Jimmy Choo (fashion house)

Image:JimmyChooshoes.jpg

The brand traces its roots to shoemaker Jimmy Choo who had set up his workshop in the late 1980s out of the converted Metropolitan Free Hospital in the East End of London.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|pages=17–21|isbn=978-1-59691-391-2}} He was distributing his shoes at a stall of the local market. He was known by the editors of fashion industry magazines because he could recreate Manolo Blahnik's high-heeled shoes in different colours. Sandra Choi, Choo's wife's niece, joined him in 1989 and quickly became in charge of designing the shoes. In the early 1990s, Choo catered to the global jet set, including Diana, Princess of Wales.{{Cite news|url=https://www.scmp.com/news/hong-kong/community/article/2153979/jimmy-choo-how-boy-penang-malaysia-became-shoemaker-choice|title=How boy from Penang became shoemaker of choice for British royals|work=South China Morning Post|access-date=2018-07-11|language=en}} "Choo first met Diana [in 1991] when he was summoned to Kensington Palace by the princess after his name across in the Press. 'I was so excited I could not sleep the whole night. In fact I was so scared of oversleeping that I practically stay awaked.' [...] The subsequent meetings were even less formal and they soon became great friends."{{cite magazine |last=Selvarani|first=P.|date=7 June 1999|title=Choo's Shoes|url=https://www.nst.com.my/|magazine=New Straits Times|location=Malaysia|archive-url=https://web.archive.org/web/20001017193145/http://www.nst.com.my/|archive-date=17 October 2000|access-date=31 December 2021}} [https://news.google.com/newspapers?nid=x8G803Bi31IC&dat=19990607&printsec=frontpage&hl=en Alt URL]

The first ready-to-wear shoes were sold in September 1992 at the Gina store on 42 Sloane Street.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=22|isbn=978-1-59691-391-2}} In the early nineties, Jimmy Choo met with Tamara Mellon who, as a Vogue fashion assistant, would often ask Jimmy's help in customising shoes.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=10|isbn=978-1-59691-391-2}} After she quit Vogue, Tamara proposed in 1995 to Choo to develop a luxury, ready-to-wear line of shoes. The company was founded in May 1996 when Tom and Ann Yeardye decided to fund their daughter's idea by investing £150,000 in return for 50% of Jimmy Choo Limited and the right to use the name Jimmy Choo. Tamara was made President, Tom chairman.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|pages=41–44|isbn=978-1-59691-391-2}}{{Cite news|url=https://www.glamour.com/story/jimmy-choo-creative-director-sandra-choi-on-her-career-and-brand-history|title=Meet Sandra Choi, the Woman Behind Glam Shoe Brand Jimmy Choo|last=Achara|first=Esther Adams|work=Glamour|access-date=2018-07-11|language=en}}

On July 5, 1998, Choo is mentioned in the fifth episode of HBO's Sex and the City:{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=60|isbn=978-1-59691-391-2}} this marked the launch of a celebrity-driven go-to-market model. It confirmed the need to open a US store fast: this was done in November 1998. Following this opening, Tamara Mellon, Sandra Choi, and Marilyn Heston's Get Good Ink PR agency continued to work on the celebrities angle by making a large showing at the Academy Awards in March 1999: they dyed the Jimmy Choos they were loaning to actresses for the Oscars night in colours that matched their dresses.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|pages=62–63|isbn=978-1-59691-391-2}}

These years were also marked by a growing tension between Choo and Tamara Mellon, with Tom Yeardye often acting as the calming agent. Choo was more interested in couture shoe making whereas the Yeardyes wanted to scale ready-to-wear: "I love the idea of couture and its emphasis on creation. [...] I leave the ready-to-wear to my partner and team."{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=74|isbn=978-1-59691-391-2}} A pair of couture shoes would take two weeks to manufacture with the assistance of eight people.

