Jim Adler

Jim Adler was born May 23, 1943, to Alexander Adler and Ruth Adler (1919–2014). He was born and grew up in Dallas, Texas. Adler attended St. Mark's School of Texas{{cite web|url=https://www.bizjournals.com/dallas/news/2015/06/12/the-texas-hammer-lawyer-jim-adler-talks.html |title=The Texas Hammer: Lawyer Jim Adler talks advertising and the law |date=2015-06-12|last= Wylie|first=Melissa |publisher=Dallas Business Journal }} and then entered the University of Texas at Austin, where he earned his undergraduate degree. Continuing his studies at the University of Texas School of Law, he received his Juris Doctor degree (J.D.) in 1967.{{cite web |url=https://www.texasbar.com/AM/Template.cfm?Section=Find_A_Lawyer&template=/Customsource/MemberDirectory/MemberDirectoryDetail.cfm&ContactID=157864 |title=Mr. Jim S. Adler |publisher=Texas Bar Association}}

Due to his widely known trademark -The Texas Hammer and notorious TV ads, Adler attracted the attention of the national media. He was the subject of the Last Week Tonight with John Oliver season 8, episode 231, segment: Jim "The Texas Hammer" Adler vs. Mike "The Alabama Hammer" Slocumb, where John Oliver ironically detailed a copyright infringement lawsuit.{{cite web|url=https://www.youtube.com/watch?v=KZLE1l2OqSg|title=Jim Adler, The Texas Hammer |publisher= Last Week Tonight with John Oliver }}{{cite web|url=https://www.youtube.com/watch?v=Wrk6wXl-2do&t=149s|title=Jim Adler|publisher=Last Week Tonight with John Oliver }} Adler is also a character in the MTV cartoon series Beavis and Butt-Head. A similar attorney named Joe Adler appeared in Mike Judge's 2009 film, Extract, portrayed by Gene Simmons, who was also a personal injury lawyer.

At the beginning of his career, Adler served in the U.S. Army and U.S. Navy. During his military service, Adler was appointed judge for the Office of Civilian Health and Medical Programs United Services (OCHAMPUS) and got his first legal experience while adjudicating health and medical disputes for the military personnel.{{cite web|url=https://triallawyernation.com/episode/32-jim-adler/|title=In this Trial Lawyer Nation podcast, Michael Cowen sits down with prominent Texas attorney, Jim Adler, AKA "The Texas Hammer," for a discussion on building a law practice on a solid reputation |publisher=Trial Lawyer Nation }} After being honorably discharged from the Army, Adler moved back to Dallas and did law enforcement work for the Texas State Securities Board.{{cite web|url=https://www.texasmonthly.com/the-culture/jim-adler-personal-injury-lawyer/|title=Jim Adler, Personal-Injury Lawyer |publisher=Texas Monthly }} Adler was admitted to the bar in 1967.{{cite web|url=http://www.naylornetwork.com/aajiframe/Listing.asp?access=leaders&firstmiddlename=&lastname=&firmname=&city=&provstateid=&zip=&countryid=&keyword=&areaofpractice=&areaofpractice2=§iontype=&sb=&PID=NULL&PRC=NULL&MDSID=AAJ-17716 |title=Jim S. Adler Esq. |publisher=American Association for Justice }}

Jim Adler is a member of the State Bar of Texas, American Bar Association (ABA) and American Trial Lawyers Association.{{cite web|url=https://directory.justice.org/Listing.asp?MDSID=AAJ-34837 |title=Jim Adler & Associates |publisher=The American Association for Trial Lawyers }} He is licensed to practice in the United States Court of Appeals for the Fifth Circuit and U.S. District Courts of Texas.{{cite web|url=https://www.govinfo.gov/content/pkg/USCOURTS-txnd-3_19-cv-02027/pdf/USCOURTS-txnd-3_19-cv-02027-0.pdf|title=Jim S. Adler vs ANGEL L. REYES & ASSOCIATES |publisher=The United States District Court Northern District of Texas, Dallas Division}}

In 1973, Adler went into private practice and established Jim Adler & Associates, a law firm based in Houston. Initially, he tried a variety of legal areas including divorces and bankruptcies but later focused mainly on personal injury cases.

