Jaimie Fuller
{{Short description|Australian businessman}}
{{Use dmy dates|date=April 2022}}
{{Infobox person
| name = Jaimie Fuller
| image = Jaimie Fuller.jpg
| alt =
| caption =
| birth_name =
| birth_date =
| birth_place =
| death_date =
| death_place =
| nationality = Australian
| other_names =
| occupation = Businessman and sports activist
| years_active =
| known_for =
| notable_works =
}}
Jaimie Fuller is an Australian businessman and sports activist.{{cite web |url=http://www.afr.com/business/sport/skins-ceo-jaimie-fuller-wants-to-be-the-bob-geldof-of-sport-20151208-glixlk |title=Skins chair Jaimie Fuller wants to be the Bob Geldof of sport |date=19 December 2015 |publisher=Australian Financial Review}} He is the former Executive Chairman of sports compression wear company, Skins, headquartered in Zug, Switzerland.
In 2012, Fuller founded the international pressure group, Change Cycling Now{{cite web |url=https://www.bbc.com/sport/cycling/20542662 |title=Greg LeMond joins Change Cycling Now to clean up the sport |date=29 November 2012 |publisher=BBC}} (CCN) along with others including cyclist Greg LeMond, sports scientist, Dr Michael Ashenden and journalists Paul Kimmage and David Walsh.{{cite web |url=http://www.news.com.au/tablet/big-support-for-change-cycling-now/news-story/0106325d09b3fedc349d19dc79f057d3 |title=Big support for Change Cycling Now |publisher=news.com.au}} The move was inspired by the growing international criticism of the Union Cycliste Internationale (UCI) and its handling of cycling's doping issues including the Lance Armstrong scandal.{{cite web |last1=Wilson |first1=Bill |title=Lance Armstrong: Fuller fights to fix cycling's doping culture |url=https://www.bbc.com/news/business-21333899 |website=BBC News |date=6 February 2013}}
In 2013, Fuller established the anti-doping campaign, #ChooseTheRightTrack as a result of discussions with former Olympic 100-metre champion Ben Johnson about workable options to eradicate doping in sport.{{cite web |url=http://in.reuters.com/article/athletics-johnson-interview/interview-back-in-seoul-ben-johnson-hopes-for-new-chance-idINDEE98N08L20130924 |archive-url=https://web.archive.org/web/20180622140127/https://in.reuters.com/article/athletics-johnson-interview/interview-back-in-seoul-ben-johnson-hopes-for-new-chance-idINDEE98N08L20130924 |url-status=dead |archive-date=22 June 2018 |title=Interview: Back in Seoul, Ben Johnson hopes for 'new chance' |first=Peter |last=Rutherford |agency=Reuters}}
Together with British MP, Damian Collins, and Australian FIFA whistleblower, Bonita Mersiades, Fuller co-founded the campaign group #NewFIFANow by calling out and eradicating the serial allegations of corruption dogging the sport in December 2014,{{cite web |url=http://www.abc.net.au/7.30/skins-chairman-says-fifa-culture-is-toxic-and/7204518 |title=SKINS chairman says FIFA culture is 'toxic' and incapable of reform |date=26 February 2016 |publisher=ABC Online}} almost six months prior to the May 2015 FIFA arrests.
This led to Fuller pronouncing SKINS the first "official non-sponsor" of FIFA{{cite web |url=http://www.skysports.com/football/news/12098/9855628/unions-urge-fifa-sponsors-to-act-to-help-qatar-world-cup-workers |title=Unions urge FIFA sponsors to act to help Qatar World Cup workers |publisher=Sky Sports}} and the creation of the Hypocrisy World Cup campaign in May 2015 fronted by investigative journalist, Andrew Jennings, again prior to the FIFA arrests.{{cite web |title=FIFA must be wiped out and started again, says Skins boss and anti-corruption lobbyist Jaimie Fuller |url=http://www.abc.net.au/news/2015-12-22/skins-chief-says-blatter-platini-bans-not-enough/7047854 |website=ABC News |language=en-AU |date=22 December 2015}}{{cite web |last1=Thorpe |first1=Devin |title=Sports Apparel Brand Plays With Purpose |url=https://www.forbes.com/sites/devinthorpe/2016/03/09/sports-apparel-brand-plays-with-purpose/ |website=Forbes |language=en}}
Fuller has also led campaigns for world rugby to give more resources to poorer rugby nations,{{cite web |url=https://www.independent.co.uk/sport/rugby/rugby-union/news-comment/rugby-world-cup-2015-pacific-islands-plight-leaves-an-unsavoury-taste-but-world-cup-offers-glimmer-10499358.html |title=Rugby World Cup 2015 Pacific Island Plight leaves an Unsavoury Taste |work=The Independent}} particularly the Pacific Islands, as well as a Change Cricket campaign for redistribution of resources from richer cricketing nations to poorer ones.
Fuller also supports LGBTI issues, through SKINS. In 2016, SKINS developed a #RainbowLaces campaign{{cite web |url=http://www.news.com.au/sport/sports-life/the-inaugural-rainbowlaces-campaign-has-officially-kicked-off/news-story/047ac98803356b68d07b1694e840876b |title=Sportsmen and women across the country are uniting to boot homophobia out of sport |publisher=news.com.au}} for Australian sport to raise awareness about homophobia in sport with Pride in Diversity.{{cite web |title=Skins Chairman Jaimie Fuller: We need Leadership – in Sport and Society |url=https://isport.edu.au/skins-chairman-jaimie-fuller-we-need-leadership-in-sport-and-society/ |archive-url=https://web.archive.org/web/20170327134217/https://isport.edu.au/skins-chairman-jaimie-fuller-we-need-leadership-in-sport-and-society/ |url-status=dead |archive-date=27 March 2017 |website=iSport }} This was repeated in 2017.
Fuller is a regular commentator on sport in society and cause-related marketing.{{cite web |url=https://www.telegraph.co.uk/investing/investec/sport-should-be-a-human-right/ |title=Sport should be a human right |date=19 October 2016 |work=The Daily Telegraph}} Fuller also presented at the 2016 Cannes Lions International Festival of Creativity.{{cite web |url=https://www.forbes.com/sites/maryleesachs/2016/07/08/the-power-of-purpose-at-cannes/ |title=The Power Of Purpose at Cannes |first=MaryLee |last=Sachs |work=Forbes}}