In 1998, Choo moved his couture workshop from Hackney to 18 Connaught Street. Tom offered to buy Choo out but the latter refused to sell.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=77|isbn=978-1-59691-391-2}}

Robert Bensoussan, former director of sales for Sonia Rykiel (1986–89), director of international sales for Escada (1990–92), CEO of Christian Lacroix (1993–97) and Gianfranco Ferré (1999-2000){{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|pages=104–8|isbn=978-1-59691-391-2}} called Tamara Mellon in April 2001 to "convince her that he was the one who could take the business to the next level".{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=111|isbn=978-1-59691-391-2}}

Bensoussan contacted David Burns, the head of the consumer, leisure and retail practice of Phoenix Equity Partners to set up with them "a new investment vehicle, Equity Luxury Holdings, which would invest in other UK brands that. like Jimmy Choo, could be developed."{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=114|isbn=978-1-59691-391-2}}

The investment committee of Phoenix Equity considered the investment proposal on September 11, 2001. The terrorist attacks suspended the transaction. A couple of weeks later, David Burns enquired about Jimmy Choo's sales in the US and was surprised to read they were up by 30% to 40% year over year, which he compared to the tumbling share prices of the companies of the fashion industry.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|pages=115–6|isbn=978-1-59691-391-2}}

Phoenix revalued the business from the £50 million the Yeardyes were asking for down to £18 million.{{citation needed|date=October 2024}} The deal was closed on November 19, 2001. A new holding company, Yearnoxe Ltd., took over the European and US operations of Jimmy Choo Ltd.{{citation needed|date=October 2024}}

Equinox controlled 51% of Yearnoxe, Tamara and Tom split evenly the remaining 49%. Robert Bensoussan was CEO, Tamara Mellon president, Tom Yeardye chairman. Choo sold his 50% stake of Jimmy Choo Limited for £8.8 million and left the company.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|pages=116–7|isbn=978-1-59691-391-2}}

Lion Capital acquired a majority shareholding in November 2004.{{cite news|last1=Roberts|first1=Andrew|title=JAB Takes Control of Jimmy Choo-Owner Labelux as CEO Steps Down|url=https://www.bloomberg.com/news/2014-06-30/jab-takes-control-of-jimmy-choo-owner-labelux-as-ceo-steps-down.html|access-date=1 September 2014|publisher=Bloomberg.com|date=30 June 2014}} The company was valued at £101 million, i.e. 3 times the expected sales and 13x the expected operating profit of 2004.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|pages=151–2|isbn=978-1-59691-391-2}} The owners of Jimmy Choo Limited would get £95.7m. Lion Capital was to buy the stakes of Equinox and the Yeardyes representing 78% of the company. The Yeardyes' 49% stake was worth £42.8m and Equinox's 51% £48.8m. Ann Yeardye was to receive £21.4m in cash, Tamara Mellon £12m in cash, £8.2m in stapled bonds with an underlying value of £18.2m and 3% in sweet equity (her total stake after the transaction was 12%).

Some of the staff got a stake, one of which was Hannah Colman, the first saleswoman who rose to be the European director of retail in 2004. The transaction was paid by leveraged debt: £45m to £50m was borrowed which represented 5 times the EBITDA of 2004. Equinox made net proceeds of £35 million, i.e. 4x the investment made 3 years earlier.

The company was sold on February 7, 2007 to TowerBrook Capital Partners and Gala Capital.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|pages=186–8|isbn=978-1-59691-391-2}}

Jimmy Choo Limited was valued at £185 million, £170 million of which was paid upfront and £15 million in 2008 on performance. The £185 million valuation represented 2.2 times the sales and more than 10 times the operating profit of 2007. By selling its shares to TowerBrook, Lion Capital doubled its initial investment in two years.{{citation needed|date=August 2022}} After the transaction, TowerBrook owned 65% to 70% of the company, Tamara Mellon was the second largest shareholder with a stake in the low teens (and a total annual compensation of £600,000: £300,00 in salary and £300,000 in benefits), Gala Capital the third largest with 10% and Robert Bensoussan the fourth largest shareholder. As part of the deal, Robert Bensoussan left the company in May 2007.{{citation needed|date=August 2022}}

