Jon Taffer
{{short description|American television personality}}
{{Use American English|date=November 2023}}
{{Use mdy dates|date=November 2023}}
{{Infobox person
| name = Jon Taffer
| image = Jon-Taffer (cropped).jpg
| caption = Taffer in 2019
| alt = Picture of Taffer
| image_size =
| birth_name = Jonathan Peter Taffer{{cite web | url=https://www.entrepreneur.com/article/308403 | title='Bar Rescue's' Jon Taffer Isn't Afraid to Call Founders on Their B.S. | website= Entrepreneur | date=February 20, 2018 | access-date=October 12, 2019 | author=Sager, Mike}}
| birth_date = {{birth date and age|1954|11|7}}
| birth_place = Great Neck, New York, U.S.
| nationality =
| other_names =
| education = University of Denver (attended)
| occupation = {{flatlist|
- Entrepreneur
- {{nowrap|hospitality consultant}}
- {{nowrap|television personality}}
- author
}}
| years_active = 1973–present
| net_worth =
| known_for = Bar Rescue
Hungry Investors
| children = 1
| website = {{URL|jontaffer.com}}
| spouse = {{marriage|Nicole Taffer|2000}}
| module = {{Listen |embed= yes |filename= JonTafferExcusesFailure.ogg |title= Taffer's voice |type= speech |description=On failure, scarcity, and excuses in business}}
}}
Jonathan Peter Taffer (born November 7, 1954) is an American entrepreneur and television personality. He is best known for hosting the reality series Bar Rescue on Paramount Network and Face the Truth on CBS with Vivica A. Fox.
Early life
Taffer was born in Great Neck, New York on November 7, 1954, to Russian-Jewish parents.{{cite web | url=https://lasvegasmagazine.com/interviews/qa/2019/mar/22/jon-taffer-bar-rescue-nightclub-bar-show-las-vegas/ | title=Q&A: Jon Taffer | publisher=Las Vegas Magazine | access-date=July 28, 2019}} He graduated from William A. Shine Great Neck South High School in Great Neck in 1972 and, after a short time at the University of Denver studying political science and minoring in cultural anthropology,{{Citation|title=Jon Taffer talks Bars and Business|date=November 4, 2015|url=https://www.youtube.com/watch?v=Y8ah2rbULiE|archive-url=https://web.archive.org/web/20170217090515/https://www.youtube.com/watch?v=Y8ah2rbULiE|publisher=Business Rockstars/YouTube|access-date=February 16, 2017|archive-date=February 17, 2017|url-status=live}} he relocated to Los Angeles.{{cite web|publisher=Class of 1972|url=http://www.gns72.com/alumni/alumni.php?alumID=1269|title=Great Neck South Class of 1972: Jon Taffer|access-date=February 12, 2019}}{{cite web|author=Matus, Victorino|publisher=Victorino Matus: Eat, Drink, Bloviate|url=http://www.vicmatus.com/?p=117|title=Jon Taffer Was a Political Science Major?|date=September 22, 2011|access-date=February 12, 2019}}
Career
Taffer was born into a family of entrepreneurs. He first worked as a bartender in 1973 for Barney's Beanery in West Hollywood{{Citation|publisher=Barstool Sports/YouTube|title=Barstool Bro Show Featuring Jon Taffer|date=October 19, 2013|url=https://www.youtube.com/watch?v=3La_Ygx00hM|access-date=February 16, 2017}} while performing as a drummer in a band.{{Citation|publisher=Mobile Beat/YouTube|title=Jon Taffer Interview for Mobile Beat Magazine|date=November 23, 2015|url=https://www.youtube.com/watch?v=0jH1lq6b4Go|access-date=February 12, 2019}}
Taffer's first bar management job was at The Troubadour night club in West Hollywood in 1978. He was given full control of the bar in 1981 where staff theft was common. He opened his first bar as owner in 1989.{{cite web|url=http://blogs.laweekly.com/squidink/2011/07/bar_rescue_jon_taffe_interview.php|title=Q&A with Bar Rescue's Jon Taffer: 'Everything is to Make Money'|access-date=February 12, 2019|magazine=LA Weekly|author=Trachta, Ali|date=July 12, 2011}}
In 1989, Taffer patented an apparatus and method for selecting and playing music. The patented system includes a set of color-coded books containing listings of music on records available to an establishment, indexed by energy, type, and tempo. [https://patents.google.com/patent/US4852910 "Apparatus and method for selecting and playing music"]. Google Patents. Retrieved February 12, 2019.
