Jordans (cereal)
{{short description|British cereal foods manufacturer}}
{{EngvarB|date=October 2017}}
{{Use dmy dates|date=October 2017}}
{{Infobox company
| name = Jordans
| logo = Jordans cereals logo.png
| type =
| foundation = 1855
| founder = William Herbert Jordan
| fate = Merged in 2009 with the Ryvita Company, a subsidiary of Associated British Foods
| defunct =
| successor = The Jordans & Ryvita Company Limited
| location_city = Biggleswade, Bedfordshire
| location_country = England, United Kingdom
| locations =
| key_people =
| area_served =
| industry = Food manufacturing
| products = Breakfast cereals
Cereal bars
| services =
| revenue =
| operating_income =
| net_income =
| num_employees = 400
| divisions =
| subsid =
| homepage = {{url|jordanscereals.co.uk}}
}}
Jordans is a British manufacturer of breakfast cereals and cereal bars. It is part of Jordans Dorset Ryvita, a subsidiary of Associated British Foods, that also encompasses Dorset Cereals and Ryvita crispbreads.Companies House filing (TM01) - Resignations of Richard & William Jordan, 26 May 2010{{cite web |title=The Jordans & Ryvita Company Limited |url=https://find-and-update.company-information.service.gov.uk/company/00245345 |accessdate=28 September 2020 |work=Companies House}}
History
File:Jordans in Biggleswade.JPG
In 1855, farmer William Herbert Jordan bought Holme Mills in Biggleswade, Bedfordshire, England. The mills produced flour until 1970. In 1972 the mill owners, brothers Bill and David Jordan, founded Jordans Cereals to produce granola, which they had discovered in California.{{cite web |title=My Life In Food: Bill Jordan, co-founder, Jordans Cereals |url=https://www.independent.co.uk/life-style/food-and-drink/features/my-life-in-food-bill-jordan-cofounder-jordans-cereals-6280796.html |website=Independent |access-date=10 July 2023 |date=23 December 2011}}{{cite web |last1=Carmichael |first1=Mary |title=Profile: Bill Jordan, W Jordan (Cereals) |url=https://www.thegrocer.co.uk/profile-bill-jordan-w-jordan-cereals/67559.article |website=The Grocer |access-date=10 July 2023 |date=21 April 2001}}
Their initial product was granola. In 1981, Jordans began production of a granola bar.{{cite web |last1=Clarke |first1=Jody |title=How a failed hippy is making healthy profits |url=https://moneyweek.com/31231/how-a-failed-hippy-is-making-healthy-profits |website=Money Week |access-date=10 July 2023 |date=22 February 2007}}
From 2002 to 2006 Jordans and Yeo Valley Organic backed the Organic and Natural Food Company, a startup that produced 'Green Machine' vending machines in UK schools that offered healthy foods to pupils and staff.{{cite web |last1=Stacey |first1=Caroline |title=Lessons in healthy grub |url=https://www.independent.co.uk/life-style/food-and-drink/features/lessons-in-healthy-grub-9196298.html |website=The Independent |access-date=10 July 2023 |date=2 February 2002}}
In April 2003, the company won a Queen's Awards for Enterprise.{{cite web|url=http://news.bbc.co.uk/1/hi/england/beds/bucks/herts/2963841.stm|title=UK – England – Beds/Bucks/Herts – Queen honours international trade|publisher=BBC}}
Bill Jordan became an MBE in the 2005 New Year Honours for services to the food and drink industries.{{cite web |title=Knighthood for education reformer |url=http://news.bbc.co.uk/2/hi/uk_news/england/beds/bucks/herts/4135235.stm |website=BBC News |access-date=10 July 2023|date=31 December 2004}}{{cite web |title=Recognition for food and farming |url=https://www.fwi.co.uk/business/recognition-for-food-and-farming |website=Farmers Weekly |access-date=10 July 2023 |date=7 January 2005}}
In September 2007, 20% of the company was sold to Associated British Foods, followed by a further 42% in June 2008, becoming fully owned by ABF by 2013.{{Cite web |url=https://www.abf.co.uk/documents/pdfs/2013/2013_abf_annual_report_and_accounts.pdf |title=ABF Annual Report 2013 |website=www.abf.co.uk |access-date=2018-12-19 |archive-date=29 March 2017 |archive-url=https://web.archive.org/web/20170329073523/http://www.abf.co.uk/documents/pdfs/2013/2013_abf_annual_report_and_accounts.pdf |url-status=dead }}
Conservation efforts
The company campaigns against the rapid decline in the bee population. Its Big Buzz campaign was launched in May 2009 in collaboration with the British Beekeepers' Association and the Bumblebee Conservation Trust.
References
{{Reflist}}
External links
- [https://jordanscereals.co.uk/ Jordans Cereals website]
- [https://web.archive.org/web/20090410001556/http://www.jordansbigbuzz.co.uk/ Jordans Big Buzz]
{{Authority control}}
Category:Breakfast cereal companies
Category:Companies based in Bedfordshire
Category:Food and drink companies established in 1855
Category:Organic farming organizations