Jeff Robbin

Robbin was born in Chicago. He took computer science courses as an undergraduate, and later obtained an MBA.{{Sfn|Levy|2006|pp=48-49}}

While pursuing an MBA, Robbin joined Apple in 1992. There, he worked on Copland, Apple's troubled operating system project, alongside fellow software engineer Bill Kincaid. Robbin and Kincaid both left Apple in early 1997; Kincaid joined a startup, while Robbin went on to create several Mac utilities which were distributed by Casady & Greene. One of these utilities was Conflict Catcher,{{Sfn|Levy|2006|pp=48-49}} a system extension for the classic Mac OS that could automatically detect and resolve conflicts between system extensions; these conflicts were one of the main causes of Mac OS system crashes.{{Cite magazine |last=Pogue |first=David |date=October 1994 |title=Conflict Catcher II 2.1.1 |magazine=Macworld |page=71}}

In 1999, Robbin joined Kincaid and Dave Heller to start a small company, SoundStep, and develop SoundJam MP, a software jukebox that played MP3 files.{{Sfn|Levy|2006|pp=48-49}}{{Sfn|Isaacson|2011|p=383}} The idea for SoundJam came from Kincaid's desire to make the Rio MP3 player compatible with the Mac.{{Sfn|Isaacson|2011|loc=|p=383}} Robbin chose Casady & Greene as SoundJam's software distributor.{{Cite web |last=Seff |first=Jonathan |date=April 30, 2001 |title=The Song Is Over for SoundJam |url=https://www.macworld.com/article/151570/11soundjam.html |access-date=2022-10-29 |website=Macworld |language=en}} David Pogue wrote the user manuals for SoundJam and Conflict Catcher, before he joined the New York Times.{{Cite news |last=Pogue |first=David |date=2002-09-19 |title=Survival of Software's Fittest |language=en-US |work=The New York Times |url=https://www.nytimes.com/2002/09/19/technology/circuits/survival-of-softwares-fittest.html |access-date=2022-10-29 |issn=0362-4331}}

SoundJam received positive reviews,{{Cite web |last=Heid |first=Jim |date=October 31, 1999 |title=SoundJam MP |url=https://www.macworld.com/article/159570/soundjam.html |access-date=2022-10-29 |website=Macworld |language=en}} and won the Best of Macworld award in 1999;{{Cite web |date=September 30, 1999 |title=Best of Show |url=https://www.macworld.com/article/159392/bestproducts-3.html |access-date=2022-10-29 |website=Macworld |language=en}} it eventually secured 90% of the Mac MP3 software market.{{Sfn|Dormehl|2012|p=423}} SoundJam competed with the Audion app, made by Panic. Both companies were vying to be acquired by Apple, but since Panic was already discussing a buyout with AOL, and since Robbin and Kincaid were ex-Apple employees, Apple chose to buy SoundJam in 2000.{{Sfn|Levy|2006|pp=51-52}}{{Cite web |last=Sasser |first=Cabel |title=The True Story of Audion |url=https://panic.com/extras/audionstory/ |access-date=2022-10-29 |website=Panic}} Apple hired Robbin, Kincaid and Heller, and used SoundJam's code as the foundation for iTunes.{{Cite news |date=2003-07-03 |title=Casady & Greene Closes, Heralding End of an Era |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/SB10571888256224500 |access-date=2022-10-29 |issn=0099-9660}}

Shortly after the acquisition, Robbin was chosen by Steve Jobs to lead the iTunes development team, a position he still had a decade later.{{Sfn|Isaacson|2011|loc=|p=383}} Jobs tasked Robbin with making the program easier to use to meet Apple's user experience goals; Robbin's team stripped the search box of its complex options, and adopted the brushed-metal look previously seen on iMovie.{{Sfn|Isaacson|2011|loc=|p=383}}{{Sfn|Kahney|2013|loc=chapter 8}} Less than four months later, in January 2001, iTunes was released for free as part of Apple's digital hub strategy,{{Cite web |last=Schlender |first=Brent |date=February 21, 2005 |title=How Big Can Apple Get? |url=https://money.cnn.com/magazines/fortune/fortune_archive/2005/02/21/8251769/index.htm |access-date=2022-10-29 |website=CNN Money}}{{Sfn|Robbins|Judge|2009|p=532}}{{Sfn|Kahney|2013|loc=chapter 8}} and was received with enthusiasm.{{Sfn|Chang|2011|loc="Within several months, Robbin presented the first iTunes program, and Jobs demonstrated iTunes to the public in 2001 at the MacWorld Trade Show. The response was amazing."}}File:Early iPod interface.png

