Jamie Oliver's Food Revolution
{{Short description|2010 American TV series}}
{{more citations needed|date=October 2011}}
{{Use mdy dates|date=March 2025}}
{{Infobox television
| image = Food revolution poster.jpg
| caption = Promotional poster
| alt_name = Jamie's American Food Revolution (UK)
| genre = Reality
| creator = Jamie Oliver
| presenter = Jamie Oliver
| country = United States
| language = English
| num_seasons = 2
| num_episodes = 12
| executive_producer = {{Ubl|Ryan Seacrest|Jamie Oliver}}
| location = {{Plainlist|
- Huntington, West Virginia (season 1)
- Los Angeles, California (season 2)
}}
| runtime = 60 minutes
| company = {{Ubl|Fresh One Productions|Ryan Seacrest Productions}}
| network = ABC
| first_aired = {{start date|2010|3|21}}
| last_aired = {{end date|2011|6|24}}
}}
Jamie Oliver's Food Revolution (retitled Jamie's American Food Revolution in the United Kingdom) is a reality television series on ABC from March 2010 until summer 2011. The show was produced by British chef Jamie Oliver and Ryan Seacrest, following Oliver as he attempted to reform the US school lunch programs, help American society fight obesity, and change their eating habits to live healthier and longer lives.
Premise
The show premiered on ABC on March 21, 2010, in the UK on Channel 4 on September 13, 2010, in Greece on Fox Life Greece in November 2010 and in Italy on Raisat Gambero Rosso Channel in January 2011. Oliver, a celebrity chef and health campaigner in the United Kingdom, used a grassroots campaign in the US to curb obesity. In the first season, his efforts were focused in Huntington, West Virginia, statistically one of the unhealthiest cities in the country.{{cite web |last=Preblick |first=Patrick |date=2010-01-13 |title=Jamie Oliver Kickstarts a Revolution in America |url=http://www.jamieoliver.com/news/jamie-oliver-kickstarts-a-revolution-in |url-status=dead |archive-url=https://web.archive.org/web/20100119154208/http://www.jamieoliver.com/news/jamie-oliver-kickstarts-a-revolution-in |archive-date=2010-01-19 |access-date=2010-02-11 |website=JamieOliver.com}} In an early trailer for the show, Oliver challenged a group of first-grade schoolchildren to identify fruits and vegetables, and they were unable to do so.{{cite news |last=Emami |first=Gazelle |date=2010-02-26 |title=First Graders Can't Identify Fruits, Veggies |url=http://www.huffingtonpost.com/2010/02/26/jamie-olivers-food-revolu_n_478824.html |work=Huffington Post}} The show appeared to combine the concepts from at least two of his previous TV series' campaigns in the UK: Jamie's Ministry of Food and Jamie's School Dinners.{{cite web | url = http://reason.com/archives/2010/03/25/jamie-olivers-ministry-of-food/singlepage | title = Jamie Oliver's Ministry of Food Control | date = 2010-03-25 | work = Reason.com}}
In the second season, Oliver took his food revolution to Los Angeles, California, home to the US's 2nd largest public school district. Much of the season revolved around the Los Angeles Unified School District board of education's refusals to allow him to film in schools and his subsequent attempts to circumvent their decisions in creative ways.
In the April 12, 2011 episode, Oliver decried the use of pink slime in American ground meat and school lunches.{{cite web |last=Barclay |first=Eliza |date=March 9, 2012 |title=Is It Safe To Eat 'Pink Slime'? |url=https://www.npr.org/blogs/thesalt/2012/03/09/148298678/is-it-safe-to-eat-pink-slime |access-date=July 21, 2012 |website=NPR}} In the episode, Oliver explained what the product is and why he was repelled by it. He utilized artistic license in demonstrating the concept by immersing beef trimmings in liquid ammonia, rather than gaseous ammonia, as in the meat industry.{{YouTube|id=wshlnRWnf30|title=Jamie Oliver's Food Revolution: Pink Slime – 70% of America's Beef is Treated with Ammonia}} Oliver has stated, "Everyone who is told about 'pink slime' doesn't like it in their food—school kids, soldiers, senior citizens all hate it."{{Cite web |date=2012-03-18 |title=The 'Pink Slime' Story Continues |url=http://www.jamieoliver.com/us/foundation/jamies-food-revolution/news-content/the-pink-slime-story-continues |url-status=dead |archive-url=https://web.archive.org/web/20120401170129/http://www.jamieoliver.com/us/foundation/jamies-food-revolution/news-content/the-pink-slime-story-continues |archive-date=2012-04-01 |website=Jamie Oliver}} The American Meat Institute and Beef Products Inc. responded with a three-minute YouTube infomercial.{{cite web |title=Myth: Ordinary Household Ammonia is Used to Make Some Hamburgers |url=http://www.meatmythcrushers.com/myths/myth-ordinary-household-ammonia-is-used-to-make-some-hamburgers.html |url-status=dead |archive-url=https://web.archive.org/web/20120314154207/http://www.meatmythcrushers.com/myths/myth-ordinary-household-ammonia-is-used-to-make-some-hamburgers.html |archive-date=March 14, 2012 |access-date=March 8, 2012 |work=MeatMythCrushers.com}}
Reception
In 2010, Jamie Oliver's Food Revolution was nominated for the Do Something TV Show Award from the VH1 Do Something Awards for promoting healthy eating at public schools. The show also won an Emmy Award for Outstanding Reality Program.