By 2021, the company employed over 30 lawyers and a staff of over three hundred paralegals, case managers, receptionists and law clerks. The law firm is headquartered in Houston, Texas with satellite offices in Dallas, San Antonio and Channelview.

As a number of sources note, Adler's law firm was retained by dozens of victims to represent and manage their personal injury claims after the Astroworld Festival crowd crush,{{cite web |url=https://www.power991fm.com/2021/11/12/personal-injury-attorneys-are-rushing-to-represent-astroworld-clients/ |title=Personal Injury Attorneys Are Rushing to Represent Astroworld Clients |publisher=Power99 FM }}{{Dead link|date=October 2024 |bot=InternetArchiveBot |fix-attempted=yes }} a tragic incident that happened on November 5, 2021 at the annual Astroworld Festival organized by American rapper Travis Scott.{{cite web|url=https://www.houstonpress.com/news/multiple-plaintiffs-will-be-filing-suit-in-the-astroworld-tragedy-12281102 |title=Lawyers and Lawsuits Line Up Following Astroworld Tragedy |publisher=Houston Press }}{{cite web|url=https://setexasrecord.com/stories/612088896-lawsuits-over-astroworld-tragedy-start-rolling-in |title=Lawsuits over Astroworld tragedy start rolling in |publisher=Southeast Texas Record}}{{cite web|url=https://cw39.com/news/local/flurry-of-lawsuits-against-travis-scott-expected-the-rapper-has-a-history-of-chaotic-shows/|title=Astroworld Festival victims remembered, update on lawsuits against Travis Scott |publisher=CW39 Houston }}

Adler began investing in commercials on television in the early 1980s. He began using the "Texas Hammer" pseudonym in the early 2000s and registered it as a trademark with the USPTO in 2008.{{cite web|url=https://trademarks.justia.com/772/57/the-texas-77257396.html |title=The Texas Trademark - Trademark Details|publisher=Justia Trademarks }} According to the Dallas Morning News and Dallas Business Journal, "Adler took acting lessons with a drama coach".{{cite web|url=https://www.pressreader.com/usa/the-dallas-morning-news/20151104/282063390842022 |title=Which Attorney's Ad Would You Argue For? |date=2015-11-04|last=Mervosh|first=Sarah |publisher=The Dallas Morning News }} The ads became popular in Texas but Jim Adler's notorious style of acting, where he often appeared holding a big hammer next to an 18 wheeler semi-trailer truck, attracted much criticism and attention for "pseudo-celebrity and turning lawsuits into an industry."{{cite web|url=https://www.ksat.com/news/2016/09/21/texas-sized-business-critics-lawyers-discuss-controversy-behind-personal-injury-attorneys/ |title=Texas-sized business: Critics, lawyers discuss controversy behind personal-injury attorneys |date=2016-09-20|last=Skurnik|first=Josh|publisher=KSAT}}

Adler has been involved in a series of lawsuits related to trademark and copyright infringement, where he has sued other lawyers for "copying his marketing strategy and using his trade name "The Texas Hammer" to obtain popularity among potential clients.{{cite web|url=https://www.abajournal.com/news/article/5th-circuit-rules-for-the-hammer-in-lawyers-trademark-suit-over-purloined-keywords-and-click-to-call-ads|title=5th Circuit rules for 'The Hammer' in lawyer's trademark suit over purloined keywords and click-to-call ads |publisher=Aba Journal }} One case in particular, Adler sued an Alabama attorney, Mike Slocumb, for airing commercials, "that were near duplicates of his own". The case became notable after the lawsuit became the subject of a segment on HBO's Last Week Tonight with John Oliver in August 2021.

