Jonathan McIntosh

McIntosh produced video mashups early in his film career. A proponent of remix culture,{{cite web|title=I+C+i #2 // The Remix as Cultural Ecosystem|url=http://www.cccb.org/en/activities/file/i-c-i-2-the-remix-as-cultural-ecosystem/217907|website=Centre de Cultura Contemporània de Barcelona|access-date=2 July 2017|archive-url=https://web.archive.org/web/20170807235533/http://www.cccb.org/en/activities/file/i-c-i-2-the-remix-as-cultural-ecosystem/217907|archive-date=7 August 2017|url-status=live}} he spoke on the topic and how media produced in this fashion can be uniquely powerful tools for commenting on political and social issues.{{Cite web |date=2012-04-09 |title=The Five Funniest Google Glasses Parodies |url=https://gizmodo.com/the-five-funniest-google-glasses-parodies-5899828 |access-date=2022-07-19 |website=Gizmodo }}{{Cite book |last=Jenkins |first=Henry |url=https://books.google.com/books?id=LBy3DwAAQBAJ |title=Participatory Culture: Interviews |date=2019-10-15 |publisher=John Wiley & Sons |isbn=978-1-5095-3847-8}}{{Cite book |last=Schildcrout |first=Jordan |editor-first1=Jordan |editor-last1=Schildcrout |date=2019-09-04 |title=In the Long Run |url=http://dx.doi.org/10.4324/9780429265372 |doi=10.4324/9780429265372|isbn=9780429265372 |s2cid=203317230 }} American academic and political activist Lawrence Lessig cites McIntosh's work as among his favorites in the book Remix: Making Art and Commerce Thrive in the Hybrid Economy for its ability to deliver "a message more powerfully than any original alone could".{{cite book|last1=Lessig|first1=Lawrence|title=Remix: Making Art and Commerce Thrive in the Hybrid Economy|date=2008|publisher=Penguin Press|page=[https://archive.org/details/remixmakingartco0000less/page/71 71]|edition=1st|url=https://archive.org/details/remixmakingartco0000less|url-access=registration|access-date=3 July 2017|isbn=9781440634628}}

In 2012, McIntosh spoke before the United States Copyright Office to advocate for exemptions to the Digital Millennium Copyright Act—a law designed to criminalize the unauthorized production and dissemination of technology, devices, or services regarding copyrighted works—that was adversely affecting video artists like himself.{{cite magazine|last=Kravets|first=David|title=Feds Considering Allowing DVD-Encryption Cracking|url=https://www.wired.com/2012/05/dvd-encryption-hacking|access-date=6 July 2017|magazine=Wired|date=May 17, 2012|archive-url=https://web.archive.org/web/20170807234259/https://www.wired.com/2012/05/dvd-encryption-hacking|archive-date=7 August 2017|url-status=live}}{{Cite web |last=Jenkins |first=Henry |title=Remixing Gender Through Popular Media: An Interview with Jonathan McIntosh |url=http://henryjenkins.org/blog/2017/9/15/remixing-gender-through-popular-media-an-interview-with-jonathan-macintosh |access-date=2022-07-19 |website=Henry Jenkins |date=13 October 2017}} His 2009 video, "Buffy versus Edward: Twilight Remixed"—a high-profile mashup video and Webby Award nominee for remixing—was used as an example in the copyright discussion.{{cite news|last1=Nye Griffiths|first1=Daniel|title=Copyright In The Twilight Zone: The Strange Case Of 'Buffy Versus Edward'|url=https://www.forbes.com/sites/danielnyegriffiths/2013/01/15/copyright-in-the-twilight-zone-the-strange-case-of-buffy-versus-edward|access-date=11 July 2017|work=Forbes|date=January 15, 2013|archive-url=https://web.archive.org/web/20170808045213/https://www.forbes.com/sites/danielnyegriffiths/2013/01/15/copyright-in-the-twilight-zone-the-strange-case-of-buffy-versus-edward/|archive-date=8 August 2017|url-status=live}} The final rulemaking stated an exemption for "motion pictures (including television shows and videos), as defined in 17 U.S.C. 101, where circumvention is undertaken solely in order to make use of short portions of the motion pictures for the purpose of criticism or comment in limited instances." It specifically points out "Buffy versus Edward: Twilight Remixed" in the rulemaking: "Based on the video evidence presented, the Register is able to conclude that diminished quality likely would impair the criticism and comment contained in noncommercial videos. For example, the Register is able to perceive that Buffy vs Edward and other noncommercial videos would suffer significantly because of blurring and the loss of detail in characters' expression and sense of depth."{{cite web|title=Section 1201 Rulemaking: Fifth Triennial Proceeding to Determine Exemptions to the Prohibition on Circumvention|date=2012|url=https://www.copyright.gov/1201/2012/Section_1201_Rulemaking_2012_Recommendation.pdf|website=Copyright.gov|publisher=United States Copyright Office|access-date=11 July 2017|archive-url=https://web.archive.org/web/20170513135642/https://www.copyright.gov/1201/2012/Section_1201_Rulemaking_2012_Recommendation.pdf|archive-date=13 May 2017|url-status=live}}

