Jewelmer

Jewelmer was founded in 1979 by French pearl farmer Jacques Branellec and Filipino businessman Manuel Cojuangco.{{Cite web |last=Jose |first=M. J. |title=Jacques Branellec and Manuel Cojuangco Celebrate 40 Years of Excellence with Jewelmer |url=https://www.tatlerasia.com/power-purpose/business/jacques-branellec-and-manuel-cojuangco-celebrate-40-years-of-excellence-with-jewelmer |access-date=2024-03-17 |website=Tatler Asia |language=en}} Before starting Jewelmer, Branellec served in the French Navy, worked as a commercial pilot, and farmed black Tahitian pearls in French Polynesia.{{Cite web |title=Treasure Island — The mysteries surrounding Palawan's South Sea pearl farms |url=https://gridmagazine.ph//story/treasure-island |access-date=2024-03-17 |website=gridmagazine.ph}} Together, they established a pearl farm in Palawan, which became the foundation of their company.

In 2006, Jewelmer launched the Save Palawan Seas Foundation (SPSF) to support environmental conservation and introduce sustainable livelihood options for communities in Palawan.{{Cite web |last=Tatler |first=Philippine |title=Jewelmer Wins Sustainability Initiative Of The Year Award |url=https://www.tatlerasia.com/power-purpose/philanthropy/jewelmer-wins-sustainability-initiative-of-the-year-award |access-date=2024-03-17 |website=Tatler Asia |language=en}}{{Cite web |last=Garcia |first=Myles A. |date=2018-06-27 |title=Pearls of the Orient Seas |url=https://www.positivelyfilipino.com/magazine/pearls-of-the-orient-seas |access-date=2024-03-17 |website=Positively Filipino {{!}} Online Magazine for Filipinos in the Diaspora |language=en-US}}

The company has participated in international events like the Baselworld Watch and Jewelry Show and the Dubai Pearl Tender.{{Cite web |title=Asian brands at BaselWorld |url=https://www.europastar.com/magazine/features/2039278-asian-brands-at-baselworld.html |access-date=2024-04-23 |website=www.europastar.com |language=en}}{{Cite web |title=BaselWorld 2012 – Tempered optimism |url=https://www.europastarjewellery.com/trade-news/trade-news/baselworld-2012-tempered-optimism.html |access-date=2024-04-23 |website=www.europastarjewellery.com}}{{Cite web |date=2009-01-06 |title=Dubai to Host Pearl Tender - JCK |url=https://www.jckonline.com/editorial-article/dubai-to-host-pearl-tender/ |access-date=2024-04-23 |language=en-US}} Since 2013, Jewelmer has also hosted the Jewelmer Gala.{{Cite web |date=2013-10-26 |title=Pearls as wearable works of art |url=https://lifestyle.inquirer.net/133569/pearls-as-wearable-works-of-art/ |access-date=2024-03-17 |website=Lifestyle.INQ |language=en-US}}

In 2017, Jewelmer introduced the Palawan Strand, a rare necklace of golden South Sea pearls from the Pinctada maxima oyster, which took 37 years to create.{{Cite web |last=Newman |first=Jill |date=2017-05-02 |title=This Strand of Golden Pearls Took Nearly 40 Years to Assemble |url=https://robbreport.com/style/jewelry/strand-golden-pearls-took-nearly-40-years-assemble-270861/ |access-date=2024-03-17 |website=Robb Report |language=en-US}} That same year, Jewelmer designed the headpiece for Miss Universe Philippines, Maxine Medina, at the 65th Miss Universe pageant.{{Cite web |last=Tantuco |first=Vernise |date=2017-01-26 |title=LOOK: Maxine Medina's Miss Universe national costume |url=https://www.rappler.com/entertainment/pageants/159640-maxine-medina-miss-universe-national-costume/ |access-date=2024-03-17 |website=RAPPLER |language=en-US}}

