Jeremy Schoemaker
File:Jeremy Schoemaker at Affiliate Summit East 2009.jpg
Jeremy "ShoeMoney" Schoemaker (born May 31, 1974) is a web entrepreneur, founder of ShoeMoney Media and PAR Program, and co-founder of the AuctionAds service.{{cite web|title='Shoemoney' has made a bundle, sure, but now he's building 'a real company' |url=http://www.omaha.com/article/20130116/MONEY/701169946/1697 |archive-url=https://archive.today/20130216152350/http://www.omaha.com/article/20130116/MONEY/701169946/1697 |url-status=dead |archive-date=February 16, 2013 |first=Barbara |last=Soderlin |publisher=Omaha World Herald |date=January 16, 2013 |accessdate=1 January 2013 }} He is a frequent speaker at search engine marketing and affiliate conferences.[http://www.personalbrandingblog.com/personal-branding-interview-jeremy-schoemaker/, Personal Branding, Interview Jeremy Schoemaker] He also co-founded the Elite Retreat, an annual industry expert conference, with Lee Dodd.{{cite web | url = http://www.pepperjamsearch.com/elite-retreat-san-fran-2007.html | title = The Elite Retreat Brings its Innovative E-Commerce Power to San Francisco | quote = the Elite Retreat, founded by Jeremy "Shoemoney" Schoemaker and Lee Dodd ... | date = January 2007 | accessdate = 2007-11-15 | archive-url = https://web.archive.org/web/20071114224125/http://www.pepperjamsearch.com/elite-retreat-san-fran-2007.html | archive-date = 2007-11-14 | url-status = dead }}
Slate stated on October 1, 2008, that blogger Shoemoney had become famous when he posted his picture with a $132,994.97 cheque he had received from Google AdSense for just one month's worth of clicks.[http://www.slate.com/id/2201325/ slate.com, Blogging for Dollars, How do bloggers make money?]
Education and career
While in attendance at Western Illinois University, Schoemaker founded his first business, making Macintosh gaming sites. At its peak, NextPimp.com saw an average of 150,000 unique views per day.[https://web.archive.org/web/20120219215521/http://www.entrepreneurs-journey.com/1067/shoemoney-jeremy-schoemaker/, Entrepreneurs-Journey.com (Archived), Podcast: How did Jeremy "Shoemoney" Schoemaker Get To Where He Is Today?] Schoemaker also started his blog, ShoeMoney, in 2003, in which he journals about how to make a living from the Internet, including direct ad sales and affiliate marketing. ShoeMoney's blog was named Best Affiliate Marketing Blog of 2006 by Search Engine Journal.{{cite web| title = Shoemoney : Best Affiliate Marketing Blog of 2006 | url = http://www.searchenginejournal.com/shoemoney-best-affiliate-marketing-blog-of-2006/4216/ | first = Loren | last = Baker | publisher = Search Engine Journal | date = January 5, 2007 | accessdate = 2007-11-15}} In 2010, Schoemaker won Fast Company{{'}}s Influence Project, getting more than 500,000 clicks by tapping into his online followers.{{cite web| title = Measuring Influence One Click at a Time| url = http://www.fastcompany.com/1693693/measuring-influence-one-click-time| first = Mark | last = Borden | work = Fast Company | date = November 1, 2010 | accessdate = 2012-11-27}}
In March 2007, Shoemaker and his business partner David Dellanave launched AuctionAds,[http://auctionads.com/ AuctionAds, eBay affiliate listings on auctions] an eBay affiliate service that allows users to display live eBay auctions on their websites.[http://www.shoemoney.com/shoemoney-biography, ShoeMoney Blog, About] The service was named the "eBay Most Innovative Application-Buyer" at the 6th annual eBay Developers Conference.[http://www.mediawhiz.com/2007/06, MediaWhiz Blog, MediaWhiz Division AuctionAds Win eBay Star Developer Award for "Most Innovative Application-Buyer] In July 2007, Schoemaker sold his majority ownership in AuctionAds to the performance marketing company MediaWhiz for 17 million dollars.{{cite web|url=https://techcrunch.com/2007/07/27/mediawhiz-buys-another-ad-startup-auctionads |title = MediaWhiz Buys Another Ad Startup, AuctionAds|first = Nick|last = Gonzalez|publisher = TechCrunch.com| date = July 27, 2007| accessdate = 1 November 2007}}
In 2012, Schoemaker founded PAR (People Acquisition and Retention) Program, a monthly subscription service for e-commerce websites.{{cite web|title="ShoeMoney" switches focus, sets sights on building software startup|url=http://siliconprairienews.com/2013/02/shoemoney-switches-focus-sets-sights-on-building-software-startup/|website=Silicon Prairie News|date=4 February 2013|accessdate=23 November 2015}} GoSocial, an international media marketing company, acquired PAR Program for $12 million in 2015.{{cite web|last1=Pendell|first1=Ryan|title=ShoeMoney's PAR Program acquired by GoSocial for $12 million|url=http://siliconprairienews.com/2015/11/par-acquired-by-gosocial-for-12-million/|website=Silicon Prairie News|date=20 November 2015|accessdate=23 November 2015}}
Schoemaker self-published his autobiography, Nothing’s Changed But My Change: The ShoeMoney Story, in January 2013 on Amazon.com.{{Cite book|isbn = 978-1480189249|title = Nothing's Changed but My Change: The ShoeMoney Story|last1 = Schoemaker|first1 = Jeremy R.|last2 = Sprouse|first2 = Katie|year = 2012}}
Legal
On April 7, 2009, ShoeMoney Media Group filed suit against Keyen Farrell, a Google Adwords account specialist, to protect the ShoeMoney Trademark.[http://www.prleap.com/pr/134652/ Media Group Files Suit to Protect ShoeMoney Trademark] Farrell was affiliated with a website using the term "shoemoney" in its advertisements without authorization from the ShoeMoney Media Group. In June 2009, Farrell countersued Schoemaker for defamation of reputation.{{cite web|url= https://techcrunch.com/2009/06/08/google-employee-countersues-shoemoney-for-defamation/ |title = Google Employee Countersues ShoeMoney for Defamation|first = Jason|last = Kincaid|publisher = TechCrunch.com| date = 8 June 2009| accessdate = 1 November 2012}} Farrel withdrew his counter-suit in July and the case was settled in August 2009.{{cite web|url= https://techcrunch.com/2009/08/05/shoemoney-reaches-settlement-with-google-employee-over-adwords-violations/ |title = ShoeMoney Reaches Settlement with Google Employee Over AdWords Violations|first = Jason|last = Kincaid|publisher = TechCrunch.com| date = 8 August 2009| accessdate = 1 November 2012}}
Philanthropy
Schoemaker routinely raises money for charity by hosting an auction in which he agrees to wear the winning company's branded T-shirt exclusively to an Affiliate Summit event.[https://web.archive.org/web/20100119042121/http://blog.affiliatetip.com/archives/shoemoney-raises-10100-for-charity/? AffiliateTip Blog, ShoeMoney Raises $10,100 For Charity] He began hosting these auctions in 2009, and has since raised over $80,000.{{cite web| title = Shoemoney Hits the $80,000 Mark for Charity | url = http://www.searchenginejournal.com/shoemoney-hits-the-80000-mark-for-charity/58289/| author = Jenise Uehara Henrikson| publisher = Search Engine Journal | date = January 15, 2013 | accessdate = 1 February 2013}}
Personal life
References
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Category:Search engine optimization consultants
Category:Western Illinois University alumni