Janet Hoek

{{Infobox scientist

| name = Janet Hoek

| image = Janet Hoek 2007.jpg

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| caption = Hoek in 2007

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| fields = Public Health

| workplaces = University of Otago

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| alma_mater = Massey University

| thesis1_title = Some effects of question wording and question administration on the prediction of voting behaviour

| thesis1_url = https://mro.massey.ac.nz/handle/10179/2758

| thesis1_year = 1996

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| doctoral_students = Rachael McLean

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Janet Anne Hoek is a New Zealand academic. She was promoted to full professor at Massey University in 2003 and was appointed full professor at the University of Otago.{{cite web|url=https://www.otago.ac.nz/marketing/staff/staffprofiles/otago079928.html|title=Professor Janet Hoek|first=Department of|last=Marketing|website=www.otago.ac.nz}}

Academic career

After a 1996 PhD titled 'Some effects of question wording and question administration on the prediction of voting behaviour' at the Massey University, Hoek moved to the University of Otago, rising to full professor.{{cite thesis |last=Hoek |first=Janet |year=1996 |type=Doctoral thesis |title=Some effects of question wording and question administration on the prediction of voting behaviour |publisher=Massey Research Online, Massey University |hdl=10179/2758}}

Hoek's research focuses on public-interest issues such as smoke-free policy,{{cite web|url=https://www.radionz.co.nz/national/programmes/ninetonoon/audio/2018676434/vape-giveaways-despicable-public-health-academic|title=Vape giveaways "despicable": public health academic|date=20 December 2018|website=Radio New Zealand}}{{cite web|url=https://www.stuff.co.nz/national/110480393/smoking-and-vaping-in-cars-with-children-to-be-banned|title=Smoking and vaping in cars with children to be banned|website=Stuff|date=9 February 2019 }}{{cite web|url=https://thespinoff.co.nz/society/31-05-2018/how-can-we-make-world-smokefree-day-irrelevant-by-2025/|title=How can we make World Smokefree Day irrelevant by 2025?|first1=Richard|last1=Edwards|first2=Janet|last2=Hoek|first3=Anaru|last3=Waa|date=31 May 2018|publisher=}}{{cite news|url=https://www.newshub.co.nz/home/money/2017/05/tobacco-company-faces-court-over-heets-product.html|archive-url=https://web.archive.org/web/20170530174842/http://www.newshub.co.nz/home/money/2017/05/tobacco-company-faces-court-over-heets-product.html|url-status=dead|archive-date=30 May 2017|title=Tobacco company faces court over HEETS product|newspaper=Newshub |date=18 May 2017|publisher=|via=www.newshub.co.nz}} and is co-director of Aspire 2025, University of Otago Research Centre whose work aims to support the New Zealand Government's goal of becoming a smoke-free nation by 2025.{{cite web|url=https://aspire2025.org.nz/|title=ASPIRE2025|website=ASPIRE2025}}

During Michaelmas term of 2019 Hoek was a Fellow of the Durham University Institute of Advanced Study, where she was affiliated to Stephenson College.{{cite web |title=Professor Janet Hoek |url=https://www.dur.ac.uk/ias/fellows/iasfellows/1920/hoek/ |website=Institute of Advanced Study |accessdate=14 March 2020}}

In 2020 Hoek was elected a Fellow of the Society for Research on Nicotine and Tobacco.{{Cite web |title=SNRT: Fellows |url=https://www.srnt.org/page/Fellows |access-date=21 June 2024 |website=Society for Research on Nicotine & Tobacco}} One of Hoek's notable doctoral students is Professor Rachael McLean.{{Cite thesis |title=Sodium in New Zealand: intake, consumer perceptions, and implications for chronic disease |last=McLean |first=Rachael Mira |type=PhD thesis |publisher=OUR Archive, University of Otago |url=https://hdl.handle.net/10523/4296 |date=2013|hdl=10523/4296 }}

Selected works

Hoek, Janet, and Sandra C. Jones. "Regulation, public health and social marketing: a behaviour change trinity." Journal of Social Marketing 1, no. 1 (2011): 32–44.
Doyle, Stephanie, Philip Gendall, Luanna H. Meyer, Janet Hoek, Carolyn Tait, Lynanne McKenzie, and Avatar Loorparg. "An investigation of factors associated with student participation in study abroad." Journal of Studies in International Education 14, no. 5 (2010): 471–490.
Hoek, Janet, Philip Gendall, and Don Esslemont. "Market segmentation: a search for the Holy Grail?." Journal of Marketing Practice: Applied Marketing Science 2, no. 1 (1996): 25–34.
Hoek, Janet, Philip Gendall, Michelle Jeffcoat, and David Orsman. "Sponsorship and advertising: a comparison of their effects." Journal of Marketing Communications 3, no. 1 (1997): 21–32.
Lean, M. E. J., J. I. Mann, J. A. Hoek, R. M. Elliot, and G. Schofield. "Translational research." (2008)
Crow, Dean, and Janet Hoek. "Ambush marketing: A critical review and some practical advice." Marketing Bulletin 14, no. 1 (2003): 1–14.

References

External links

{{Google Scholar id | id= U-Vp9FgAAAAJ }}

Category:Living people

Category:New Zealand women academics

Category:Year of birth missing (living people)

Category:Massey University alumni

Category:Academic staff of the University of Otago

Category:New Zealand marketing people

Category:Fellows of the Institute of Advanced Study (Durham)

Category:New Zealand women writers

Category:Academic staff of Massey University