In 2018, Jewelmer received the Sustainability Initiative of the Year Award at the Jewellery News Asia Awards in Hong Kong and opened its first U.S. store in Palm Beach, Florida.{{Cite web |date=November 4, 2018 |title=Jewelmer recognized with Sustainability Initiative award |url=https://www.philstar.com/lifestyle/cassandra/2018/11/04/1865754/jewelmer-recognized-sustainability-initiative-award |website=philstar.com}}{{Cite web |date=2018-12-13 |title=Jewelmer Opens First U.S. Store in Florida - JCK |url=https://www.jckonline.com/editorial-article/jewelmer-u-s-store-palm-beach/ |access-date=2024-03-17 |website=JCK Online |language=en-US}}{{Cite web |last=Newman |first=Jill |date=2023-02-14 |title=A Jewelry Editor's Guide to Shopping in Palm Beach |url=https://www.naturaldiamonds.com/style/a-jewelry-editors-guide-to-shopping-in-palm-beach/ |access-date=2024-03-17 |website=Only Natural Diamonds |language=en}}{{Cite web |last=Tatler |first=Philippine |title=South Sea Pearls Take Over Palm Beach |url=https://www.tatlerasia.com/style/jewellery/south-sea-pearls-take-over-palm-beach |access-date=2024-03-17 |website=Tatler Asia |language=en}} The company was also featured in the documentary Power of Pearl: The Farm Beneath the Sea, directed by Ahbra Cale Perry.{{Cite web |date=May 27, 2018 |title='Power of Pearl:' An inspiring portrait of sustainability |url=https://www.philstar.com/lifestyle/cassandra/2018/05/27/1818862/power-pearl-inspiring-portrait-sustainability |access-date=March 18, 2024 |website=Philstar}}{{Cite web |last=IV |first=Franz Sorilla |title=The Making of Documentary Film "Power of Pearl" |url=https://www.tatlerasia.com/the-scene/people-parties/qa-with-documentary-film-power-of-pearl-director-ahbra-perry |access-date=2024-03-17 |website=Tatler Asia |language=en}}

In 2022, Jewelmer created the "Pearl of the Orient" exhibit, showcased at The Mind Museum,{{Cite web |last=Golangco |first=Lauren |title=Jewelmer Unveils 10-Year-Long Exhibit at The Mind Museum |url=https://www.tatlerasia.com/style/jewellery/jewelmer-unveils-pearl-of-the-orient |access-date=2024-03-17 |website=Tatler Asia |language=en}}{{Cite web |date=2022-12-05 |title=A Look Into the Life of the Golden South Sea Pearl – Art Plus Magazine |url=https://www.artplus.ph/a-look-into-the-life-of-the-golden-south-sea-pearl/ |access-date=2024-03-17 |archive-url=https://web.archive.org/web/20221205215330/https://www.artplus.ph/a-look-into-the-life-of-the-golden-south-sea-pearl/ |archive-date=2022-12-05 }} and provided the La Mer en Majesté crown for the Miss Universe Philippines pageant, worn by winner Celeste Cortesi. The crown was used again in the 2023 pageant.{{Cite web |title=Jewelmer celebrates the modern aphrodite |url=https://www.philstar.com/lifestyle/2023/01/14/2237393/jewelmer-celebrates-modern-aphrodite |access-date=March 18, 2024 |website=philstar}}{{Cite web |last=Lim |first=Ron |title=Miss Universe Philippines reveals new crown, 'La Mer en Majeste' |url=https://www.gmanetwork.com/entertainment/showbiznews/news/87535/miss-universe-philippines-reveals-new-crown-la-mer-en-majeste/story |access-date=2024-03-17 |website=www.gmanetwork.com |language=en}}{{Cite web |date=2023-05-09 |title=What To Know About The Miss Universe Philippines 2023 Coronation Night |url=https://nylonmanila.com/need-to-know-miss-universe-philippines-2023-coronation-night/ |access-date=2024-03-17 |website=nylonmanila.com |language=en-US}}