In 2011, it was sold to Labelux (which was integrated into its parent company, JAB Holding Company in July 2014) for £525.5 million.{{cite news|title=Jimmy Choo sells for £525.5 million |url=http://www.thisislondon.co.uk/showbiz/article-23953010-jimmy-choo-sells-for-pound-5255-million.do |access-date=8 August 2011 |newspaper=London Evening Standard |date=24 May 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110727211423/http://www.thisislondon.co.uk/showbiz/article-23953010-jimmy-choo-sells-for-pound-5255-million.do |archive-date=27 July 2011 }} In 2012, the company hired ex-LVMH executive Pierre Denis as its CEO.{{cite web|url=http://www.elitetraveler.com/leaders-in-luxury/pierre-denis-ceo-of-jimmy-choo-2|title=Pierre Denis, CEO of Jimmy Choo|work=elitetraveler.com|date=27 February 2014}}{{Cite web|url=https://www.standard.co.uk/business/meet-pierre-denis-the-fashion-outsider-steering-luxury-shoe-brand-jimmy-choos-growth-steps-a3469781.html|title=Meet Pierre Denis: The fashion 'outsider' steering luxury shoe brand Jimmy Choo's growth steps|last=Bourke|first=Joanna|date=17 February 2017}} Tamara Mellon left the business in 2011.[https://www.vogue.co.uk/article/tamara-mellon-leaves-jimmy-choo-founder-departure]

Sandra Choi was appointed sole Creative Director in 2013, having been with the brand since 1996 when she was responsible for overseeing the design studio. [https://www.vogue.co.uk/article/sandra-choi-becomes-sole-creative-director-at-jimmy-choo]

As of late-2020, veteran Hannah Colman, who has been with the brand since inception, was named CEO.{{Cite web|url=https://www.businessinsider.com/jimmy-choo-names-hannah-colman-as-new-ceo-2020-9|title = Luxury shoe brand Jimmy Choo names Hannah Colman, who started at the retailer as a store manager in 1996, as its new CEO| website=Business Insider }}

The company's IPO was announced in September 2014. In October 2014, the company announced it would price its London Stock Exchange listing at 140 pence a share, giving the firm an equity value of £546 million.[https://www.reuters.com/article/us-jimmy-choo-ipo-idUSKCN0I50SW20141016 Jimmy Choo set to price London IPO at 140 pence a share]. Reuters, 16 October 2014

The company put itself up for sale in April 2017.{{cite news|url=https://www.bbc.co.uk/news/business-39690196|title=Jimmy Choo puts itself up for sale|publisher=BBC News|date=24 April 2017}} In July 2017, it was announced that the company would be bought by Michael Kors Holdings in a deal worth £896m.{{cite news|url=https://www.bbc.co.uk/news/business-40714083|title=Jimmy Choo bought by Michael Kors in £896m deal (US$1.2 Billion)|publisher=BBC News|date=25 July 2017}}Lauren Gensler, [https://www.forbes.com/sites/laurengensler/2017/07/25/michael-kors-buys-jimmy-choo-for-1-2-billion/ Michael Kors Is Buying Jimmy Choo For $1.2 Billion] forbes.com 25 July 2017 The transaction was completed on 1 November 2017.{{cite web|url=http://www.poandpo.com/companies/michael-kors-holdings-completed-acquisition-of-jimmy-choo-1112017372/|title=Michael Kors Holdings completed acquisition of Jimmy Choo|publisher=Post Online Media|date=1 November 2017|access-date=1 November 2017}}

Separate to the Jimmy Choo ready-to-wear brand, the designer began Jimmy Choo Couture Limited in late 2006 to continue his work on the exclusive Jimmy Choo Couture shoe line, which is produced under licence from J. Choo Ltd., available by appointment only at Connaught Street in London.{{cite news|title=As H&M launches a Jimmy Choo collection for the mass market, the original Choo tells Roya Nikkhah why he's happier designing for a small and exclusive clientele.|url=http://www.smh.com.au/lifestyle/fashion/shoes-who-20091110-i67v.html|access-date=5 September 2014|newspaper=Sydney Morning Herald|date=10 November 2009}}

File:Jimmy Choo Woodbury Common.jpg, New York]]

