Jatz

{{Short description|Australian cracker}}

{{Infobox brand

| name = Jatz

| logo =Jatz_Crackers_Logo.jpg

| logo_upright =

| image = Arnott's Jatz crackers.jpg

| caption =

| producttype = Food

| currentowner = Arnott's Biscuits

| producedby = Arnott's Biscuits

| country = Australia

| introduced = 1952

| markets = Australia

| previousowners = Savoy owned by Brockhoff Biscuits until 1963 merger{{Cite web|url=https://www.triplem.com.au/story/revealed-the-difference-between-jatz-and-savoy-4783|title=Revealed: The Difference Between Jatz And Savoy|website=Triple M|language=en|access-date=2020-03-13}}{{Cite news|url=http://nla.gov.au/nla.news-article131722165|title=Biscuit Firms Plan Merger|date=1963-06-06|work=Canberra Times (ACT : 1926 - 1995)|access-date=2020-03-13|pages=32}}

| trademarkregistrations = {{Unbulleted list|Jatz: Australia, 1952{{Cite web|url=https://search.ipaustralia.gov.au/trademarks/search/view/111736?q=Jatz|title=Trade Mark 111736 {{!}} IP Australia {{!}} Trade Mark Search|website=search.ipaustralia.gov.au|access-date=2020-03-13}}|Savoy: Australia, 1990{{Cite web|url=https://search.ipaustralia.gov.au/trademarks/search/view/537983?fs=REGISTERED&q=Savoy&sortBy=ID|title=Trade Mark 537983 {{!}} IP Australia {{!}} Trade Mark Search|website=search.ipaustralia.gov.au|access-date=2020-03-13}}}}

| ambassadors =

| tagline = Baked, not fried

| website = {{URL|https://www.arnotts.com/products/crackers}}

}}

Jatz is a brand of malted Australian cracker introduced by Arnott's Biscuits in 1952.{{Cite news|url=http://nla.gov.au/nla.news-article18288614|title=Advertising|date=1952-10-30|work=Sydney Morning Herald (NSW : 1842 - 1954)|access-date=2020-03-13|pages=6}} The crackers are circular, about 5cm in diameter, lightly salted on one side and have a scalloped edge.{{Cite web|url=https://s3-ap-southeast-2.amazonaws.com/wc-prod-pim/JPEG_1000x1000/AR230713_arnotts_arnott_s_jatz_portion_control_packets_150_pack_n_a.jpg|title=Jatz Cracker Image|last=|first=|date=|website=|archive-url=|archive-date=|access-date=}} It is typically eaten with cheese and cabanossi,{{Cite web |date=2023-12-05 |title=Four simple but irresistible ways to jazz up a Jatz cracker |url=https://www.smh.com.au/goodfood/tips-and-advice/how-to-make-mitch-orr-s-fancy-jatz-crackers-for-your-next-party-20231124-p5emmh.html |access-date=2024-10-27 |website=Good Food |language=en}} dips, Vegemite or by itself. It is available in original, cracked pepper, fat-free and Clix varieties.{{cite web|url=http://www.arnotts.com.au/products/jatz/ |title=Jatz Crackers | Arnott's Australia |publisher=Arnotts.com.au |date= |accessdate=2017-09-22}}

Savoy

Savoy is an extremely similar cracker initially introduced by the Brockhoff Biscuits in Melbourne{{Cite web |last=McDonald |first=Elizabeth |date=2024-07-17 |title=The real state of origin: What's the difference between Jatz and Savoy? |url=https://www.delicious.com.au/food-files/article/real-difference-between-savoy-jatz-crackers/84vi5vo8 |access-date=2024-04-09 |website=Delicious}} in 1938.{{Cite news|url=http://nla.gov.au/nla.news-article244591369|title=Advertising|date=1938-03-12|work=Herald (Melbourne, Vic. : 1861 - 1954)|access-date=2020-03-13|pages=35}} While they were originally competitors, with the merger of Brockhoff and Arnott's in 1963, the decision was made to keep both products on store shelves. Today, besides branding, the difference between the two biscuits include the replacement of the full cream milk powder and malt in Jatz with golden syrup in Savoy.

References