In 2023, model Aliah Canillas appeared on the cover of Vogue Philippines wearing a Jewelmer strand, and in May 2024, Jewelmer opened a boutique at Nustar Resort Cebu's The Mall in the Philippines.{{Cite web |date=2023-07-01 |title=Get To Know Aliah Canillas, Vogue Philippines' July Cover Model |url=https://vogue.ph/fashion/models/aliah-canillas-vogue-philippines-july-2023/ |access-date=2024-04-23 |website=vogue.ph |language=en-US}}{{Cite web |date=2023-07-03 |title=Aliah Canillas in Palawan Strand Necklace for Vogue Philippines |url=https://anneofcarversville.com/jewelry-news/2023/7/3/golden-pearls-vogue-philippines-july |access-date=2024-04-23 |website=Anne of Carversville |language=en-US}}

In 2023, model Aliah Canillas wore a Jewelmer strand on the cover of the July 2023 issue of Vogue Philippines.{{Cite web |last=Pancho |first=Ana Moule Y. |date=2024-05-29 |title=Jewelmer opens luxury boutique in Nustar Resort Cebu's The Mall |url=https://www.sunstar.com.ph/cebu/jewelmer-opens-luxury-boutique-in-nustar-resort-cebus-the-mall |access-date=2024-10-21 |website=SunStar Publishing Inc. |language=en}}

Jewelmer cultivates golden pearls and creates jewelry from them.{{Cite web |title=Pérolas douradas: o segredo de uma das joias mais raras do mundo |url=https://www.megacurioso.com.br/ciencia/125020-perolas-douradas-o-segredo-de-uma-das-joias-mais-raras-do-mundo.htm |access-date=2024-04-23 |website=Mega Curioso |language=pt-BR}}{{Cite web |last= |first= |date=2022-06-08 |title=PALAWAN'S GOLDEN PEARLS |url=https://www.solitairemagazine.com/palawans-golden-pearls/ |access-date=2024-04-23 |website=Solitaire Magazine |language=en-US}} Some designs are crafted by artisans trained in techniques from Place Vendôme, Paris.{{Cite web |last= |first= |date=2016-11-01 |title=Golden pearls in NY exhibit speak of Filipino mythology |url=https://globalnation.inquirer.net/148371/golden-pearls-in-ny-exhibit-speak-of-filipino-mythology |access-date=2024-04-23 |website=globalnation.inquirer.net |language=en}}{{Cite web |date=2018-11-08 |title=Pearl Peeping: 8 New Designs From Jewelmer - JCK |url=https://www.jckonline.com/editorial-article/new-designs-jewelmer-joallerie/ |access-date=2024-04-23 |language=en-US}}{{Cite journal |date=April 3, 2014 |title=Sustainable Luxury: Jewelmer's South Sea Pearl Jewelry |url=https://elitetraveler.com/uncategorized/sustainable-luxury-jewelmers-south-sea-pearl-jewelry |website=elitetraveler.com}} The company's pearl farms are situated in a marine-protected, no-take zone.{{Cite web |last=Tatler |first=Philippine |title=Jewelmer Wins Sustainability Initiative Of The Year Award |url=https://www.tatlerasia.com/power-purpose/philanthropy/jewelmer-wins-sustainability-initiative-of-the-year-award |access-date=2024-04-23 |website=Tatler Asia |language=en}}{{Cite journal |date=2022 |title=Jewelmer: AT THE HELM OF DIGITALISATION AND SUSTAINABILITY |url=https://news.jewellerynet.com/uploads/ebook/Supplement/Pearl-Report_2022-2023/9/ |journal=Pearl Report |issue=2022–2023 |pages=8–11}}

• [https://www.youtube.com/watch?v=mtr5byc3f-A&t=106s The Story of the Golden South Sea Pearl - Gem Hunters]{{Cite web |date=2013 |title=The Story of the Golden South Sea Pearl |url=https://www.youtube.com/watch?v=mtr5byc3f-A&t=106s |website=Gem Hunters}}

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Category:Jewellery companies

Category:Jewellery designers

Category:Philippine brands

Category:1979 establishments

Category:Luxury brands