The first Jimmy Choo store was opened in the fall of 1996 on Motcomb Street in London.{{cite web|last=Alexander |first=Ella |url=http://www.vogue.co.uk/article/jimmy-choos-tamara-mellon-interview |title=Jimmy Choo's Tamara Mellon interview | British Vogue |publisher=Vogue.co.uk |date=7 July 2011 |access-date=2 March 2018}}{{cite web|last=Harrington |first=Ben |url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7932033/Jimmy-Choo-may-change-hands-for-500m.html |title=Jimmy Choo may change hands for £500m |work=The Telegraph|date=7 August 2010 |access-date=2 March 2018}} The store's first saleswoman was 18-year old Hannah Colman, the girlfriend of Tamara's youngest brother, Daniel.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=48|isbn=978-1-59691-391-2}} In October 2001, the London store was moved to 169 Draycott Avenue.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=81|isbn=978-1-59691-391-2}}

In December 2003, a Jimmy Choo boutique opened on Bond Street{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=138|isbn=978-1-59691-391-2}} and later a third on Sloane Street.{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=169|isbn=978-1-59691-391-2}}

The first two US stores were opened in November 1998: a New York boutique in the Olympic Tower off Fifth Avenue,{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=62|isbn=978-1-59691-391-2}} and a joint store with Vidal Sassoon in Los Angeles at the corner of North Canon and Little Santa Monica Boulevard{{cite book |last1=Goldstein Crowe|first1=Laura|last2=Maceira de Rosen|first2=Sagra|date=2009|title=The Towering World of Jimmy Choo. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe| publication-place=New York, Berlin, London|publisher=Bloomsbury|page=54|isbn=978-1-59691-391-2}} (in 1998, the US stores were held jointly and evenly by Tom and Ann Yeardye on one side, Vidal Sassoon on the other).{{citation needed|date=August 2022}}

Over the following years, Jimmy Choo expanded its store portfolio by opening directly operated stores and with local partners. Over 2011 and 2012, Jimmy Choo took control of the majority of its Asian operations in China,{{cite web|url=http://www.retail-week.com/topics/international/jimmy-choo-takes-control-of-chinese-distribution/5041556.article|title=Jimmy Choo takes control of Chinese distribution|work=retail-week.com}} Hong Kong{{cite news|author=Claer Barrett|url=http://www.ft.com/intl/cms/s/0/42c0d394-d88e-11e0-8f0a-00144feabdc0.html#axzz3gFebHjrY|archive-url=https://ghostarchive.org/archive/20221211221201/https://www.ft.com/content/42c0d394-d88e-11e0-8f0a-00144feabdc0#axzz3gFebHjrY|archive-date=11 December 2022|url-access=subscription|title=Jimmy Choo buys out Hong Kong partner|work=Financial Times|date=6 September 2011|access-date=18 July 2015|url-status=live}} and Japan.{{cite web|url=http://www.myretailmedia.com/blog/641/jimmy_choo_to_acquire_japan_operations.php|title=Jimmy Choo to acquire Japan operations|work=My-Retail Media}} Several boutiques are to be found in secondary outlets such as Saks Fifth Avenue, as well as smaller boutique stores on shopping estates such as Woodbury Common Premium Outlets in Central Valley, New York.{{cite web|url=https://www.premiumoutlets.com/outlet/woodbury-common/stores/jimmy-choo|title=Woodbury Common|publisher=Jimmy Choo|access-date=8 June 2016}}

Together, Sandra Choi and CEO Hannah Colman have created a global force with a store network encompassing more than 200 boutiques and a presence in the most prestigious department and specialty stores worldwide.  

Jimmy Choo's global headquarters is located in London, United Kingdom. In 2022, the company undertook a comprehensive office fit-out to reflect its luxury fashion identity. The refurbishment was delivered by [https://area.co.uk Area], a London-based office design and fit-out specialist, which created a high-end, collaborative workspace tailored to the needs of the brand.{{cite web |title=Jimmy Choo |url=https://area.co.uk/case-studies/jimmy-choo |website=Area |access-date=10 April 2025}}

The office furniture and workspace solutions were provided by [https://www.sketchstudios.co.uk Sketch Studios], a commercial furniture specialist also based in London, which completed the space with contemporary, design-led furnishings that support both creativity and functionality.{{cite web |title=Jimmy Choo |url=https://www.sketchstudios.co.uk/our-work/jimmy-choo |website=Sketch Studios |access-date=10 April 2025}}

