Jash

{{Short description|Comedy community; YouTube channel}}

{{for-multi|the Kurdish term|Jash (term)|the village in Iran|Jash, Iran}}

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| creator = Michael Cera
Tim Heidecker
Eric Wareheim
Sarah Silverman
Reggie Watts

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| language = English

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| producer = Daniel Kellison
Doug DeLuca
Mickey Meyer{{cite news|last=Levine |first=Daniel S. |title=Michael Cera, Sarah Silverman launch YouTube channel Jash at SXSW |url=http://thecelebritycafe.com/feature/2013/03/michael-cera-sarah-silverman-launch-youtube-channel-jash-sxsw-video |access-date=12 March 2013 |newspaper=The Celebrity Cafe |date=2013-03-11 |url-status=dead |archive-url=https://web.archive.org/web/20140227165354/http://thecelebritycafe.com/feature/2013/03/michael-cera-sarah-silverman-launch-youtube-channel-jash-sxsw-video |archive-date=27 February 2014 }}

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| first_aired = {{Start date|2013|03|10}}

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Jash (stylized as JASH) is a comedy community and advertising agency created by Michael Cera, Tim Heidecker, Eric Wareheim, Sarah Silverman and Reggie Watts.{{cite news|last=Matheson|first=Whitney|title=JASH: Your fave comedians launch a YouTube channel|url=https://www.usatoday.com/story/popcandy/2013/03/11/jash-youtube/1978521/|access-date=11 March 2013|newspaper=USA Today|date=2013-03-11}}{{cite news|last=Danton|first=Eric R.|title=Sarah Silverman, Michael Cera Launch JASH Comedy Channel on YouTube|url=https://www.rollingstone.com/movies/videos/sarah-silverman-michael-cera-launch-jash-comedy-channel-on-youtube-20130311|access-date=11 March 2013|newspaper=Rolling Stone Magazine|date=2013-03-11|archive-date=2021-07-11|archive-url=https://web.archive.org/web/20210711202638/https://www.rollingstone.com/movies/movie-news/sarah-silverman-michael-cera-launch-jash-comedy-channel-on-youtube-47329/|url-status=dead}} New videos are posted to the Jash homepage periodically by the creative team, and by new members of the always expanding collective of comics.{{cite news|last=La Putt|first=Chris|title=Sarah Silverman launching 'JASH' YouTube series w/ Michael Cera, Tim & Eric, and Reggie Watts, playing Wellmont Theatre|url=http://www.ibtimes.com/sarah-silverman-michael-cera-launch-jash-youtube-comedy-channel-sxsw-video-1118459|access-date=12 March 2013|newspaper=Brooklyn Vegan|date=2013-03-12}} Jash premiered online March 10, 2013.{{cite web|title=Comedy Site Jash.com Premieres at SXSW|url=http://blog.starcam.com/post/2013/03/11/Comedy-Site-Jash-Sarah-Silverman-Michael-Cera-Tim-and-Eric-and-Reggie-Watts.aspx|access-date=28 Mar 2013}}{{cite web|title=JASH: Sarah Silverman, Michael Cera, Tim & Eric and Reggie Watts Create a New YouTube Channel|url=http://blogs.laweekly.com/arts/2013/03/sarah_silverman_michael_cera_t.php|access-date=28 Mar 2013|archive-date=22 March 2013|archive-url=https://web.archive.org/web/20130322081049/http://blogs.laweekly.com/arts/2013/03/sarah_silverman_michael_cera_t.php|url-status=dead}}{{cite web|title=JASH panel pics from SXSW 3/10/13|url=http://sarahsilvermanonline.com/2013/03/10/jash-panel-pics-from-sxsw-31013/|access-date=28 Mar 2013|archive-date=14 March 2013|archive-url=https://web.archive.org/web/20130314011455/http://sarahsilvermanonline.com/2013/03/10/jash-panel-pics-from-sxsw-31013/|url-status=dead}} Since its launch, Jash has gone on to extend its reach into traditional media with television, series and award-winning short films.

"JASH" was picked as the name of the channel instead of "JOSH" because the domain had already been taken. Later on, the backronym "Just Attitude So Hey" was created to fit the "JASH" name. {{cite web|url=https://www.hollywoodreporter.com/news/sxsw-sarah-silverman-michael-cera-427158|title=SXSW: Sarah Silverman, Michael Cera Launch YouTube Comedy Channel Jash|website=The Hollywood Reporter |date=10 March 2013 }}

History

=Formation=

Jash was formed under the YouTube Original Channel Initiative in October 2012.{{cite news|last=Thomas |first=Kahlil |title=Sarah Silverman, Michael Cera Launch Comedy YouTube Channel: Is It Funny? Watch Here! |url=http://www.idigitaltimes.com/articles/15872/20130311/sarah-silverman-michael-cera-launch-comedy-youtube.htm |archive-url=https://archive.today/20130411031649/http://www.idigitaltimes.com/articles/15872/20130311/sarah-silverman-michael-cera-launch-comedy-youtube.htm |url-status=dead |archive-date=2013-04-11 |access-date=12 March 2013 |newspaper=International Digital Times |date=2013-03-11 }}{{cite news|last=Tartaglione|first=Nancy|title=Mipcom Briefs: 'Revenge' Gets Turkish Makeover, Warner Bros, Canal+ Output Deal, YouTube's New Channels, 'Hannibal' Sales|url=https://deadline.com/2012/10/mipcom-youtube-new-channels-hannibal-sales-trinny-susannah-adapt-israeli-format-royals-docuseries-349340/|access-date=12 March 2013|newspaper=Deadline London|date=2012-10-08}}

=Launch=

The channel was launched on March 10, 2013, concurrent with a kickoff panel by the creative team during South by Southwest (SXSW), broadcast live on the podcast Comedy Bang! Bang!{{cite news|last=Yamato|first=Jen|title=Sarah Silverman, Michael Cera, Tim & Eric, Reggie Watts Debut JASH Comedy Network: SXSW|url=https://www.deadline.com/2013/03/video-youtube-jash-sxsw-sarah-silverman-michael-cera-tim-eric-reggie-watts/|archive-url=https://web.archive.org/web/20130313062048/http://www.deadline.com/2013/03/video-youtube-jash-sxsw-sarah-silverman-michael-cera-tim-eric-reggie-watts/|url-status=dead|archive-date=March 13, 2013|access-date=12 March 2013|newspaper=Deadline Hollywood|date=2013-03-10}}

=Acquisition by Group Nine Media=

On November 7, 2017, JASH was acquired by Group Nine Media, which Discovery Communications (later Discovery Inc.) held a 35% stake in.{{cite web|url=https://variety.com/2017/digital/news/group-nine-buys-jash-sarah-silverman-1202608738/|title=Group Nine Media Buys Jash, Digital Comedy Studio Whose Partners Include Sarah Silverman|website=Variety.com|date=7 November 2017 }} Group Nine has since been folded into Vox Media.

References

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