Taffer is credited with creating the NFL Sunday Ticket pay programming package,{{cite web|url=https://www.foxsports.com/buzzer/story/how-bar-rescue-s-jon-taffer-helped-changed-the-way-we-watch-the-nfl-010714|title=How 'Bar Rescue' star Jon Taffer helped changed the way we watch the NFL|date=January 7, 2014|access-date=April 14, 2020}} which was launched in 1994, and was instrumental in the marketing, distribution and sales programs of that endeavor, for which he served on the board of NFL Enterprises for three years.{{cite web|url=https://www.sec.gov/Archives/edgar/data/1085819/0001157523-03-000040.txt|title=Information Statement Pursuant to Section 14F-1/A of the Securities Exchange Act of 1934|publisher=Securities and Exchange Commission|date=December 30, 2002|location=Washington, D.C.|access-date=October 2, 2013}}
In 2010, he was appointed as president of the Nightclub and Bar Media Group, a division of Questex Media Group, which is responsible for Nightclub & Bar Magazine as well as the annual Nightclub & Bar Convention and Trade Show.{{cite web|url=https://www.barandrestaurant.com/operations/jon-taffer-lead-integrated-nightclub-bar-media-group|title=Jon Taffer to Lead Integrated Nightclub & Bar Media Group|author=Ciancio, David|magazine=Nightclub & Bar|date=January 19, 2010|access-date=February 12, 2019}}
He was one of the first six inductees in the Nightclub Hall of Fame.Feloni, Richard (April 30, 2015). [https://www.businessinsider.com/what-bar-rescue-jon-taffer-learned-from-losing-600000-2015-4 "'Bar Rescue' host Jon Taffer explains the valuable lesson he learned from losing $600,000 early in his career"]. Business Insider. Retrieved February 12, 2019.[http://nightclubhalloffame.com/portfolio-item/jon-taffer/ "Jon Taffer"]. Nightclub Hall of Fame. Retrieved February 12, 2019. On July 17, 2011, a reality television series, Bar Rescue, premiered on Spike TV (now the Paramount Network), that follows Taffer as he revitalizes failing bars and nightclubs across the United States. His wife Nicole occasionally appears on the show as a mystery shopper who assesses the quality of the bar before Taffer does the makeover.[https://www.youtube.com/watch?v=6DAK03iTl68 "Bar Rescue: Nicole Taffer Gives Bars The Ladies' Touch"]. Paramount Network/YouTube. December 16, 2011. Retrieved February 12, 2019.Patten, Dominic (April 7, 2014). [https://deadline.com/2014/04/bar-rescue-spike-tv-jon-taffer-assault-battery-lawsuit-711181/ "‘Bar Rescue’ Host & Production Company Hit With Assault & Battery Lawsuit: Video"]. Deadline Hollywood. Retrieved February 12, 2019.
In October 2013, New Harvest published Raise the Bar: An Action-Based Method for Maximum Customer Reactions, a book by Taffer and co-writer Karen Kelly, detailing the knowledge that Taffer acquired over the course of 40 years in the bar and nightlife business.[https://www.npr.org/2013/12/01/247515926/reimaging-the-american-nightclub "Nightclub King Jon Taffer Sets A High Bar"]. NPR. December 1, 2013. Retrieved February 12, 2019.
In November 2014, Taffer developed BarHQ, an all-inclusive bar and nightclub management app.Agreda, Victor, Jr. (November 25, 2014). [https://www.engadget.com/2014/11/25/jon-taffers-barhq-app-wants-to-increase-your-profits/ "Jon Taffer's BarHQ app wants to increase your profits"]. Engadget. Retrieved February 12, 2019.Bazilian, Emma (May 19, 2015). [https://www.adweek.com/tv-video/whether-it-s-online-or-irl-bar-rescue-s-jon-taffer-all-about-authenticity-164774/ "Whether It’s Online or IRL, Bar Rescue’s Jon Taffer Is All About Authenticity"]. Adweek. Retrieved February 12, 2019.