The brand has won awards for its products, including the British Fashion Council Awards Designer Brand category in 2008,{{cite web|title=2008 Award Winners|url=http://www.britishfashionawards.com/news_detail.aspx?ID=43&q=2008%20Award%20Winners|access-date=10 August 2011|date=25 November 2008|archive-date=7 October 2011|archive-url=https://web.archive.org/web/20111007023443/http://www.britishfashionawards.com/news_detail.aspx?ID=43&q=2008%20Award%20Winners|url-status=dead}} the Accessories Council Brand of the Year 2008,{{cite web|title=Jimmy Choo awarded brand of the year award by the Accessories Council |url=http://www.towerbrook.com/press/66/ |publisher=TowerBrook Capital Partners L.C. |access-date=10 August 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111002020503/http://www.towerbrook.com/press/66/ |archive-date= 2 October 2011 }} the Footwear News Brand of the Year Award, and the 2009 Nordstrom Partners in Excellence award.{{cite web|title=Nordstrom Honors Ugg, Jimmy Choo|url=http://www.wwd.com/footwear-news/business/nordstrom-honors-ugg-jimmy-choo-2144465|work=Footwear News|publisher=Women's Wear Daily|access-date=10 August 2011|first=Joanna|last=Ramey|date=26 May 2009}} Creative Director Sandra Choi was inducted into the Footwear News Hall of Fame in 2019. [https://footwearnews.com/fashion/designers/sandra-choi-jimmy-choo-fnaa-2019-hall-of-fame-1202879761/]

J. Choo Ltd. has over 600 design patents to its name.{{cite web|url=http://www.ipexl.com/share/d9adf7a82056d3d9a61bc53bfbf8c24f|title=IPEXL.com Applicant/Assignee - J Choo|work=ipexl.com}} The company has brought up several prominent cases for copyright and trademark infringement, as well as being the target of "knock-off" counterfeit imports in the UK, the US and Australia.{{cite news|title=Counterfeit goods seized at port|url=http://news.bbc.co.uk/1/hi/england/suffolk/7820385.stm|access-date=8 August 2011|newspaper=BBC News|date=9 January 2009}}{{cite news|title=Customs Officials Seize $22 Million in Chinese Merchandise at Port of Oakland |url=http://www.ktvu.com/news/16335096/detail.html |access-date=8 August 2011 |date=19 May 2008 |author=Bay City News |url-status=dead |archive-url=https://web.archive.org/web/20080704211603/http://www.ktvu.com/news/16335096/detail.html |archive-date= 4 July 2008 }}{{cite news|title=Fake fashion worth $2m seized|url=http://www.news.com.au/fake-fashion-worth-2m-seized/story-e6freuy9-1226015722525?from=public_rss|access-date=8 August 2011|newspaper=news.com.au|date=4 March 2011|author=AAP|author-link=Australian Associated Press}} The company has sued Oasis, Warehouse and Marks & Spencer for copying shoes and bags.{{cite news|title=Jimmy Choo handbags M&S|url=https://www.telegraph.co.uk/finance/2952602/Jimmy-Choo-handbags-MandS.html|access-date=8 August 2011|newspaper=The Daily Telegraph|date=19 December 2006|first=Caroline|last=Muspratt|location=London}}{{cite news|title=Designer tie-ups: A high street love affair|url=https://www.independent.co.uk/life-style/fashion/news/designer-tieups-a-high-street-love-affair-1812918.html |archive-url=https://ghostarchive.org/archive/20220608/https://www.independent.co.uk/life-style/fashion/news/designer-tieups-a-high-street-love-affair-1812918.html |archive-date=8 June 2022 |url-access=subscription |url-status=live|access-date=8 August 2011|newspaper=The Independent|date=1 November 2009|first=Susie|last=Mesure|location=London}}