In 2001, Apple started work on the forthcoming iPod, with Tony Fadell in charge of the iPod's hardware,{{Cite web |last=Patel |first=Nilay |date=2022-05-03 |title=How big companies kill ideas — and how to fight back, with Tony Fadell |url=https://www.theverge.com/23053632/tony-fadell-build-decoder-apple-iphone-google-alphabet-steve-jobs |access-date=2022-10-29 |website=The Verge |language=en-US}} and Robbin's iTunes team responsible for the iPod's firmware and user interface, basing the firmware on software by Pixo.{{Cite web |last=Edwards |first=Benj |date=October 22, 2011 |title=The iPod: How Apple's legendary portable music player came to be |url=https://www.macworld.com/article/214911/the-birth-of-the-ipod.html |access-date=2022-10-29 |website=Macworld |language=en}}{{Sfn|Levy|2006|p=63}}{{Sfn|Kahney|2013|p=175-193}} Robbin later told CNN that the process happened through "trial and error", with a continuous focus on simplification. Steve Jobs and Robbin were credited as inventors of the iPod's interface in a patent; the patent was initially denied due to prior art,{{Cite web |last=Ecker |first=Clint |date=2005-08-10 |title=Apple can't patent iPod's user interface |url=https://arstechnica.com/gadgets/2005/08/922/ |access-date=2022-10-29 |website=Ars Technica |language=en-us}} but was later granted in 2012.{{Cite web |title=Apple Wins Major iPod User Interface & Systems Patents |url=https://www.patentlyapple.com/2012/05/apple-wins-major-ipod-user-interface-systems-patents.html |access-date=2022-12-06 |website=Patently Apple}}{{Cite patent|number=US7166791B2|title=Graphical user interface and methods of use thereof in a multimedia player|gdate=2007-01-23|invent1=Robbin|invent2=Jobs|invent3=Wasko|invent4=Christie|inventor1-first=Jeffrey L.|inventor2-first=Steve|inventor3-first=Timothy|inventor4-first=Greg|url=https://patents.google.com/patent/US7166791B2/en}}

Jobs' 2011 biography names Robbin as one of the Apple executives who convinced Jobs to release iTunes on Windows; the port was released in 2003.{{Cite web |last=Satariano |first=Adam |date=October 25, 2011 |title=Apple TV Project Is Said to Be Led By ITunes Creator Robbin |url=https://www.bloomberg.com/news/articles/2011-10-24/apple-effort-to-develop-tv-is-said-to-be-led-by-itunes-creator-jeff-robbin#xj4y7vzkg |access-date=2022-10-29 |website=Bloomberg}}{{Sfn|Isaacson|2011|p=405-406}} One of Robbin's design goals was to ensure the Mac and Windows versions would be perfectly equivalent.{{Sfn|Levy|2006|p=94}}

In 2004 and 2005, Apple collaborated with Motorola to create the ROKR E1 (also known as the "iTunes phone"). As the iTunes lead, Robbin worked closely with his Motorola counterparts, but was frustrated with Motorola's lack of cooperation, according to Fadell in a later interview. The phone was not commercially successful upon release.

