwide |url=https://www.ndtv.com/entertainment/jai-lava-kusa-box-office-collection-junior-ntrs-film-opens-with-a-bang-makes-rs-47-crore-worldwide-1754164 |access-date=12 January 2021 |website=NDTV.com |archive-date=11 August 2019 |archive-url=https://web.archive.org/web/20190811185457/https://www.ndtv.com/entertainment/jai-lava-kusa-box-office-collection-junior-ntrs-film-opens-with-a-bang-makes-rs-47-crore-worldwide-1754164 |url-status=live}}{{Cite web |date=23 September 2017 |title=Jai Lava Kusa box office collections day 1: Jr NTR starrer collects Rs 47.25 Cr and sets a record |url=https://indianexpress.com/article/entertainment/telugu/jai-lava-kusa-is-off-to-a-good-start-at-the-box-office-collects-over-rs-32-1-crore-4856158/ |access-date=12 January 2021 |website=The Indian Express |language=en |archive-date=13 January 2021 |archive-url=https://web.archive.org/web/20210113212152/https://indianexpress.com/article/entertainment/telugu/jai-lava-kusa-is-off-to-a-good-start-at-the-box-office-collects-over-rs-32-1-crore-4856158/ |url-status=live}} The film earned ₹25 crore in the second day, taking its total collections up to second day, to ₹71 crore.{{Cite web |last=Upadhyaya |first=Prakash |date=23 September 2017 |title=Jai Lava Kusa 2nd day box office collection: Junior NTR's film comes out with flying colors |url=https://www.ibtimes.co.in/jai-lava-kusa-2-days-box-office-collection-junior-ntr-film-business-743134 |access-date=12 January 2021 |website=ibtimes.co.in |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114061033/https://www.ibtimes.co.in/jai-lava-kusa-2-days-box-office-collection-junior-ntr-film-business-743134 |url-status=live}} The film's opening weekend collection stood at ₹90.3 crore.{{Cite news |title='Jai Lava Kusa' box office collection day 4: Jr NTR's film almost crosses the Rs 100 Cr mark |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/box-office/jai-lava-kusa-box-office-collection-day-4-jr-ntr-nivetha-thomas-and-raashi-khanna-starrer-almost-crosses-the-rs-100-cr-mark/articleshow/60827210.cms |access-date=12 January 2021 |website=The Times of India |language=en |last1=Nyayapati |first1=Neeshita |archive-date=28 November 2018 |archive-url=https://web.archive.org/web/20181128132419/https://timesofindia.indiatimes.com/entertainment/telugu/movies/box-office/jai-lava-kusa-box-office-collection-day-4-jr-ntr-nivetha-thomas-and-raashi-khanna-starrer-almost-crosses-the-rs-100-cr-mark/articleshow/60827210.cms |url-status=live}} At the sixth day, the film collected more than ₹103 crore.{{Cite web |title=Jr NTR's Jai Lava Kusa continues its box office stronghold, crosses the Rs 100 crore mark |url=https://www.businesstoday.in/trending/box-office/jr-ntrs-jai-lava-kusa-earns-rs-103-crore-at-box-office/story/261064.html |access-date=12 January 2021 |website=businesstoday.in |date=27 September 2017 |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114121000/https://www.businesstoday.in/trending/box-office/jr-ntrs-jai-lava-kusa-earns-rs-103-crore-at-box-office/story/261064.html |url-status=live}}{{Cite web |title=Jai Lava Kusa Box Office Collection: Junior NTR's Film Is At 100 Crore And Counting On Day 6 |url=https://www.ndtv.com/entertainment/jai-lava-kusa-box-office-collection-junior-ntrs-film-is-at-100-crore-and-counting-on-day-6-1756273 |access-date=12 January 2021 |website=NDTV.com |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114192441/https://www.ndtv.com/entertainment/jai-lava-kusa-box-office-collection-junior-ntrs-film-is-at-100-crore-and-counting-on-day-6-1756273 |url-status=live}} According to The Times of India, the film's grossed ₹129 crore in two weeks.{{Cite news |title=Jai Lava Kusa box office: NTR starrer grosses Rs 129 cr worldwide in final |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jai-lava-kusa-box-0ffice-ntr-starrer-grosses-rs-129-cr-worldwide-in-final/articleshow/60994327.cms |access-date=12 January 2021 |website=The Times of India |language=en |last1=Adivi |first1=Sridhar |archive-date=22 July 2020 |archive-url=https://web.archive.org/web/20200722022703/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/jai-lava-kusa-box-0ffice-ntr-starrer-grosses-rs-129-cr-worldwide-in-final/articleshow/60994327.cms |url-status=live}} The film earned a share of ₹57.79 crore to its distributors across Telugu states. The film completed 50-day theatrical run in 12 centres.{{Cite web |date=9 November 2017 |title=Jr NTR's Jai Lava Kusa crosses 50 days at box office, becomes third highest grossing Telugu film |url=https://www.hindustantimes.com/regional-movies/jai-lava-kusa-50-day-box-office-collection-jr-ntr-becomes-the-third-highest-grossing-telugu-film/story-HLWSIJOVpAP2fZpjMLobFI.html |access-date=12 January 2021 |website=Hindustan Times |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114092921/https://www.hindustantimes.com/regional-movies/jai-lava-kusa-50-day-box-office-collection-jr-ntr-becomes-the-third-highest-grossing-telugu-film/story-HLWSIJOVpAP2fZpjMLobFI.html |url-status=live}}