The show was renewed for a second six-episode season on September 2, 2010.{{cite web |last=Gorman |first=Bill |date=2010-09-02 |title='Jamie Oliver's Food Revolution' Renewed By ABC For A Second Season - Ratings |url=http://tvbythenumbers.com/2010/09/02/jamie-olivers-food-revolution-renewed-by-abc-for-a-second-season/62027 |url-status=dead |archive-url=https://web.archive.org/web/20100905115318/http://tvbythenumbers.com/2010/09/02/jamie-olivers-food-revolution-renewed-by-abc-for-a-second-season/62027 |archive-date=2010-09-05 |access-date=2011-06-25 |website=TVbytheNumbers}} The season premiered on Tuesday April 12, 2011, at 8:00 pm Eastern/7:00 pm Central.{{cite web |last=Kimball |first=Trevor |date=10 March 2011 |title=Jamie Oliver's Food Revolution returns for season two |url=http://tvseriesfinale.com/tv-show/jamie-olivers-food-revolution-season-two-19306/ |access-date=2011-06-25 |website=TV Series Finale}} After two episodes, the show was cancelled because of poor ratings and replaced by repeats of Dancing with the Stars.{{citation needed|date=May 2020}} ABC aired the remaining four episodes in June; because of this, episodes 3-6 aired in the United Kingdom on Channel 4 before the United States.
U.S. ratings
=Season 1 (2010)=
| class="wikitable sortable" |
| Episode number ! Episode ! Airdate ! Rating ! Share ! Rating/share ! Viewers ! Rank ! Rank |
|---|
| style="text-align:center"| 1
| "Episode 101" | style="text-align:center" | March 21, 2010 ! style="text-align:center" | 4.1 ! style="text-align:center" | 7 ! style="text-align:center" | 2.2/6 ! style="text-align:center" | 6.20 ! style="text-align:center" | 3 ! style="text-align:center" | 9 |
| style="text-align:center"| 2
| "Episode 102" | style="text-align:center" | March 26, 2010 ! style="text-align:center" | 4.6 ! style="text-align:center" | 8 ! style="text-align:center" | 2.6/8 ! style="text-align:center" | 7.51 ! style="text-align:center" | 2 ! style="text-align:center" | 4 |
| style="text-align:center"| 3
| "Episode 103" | style="text-align:center" | April 2, 2010 ! style="text-align:center" | 2.8 ! style="text-align:center" | 1.5/5 ! style="text-align:center" | 4.31 ! style="text-align:center" | 1 |
| style="text-align:center"| 4
| "Episode 104" | style="text-align:center" | April 9, 2010 ! style="text-align:center" | 3.1 ! style="text-align:center" | 1.6/5 ! style="text-align:center" | 7.72 ! style="text-align:center" | 2 |
| style="text-align:center"| 5
| "Episode 105" | style="text-align:center" | April 16, 2010 ! style="text-align:center" | 2.7 ! style="text-align:center" | 1.4/5 ! style="text-align:center" | 7.09 ! style="text-align:center" | 2 |
| style="text-align:center"| 6
| "Episode 106" | style="text-align:center" | April 23, 2010 ! style="text-align:center" | 2.5 ! style="text-align:center" | 1.3/4 ! style="text-align:center" | 7.91 ! style="text-align:center" | 2 |
=Season 2 (2011)=
| class="wikitable sortable" |
| Episode number ! Episode ! Original airdate ! Rating ! Share ! Rating/share ! Viewers ! Rank ! Rank |
|---|
| style="text-align:center"| 1
| "Episode 201 - "Maybe L.A. Was a Big Mistake" | style="text-align:center" | April 12, 2011 ! style="text-align:center" | 3.4 ! style="text-align:center" | 5 ! style="text-align:center" | 1.5/5 ! style="text-align:center" | TBA ! style="text-align:center" | TBA |
| style="text-align:center"| 2