From 2013−2015, McIntosh worked on the Tropes vs. Women in Video Games YouTube video series as a producer and co-writer.{{Cite web |last=Souppouris |first=Aaron |date=2014-08-26 |title=Latest 'Tropes vs. Women' shows how video games treat women as playthings and victims |url=https://www.theverge.com/2014/8/26/6068781/tropes-vs-women-video-games-non-playable-characters |access-date=2024-02-27 |website=The Verge}} The web series was a highly successful Kickstarter created by Anita Sarkeesian that examined gender tropes in video games.{{Cite web |url=https://www.bizjournals.com/bizjournals/news/2014/11/26/anita-sarkeesians-male-co-producerspeaks-out.html |title=Anita Sarkeesian's male co-producer speaks out against sexism in gaming |last=del Castillo |first=Michael |date=2014-11-26 |access-date=2022-07-19 |website=The Business Journals}}{{Cite web |last=Campbell |first=Colin |date=2019-06-19 |title=The Anita Sarkeesian story |url=https://www.polygon.com/features/2019/6/19/18679678/anita-sarkeesian-feminist-frequency-interview-history-story |access-date=2022-07-19 |website=Polygon}}{{Cite web |date=2015-12-02 |title=Feminist Frequency How Men Can End Sexism |url=https://www.themarysue.com/feminist-frequency-men-can-help-end-sexism/ |access-date=2022-07-19 |website=The Mary Sue}}

In 2016, McIntosh launched the Pop Culture Detective Agency, a Patreon-funded web series examining the intersections of politics, masculinity, and entertainment.{{cite news|last1=Rouner|first1=Jef|title=Feminist Frequency's Jonathan McIntosh Has New Show About Masculinity|url=http://www.houstonpress.com/arts/feminist-frequency-s-jonathan-mcintosh-has-new-show-about-masculinity-8568260|access-date=12 September 2017|publisher=Houston Press|date=July 19, 2016|archive-url=https://web.archive.org/web/20170912102202/http://www.houstonpress.com/arts/feminist-frequency-s-jonathan-mcintosh-has-new-show-about-masculinity-8568260|archive-date=12 September 2017|url-status=live}} The long-form video essays examine a variety of topics within these themes.{{Cite web |title=Pop culture needs to stop romanticizing stalking – West |url=https://digitaledition.chicagotribune.com/tribune/article_popover.aspx?guid=d3ee5490-4734-4881-8003-fd6f38f39052 |access-date=2022-07-19 |website=Chicago Tribune}} One episode explored the concept of toxic masculinity through an American pop culture lens. Other episodes are devoted to examining specific pieces of pop culture, such as television programs Steven Universe and The Big Bang Theory, and films including Fantastic Beasts and Where to Find Them and Star Wars.{{Cite web |date=2017-01-31 |title=The Paradox of Humanizing Star Wars' Stormtroopers |url=https://gizmodo.com/the-paradox-of-humanizing-star-wars-stormtroopers-1791789826 |access-date=2022-07-19 |website=Gizmodo }}{{Cite web |date=2017-04-30 |title=Video Explores Scifi Trope of Women Who Are 'Born Sexy Yesterday' |url=https://gizmodo.com/video-explores-scifi-trope-of-women-who-are-born-sexy-y-1794784417 |access-date=2022-07-19 |website=Gizmodo }}{{Cite web |date=2017-05-31 |title=How Fantastic Beasts' Newt Scamander Represents a Rare Kind of Movie Hero |url=https://gizmodo.com/how-fantastic-beasts-newt-scamander-represents-a-rare-k-1795698923 |access-date=2022-07-19 |website=Gizmodo }} Some of the videos produced in the series propose new cultural tropes in which to understand the topics discussed, such as "Born Sexy Yesterday", which seeks to explain how fictional characters exhibit men’s fear of experienced women.{{Cite web |date=2020-04-10 |title=10 YouTube Essays That'll Broaden Your Pop Culture Education |url=https://gizmodo.com/10-youtube-essays-thatll-broaden-your-pop-culture-educa-1842747845 |access-date=2022-07-19 |website=Gizmodo }}

In 2014, McIntosh wrote the opinion piece, "Playing with privilege: the invisible benefits of gaming while male", which addressed the Gamergate controversy that had been receiving increasing media attention and public discourse. In the piece, he sought to address the underlying problems that contributed toward sexism in video gaming by examining the inherent privileges that male-identified gamers benefit from. Taking inspiration from the famous Daily Effects of White Privilege list by Peggy McIntosh, among others, McIntosh listed 25 daily effects of male game privilege. These included such privileges as "I will never be asked or expected to speak for all other gamers who share my gender."{{cite news|last1=McIntosh|first1=Jonathan|title=Playing with privilege: the invisible benefits of gaming while male|date=April 23, 2014|url=https://www.polygon.com/2014/4/23/5640678/playing-with-privilege-the-invisible-benefits-of-gaming-while-male|website=Polygon|access-date=2 July 2017|archive-url=https://web.archive.org/web/20170716091439/https://www.polygon.com/2014/4/23/5640678/playing-with-privilege-the-invisible-benefits-of-gaming-while-male|archive-date=16 July 2017|url-status=live}}{{cite news|last1=Mullis|first1=Steve|title=Gaming While Male: A 'Privilege' Few Men Recognize|date=April 27, 2014|url=https://www.npr.org/sections/alltechconsidered/2014/04/27/306853264/gaming-while-male-a-privilege-few-men-recognize|website=NPR|access-date=2 July 2017|archive-url=https://web.archive.org/web/20170731103202/http://www.npr.org/sections/alltechconsidered/2014/04/27/306853264/gaming-while-male-a-privilege-few-men-recognize|archive-date=31 July 2017|url-status=live}}

{{Reflist|30em}}

• [https://www.patreon.com/popdetective Pop Culture Detective Agency] on Patreon
• [https://www.imdb.com/name/nm7366402/ Jonathan McIntosh] on Internet Movie Database

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