Jonathan Levav
{{Infobox scientist
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| birth_date = {{Birth date and age|1975|1|20}}
| birth_place = Jerusalem, Israel
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| alma_mater = Princeton University
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| field = Behavioral Economics
| work_institution = Stanford University, Columbia University
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Jonathan Levav (born January 20, 1975) is a professor of marketing at the Stanford Graduate School of Business (GSB). He is a scholar in behavioral economics and consumer decision-making, with research focusing on how cognitive biases, emotions, and social influences shape individual and collective choices.
Early life and education
Jonathan Levav was born in Jerusalem, Israel, to Dr. Itzhak Levav and Dr. Miriam Levav. He received his bachelor's degree in public and international affairs from Princeton University, where he developed an interest in the intersection of psychology, economics, and decision-making, inspired by the teaching of Daniel Kahneman. He earned a PhD in marketing from the Fuqua School of Business at Duke University, focusing his dissertation on preference prediction.[https://www.gsb.stanford.edu/faculty-research/faculty/jonathan-levav#about Levav's Bio] at Stanford University's website
Academic career
Levav is currently the King Philanthropies Professor of Marketing at Stanford University's Graduate School of Business,https://www.gsb.stanford.edu/faculty-research/faculty/jonathan-levav where he also serves as the director of the behavioral lab.https://www.gsb.stanford.edu/faculty-research/behavioral-lab/faculty He researches behavioral decision theory, studying how psychological and contextual factors influence consumer choices.{{Cite web|url=https://www.gsb.stanford.edu/faculty-research/faculty/jonathan-levav#media-insights-news|title=Jonathan Levav|website=Stanford Graduate School of Business}}
Levav's research has made contributions to the fields of behavioral economics, marketing, and psychology. His work is notable for its empirical focus, as he often conducts experiments to understand the mechanisms driving decision-making. His findings have been influential in both academic circles and practical business applications, helping companies better anticipate and understand consumer behavior. He won the Hillel J. Einhorn Young Investigator Award.[https://academic.oup.com/jcr/article-abstract/27/4/iv/1810448?redirectedFrom=fulltext Einhorn-Hogarth Award Announcement] at Journal of Consumer Research
Levav has examined phenomena such as the decision fatigue,{{cite journal |last1=Danziger |first1=Shai |last2=Levav |first2=Jonathan |last3=Avnaim-Pesso |first3=Liora |title=Extraneous factors in judicial decisions |journal=Proceedings of the National Academy of Sciences |date=Apr 2011 |volume=108 |issue=17 |pages=6889–6892 |doi=10.1073/pnas.1018033108 |pmid=21482790 |pmc=3084045 |bibcode=2011PNAS..108.6889D |doi-access=free }} decoy effect, framing effects,{{Citation |title=Preference Reversals Between Digital and Physical Goods |last1=Catapano |first1=Rhia |date=2023-03-21 |journal=Journal of Marketing Research |volume=59 |issue=2 |pages=353–373 |doi=10.1177/00222437211065020 |last2=Shennib |first2=Fuad |last3=Levav |first3=Jonathan|doi-access=free }} and the role of emotion in shaping consumer preferences.{{Cite journal|last1=Levav|first1=Jonathan|last2=Reinholtz|first2=Nicholas|last3=Lin|first3=Claire|date=2012-10-01|title=The Effect of Ordering Decisions by Choice-Set Size on Consumer Search|journal=Journal of Consumer Research|language=en|volume=39|issue=3|pages=585–599|doi=10.1086/664498|issn=0093-5301}} His research has provided insights into how subtle contextual changes significantly alter consumer choices.
Selected publications
- {{Citation |title=50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives |last1=Evangelidis |first1=Ioannis |date=2024-06-03 |work=Journal of Consumer Research |volume=51 |issue=1 |pages=19–28 |last2=Bhatia |first2=Sudeep |last3=Levav |first3=Jonathan |last4=Simonson |first4=Itamar}}
- {{Citation |title=Virtual Communication Curbs Creative Idea Generation |last1=Brucks |first1=Melanie S. |last2=Levav |first2=Jonathan|date=2024-04-27 |work=Nature |volume=605|pages=108–112 }}
- {{Citation |title=Extraneous factors in judicial decisions |last1=Danziger|first1=Shai |last2=Levav |first2=Jonathan|last3=Avnaim-Pesso|first3=Liora |date=2011-04-26|journal=Proceedings of the National Academy of Sciences|volume=108|issue=17|pages=6889–6892 |doi=10.1073/pnas.1018033108 |doi-access=free |pmid=21482790 |pmc=3084045 |bibcode=2011PNAS..108.6889D }}
See also
References
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External links
- [https://www.gsb.stanford.edu/faculty-research/faculty/jonathan-levav#about Stanford GSB Faculty Profile]
- [https://www.researchgate.net/profile/Jonathan-Levav Selected Publications by Jonathan Levav] at ResearchGate
- [https://www.youtube.com/watch?v=IrlJXWsWOgM Jonathan Levav's talk] at TEDx, Rio de la Plata, 2013
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Category:Stanford University Graduate School of Business faculty