According to the lawsuit, "Adler's company spent over $100 million on TV advertising in English and Spanish and the defendants have adopted Adler's famous persona and plaintiffs' intellectual property in a brazen bid to confuse and deceive consumers."{{cite web|url=https://cdllife.com/2021/texas-hammer-truck-wreck-lawyer-sues-alabama-hammer-for-stealing-his-shtick/|title=Texas Hammer' truck wreck lawyer sues 'Alabama Hammer' for stealing his shtick |publisher=CDL Life }} Other lawsuits include Adler v. McNeil Consultants,{{cite web|url=https://www.natlawreview.com/article/fifth-circuit-drops-hammer-reinstates-law-firm-s-keyword-trademark-infringement-suit|title=Fifth Circuit Drops THE HAMMER, Reinstates Law Firm's Keyword Trademark Infringement Suit Alleging Initial Interest Confusion |publisher=The National Law Review}} Ramji Law Group of Houston,{{cite web|url=https://www.law.com/texaslawyer/2021/11/09/jim-adler-the-texas-hammer-sues-houston-lawyer-over-mobile-ads/ |title=Jim Adler, The Texas Hammer, Sues Houston Lawyer Over Mobile Edits|publisher= Texas Law}}{{cite web|url=https://www.natlawreview.com/article/texas-hammer-nails-trademark-infringement-appeal |title=Texas Hammer Nails Trademark Infringement Appeal |publisher=The National Law Review }} and more.{{cite web|url=https://www.goodmansip.ca/post/texas-hammer-has-second-chance-to-nail-referral-center-for-trademark-infringement |title="Texas Hammer" has second chance to nail referral center for trademark infringement |publisher=Goodmansip }}{{cite web|url=https://ipandmedialaw.fkks.com/post/102h5tq/the-right-tool-for-the-job-fifth-circuit-revives-texas-hammer-trademark-lawsui |title=The Right Tool for the Job: Fifth Circuit Revives "Texas Hammer" Trademark Lawsuit |publisher=IP and Media Law }}

Jim Adler has worked with or board-chaired several US-based nonprofits and civic organizations, including Joint City/County Commission on Children, the Multiple Sclerosis Society, The Guild for the Blind, Habitat for Humanity, The American Cancer Society, Alzheimer’s Disease & Related Disorders, Arthritis Foundation and American Heart Association, among others.{{cite web|url=https://www.jimadler.com/attorneys/jim-adler/ |title=Attorney Jim Adler |publisher=Jim Adler & Associates }}

In honor of Jim Adler, for his contributions to Kids Meals, Camp for All and other nonprofits, the mayor of Houston Sylvester Turner proclaimed July 30, 2021 as "Jim Adler Day".{{cite web|url=https://cw39.com/news/local/city-of-houston-jim-adler-day-in-texas-july-30-2021/ |title= City of Houston Jim Adler Day in Texas, July 30, 2021|date=2021-07-30|last=Estrada|first=Rachel|publisher=CW39 }} He is also a supporter and fundraiser for the Democratic Party.{{cite web|url=https://www.click2houston.com/news/2016/07/27/analyst-clinton-could-bring-in-1-billion-in-campaign-contributions/ |title=Analyst: Clinton could bring in $1 billion in campaign contributions |publisher=Click2Houston }}

Jim Adler is married to Deborah Adler.{{cite web |url=https://www.legacy.com/us/obituaries/dallasmorningnews/name/ruth-adler-obituary?id=19297809 |title=Ruth Adler |publisher=The Dallas Morning News}} They currently reside in Houston, Texas and have four children, including the eldest son Bill Adler, also a lawyer at Jim Adler & Associates.{{Citation needed|date=April 2024}}

{{reflist|30em}}

{{DEFAULTSORT:Adler, Jim}}

Category:1943 births

Category:Living people

Category:Lawyers from Dallas

Category:Trial lawyers

Category:University of Texas School of Law alumni

Category:20th-century American lawyers

Category:21st-century American lawyers