In an October 2005 article, TIME magazine's Lev Grossman said that Steve Jobs had invited him to meet Robbin, but had prohibited him from printing Robbin's last name, because Jobs was worried about competitors "poaching his talent".{{Cite news |last=Grossman |first=Lev |date=2005-10-16 |title=How Apple Does It |language=en-US |work=Time |url=https://content.time.com/time/subscriber/article/0,33009,1118384-2,00.html |access-date=2022-10-29 |issn=0040-781X}}{{Sfn|Isaacson|2011|p=383}} On September 9, 2009, Robbin was one of the presenters at a music-focused Apple keynote,{{Cite news |last=Fost |first=Dan |date=2009-09-10 |title=Apple in polishing mode |page=A15 |newspaper=Daily Press |publisher=Tribune Media |location= |url= |access-date= |via=Newspapers.com}} where he demoed the new features of iTunes 9, including iTunes LP.{{Cite web |title=Live from Apple's 'It's only rock and roll' event |url=https://www.engadget.com/2009-09-09-live-from-apples-its-only-rock-and-roll-event.html |access-date=2023-01-28 |website=Engadget |language=en-US}}

In 2011, Bloomberg reported that Robbin was in charge of Apple's effort to create a television set. Apple's plans to create a TV had been previously revealed in Steve Jobs's biography. The plans never came to fruition, and Apple abandoned the television project in 2014, after it was deemed to not be worth it.{{Cite web |last=Wakabayashi |first=Daisuke |date=May 18, 2015 |title=Behind Apple's Move to Shelve TV Plans |url=http://www.wsj.com/articles/behind-apples-move-to-shelve-tv-plans-1431992617 |access-date=2022-10-29 |website=WSJ |language=en-US}}

In 2018, The Wall Street Journal reported that Jeff Robbin led the Apple Music product and engineering teams, having taken over after the music service's much-criticized 2015 launch.{{Cite web |last=Steele |first=Tripp Mickle and Anne |title=Jimmy Iovine's Planned Exit From Apple Music Raises Leadership Questions |url=https://www.wsj.com/articles/jimmy-iovines-planned-exit-from-apple-music-raises-leadership-questions-1521630001 |access-date=2022-10-29 |website=WSJ |language=en-US}}

In March 2023, Bloomberg News reported that starting in April, Robbin will take charge of Apple's cloud services, including iCloud, CloudKit, and the infrastructure that hosts iMessage and FaceTime.{{Cite news |last=Gurman |first=Mark |date=2023-03-03 |title=Apple’s Cloud Chief to Step Down, Adding to Wave of Departures |language=en |work=Bloomberg News |url=https://www.bloomberg.com/news/articles/2023-03-03/apple-s-cloud-chief-to-step-down-adding-to-wave-of-departures |access-date=2023-03-04}}

{{reflist}}

• {{Cite book |last=Chang |first=Sea-Jin |url= |title=Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy |date=2011 |publisher=John Wiley & Sons |isbn=978-0-470-83044-4 |language=en}}
• {{Cite book |last=Dormehl |first=Luke |url= |title=The Apple Revolution: Steve Jobs, the Counterculture and How the Crazy Ones Took over the World |date=2012 |publisher=Random House |isbn=978-1-4481-3136-5 |language=en}}
• {{Cite book |last=Isaacson |first=Walter |url= |title=Steve Jobs |date=2011 |publisher=Simon and Schuster |isbn=978-1-4516-4854-6 |language=en}}
• {{Cite book |last=Kahney |first=Leander |url= |title=Jony Ive: The Genius Behind Apple's Greatest Products |date=2013 |publisher=Penguin |isbn=978-1-59184-706-9 |language=en}}
• {{Cite book |last=Levy |first=Steven |url= |title=The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness |date=2006 |publisher=Simon and Schuster |isbn=978-0-7432-9391-4 |language=en}}
• {{Cite book |last=Robbins |first=Stephen P. |url= |title=Organizational Behavior |last2=Judge |first2=Tim |date=2009 |publisher=Pearson South Africa |isbn=978-1-86891-853-9 |language=en}}

• [http://panic.com/extras/audionstory/popup-sjstory.html The story of SoundJam], as told by colleague Bill Kincaid
• [https://panic.com/extras/audionstory/ The story of Audion's competition with SoundJam], as told by Audion developer Cabel Sasser

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Category:Living people

Category:Apple Inc. employees

Category:Year of birth missing (living people)

Category:Kernel programmers