Jeff Macpherson

{{For|the racing driver|Jeff MacPherson}}

{{Infobox person

| name = Jeff Macpherson

| image = SXSW Facebook Party - Tosca Musk and Jeff Macpherson aka Dr. Tiki of TikiBarTV.jpg

| image_size =

| alt =

| caption = Jeff Macpherson (right) with Tosca Musk, producer of TikiBarTV, in 2008

| birth_name =

| birth_date = {{birth date and age|df=yes|1973|10|3}}

| birth_place = Vancouver, British Columbia, Canada

| death_date =

| death_place =

| nationality =

| other_names = Characters: Doctor Tiki, Reginald Hornstein

| spouse =

| relations =

| years_active = 15 March 2005 – present

| notable_works =

| known_for = Comedy, Video podcast

| website = [http://www.tikibartv.com Tiki Bar TV], [http://www.rocketchicken.com RocketChicken], [http://www.coderunnergame.com CodeRunner]

}}

Jeff Macpherson (born 3 October 1973) is a Canadian filmmaker and video game developer. He is the creator of the web series Tiki Bar TV, co-founder of the gaming company RocketChicken Interactive, Inc. (which produces the game CodeRunner[https://www.forbes.com/sites/tedgreenwald/2011/12/23/mobile-gaming-comes-alive-creator-of-tiki-bar-tv-launches-live-action-iphone-adventure/ Forbes.com]{{Cite web|title = CodeRunner chases the location-based dream|url = https://www.engadget.com/2012/03/13/coderunner-chases-the-location-based-dream/|website = Engadget|accessdate = 2015-11-10}}) and co-founder of the startup Motive.io.{{Cite news|url=https://vancouversun.com/business/local-business/vancouver-startup-links-sounds-of-the-amazon-to-new-york|title=Vancouver startup links sounds of the Amazon to New York|date=2016-04-21|newspaper=Vancouver Sun|language=en-US|access-date=2016-10-16}}{{Cite web|url=http://www.motive.io/about-us/|title=About Us|website=Motive.io|access-date=2016-10-16}}{{Cite web|url=http://www.adventuredesigngroup.com/motiveio-31115/|title=Motive.io, 3/11/15|website=Adventure Design Group|access-date=2016-10-16}}

On October 14, 2005, during the Macworld 2005 Keynote presentation (which introduced the new iPod with Video) Steve Jobs showcased Tiki Bar TV to the audience{{cite video | url = http://stream.qtv.apple.com/events/oct/oct_event/m_oct_event_all_ref.mov | title = Apple Special Event October 2005 | format = mov | publisher = Apple | time = 13:39-13:52 | date = October 2005 | accessdate = 2008-06-21 | archive-url = https://web.archive.org/web/20090325093140/http://stream.qtv.apple.com/events/oct/oct_event/m_oct_event_all_ref.mov | archive-date = 2009-03-25 | url-status = dead }} as an example of a "Video Podcast" (which, at that point in time, was a relatively new media format) as something that could be loaded onto the new video iPod using Apple's proprietary iTunes software for no charge. The next day, Tiki Bar TV moved to the #1 slot in the iTunes Podcast charts, and as such, Tiki Bar TV was one of the first user generated programs to gain worldwide popularity via the iTunes distribution model.

Prior to Tiki Bar TV, Macpherson was a producer of music videos and television commercials (Toyota, Hyundai, and LG). He was also a writer on two feature films for First Look Home Entertainment and directed the feature, Come Together{{Cite web|url=https://www.variety.com/review/VE1117916512/|title = Come Together|date = December 2001}} (2001 Vancouver International Film Festival, New York International Independent Film Festival).{{Cite web |url=https://us.imdb.com/title/tt0243828 |title=IMDB "Come Together (2001)" |access-date=2018-06-29 |archive-date=2004-06-22 |archive-url=https://web.archive.org/web/20040622184752/http://us.imdb.com/title/tt0243828/ |url-status=dead }}

In 2006, Macpherson spoke at the annual conference of the Canadian Film and Television Producers Association on the subject of video podcasts and webseries.[http://www.cftpa.ca/primetime/2006/schedule.htm Canadian Film and Television Producers Association] He has been featured in Wired magazine,[https://www.wired.com/geekdad/tag/lists/ Wired's "100 Geeks You Should Be Following On Twitter"] The National Post,[http://www.canada.com/nationalpost/artslife/story.html?id=aadbdfb5-4d90-424e-b638-4c9232c69cdf&k=56529 The National Post "Doctor! I need a triple"] {{webarchive|url=https://web.archive.org/web/20120805125939/http://www.canada.com/nationalpost/artslife/story.html?id=aadbdfb5-4d90-424e-b638-4c9232c69cdf&k=56529 |date=2012-08-05 }} CPU Magazine, Times.com, Businessweek,[https://web.archive.org/web/20060208032347/http://www.businessweek.com/technology/content/jan2006/tc20060123_227536.htm Business Week "Is the Web the New Hollywood?"] G4's Attack of the Show!, CBC's The National, and CBS News. In July 2006, Macpherson was profiled in Forbes magazine Celebrity100 Issue as "one of the first breakout stars in the world of Internet television".[https://web.archive.org/web/20060822014802/http://www.forbes.com/free_forbes/2006/0703/151a.html Forbes "Celebrity 100"]

In 2009, Macpherson founded RocketChicken Interactive, Inc. with former Electronic Arts and Microsoft employees and shipped the game CodeRunner in November 2011.[https://www.forbes.com/sites/tedgreenwald/2011/12/23/mobile-gaming-comes-alive-creator-of-tiki-bar-tv-launches-live-action-iphone-adventure/ Forbes.com]