| "Episode 202 - "I Think I Found a Loophole"{{cite web|url=http://www.abcmedianet.com/assets/pr/html/040411_04.html |title=THE STAKES MOUNT FOR JAMIE OLIVER AS HE GETS INTO A SCHOOL, ONLY TO BE MET BY EVER GREATER OBSTACLES, ON "JAMIE OLIVER'S FOOD REVOLUTION" |work=ABC Medianet |access-date=April 8, 2011 }}{{dead link|date=April 2017 |bot=InternetArchiveBot |fix-attempted=yes }} | style="text-align:center" | April 19, 2011 ! style="text-align:center" | TBA ! style="text-align:center" | TBA ! style="text-align:center" | 1.1/5 ! style="text-align:center" | 4.70 ! style="text-align:center" | TBA ! style="text-align:center" | TBA |
| style="text-align:center"| 3
| "Episode 203 - "Is It Me or Have We Just Been Pushed Into a Corner?"{{cite web|url=http://www.abcmedianet.com/assets/pr/html/040711_08.html |title=JAMIE MAKES INROADS AT PATRA'S, BUT HITS A MASSIVE ROADBLOCK WHEN THE SCHOOL BOARD BANS HIM FROM SERVING FOOD TO WEST ADAMS STUDENTS, ON "JAMIE OLIVER'S FOOD REVOLUTION" |work=ABC Medianet |access-date=April 8, 2011 }}{{dead link|date=April 2017 |bot=InternetArchiveBot |fix-attempted=yes }} ! style="text-align:center" | TBA ! style="text-align:center" | TBA ! style="text-align:center" | 0.8/3 ! style="text-align:center" | 2.40 ! style="text-align:center" | TBA ! style="text-align:center" | TBA |
| style="text-align:center"| 4
| "Episode 204 - "We’re Going To Go Guerrilla" | style="text-align:center" | June 10, 2011 ! style="text-align:center" | TBA ! style="text-align:center" | TBA ! style="text-align:center" | 0.8/3 ! style="text-align:center" | 2.59 ! style="text-align:center" | TBA ! style="text-align:center" | TBA |
| style="text-align:center"| 5
| "Episode 205 - "Feed Them Healthy Food With 77 Cents" | style="text-align:center" | June 17, 2011 ! style="text-align:center" | TBA ! style="text-align:center" | TBA ! style="text-align:center" | 0.8/3 ! style="text-align:center" | 2.50 ! style="text-align:center" | TBA ! style="text-align:center" | TBA |
| style="text-align:center"| 6
| "Episode 206 - "A New Start, a New Chance" | style="text-align:center" | June 24, 2011 ! style="text-align:center" | TBA ! style="text-align:center" | TBA ! style="text-align:center" | 0.8/3 ! style="text-align:center" | 2.58 ! style="text-align:center" | TBA ! style="text-align:center" | TBA |
Awards and nominations
| class="wikitable" | |||
| Year | Presenter | Award | Result |
|---|---|---|---|
| | 2010
| {{Won}} | |||
| | 2012
| {{no|Nominated}} |
References
{{Reflist|2}}
External links
{{Portal|United States|Food|Television}}
- {{cite web
| title = Jamie's Food Revolution
| url = http://www.jamieoliver.com/tv/jamie-s-food-revolution
| access-date = 2011-04-01
| archive-date = 2010-12-26
| archive-url = https://web.archive.org/web/20101226222545/http://www.jamieoliver.com/tv/jamie-s-food-revolution
| url-status = dead
}} The project's web page.
- {{IMDb title|id=1563697|title=Jamie Oliver's Food Revolution}}
{{Jamie Oliver}}
{{EmmyAward RealityProgram}}
Category:American Broadcasting Company reality television shows
Category:2010 American television series debuts
Category:2011 American television series endings
Category:2010s American reality television series
Category:American English-language television shows
Category:Huntington, West Virginia
Category:Primetime Emmy Award for Outstanding Reality Program winners
Category:Television shows set in West Virginia
Category:Television shows filmed in West Virginia
Category:Television shows filmed in Los Angeles