Jai Lava Kusa earned $589,000 from its premiere shows in the United States,{{Cite web |date=22 September 2017 |title=Jai Lava Kusa box-office collection Day 1: Jr NTR's film earns Rs 32.1 crore |url=https://www.indiatoday.in/movies/regional-cinema/story/jai-lava-kusa-box-office-collection-day-1-jr-ntr-bobby-1050052-2017-09-22 |access-date=12 January 2021 |website=India Today |language=en |archive-date=14 January 2021 |archive-url=https://web.archive.org/web/20210114031642/https://www.indiatoday.in/movies/regional-cinema/story/jai-lava-kusa-box-office-collection-day-1-jr-ntr-bobby-1050052-2017-09-22 |url-status=live}} breaking the opening record of Janatha Garage (2016), which earned $584,000.{{Cite news |title='Jai Lava Kusa' box office collection from US premiers: Jr NTR's film beats 'Sardaar Gabbar Singh' and 'Janatha Garage' |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/box-office/jai-lava-kusa-box-office-collection-from-us-premiers-jr-ntr-nivetha-thomas-and-raashi-khanna-starrer-beats-sardaar-gabbar-singh-and-janatha-garage/articleshow/60790902.cms |access-date=12 January 2021 |website=The Times of India |language=en |last1=Nyayapati |first1=Neeshita |archive-date=3 May 2022 |archive-url=https://web.archive.org/web/20220503234408/https://timesofindia.indiatimes.com/entertainment/telugu/movies/box-office/jai-lava-kusa-box-office-collection-from-us-premiers-jr-ntr-nivetha-thomas-and-raashi-khanna-starrer-beats-sardaar-gabbar-singh-and-janatha-garage/articleshow/60790902.cms |url-status=live}} As of 2 October, the film earned $1.5 million at the US box office.{{Cite web |date=2 October 2017 |title=Jai Lava Kusa box-office collection: Jr NTR's film collects Rs 175 crore |url=https://www.indiatoday.in/movies/regional-cinema/story/jai-lava-kusa-box-office-collection-jr-ntr-bobby-1056285-2017-10-02 |access-date=12 January 2021 |website=India Today |language=en |archive-date=25 December 2018 |archive-url=https://web.archive.org/web/20181225092640/https://www.indiatoday.in/movies/regional-cinema/story/jai-lava-kusa-box-office-collection-jr-ntr-bobby-1056285-2017-10-02 |url-status=live}}

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Category:2017 films

Category:2017 action drama films

Category:2017 masala films

Category:Films scored by Devi Sri Prasad

Category:Indian action drama films

Category:Films shot in Hyderabad, India

Category:2010s Telugu-language films

Category:Twins in Indian films

Category:Films shot at Ramoji Film City