Taffer has a podcast called No Excuses, in which he interviews celebrity guests and discusses current events. New episodes premiere on Tuesdays on the PodcastOne network.Schulte, Stephanie (September 12, 2018). [https://www.mercurynews.com/2018/09/12/5-things-we-learned-about-jon-taffer-and-bar-rescue/ "5 things we learned about Jon Taffer and 'Bar Rescue'"]. The Mercury News. Retrieved February 12, 2019.{{Cite web|url=https://www.podcastone.com/jon-taffer-no-excuses|title=PodcastOne: Jon Taffer: No Excuses|last=Taffer|first=Jon|website=PodcastOne|language=en|access-date=February 8, 2019}}
In 2018, Taffer became one of the hosts on CBS television series Face the Truth.{{Cite web |last=Napoli |first=Jessica |title=Vivica A. Fox to Host CBS Talk Show 'Face the Truth' |url=https://www.tvinsider.com/677306/cbs-vivica-a-fox-talk-show-face-the-truth/ |access-date=August 28, 2022 |website=TV Insider |date=March 28, 2018 |language=en-US}}
In May 2019, it was announced that Taffer would host a spinoff Paramount Network show called Marriage Rescue, where he would work to save couples' failing relationships. The spinoff series premiered on June 2, 2019.{{cite web |last1=Porter |first1=Rick |title='Bar Rescue' Renewed, Spinoff 'Marriage Rescue' Set at Paramount Network |url=https://www.hollywoodreporter.com/live-feed/bar-rescue-renewed-at-paramount-network-gets-marriage-rescue-spinoff-1206645 |website=The Hollywood Reporter|date=May 2, 2019 }} The series follows 12 couples as Taffer uses the Gestalt therapy to help them work through their issues.{{cite web |title=Television host Jon Taffer moves from rescuing bars to rescuing marriages |website=Fox News |date=June 19, 2019 |url=https://www.foxnews.com/entertainment/jon-taffer-bar-rescue-marriage-rescue |access-date=July 24, 2019}}
Personal life
Taffer lives in Las Vegas. He has been married to his wife Nicole, since 2000{{Cite web|url=https://www.entrepreneur.com/amphtml/308403|title = 'Bar Rescue's' Jon Taffer Isn't Afraid to Call Founders on Their B.S.| date=February 20, 2018 }} and has a daughter named Samantha, from a previous marriage.{{Cite book|url=https://books.google.com/books?id=XzhCDwAAQBAJ&q=jon+taffer+samantha&pg=PA16|title=Encyclopedia of Television Shows: A Comprehensive Supplement, 2011-2016|last=Terrace|first=Vincent|date=2017|publisher=Terrace|isbn=9780786486946|language=en}}
Political views
In 2021, he agreed with Fox News host Laura Ingraham's comparison of Americans receiving temporary unemployment benefits due to the COVID-19 pandemic to dogs that must be kept hungry in order to elicit obedience.{{Cite web|date=August 13, 2021|title="Bar Rescue" host Jon Taffer likens unemployment benefits to "hungry, obedient dogs"|url=https://www.newsweek.com/bar-rescue-host-jon-taffer-likens-unemployment-benefits-hungry-obedient-dogs-1619348|access-date=January 22, 2022|website=Newsweek|language=en}} He later apologized, and it was revealed that his LLC accepted nearly $61,000 of government PPP loans during the pandemic.{{Cite web |last=Zorrilla |first=Mónica Marie |date=August 13, 2021 |title='Bar Rescue' Host Jon Taffer Apologizes After Fox News Interview Comparing Out-Of-Work Employees to Hungry Dogs |url=https://variety.com/2021/tv/news/bar-rescue-host-jon-taffer-apologizes-fox-news-laura-ingraham-1235041545 |access-date=July 13, 2022 |website=Variety |language=en}}
When Donald Trump was elected as president in 2016, Jon Taffer praised Trump's economic policy, saying his tax cuts and deregulation would increase profits, benefit small businesses, and support restaurant industry employers and their employees.{{cite web|last=Wisner|first=Matthew|date=November 9, 2016|url=https://www.foxbusiness.com/politics/bar-rescues-jon-taffer-trump-a-big-win-for-small-business|title=Bar Rescue's Jon Taffer: Trump a Big Win For Small Business|website=Fox Business|access-date=August 28, 2021}}{{cite web|last=Limitone|first=Julia|date=September 6, 2017|url=https://www.foxbusiness.com/features/jon-taffer-middle-class-tax-cuts-a-boon-to-restaurants|title=Jon Taffer: Middle Class tax cuts a boon to restaurants|website=Fox Business|access-date=August 28, 2021}} He is a critic of the rising minimum wage, believing it leads to increased automation and less hours worked, leading to less pay for American workers; he states he believes this to be especially true regarding popular New York restaurants.{{cite web|last=Wisner|first=Matthew|date=June 26, 2017|url=https://www.foxbusiness.com/politics/bar-rescue-host-jon-taffer-minimum-wage-hurting-restaurants-worse-than-recession|title='Bar Rescue' host Jon Taffer: Minimum wage hurting restaurants worse than recession|website=Fox Business|access-date=August 28, 2021}} In 2019, he predicted technology could possibly replace restaurant workers in seven years due to the rising minimum wage.{{cite web|last=Limitone|first=Julia|date=June 6, 2019|url=https://www.foxbusiness.com/features/bar-rescue-star-jon-taffer-the-restaurant-of-the-future-wont-have-chefs-cooking|title='Bar Rescue' star Jon Taffer: The restaurant of the future won't have chefs cooking|work=Fox Business|access-date=August 28, 2021}}
References
{{Reflist}}
External links
- {{Official website|https://jontaffer.com/}}
- {{IMDb name|4371350}}
{{Authority control}}
{{DEFAULTSORT:Taffer, Jon}}
Category:American people of Russian-Jewish descent
Category:American restaurateurs
Category:American television hosts
Category:American libertarians
Category:People from Great Neck, New York
Category:University of Denver alumni
Category:William A. Shine Great Neck South High School alumni