Jogaku Sekai
{{Short description|Women's magazine in Japan (1901–1925)}}
{{Use dmy dates|date=June 2022}}
{{Infobox magazine
| image_file =
| image_size =
| image_caption =
| publisher =
| language = Japanese
| country = Japan
| based = Tokyo
| founded =
| firstdate = January 1901
| finaldate = June 1925
| finalnumber =
| category = Women's magazine
| company = Hakubunkan
| founder =
| frequency =
| issn =
| oclc = }}
Jogaku Sekai (女学世界; the World of Women's Learning or Women's Education World) was a Japanese women's magazine published by Hakubunkan in Tokyo, Japan. It was in circulation between January 1901 and June 1925 during late Meiji era. The magazine became very popular among the Japanese women and was the highest circulation title of Hakubunkan.{{cite book|author=Barbara Sato|title=Routledge Handbook of Japanese Media|chapter=Gender, consumerism and women’s magazines in interwar Japan|date=February 2018|pages=39–50|publisher=Routledge|doi=10.4324/9781315689036-4|isbn=9781315689036|editor=Fabienne Darling-Wolf
|chapter-url=https://www.routledgehandbooks.com/doi/10.4324/9781315689036-4|location=London}}{{cite journal|author=Miyako Inoue|title=Things that speak: Peirce, Benjamin, and the kinesthetics of commodity advertisement in Japanese women's magazines, 1900 to the 1930s|journal=Positions: East Asia Cultures Critique|date=Winter 2007|volume=15|issue=3|pages=511–552|doi=10.1215/10679847-2007-004|s2cid=143712271}} It was the first Japanese periodical in which schoolgirl speech was covered.
History and profile
The first issue of Jogaku Sekai appeared in January 1901.{{cite book |author=Barbara Sato |title=The New Japanese Woman: Modernity, Media, and Women in Interwar Japan |title-link=The New Japanese Woman: Modernity, Media, and Women in Interwar Japan |publisher=Duke University Press |year=2003 |isbn=0-8223-3044-X |location=Durham, NC; London |page=91}}{{cite book|author=Ai Maeda|title=Text and the City: Essays on Japanese Modernity
|url=https://books.google.com/books?id=Ff4ucRG56IwC&pg=PA167|date=25 March 2004|publisher=Duke University Press|isbn=0-8223-8562-7|page=167}} It was one of the titles produced by the publishing company, Hakubunkan.{{cite book|author=Sarah Frederick|title=Turning Pages: Reading And Writing Women's Magazines in Interwar Japan|url=https://books.google.com/books?id=0eboYPTdTVwC&pg=PA8|year=2006|publisher=University of Hawaiʻi Press|isbn=978-0-8248-2997-1|page=8}} The magazine targeted girls and young women without no political or feminist approach.{{cite book|author=William Jefferson Tyler|title=Modanizumu: Modernist Fiction from Japan, 1913-1938|url=https://books.google.com/books?id=wwJnQZSosw0C&pg=PA53|year=2008|publisher=University of Hawaii Press|isbn=978-0-8248-3242-1|page=53}} Instead, it had a traditional approach towards women and attempted to provide and emphasize the points lacking in women’s education in Japan and to produce "wise wives and good mothers."
Jogaku Sekai mostly covered fiction and published articles on hobbies of Japanese women, including as tea ceremony and composing waka poetry. It contained a readers' section in which letters of the readers were published.{{cite book|author=Hiromi Tsuchiya Dollase|title=Age of Shojo: The Emergence, Evolution, and Power of Japanese Girls' Magazine Fiction|url=https://books.google.com/books?id=ezKUDwAAQBAJ&pg=PA24|year=2019|publisher=SUNY Press|isbn=978-1-4384-7391-8|page=24}} It was one of the early ways in Japan to create community of girls and young women. Major contributors were Japanese educators and intellectuals such as Nishimura Shigeki and Miwata Masako.
From its inception in 1901 to the early 1910s the circulation of Jogaku Sekai was 70,000 to 80,000 copies per issue in contrast to other popular magazines which sold 7,000 to 10,000 copies on average. In 1911 it was the second best selling women's magazine after Fujin Sekai.
However, with the introduction of other women's magazines such as Shufu no Tomo the sales of Jogaku Sekai dropped dramatically and therefore, it folded in June 1925.{{cite web|title=Woman in Blue Kimono|url=https://sites.google.com/a/myjapanesehanga.com/www/home/artists/morita-hisashi-active-c-1910s-1920s/woman-in-blue-kimono-untitled|work=The Lavenberg Collection of Japanese Prints|access-date=29 July 2020}}
References
{{Reflist}}
{{Authority control}}
{{DEFAULTSORT:Jogaku Sekai}}
Category:1901 establishments in Japan
Category:1925 disestablishments in Japan
Category:Defunct women's magazines published in Japan
Category:Magazines established in 1901