• Jimmy Choo suede and leather platforms worn by Carrie Bradshaw in American television show Sex and the City Season 3, Episode 1, 1999. She lost a shoe running to catch the Staten Island Ferry and said "I lost my Choo!"{{cite web|url=https://www.forbes.com/sites/hannahelliott/2011/06/16/the-15-most-iconic-jimmy-choos/|title=The 15 Most Iconic Jimmy Choos|first=Hannah|last=Elliott|date=16 June 2011|work=Forbes}}
• In 2004 a single from Godfather Buried Alive Album by Shyne featuring Ashanti (singer) Released A Song Called "Jimmy Choo" as well as a music video on YouTube.
• The Jimmy Choo "Abel pump" was featured in the South Korean TV show My Love, From The Star, in 2014{{cite web|url=https://online.wsj.com/news/articles/SB10001424052702304178104579533840140883978|title=How a Jimmy Choo Shoe Became a Global Best Seller - WSJ|first=Christina|last=Binkley|date=30 April 2014|work=WSJ}}
• In the 2006 US film The Devil Wears Prada, Jimmy Choo shoes are worn by Andy Sachs, assistant to the editor on 'Runway' magazine.{{cite web|url=http://www.rottentomatoes.com/m/the_devil_wears_prada/quotes/|title=The Devil Wears Prada - Movie Quotes - Rotten Tomatoes|work=rottentomatoes.com}}
• Jimmy Choo footwear is worn by a villain, and cited as a clue to the nature of her character, in The Salt-Stained Book, a children's novel by Julia Jones.Julia Jones: The Salt-Stained Book, 2011, Golden Duck, {{ISBN|978-1-899262-04-5}}.
• The Jimmy Choo "Vanessa 85" red suede and nappa pointy toe pumps were featured in the American TV show "House of Cards" Season 6, Episode 5, 2018. Character Jane Davis enters a room in the white house while carrying the pair of pumps in her hand.{{Cite news|url=https://ew.com/tv/claire-clothes-house-of-cards/#dark-places|title=What Claire's clothes are meant to convey on 'House of Cards'|work=EW.com|access-date=2018-11-24|language=en}}
• Choo was mentioned in the song, "Fabulous" in the movie 'High School Musical 2'. Sharpay Evans sings about Jimmy Choo commanding someone to fetch her Jimmy Choo flip flops.{{citation needed|date=August 2022}}

In August 2023, Cho Mi-yeon of (G)I-dle became the brand's global ambassador.{{Cite web |title=Jimmy Choo Taps Mi-Yeon of (G)I-dle as Global Brand Ambassador |url=https://wwd.com/fashion-news/fashion-scoops/jimmy-choo-mi-yeon-gidle-global-brand-ambassador-1235757096/ |access-date=3 October 2023 |website=WWD|date=August 2023 }}{{Cite web |title=K-Pop girl group (G)-IDLE member Miyeon becomes global ambassador for THIS brand |url=https://www.indiatvnews.com/entertainment/news/k-pop-girl-group-g-idle-member-miyeon-becomes-global-ambassador-for-this-brand-2023-08-01-884250 |access-date=3 October 2023 |website=India TV News|date=August 2023 }} The same year, the Indian actress, Ananya Panday, was appointed as a brand ambassador of Jimmy Choo.{{Cite web |title=Brand ambassador round-up: Week of 3 October |url=https://www.campaignindia.in/gallery/brand-ambassador-round-up-week-of-3-october/491861/amp |access-date=3 October 2023 |website=Cammpaign India}}

In September 2024, Wang Yibo became the Global Brand Ambassador of Jimmy Choo.{{cite web|url=http://wwd.com/fashion-news/fashion-scoops/wang-yibo-jimmy-choo-global-brand-ambassador-1236576004/|title=Jimmy Choo Taps Wang Yibo as Global Brand Ambassador|date=September 9, 2024|website=WWD}}

{{Reflist}}

• {{cite book|title=In My Shoes: A Memoir|last=Mellon|first=Tamara|author2=William Patrick|publisher=Portfolio/Penguin|year=2013|isbn=9781591846161|location=New York|oclc=855783504|author-link=Tamara Mellon}}
• {{cite book|title=The Jimmy Choo Story: Power, Profits and the Pursuit of the Perfect Shoe|last=Goldstein Crowe|first=Lauren|author2=Sagra Maceira de Rosen|publisher=Bloomsbury|year=2009|isbn=9781408800850|location=London}}

• {{Official website|https://www.jimmychoo.com/}}

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